Tag Archives: Web design

6 Branding Tips to Help Create A Rock-Solid Brand

Branding tips

Let’s get real! 2020 is the age of tremendous digitization, and it is only your online presence that makes a helluva difference in the minds of your onlookers. The whole idea revolves around how secure is your brand, and what steps are you taking to build your brand shine out.

Sadly, not many of us aware of the small Personal Branding Tips that go out to make a lot of difference when it comes to creating that massive impact in the minds of your audience. While everyone wants to go out there and make it big, not many know the tips and tricks of survival and standing out right there.

What is your version of you to the world?

It won’t be wrong to accept that all of us have probably Googled ourselves sometime or the other to see what does it exactly look like? Have you too done that? What did you find? Well, if not Google, look around and see what do your social media posts, Twitter, Facebook, or Instagram speak about you?

Do you have a website for your business? Do you share the moments of your life with the world? Are you sharing unique stories and moments with the world, or are you acting like some World Leader of your industry?

The Biggest Question: What mark are you making for yourself in the industry?

Online presence makes a significant impact in creating a buzz for you in the industry. It is not every day that you get to develop impactful impressions in the minds of your potential employers, employees, clients, and associates.

A strong personal brand goes a long way in improving career prospects for everyone, despite the size of your business. And, this is, by far, the first of the many branding tips for a small business which experts suggest.

You can be a strong brand

The most significant notion that we have while speaking about brands is that maybe only Apple Inc. Or McDonald’s is a brand, and the rest are not. However, every entity running across the different industries is a brand, and can equally make its presence felt if they follow the right personal branding strategies tips and examples.

Branding is a vast concept. If you look at it in the right direction, you will understand that just like any other business branding, personal branding also plays a significant role in making a substantial impact on your personal growth. It is, actually, quite easy to get there for you if you follow the right tips on branding your business.

Watch Out for the Trends

When we talk about the different branding strategies and trends, what we mostly forget is that there is no shortcut to success. However, it is the right combination of the different calculated steps and techniques that go a long way in building that strong impact and brand value. So, as market experts, we bring to you some of the proven methods to watch out for a while you look ahead to create a rock-solid brand for your business.

  • Personalization Of Your Brand

It will not be incorrect to state that more than the products, people relate to the faces representing the same. The whole idea of Logo and branding is based on this concept of personalization. To build authentic relationships with your clients, you need first to create a sense of trust and personal touch. So, if your clients can relate to your brand alongside having a personalized bit, they will be interested in your products and services. Always remember, you need to focus on building strong relationships with your customers rather than trying to sell your offerings for the first, and maybe, the last time.

Creating a strong brand personality is something that you need to focus on. Make sure that you have a unique voice that represents the core of your values. This will allow all your clients and associates to make a secure connection through human interaction of the sorts.

Today, businesses have already automated their process to incorporate chatbots. However, this chatbot automation cannot be predominant in the industry. Some amount of human interaction is exceptionally essential.

  • Using immersive technology such as chatbots

Chatbots are the modes of technology that are redefining the ways businesses work and interact with the customers. Even though it will be wrong to say that this trend is entirely new for the world, however, the fact that it is one of the most pivotal tools of marketing cannot be denied altogether.

Just like the use of various physical corporate stationery items that enhance the visibility of your brand, these immersive technological aspects also make sure that your brand and trademark get a massive recognition on the digital platform. Conversational marketing is the talk of the time. You need to know its use well.

  • The Strategies of Other Online Communities

Pay close attention to what other online communities are following in terms of creating the best-in-class strategies of your own. These forums are incredibly crucial in paving ways for you to make a mark for your brand across different communities. Here, as the consumers from different sectors involved in discussions of various brands, a well-designed logo of your brand will certainly get noticed. This strategy will not only fuel your branding strategies but also ensure that you emerge on top of your game.

Irrespective of what discussion you involve in, always make sure that you do not go over-board with your considerations in these communities. Your customers should feel valued at every stage and should not feel intimidated by your ideas. This way, they will quickly get inclined and connected to your brand.

  • Enhancing Brand Loyalty Through Customer Engagement

Make it a point to keep your customers on loop every second. Fantastic customer care services go a long way. This is by far the best strategy that anyone can adopt. Irrespective of the time the customer calls you for a particular help, make it a point to reach out to their assistance immediately.

When your customers get the required assistance from you at their time of need, they will surely show signs of loyalty. Exceptional customer experience goes a longer way than giving gifts and perks from time to time. That has to be something that you differentiate you from your fellow rivals, and 2020 is undoubtedly going to be the year that will change the entire ball-game of businesses with this strategy.

  • Having a Social Conscience

One aspect that you need to keep in mind is that the market is extraordinarily temporal and volatile. As fast as strategies are formulated and come into existence, they also get abandoned in no time at all. However, one aspect that remains significantly constant is your social conscience.

A lot has already been spoken to about the corporate social responsibilities of companies. Consumers also play a pivotal part in fueling these emotions as they rightfully believe in connecting with organizations that have the same values as the ones they follow. They want to get involved with the companies that care about the ongoing inclusions, opportunities, diversities, intentions, and environment.

These brands always demonstrate how much they value people as profits to enhance their loyalty and trust factors. If you follow this strategy of the multinational brand, you will not only solve the most significant issues of the society but also connect with the maximum number of potential customers.

  • Enhance Your Mobile User Interaction

Mobile user interaction is in trend for quite some time now. If you do not embrace this technology, you will fall behind in competition in no time at all. It is a high possibility that even this article is being read on mobile devices by the readers. So, if your website is not mobile-friendly, or can synchronize well will a cellular phone, there are high chances that you will lose out in the competition.

As the future would most likely depend on email marketing for targeting the prospective client base, it becomes extremely crucial for you to create content that can easily fit into the smaller size of a mobile phone. Try to curate quality content, rather than bombarding your audience with quantity. This way, you will be able to hold on to a more substantial customer base without much difficulty.

The Parting Note

Today, branding and Rebranding is a different ball-game altogether. It requires a complete overhaul of the strategies which are no longer similar to the traditional methods. So, whenever you curate an approach that is more appealing and engaging to your consumers in the modern-day scenario, they will surely find interest in connecting with you at different levels.

It would be best if you learned most about these branding trends to make sure that you are hitting the right chord. It is only then that you will be able to get the much-required boost to your brand marketing strategies and give you the much-required recognition in no time at all.

Minimalism in Web Design: 10 Principles for Success

“Less is more” is the way of the world right now. So why should the realm of web design be left behind in that?

However, despite being a raging trend in the world of digital marketing, implementation of minimalism in web designing is not the most straightforward task to pull off. It is not only coming up with a simple design and create clean-cut graphics, but much more than that. It requires the skill and experience to be able to speak as much needed about the company and its brand with as little as possible, making no compromises whatsoever.

Here are ten principles of minimal web design, which are crucial to striking a balance between underdoing or overdoing a particular project.

1. Inclusion of white space

Using white space adequately and intelligently is one of the foremost skills to master if one wishes to create attractive websites. Also known as negative space, it means the total blank area in a page that is devoid of any text, images, buttons, or any other element. Appropriate inclusion of white space helps to direct the viewer’s attention to the necessary parts and bring about a soothing, balanced effect on the eyes.

2. Investment in simple textures

Textures in web designing refer to the usage of different additional formattings such as shadows, highlights, embossing, glossing, gradients, and 3D effects. While some of it is needed depending on the content of the website, going overboard with textures can backfire if you are hoping for a minimalistic website.

3. Experiment with fonts

Since minimalism leaves minimal scope to indulge in much experimentation, one can try it out with the fonts. The style and size of fonts are an excellent opportunity to go creative with the design. The font style will most certainly depend on the nature of the brand, although Sans Serif fonts are the most widely used ones for minimal effects. When it comes to font size, it can be used to draw attention to the right words and establish hierarchy, as well as contribute towards mobile optimization of the website.

4. Usage of color blocking

Putting too many shades together wholly defeats the purpose of minimalism. The best way to infuse hue to the webpages is by color blocking. In this, instead of going for too much spectrum, only two or three contrasting shades are chosen and used in solid blocks of overlapping monotone to be extraordinarily straightforward and in-your-face.

5. Specific labeling of menus

The users need to have a concise idea of which button will lead them to where and for that, naming the menus and links only yet appropriately is very important. It would be unfortunate if the website loses out on traffic simply because the user could not decipher the purpose of the different drop downs and lists.

6. Using the right images

Images are an essential part of any webpage. Starting from the head banner right down to product or service demonstrations, the pictures present on the website can make or break its reputation. If you are going for minimalistic designing, the images must be in line and consistent with the idea. They need to be bright and deliver the message of your brand, but devoid of too many elements or crowding of colors.

7. Focus on a single point

This is especially applicable to the home page of a website, which is the front door for the business. In minimalism, it is highly recommended to avoid cramming the introductory page with information and keep it focused on a sole, simple focal point. It can be the brand logo or tagline, or it can be any other piece of element relevant to the website.

8. Put in creative elements

Staying within the limits that minimalism allows, creativity and aesthetics can be infused into the graphics in the form of geometrical shapes, abstract elements, quirky objects – the options are endless.

9. Leave out all extra details

The cornerstone of minimalism is to know which elements a website can do without and show the courage to leave them out. There will be a lot of great content suitable for inclusion, but not all of them need to be up there for the sake of drawing the user’s attention.

10. Proper alignment of content

Last but not least, placing the right element in the right place adds tremendously to the idea of minimalistic web design. The best offerings should be on top in the biggest and brightest fonts, images and texts should complement each other perfectly, and there are many more such simple aspects of aligning the content correctly which can do wonder for a website.

The concept of minimalism is essential in any excellent contemporary designing of a website. The idea is to emphasize on a simplistic yet practical look, the visual appeal of which to the users depend on the usage of subtlety and nuance. At the very core of the minimalist web, designing is making the content on the webpages easily consumable to the viewers.

Tips to Build your brand using Website Design

Website Design

Every Brand set expectations and when faced with uncertainty people are eager to pick the safest option for them. Branding is the most complex and important part of marketing activity today. As without proper branding activity your brand cannot survive in the face of stiff Competition. There are different forms of branding activity like TV commercials , Magazine ads,store decoration, Logo type design, and Website Design is one of them. If you create a personal blog or a website then the chances of getting more business increases multiple times. That is the reason why most of the brands are having their websites to increase their awareness.

So let’s see what are the methods by which website design helps in Branding activity:-

1) Color:- The choice of a good color palette is a very important part of website as it does not only indicate on the aesthetics but it also stimulates emotions and also hits the subconscious minds of the people to build strong relations. Sometimes an attractive colors of website can divert the attention of the viewers and strengthens your branding activity. So selecting the right color as per your product & service specification is very important.

2) Character:- Does your brand have enough character to stand in the highly competitive market. The answer of these question can only be given by you if your business get enough recognition in the market with your branding effort. A stunning Website of your business helps to give a shape to your brand name. It infuses a sense of professionalism in the eyes of your viewers. Thus ensuring better returns on your investment.

3) Emotion:- Emotion is another most important factor when you design a website for branding purpose. Which emotion you want to highlight through your brand entirely your choice but it should be appealing enough to drive traffic for your business website. Crafting the aesthetics for your website should not be done following the latest trends it should be done on the basis of ideas & emotion that your brand to project.

4) Consistency:- To have a successful brand you need to make it memorable. Consistency throughout your website is important to build a brand image. It is very important that your website projects uniform image throughout your site.

5) Size and position of the Logo:- It is a accepted norm to keep the logo in the upper left area of the page. The best way is to keep the logo in the site home page. Thus it will give a clear idea to the viewers that on what they are viewing.

Thus in this way a website can create a brand image of a company in the market. If the above process are maintained properly then it will sure fetch result for your business. That is the main reason why most of the brands today are concentrating on building a brand image by developing a stunning website for their business. So to get more you need to attach more of your clients towards your business.

Steps to create a google friendly website


There are certain important steps a website designer should follow while building a website for a brand. As per Google norms if such steps are followed, then a site has the chances of getting maximum traffic over a short span of time. Today there is lots of competition among websites to gain the most of the market shares. So if the site is not following the google norms then that website has to suffer some penalty which will effect the site popularity and promotion campaigning.

So let’s see what are those steps for website designing company needs to follow:-

1) Give Visitors the information they are searching for:-

Provide contents which are of very high quality and informative. It should fulfill the information need of your visitors especially for the home pages. This is the most important thing to do. If your webpages contain useful information then the users will entice automatically towards your site. Use words which are simple and easy to understand. Then webmaster will link it to your site. The topic should be clearly and accurately narrated. First of all, you need to think which words users would type to search then use those words on your site to get maximum traffic for your site.

2) Make sure that other sites link to yours:-

Links actually help google crawlers to find your site & give your site high visibility on search engines. Google actually uses a text matching technique to display pages that are both important and relevant for the users. Google algorithms are smart enough to detect the natural links and unnatural links. So it is good to maintain a dynamic flow of natural links to get the site traffic. There are certain links of websites which try to gain more traffic using those unnatural link building.

3) Make your site easily accessible:-

Every site should be build using logical link structure & every page should be reachable using one static text link. Text browser Lynx should be used in maximum time as they are crawled by Google spiders more easily. Other platforms it takes time to give you a better rank.

So these are some basic guidelines which a brand needs to follow while running a website. Today Search engines are quite smart to understand each & every loopholes of your website to blacklist it easily. So certain preventive measures are essential to keep the site clean and completely free from any technical obligation. Google bots always crawl on most attractive and keyword-friendly text to give your website a very high rank in their search engine. Innovative text or contents have always the chances to get maximum number of visits per day. That is the reason why website design has became much more challenging and competitive now a days to handle it in an appropriate manner. Thus above guidelines are the main pillar for an effective traffic driven website in the long run for your business.

Web design tips for updating to increase lead generation

web design

The web world is advancing at a light speed and to match it you need to be constantly aware of the changing factors, which will help you to keep your business firm footed. Revamping the look of the business, according to the necessity is the correct decision. At present, to maximize your ROI you need to reach the potential customers. Not only that the website must adorn the features that will interest the users to stay and go through it while deciding whether to go for the product or not? Obviously, you have to revamp or create your website mustn’t lack any point that allows the user to think of other options.

The features making it user-friendly is the point to be kept in focus while creating the web design

Mobile-friendly design approach:
Ever since past two years, the use of mobile devices is increasing rapidly. More than 65% of adult people use their smartphone for searching. It’s been speculated that more than 2.1 billion people of worldwide consumers will be using mobile phones by the end of this year. So, as the stats shows responsive web design can help you fetch maximum potential customers leading to leading to greater sales. Cost-effectiveness and increased functionality are the added advantages to it.

UI and UX Pattern:
With the responsive approach, we can see a great rise in the use of the CMS platforms like WordPress as it has pre-designed themes have led a great impact on the look and feel of the desktop websites. More and more use of mixed layout or pattern of UI and UX emerge radically in the web world and many of them tend to look similar as they ease the user experience. Though, here we will note raise a debate on the similarity whereas must concentrate on the factor that they are continuously making the website user-friendly better. With the huge competition online in each industry, every brand can’t take a risk of experimenting with the pattern while UX UI principles make it an easy option to ensure more audience views.

Customized Illustrations:
Illustrations are fabulous things to provides any website great visuals which look playful and friendly. Professional illustrator can customize it to match the theme to suit the marketplace. With innovative illustrations which are tailored brands can establish brands’ whole identity.

Animations inclusion:
HTML5, CSS, and jQuery have made it easier than ever before. The story telling video about the brand is suitably included, ranging from tiny loading devices or an attractive hover-state. Full-screen animations can also be used integrating with the scrolling.

Tips for UI design that can be implemented for every website design

website design

Now it’s not a big deal to get a designer to get your web project done. But, getting a professional for creating a good UI design who is well acquainted with latest developments is still an uphill struggle. If you want don’t want to land into this debate then you can update yourself with the latest updates in this field which will help you to gain projects as well. Being familiar with best processes to follow for user interface design will give you a prioritization than the other contenders.

Some of the techniques that are used in UI design process and we will done that with enlightening some misconceptions about the UI process.

Realize UI has a part in UX
Very often words have been used incorrectly, though UI plays a significant part in UX the later one much broader scope in terms of designing. This in no way means that UI is unimportant as you might know that it can make or break a website and even an app. UX designers require using some of the complex factors like interaction and architecture, making of proper taxonomies, copy writing, collaborative work with programmers and more. So, the as a whole the design process in entire experience. For creating a remarkable interface the UI expert has to work on the basis of user experience which includes finding the problem that a user can face to solved, how the payment gateway can be made simpler and knowing the key products. Preferably major work on UI design begins after getting access to all the details mentioned and then mockups are created, analyzed and approved by the UX designers and then the products can be launched unhindered.

Information about the target audience
It mustn’t be a surprise that the users are of utmost importance and you must know the required insights to create the flawless interface. If you are planning to make a product website live then you must know the target audience, what will they want to know and features that will make them stay on the web page. You must have a clear idea of what will keep the viewers engaged in the website how the complete process can be made simpler for them. You nay check the top competitors for some ideas like the color or the theme will help to inspire the creative process. Use the layout or pattern that will easy for the users to scroll through the website

Simple and Consistent
It can be said that a trademark of a good interface is simplicity. But that doesn’t mean implementing some buttons with animations without any justification here and there. Here simple means the layout that will be easy for the user to interact with. The navigation layout made easy can help the visitors to go through the other pages too and as UI designer it’s your job to guide them.

So, the mentioned points are essential to create great UI design and of course, there are web design agencies that have experts that are also experienced to do the entire process meticulously.

Can Algorithm-Driven Web Design changes be benefiting?

web design

With the advancing technology and minutely ingrains more into more and more use of UX to improve theuser experience. The key terms at present are personalization, relevancy, and interactiveness from (UX). This means the designing process has become more intricate and the challenge has to be faced for creating a website that can understand and convey for the users and all through the process.

The old concept in the sense being traditional is gradually moving away. Earlier it was the work of the designer to make the site look good for the audience. But now it is much more than that. It’s transformed to be much more than that. Whereas now it is not limited to looking good it has to make it story like for the user.

Conversational UI design:
2016 already marked the path for conversational designs as opined by Chris Messina “2016 will be the year of conversational commerce”. Various messaging channels such as Facebook messenger, We Chat are getting priority more than the social media platforms and apps are being downloaded more and marketers are pondering about the ways to utilize the change.

Animations and videos or GIFs:
As the trend is people are preferring animation or GIF inclusion more and making them attracted to the websites. Moreover, these make the design more interactive and easily comprehensible to the target web traffic. But avoid overusing them. Through GIF’s one can easily depict a workflow, or creating a user guide format.

Advanced Responsive web design:
Responsive web design will continue to rule the arena as it’s one of the easiest ways to create good UX. CSS queries allow more flexibility to structure according to the various devices in which the website is been browsed. In 2016, Google updated its algorithm for ranking value more the websites that have optimized content throughout the year, so the website makers must abide by the situation that and create a tailored design that will provide an apt display on all devices and also the conversion rate will also improve because of it.

Minimalism is still in:
Minimalism has acquired a new high or level for the year 2017, so in place of visiting the home page, the web visitors are offered with a ‘card’. There are pop-up designs or points that convey as a doorway for getting information. In a website, this cards lure the audience visually and make them understand the topic to click to know more.

Professional web design companies are adept with these changes and create a website that suits your requirement and abide by the advanced trends leading to more sales.

Intelligent techniques and tools for web design

web design

This year is really actively one while we talk about designing tools hitting the market. Photoshop is no more the only escape, though it is one of the most finest one still plenty of other tools and weapons that are being employed by designers to create great industrial repute.

The line of difference between the designer and developer seems to become faint as static mock-ups has lost it’s importance. So working combined the tools also have to tailored accordingly for the best use. The year of Hi Dpi screen is in and has captured the arena for designers were in search of to create a designs that are easily accessible at various devices.

Pixate –
Pixate as a tool has been developed to making perceptive, interactive paradigm for iOS and Android. What makes it different the other options drag and drop elements and interaction panel.

Affinity –
Affinity created by Sherif closely resembles Photoshop and the app is faultlessly designed. Working using Affinity feels like it is developed to serve the web and graphics designers dedicated as a tool. The features like adjustable and nondestructive images that is, it allows to tweak the images or flat design images without distorting it. The high zoom level 1,000,000% is like a blessing to the designers whereas Photoshop offers 32, 000 only. It more useful while using vector designs. Easy handling of history and undo makes the app really smooth tool and to top it all it allows to undo up to 8000 steps.

Avocode –
Specially created for the ease of front-end developer for coding the websites from the format it has been created o the Photoshop or sketch. Brought in the market by the team of makers that has given us CSS Hat, so it’s quite guessable that they have made the exporting method to the next easier level. However, the previous tool enable to export assets, but what is best about Avocode is that it can use the Photoshop plugin of it to synchronize the PSD file to Avocode just with one click. It is so advanced to interpret and analyse PSD file turns flawlessly to UI design.

Macaw –
Macaw was created with the designers point of view completely. And this is so because it offers creating of responsive web design without changing even touching any coding, providing proper display for the mobile devices. The tutorial video will enable you to use and create a responsive layout within an hour that can serve the purpose greatly.

Conclusion: While you have so many tools for making the designing process easier and perfect then exploring those can be interesting as it was for me. If you are yet to check the effective tools and techniques just give it a shot.

Some indispensable website tweaks that can encourage sales


Have you thought of revamping your website lately? No, then you are loosing on half of your business and web audience. It is surprising to see that some website owners keep their sites as it is after the launch. Several updates and improvements takes place in the web world that affects the performance of the site, for better and stagnant sites gets lost in the competitive market. Either they are ignorant of the importance of getting their website modified according to the trends or they simply ignore it. But staying unaware of the necessity of customizing the website can hamper the business success to a great extend.

One think that needs to be kept in mind that your website represents you, that is, your brand online round the clock for years together. It is the website that connects you with the rest of the world in terms of your the business you offer. So, if you think your you need to give your web presence a real thrust for better performance then please keep on reading the following section.

A business web design is not a like a brochure that has static features. It should have the changes according to the development of your brand and exact contemplation of your business. You do not need to modify it on a regular basis, of course, incorporating the required changes in six months or can be very beneficial for your business. Can you remember the last time when you reviewed it, if your answer is no then it is high time to do it. Here are some of the points you need to check in order to assure that you are not sending your potential clients to other contenders in the market and better performance of the website.

Check for broken links. Website have several types of hyperlinks and there are high chances that some of it can be broken links. With help of online tool you can see it and even the services is free of cost. It will review your website and find out the broken links and fixing can be done.

404 redirection customization. If any have interlinked with any page of your website that no longer exists, it should have 404 redirection that can help to land the viewers to the page. Any CMS you for your website, for instance WordPress or maybe some other platform to create your website you should have customized redirection page that help the customer to understand and restrict them from swaying away to the next option. Checking the webmaster you can put a custom message that can redirect the visitors to the main page of your website and even can demonstrate to connect to your brand on social media.

Correction of Typos. Typos look very unprofessional on any web page. It is difficult to spot them sometimes as we assume the word to be what we think it should be there in place of seeing the what is written there. Not to worry as there are various tools, check the typos online to check the errors before it reaches the viewers.

Place the social icons. Your home page should have the links of the social profiles you have with attractive icons on the page as users can connect through that too.

5 Ideas to design a website that can keep the Users Happy

Website Design

Developing relationship with users or customers is an essential part making a business successful. At present in the world of innovation you need to provide the best experience to the user in order to make them stay as a loyal customer. Of course user friendly sites fetch more amount of audience as no one has the time to hunker on for something that needs a lot of time while they are flooded with other options. Not only that sharing their his views with others with the help of social media platforms or on other websites can adversely impact your business. So it is very crucial now to create better experience for the user to provide the business a good reputation. Website designing may look simple task leaving the business entrepreneurs pondering whether they should go for a professional help or not. Some of they may opt for online designing software rather than hiring a web design services This may look beneficial apparently but is not effective online as it will not guide your design to be seo friendly or in the aspects where designing can match up to the trends prevailing in the industry. Here are some of the points that can help the help to have a great business website that can entice the masses.

Selection of color or the color theme is important:

Dark background have a good look and feel so using light color elements on it creates a soothing effect on the eyes of the visitors. Whereas the use of darker color tone on lighter base can give a dull look and compel the user to move to the next option. But only the professional have the correct knowledge of the color scheme.

Proper visibility of the cart:

Significant for those business owners who have e-commerce sites as its beneficial for them to have the cart visible 24 hours. It should be so placed on the pages in a specific area where the user can locate it easily and the size also matters. Not only this is must also display the number of products added to the cart for the knowledge of the customer. A chunk of people shop online and the worse experience will be if they find after coming to the check out page that only some of the products have gone added to the cart. This will definitely put someone off, so it is essential to add the cart properly to the page. The easy accessibility of the website design
will increase the chances of the customer returning back .

Flexible Compatibility:

Gone are those days people use to browse through only through a desktop computer. At present websites require to be responsive that suits all screen types like on mobiles and tablets. Those websites that don’t have a proper design to suit all the devices can lose a great amount of traffic.

Avoid clutter

it can be useful adding some call to action buttons in the bar or on the side of the head banner, but sometimes it is not effective in the long run. Instead professional opinion to have an informative and relevant content and only one call to action button that looks cluttered-free.

Minimalist Approach is the trend in the Web design world

Web Design World

Minimalism may sound very simple, but if we see in depth it is much more than just being “bare minimum.” Thinking minimalism is just so easy as it sounds might be a incorrect conception, as there are less elements with which you can provide the same features to the minimalist website for the convenient use of the visitors. To maintain a proper aesthetics with the same functionality, the web design becomes more meticulous. It can be said as combination of smart use of space, impressive visuals, impactful typography and most importantly the content has to be focused by all these.

It is one of the most effective ways to create an attractive yet simple website for a better user experience. There are 5 elements that make the approach minimalist in true sense and people appreciative for it. No points guessing that it has become a trend setter and popular style at present, you can also know required points below:

1. The concept of Negative Space

The foremost design element that maximum people relate with minimalism is space, to be precise, it is termed as the negative space and more of it. But we must know that it’s not just a small design restricted with colorless scope. This approach also allows use of any color, though patterns are not advisable in this context. The most preferred backgrounds are the base colors, white and black, but for uniqueness some of the designers use colorful backgrounds in subtle ways. Negative space is effective in influencing the visitors visual flow, unhindered as the more negative space around the focused element draws the eye of the user to that element. Along with the above mentioned benefit negative space helps in better placing of the other required elements, restricting the design from overpowering the site visitor and are specifically better used for inner pages.

2. Big and Graphic Photography

It is not that every designer will have a same approach for this layout, some may feel that minimalist websites are way too distant emotionally, so bigger pictures can add a hint of familiarity without laying any effect on the foreground. The most spectacular art element in minimalist design is hero headers and images, that are defined by prominent slider created by the top scroll. Pictures used should justify all the minimalist features or else you get less benefits of the design. For example, choosing a wide picture of wall or empty place can be impressive, but a picture full of any items negates the advantages of minimalist interface.

3. Dramatic Type Interface

Like any other layout minimalist design also cannot do without words, they are vital elements. The typography selection should be apt and customized typography can be the point of focus here. it brings the attention of the user to the content that conveys the company message.

4. Lucidly Simple Navigation System

Minimalism requires hamburger icon. Simple design teamed with the aesthetically simplest navigation system can be the best for the users. The popularity of hamburger navigation is even compelling veterans of minimalism to change to hamburger navigation and icon for the best implementation of UI elements.

5. Striking Contrast

Use of the white background is mostly preferred by minimalist designers the cause, it is the most convenient canvas to play with color for setting a proper tone for the website. It is like the hallmark for the minimalist to select black or white background that creates a magical effect when combined with bold images.