Tag Archives: custom logo design

Why is logo design an integral part of modern business marketing

Logo Design

Now, more than ever you need a unique brand face to make the market feel the presence of your venture. The competition is getting fierce, so it is difficult creating a space for your brand, in the minds of the customers. Several options are making the people more critical and choosy. To stand out from the crowd, you have to establish a great brand identity. Even if you have a small business, to survive in the industry, primarily you need a distinct logo design, as a promotional tool too.

There are so many multinational companies that are recognized by it popular logo design. It is true that the brand mark needs to be striking. Following the trends may help to know the preference of the target audience but a cliched one will not be as effective as an innovative one. The logo is the point of recognition, how? For instance, even if the McDonald’s store is situated at a little distance and a logo on signboard with the direction will make the foodies identify the logo and know that their favorite food is available nearby. The logo serves as an advertisement itself.

With a custom logo design, you can add the intricate creative finesse to the design to impart the brand vision and value. Of course, you require a professional designer to include all the best features that your brand face would need. The touch of individuality that the customization can give to the design will take it to a different high. Every aspect is important, the selection of color, basic color tone, typography, the elements to be included and the most the concept. In today’s world, only the appearance will not ‘cut the mustard’ but to enhance public engagement it has to describe the story behind. Every logo has a story or message to describe to the audience, like the Nike logo. It’s swoosh actually represents a wing of Goddess of victory or is the wing in the air. It implies the product type and benefit it can provide, you when used.

Versatility is another major factor, as the design has to look appealing in various formats on various types of screen size. It can be appealing in colorful version but have the same elegance when displayed in black and white. Various marketing campaigns require different formats to match up in order to get the optimum benefit from it.

There are several professional logo design agencies that provide great work to match up to your expectations. Selecting a reliable one can enable you to get an attractive logo for your business to lure the viewers. Are you thinking how will you find a trustworthy firm, then here are the points that should check for:

  • The previous track record
  • For how many years they have been in this field
  • check the portfolio that shows the work quality
  • look for the testimonial section that will provide the client review they have worked with
  • Of course, price is one of the main concerns but you should never compromise with the quality.

A logo is the first and long-term recognition tool for your business intriguing the audience to know about your product or services to the culminate to a buy.

Do’s and Don’ts of logo design for a start-up venture


Logo – the word is so popular in the business world due to the purpose it serves. It might look like a very small aspect of big venture but has a bigger role to play. When a business owner might be a start-up or an existing one, has to have a unique and conveying logo. Because for the new company it is the symbol or sign that is the first identity of the business and marks its inception. And for established brands, it is that simple design that wherever seen the customer can connect to the experience with it and when found in all stores or online enhances the brand image in the eyes of the viewers as a popular name.

To attain the same popularity a new company must follow certain techniques to get a proper logo design.

So, let’s consider the do’s and don’ts of logo:

The initial design in black and white
Use of perfect colors can make the logo look very attractive, but it’s necessary that same logo design looks best in black and white too. The simple way to test it is: take out a copy of the logo through an office printer in black and white and see whether it looks fine or not. If it appears to be blurred or unclear, then definitely you need to work on the logo again to make it perfect for both representations.

Do not implement many colors
Color is a prime aspect that creates the magic in every visual item, but when we are talking about logo design we have to use it meticulously. A logo should always be simple and use of two or three colors can give the best results. Use of too many colors can make it look clumsy and confusing to the target audience. For checking the overuse of color just take the design and shrink it on the computer screen; if it appears blurry or fuzzy in that process, then it’s high time to consider the use of colors again.

Images disconnected from text
You may feel that your logo is a perfect combo of icon and text, but if you disconnect the icon from the text, it will give the logo an additional appeal. Presently where icons are shared increasingly, you can design your logo shareable, by keeping it

Do not settle for a wrong font
If you find some font to be amazing on the screen of your computer, don’t select it at ones but check for how it looks in other scenarios. Put it on a distance position or figure out it appears when suits well with other fonts that you are using for the print items or on the website. If the selected font fonts look perfect with all the options then you can settle with the font type.

In the age of custom logo design try to avoid using clip-art as it limits the creative dimensions and can give a cliched look. Your brand face must have a unique and attractive look that can convey the brand essence at a glance.

How is minimalist approach for your logo design benefiting

Logo Design

A proper and perfect logo is prime and indispensable part of establishing a strong place in the competitive market as a modern brand. So, the questions arise how to do that? The minimalist approach is the right way, want to know how? Please continue reading the next section of the write-up.

What is minimalist approach?
Minimalist approach for logo designing includes the use of existing elements, bettering the simplicity to make the concept easy to understand. It also involves capitalization of space or use of negative space. This approach makes use of less elements that doesn’t make it look improper. “Less is more” approach is the most preferred by the audiences. It is also popular among the designers as it provide effective results.

How can you tweak your existing logo to minimalist one for the contemporary look and feel of your logo design?
In the early time contemporary business, logos do not need to be funky or fancy but should be designed in a way that it can easily communicate the brand name and essence to the customer without needing much thinking. It is not necessary that it has to be only text or only image but overdoing anything can confuse the target customers.

With every passing day consumerism is increasing and the contest for converting audience to customers the deal has become more complex. So organizations have to effort more to get a contemporary logo design that can claim distinctness. And now it is high time that

Here is a example that can make the concept of minimalism further clear to you:
Firstly, the most famous brand Google, the continual changes that the logo of Google evolved through can depict the trend very well. It always opts for the optimum modernization. Thought there are small tweaks that the logo has underwent to keep the finesse and maintained the customer recognition. Though there are many more like FedEx, which was represented as the complete brand name as “Federal Express” while with the time it has changed “FedEx for better recognition and distinctness. Customized logo design with the minimalist approach can be really enticing for the target audience. Moreover, the soaring popularity of the method is due to its simplicity and more and better conveying characteristics.

How to adopt a minimalist approach for your logo?
While you want to cringe onto minimalist technique the most important points are make utmost use of space and simplicity. Strike a smart and meaningful way to shape up the logo with connected elements that are less yet serves the purpose efficiently, that is conveying, what the company offers and what is the USP of your brand to the target audience.

Expert opined points for creating a custom logo design

Custom Logo Design

The rule of thumb in the present market condition has been the simple yet professional look of your business. The cut-throat situation is increasing with the emergence of new companies on every other day. Every aspect needs to be perfect and claim distinctness that can gain the preference of your audience and target audiences. A logo is the first step that makes the existence of a business towards the viewers, so it has to be completely expressive and unique that will make the message clear and instigate a sense of awe at a glance. Nothing better than a professional custom logo design can serve the purpose.

A perfect logo design needs to be a complex amalgamation of design expertise, creative skills and deft application. Professionals who are worth their salt can, of course, create a logo that will precisely serve the purpose but actually it takes some time and caliber. Yes, logo is one of the smallest aspects of branding, but has multiple benefits and has a great impact in all industries, starting from real estate, hospitality to IT companies – the brand mark poses as a centerpiece of brand promoting strategies.

As per the opinion of the design expert, there are certain points that can help a design to be fulfilling following some simple points and as said by Milton Glaser (the designer of I ❤ NY logo) “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”

Try to gauge the competition
Even before penning your work of logo design concept, the research work should be good enough to understand the market status. Some information of the closest competitors by the client can be helpful. Checking out those logos can give you the idea of the branding conventions can give you some innovative ideas. But it should be always kept in mind that some of the most famous logo designs are so because of their offbeat approach.

Relevant questions

The strategy is a crucial part of the brand promotion process, that is sometimes the budget or the scale of the campaign is also the reason behind the business not becoming so very popular. So the point is, you need to ask the right questions. The simple yet to be asked questions are like, who are they? What do they provide? And how are they different from other?

Stay flexible while creating

Once you create the strategy, you don’t have to be very rigid with it. Just pen-down two of three layouts, hopefully, you will find some more ideas to induce into one of the layouts and then check for the best one which will be visually efficient. Few ideas that look good in theory may fall out of place in practice while a compelling visual solution so a rough work can always make the things clear.

Tweak and refine to add personality

If you the confirm for some predefined typeface in a logo, specifically like Helvetica, there is to put extra attention towards the other touch points. And these are imagery, color tone and more to bring out the brands personality.

Professional Custom logo designing for brand promotion

Logo Designing

A Primary requirement of creating a brand reputation gradually starts by creating awareness about your services and product. And it’s quite clear that you need a face for it that can convey your corporate identity to the people. So, it is the professional logo design that can help you to make it familiar around and online.

Getting brand mark is just not enough if it doesn’t even reflect your business ideas. A brand symbol or emblem that has no relevance to your business type, will it serve the purpose? What do you think? Of course, not. Because it will not be understandable by the audience about what you are offering, resulting in reducing their interest. Even it will be just overlooked. Simple logo design is effective, but it has to be explicit and meaning. For instance, you are offering furniture goods and have a brand mark that has resemblance with apparel store, it will be misleading. And you lose on your audience flatly. Firstly, it will not convey the message and even the idea what you are offering will not be understandable. A smart logo design that can exclusively describe the product or services can be done with the help of custom logo design. You can take the help of a professional logo designing firm and convey all the requirements and ideas you want to be incorporated in the logo. This can serve the purpose efficiently. Professionals are acquainted with the intricacies of designing and can guide you with the color, font selection, and the theme.

The theme and concept are the primary factors to be considered. Prevailing trends or the style that is more popular with audience is well known to the experts to present you with awesome logo design that claims target audiences views. Conceptualizing the complete thing and creating that with the help of color, image, symbol, icons, is the deftness. Getting inspired by internationally famous brand emblems is good and can be culminating.

But should not resemble any other brand. More similarity only will give rise to confusion earn you no number of views.

If we talk about a logo design related to healthcare sector that will need to have different features as compared to other sectors. The brand emblem should aim at building trust and depict the dedication to the service. Credibility and trustworthiness will provide assurance to the people of authenticity of your services.

So, every logo has many points to convey to the audience along with maintaining all the aspects of it are the mark that manifests the company in most of the place. Versatility counts as it is displayed in various formats and types. Technicalities like, get should not get distorted if represented in smaller or larger sizes.

Every industry has some distinct requirements, obviously following the logo design aesthetics. The simple looking smart business emblems require a lot of analysis to be created in the best way that can be perfect marketing or promotional tool.

Custom logo design for your brand identity

Custom Logo Design

Corporate identity of your business is must be of utmost importance to you a and you want to show the best aspects, right? I know your answer is obviously yes, so the prime element that represents your brand is the LOGO. What do you say? The logo is the face of your business. Being the primary tool that brings your company the ultimate recognition needs to be flawless one. Compromising the brand image can be a great drawback for any business as with a correct logo design it’s half the battle won. Creating a perfect logo requires a lot of technical skills and creativity. The symbol or the brand emblem must inherit the company values explicitly and focus the unique selling point.

When a company starts marketing its products or services in this highly competitive market it begins to build identity through the logo design. This particular image advertises your company in the later phase, initially makes people acquainted with your brand. Once people become familiar they will think to go for it. So, it is most significant that the brand emblem should have all the aesthetics correct through simple representation.

Every business has its own requirements and own features to be portrayed to the audience. You must always decide the target audience first and then create accordingly. Custom Logo Design can serve the matter best as it can possess all the elements as you desire. The color ratio, theme, typography, sign, symbol, text and combination every element in the design needs to be perfect. Overdoing anything will just spoil the look of the image. Use of excess colors will give a cluttered look to your design and fail to gain the attention of the target audience. Taking the help of logo designing agency can be a great option to get a flawless design to get popularity. The experts in these agencies are well aware of the latest trends and experienced to understand your custom logo design requirements.

some of the Benefits that a Custom Logo Design can Offer:

It will give your brand a distinctness and an extra edge over the other contenders in the market. You can check the other trending logos in the industry and ask your designer to create something surpassing that. Of course, he can get inspiration from the highly renowned ones. But your business logo will claim certain specific attributes that will make it stand out in the crowd.

Describes your brand values better:
You can convey all the features you need the business emblem to have explicitly to the hired agency and they create it for you with utmost professional finesse.

Created for the target audience:
Marking the perception of your target audience custom logo can be designed in the very way that can impress more of the target audience. And it will be done when you ask some acquaintances and partners to have a look at the draft to culminate the final outcome. Do not forget to ask some of the specific age group people that constitute your target audience.

5 effective logo design tips for better Business identity

logo design

No two businesses are same and requires distinct identity that makes it clear to the audience. Many companies manufacture or provide clothing, that in no way makes all of them similar. Each of the brand has its own recognition firstly, by its brand logo, then the quality of the material it offers and the experience users are using the products. The uniqueness of the brand emblem is a mandatory factor if you want a staggering market presence in this highly competitive situation.

Every aspect of the creation has to be taken up with professional awareness in order to get the perfect logo design for your business. There are various famous brands that have global appeal in their brand identity, studying them and getting inspired by them can help. But, remember the originality of the brand symbol cant be compromised at any cost. As this can cause confusion among the audience and in case of very similar looking design it can bring infringement charges to the brand making the replicated design. Making a design for the logo with lot of elements in it like longer text, more symbols will just give it the cluttered look which can result adversely. The message becomes unclear, furthermore, the lack of clarity or clumsiness makes people disinterested to view it. The main purpose of the logo is to provide an identity to the business among the people in the most impactful way and it has to be a unique one to impress them. Deciding the target audience can help more to get an apt design. You must convey your suggestions to the logo design expert clearly so that he can comprehend the business essence and mission. Creativity rules this sector and specialist are deft at it to provide you with a perfect design that will justify your business. Factors that should be considered before designing a perfect logo are:

Ensure the versatility of the logo:
Creating a versatile design can be effective in the long term popularity. Your brand logo should be such that it looks perfect on every format be it on a website or on printed banner, even on a coffee mug, otherwise it will never achieve the maximum popularity. If the logo is dependent on the color scheme it can appeal to all the audience either, that is, it must look good even if portrayed in black and white. For instance we can see Apple’s logo best in its versatility.

Get a unique design:
Uniqueness in the design is very important it is the only way to appeal to the maximum audience. Once again we can take the example of the Apple logo, a simple apple motif with a bite has got so much simplicity and uniqueness to it. Getting inspired is fine, but never try to make a similar one.

Appealing to different audience:
A brand mark should be dynamic. Being dynamic does not mean it will be changed after every few days, instead it should be flexible in approach. People do not like rigid designs it must be attractive for diverse range of viewers.

Simplicity Rules:
Mostly brand logo does not require any text on it or the name of the company. For instance, we can see the logo of Nike, that is just a swoosh. And it can be used on any item of the brand like, pamphlets, signage and even if they do not mention the name people recognize with the swoosh. A complicated logo design has less chance to get familiar to people and achieves less popularity

Color tone selection:
Colors play a crucial role in case of logo design. You must choose the theme related color for the best impact. Over use of colors can make it look clumsy and cluttered. So choosing a thematic color is essential.

Professional Logo Designing For Best Brand Recognition and Business

Professional Logo Designing

Logo marks the identity of a product, services or an organization and it may consist of graphic design, exclusive symbol and stylized name.  It is an image that acts as an introduction to your brand.  It is very crucial to keep in mind the targeted viewers you want to reach while designing a logo. You can of course get some inspiration by scrolling through the trending websites. Creating a professional logo design that can instantly relate to the brands identity is a tedious job and needs perfection.

We need to ponder on few points to get an apt logo design:

  1. Whether it will be utility-driven or should it focus on evoking emotion.
  2. Trendy or quirky, which can grab the user interest more?
  3. What does the brand wants to convey to its viewers?
  4. Whether to go with the trend or stick to the brand’s personality?

Getting sorted with the answers of the above given questions, you can come with a clear picture of the logo you want for your brand. It’s needless to say that we require professional help to give our ideas the form and exactness to bring best brand recognition. Here are some of the vital points which are followed by Logo Design Company.

The Color Psychology

It’s an indisputable marketing strategy to attract the viewers with the selection of colors as it invokes emotions and relates inside our brain.  For example, we can see almost all road signs are done in yellow that can grab the glance immediately.  Like blue signifies trust and reliability, and this is why renowned companies like American Express, Bank of America, and Pay Pal has the dominance of the color blue.

Wordmarks for LOGO

Wordmark is nothing new in the world of logo designing; it is generally typographical design in which your brand name is used as visual symbols. It gives minimalist look and by features it is naturally creative in terms of placement, color and the rest of the designing aspects.  Examples can be seen in logo of Microsoft, and Wikipedia.


Duotone is widely used for in Photoshop and implies to monotones, tritons, quadtones along with duotones for designing the logo. Monotones consists grey scale images made with non-black ink. Same applies for Duotones, tritons done with more than one ink.

Handmade Resemblance

The focus of the year is more on the uniqueness and bona find designs for better user engagement and experience; it is not unbelievable that logos will come in this form too. Yes, to be precise logos are being sketched as a concept instead of making it sophisticated. Designers also opt to dynamic playfulness that makes it more personal and an authentic recognition for your brand.

Custom Logo Design

In the present time most of the owners chooses custom logo design to make it most authentic. Various companies offer affordable custom logo design as they creatively give form to your ideas and bring a unique identity and potential customers to brand.

Though it is sometimes easiest to follow the trend and go for it, but uniqueness is call of the day. So a creative and authentic design can attract more visitors!