Logo marks the identity of a product, services or an organization and it may consist of graphic design, exclusive symbol and stylized name.  It is an image that acts as an introduction to your brand.  It is very crucial to keep in mind the targeted viewers you want to reach while designing a logo. You can of course get some inspiration by scrolling through the trending websites. Creating a professional logo design that can instantly relate to the brands identity is a tedious job and needs perfection.

We need to ponder on few points to get an apt logo design:

1. Whether it will be utility-driven or should it focus on evoking emotion.
2. Trendy or quirky, which can grab the user interest more?
3. What does the brand wants to convey to its viewers?
4. Whether to go with the trend or stick to the brand’s personality?

Getting sorted with the answers of the above given questions, you can come with a clear picture of the logo you want for your brand. It’s needless to say that we require professional help to give our ideas the form and exactness to bring best brand recognition. Here are some of the vital points which are followed by Logo Design Company.

The Color Psychology

It’s an indisputable marketing strategy to attract the viewers with the selection of colors as it invokes emotions and relates inside our brain.  For example, we can see almost all road signs are done in yellow that can grab the glance immediately.  Like blue signifies trust and reliability, and this is why renowned companies like American Express, Bank of America, and Pay Pal has the dominance of the color blue.

Wordmarks for LOGO

Wordmark is nothing new in the world of logo designing; it is generally typographical design in which your brand name is used as visual symbols. It gives minimalist look and by features it is naturally creative in terms of placement, color and the rest of the designing aspects.  Examples can be seen in logo of Microsoft, and Wikipedia.

Duotones

Duotone is widely used for in Photoshop and implies to monotones, tritons, quadtones along with duotones for designing the logo. Monotones consists grey scale images made with non-black ink. Same applies for Duotones, tritons done with more than one ink.

Handmade Resemblance

The focus of the year is more on the uniqueness and bona find designs for better user engagement and experience; it is not unbelievable that logos will come in this form too. Yes, to be precise logos are being sketched as a concept instead of making it sophisticated. Designers also opt to dynamic playfulness that makes it more personal and an authentic recognition for your brand.

Custom Logo Design

In the present time most of the owners chooses custom logo design to make it most authentic. Various companies offer affordable custom logo design as they creatively give form to your ideas and bring a unique identity and potential customers to brand.

Though it is sometimes easiest to follow the trend and go for it, but uniqueness is call of the day. So a creative and authentic design can attract more visitors!