Questions and research can be useful to a designer to understand the client’s demands. After that he/she needs to create& develop the concept or idea.
1a. .Construction of Creative Design Brief. The initial step is to form a creative design brief as far as the professional designing project is concerned. One can understand a client’s needs through different questions. The graphic designing process can be started for that understanding the comfort zone of the client from the designer’s point of view is very crucial. It can be a telephonic conversation, he/she can meet the client with an online designing questionnaire or in this 21st-century email is also one convenient option.
Finally, design brief’s purpose is o help the designer so that he can have a brief understanding of the project more he/she will know more they can have a conversation through initial design concepts.
1b. Define a creative design brief? A creative designing brief is a document used for designing or developing a project and formation done through consultation which takes place between the client and the designer.
c. What type of questions will a designer ask his/her clients? The logo & designing questionnaire is divided into several critical areas.
i. What is the purpose of the client’s business? What kind of problem he/she solves for the customers?
ii. Description of the owner’s perfect client?
iii. If the owner has an existing client then why that is not working for him?
2. Research and Discovery Phase
Once the questionnaire is answered, the designer will go through and construct a solid base to move forward.
2a. Discovery of the client The designer can discover the client when he/she will understand the issues so that the best possible solution can be provided to him.
2b. Discovery of an industry? The designer monitors what their competitor is doing, and when they are doing well, then the designer considers them to be correct.
2c. Primary Research- Qualitative and Quantitative Research As far as comprehensive designing process is concerned one needs to engross into the research levels of the brand through qualitative and quantitative brands. Primarily explorative research comes under qualitative research. The purpose of the quantitative analysis is to examine or evaluate the attitude, opinion or behavior.
2d. Part Two -Secondary Research The designer will go deep into the existing brand identity of the client. The Logo design process steps.
3.0 Logo Sketches and Brainstorming A sketch is the starting point of every excellent logo design.
3.1 Mood boards And Reference imagery are collected from the beginning point occasionally the designer needs to assist the client, and he will be sent the images; as a result, the look will be drawn.
3.2 Quick sketches And Basic Forms Starting from the first sketch in the notebook there are chances of visual iconography.
3.3 Redefining The Logo with Gridlines. There are chances of the formation of grid and lines which are drawn to balance.
4.Conceptualization. One can define conceptualization as “the forming of a concept.” The concept is given a new viewpoint when it can be seen on the screen.
4.1 Creating digital versions From the Sketchbook. The logo designer is working either with a scanner; the primary forms will be digitally formed.
4.2 Exploration In Monotone When colors are used in any design before that logos consideration must be taken in monotone black and white shades as well.
4.3 Creating a logotype. Once the designer has a rough idea as far as working for the logo mark is concerned the designer will start thing about the representation of the logo through the logotype.
4.4 Pulling it all together. When the designer has ample typefaces which are perfectly all right as far as the brand is concerned. Then the designer will explore how those typefaces look side by side with the symbols which have a logo mark, and those are created before.
5. Refinement and Client Presentation The designer will showcase the look of the logo on different background colors at various scales. This is helpful for the client so that they can view as far as set in the real world is concerned.
5.1 Color Scheme Exploration The designer presents the alternate color schemes to the client again to have a look as far as the concept’s efficiency is concerned.
5.2 Future Proof Adaptability. The designer will have faith that the logo should be timeless.
5.3 Creation Of Digital Mockups The designer would show the look of a concept or idea in practical life if the client wanted to use it on an outfit.
5.4 Presentation of Logo Design to A client. The logo design presentation at the base level is delivered to a secure PDF format which will allow the client to visualize on screen and after that he/she can take a print out. Each idea has its PDF which consists 5-10+ pages. It is dependent as far as the scope of the project is concerned.