Effective tips to avoid the site issues that affect the web performance
Customers and search engines have genuine expectation from the websites, so ignored errors can badly affect the SEO and hinder the content performance. Since the past years, online business has seen a huge high. Websites have become complex from the previous version where simple HTML and graphics were used has now become inevitably responsive along with specifically designed pages that aim at improving the user experiences. Website issues like duplicate or irrelevant content leave a vital chance of getting hit by Google algorithm thus affecting the rank on the SERP. Lower rank in the search result will reduce the visibility minimizing the rate of clicks and ROI.
User experience is the major factor that is directly connected to the performance of the website as a poor one can hinder the online business growth and hurt the brand images in negating all the effort made for getting the reputation online. This will largely discourage the visitors from visiting the website in the future as there are myriads of options online and the competitor site can't afford to lose potential customers.
The steep completion in the digital ecosystem the visitors have also developed better awareness. For instance, 50% of them want the website speed to be not more than 2 to 3 seconds, at present. A recent survey showed the number has increased by 30% more than in the year 2010. Especially in the case of e-commerce sites where now 51% of the people will wait for the site to get loaded whereas, it was 63% few years back. This drastically impacts the site performance.
Another aspect is the layout of the website that complementing the content is preferred by the viewers. Nearly 40% of people stop engaging in your website leading to increased bounce rate. When one lands on your site from a referral site and gets confused in the navigation then he leaves the site.
Here are three meticulous points to check the websites better performance.
Always you have to avoid these drawbacks and to ensure you need to audit and find the errors and rectify the along with empowering the site in order to restrict potential problems.
1. Find the errors and fix the anomalies Run the website and check all the pages to find the problems if any or page anomalies that can hurdle your business success. Check the loading speed, proper redirection, broken links and all the other factors that can discourage the user experience. Make the web pages completely crawlable for the bots.
2. Correct the severe one It's not that all the errors will affect the site performance equally but first fix the issues that will hinder the site more. Aim at rectifying the user visible errors primarily, like a problem in the navigation. If any page on the website is of no use then redirect it asap.
Next is the content part, avoid duplicate content and keyword stuffing.
3. Missing alt tags for the images and schema markups should be checked.