Author Archives: SEO

Why Dream Logo Designs?

Why Dream Logo Designs

Synonymous, with its name, Dream Logo Design is truly the “dream” envisioned by Industrious entrepreneurs to cater to the world of Information technology. We have always believed in delivering quality over lags and a piece of our heart in every project we undertake. While we had found our existence back in 2008, we would give our team full credit for their sheer dedication, commitment, and enthusiasm for standing tall for the past many years.

Like every business, you must also aim to make a significant mark for yourself in the industry. However, due to the sheer deficiency of understanding and analytical abilities, you must have faced difficulties in selecting the right company to assist you with logo design, website design and development, stationery customization, infographic designing, print design, illustration, icon, SEO services, and content creation. As much as you want to find the right service provider, we are here to help. Let us now take you through some of the primary reasons which will help you instill your faith in us.

Here go the 12 essential hints that will help you give you an idea about our exemplary services.

  1. Affordability – Everybody needs to investigate their finance. Ask yourself for what good reason you need a website. You may require a website for your online business to sell your products, or you may fundamentally advance your business through your website. You may give all the information about your business through your website. You may necessarily offer some information and rest you may offer legitimately using telephone or any pamphlet or handout. So, there are different reasons for creating your website. And we will be listening to your requirements and catering to you with a tailored solution.
  2. Portfolio – You can also sift through our website and browse for the amazing portfolio that we have created in our tenure. This will help you understand that our organization is very much experienced in the field of website designing. Different types of élite designs on the different websites made by us speak about our adaptability and ability to design specific types of websites that you need. The websites designed by us require a simple route as we understand that all the viewers of your website are very little canny in using PCs and the internet.
  3. Service details – The third point is pretty much all the services that we offer, similar to domain enlistment, internet marketing service, search engine optimization, social media marketing, and web hosting, along with specialized help and so on. If your business is an online business and you sell products online, you should also ensure that your chosen web designing organization offers such related assistance. Rest assured, we will help you with your requirements in a possible way.
  4. Contracting on website ownership – Some web designing organizations offer permits to utilize the website after they have made your business website instead of transferring the possession to you. However, we always agree on transferring the website ownership right after we finish creating it for you. This way, you will be the exclusive owner of your website.
  1. FTP and hosting control board client id, password – Right from the very beginning of our services, we always affirm that we will outfit you with all the insights concerning FTP and hosting control board login client id and password of your website. This way, you can always be assured of the security concerns of your business.
  2. Long-term relationship and cancellation approach – We believe in maintaining a long-term and cordial professional relationship with all our clients and keeping your website updated. We will also be transparent with our cancellation policies so that you don’t confront any undesirable difficulties.
  3. You can also take a look at our payment and refund policies before hiring our services. This is the reason why we will always be transparent with our clauses. This will always ensure that you are updated with everything that we do.

  1. Specialized help – Before you join hands with us, you should also understand that we provide specialized help. If you face any issue later on while navigating your website, we will always stand by you to address all the specialized blunders.
  2. Best web designing organization – We assure you that we have a group of submitted, experienced and lively specialists. The specialists are sufficiently sure and furnished with most web devices and cutting-edge innovations to offer the best solution for your business and put your businesses at the top. We are a leading brand in website architecture and improvement in the worldwide market.
  3. Timely Project delivery – Before you join, make sure that you know that we will finish your task within your predefined period. Some organizations are there who will take months together to get in touch with you for necessary and small details and defer your undertaking. However, we assure you quality services within the stipulated deadline. We treat all our clients with the utmost priority.
  4. Consumer loyalty – We always focus on achieving 100% customer satisfaction. So, we work on the same line.
  5. Logo and realistic designing – It will be handy for your business if your web designing organization can make an extraordinary logo and illustrations designed solely for your business, keeping in mind the products you sell through your business. A mind-blowing logo has a significant effect on the viewer’s mind for a lifetime, which we promise to deliver.
  6. Do not get polarized by false expectations – Do not become charmed by low cost and amazing offers and end up no place!! We never promise what we cannot deliver. All our clients can rely on us for exceptional services.

We always make sure to provide you with a clear view cheerfully pretty much all the points of reference above. So, please don’t hesitate to get in touch with us right away with your requirements. We will assist you in fulfilling your business website needs without any difficulty. Connect with us today to learn more!

7 Logo Designing Myths which are increasingly becoming popular

7 Logo Designing Myths

“Logos are a graphic extension of the internal realities of a company” – Saul Bass

Simply put, a good logo is powerful. Every logo is unique, and so is every brand with it’s exclusive story. It is only obvious that every design associated with any brand must reflect the very roots of the brand in question. Naturally, your logo shall speak for you with your target audience. You can spot the sheer power of a good logo all around you – remember, it doesn’t take much time for your brain to dig up names of popular brands, when you spot those logos in commercials or stores and likewise. And that is the purpose of the perfect logo. With increasing consumerism, there has also been a steady increase in a demand for logos that are memorable as well as interactive. Often, however logos evolve, and trends emerge, leaving companies on a rat race, trying to accommodate the trend within their existing logos. At the same time, the market is also flooded with designing facts that in reality are nothing but myths. Here are 7 logo designing myths that you must be aware of:

1 – Poor typography is not a matter of mistake

Another common myth or mistake I’ve seen many designers doing is taking typography for granted. The visual component, overall style, and appearance of your logo are essential for today – one might use typography to their advantage. They may just be letters, but you can bend and shape them to make a beautiful typeset that works for your brand!

2 – A logo design should consistently utilize an image

Not all organizations use images as a logo mark. Sometimes, an image introduced in the type of logo turns out to be very pervasive and more vital than the organization’s name. On different occasions, it is only a restraint. An image must be utilized as a logo when something critical to the organization should be spoken to.

3 – Logo designs should consistently follow the standard industry styles

At the point when one thinks of real estate logos, a feeling of weariness can sneak in. Real estate organizations generally utilize a house, tree, slope, or dusk to speak to their brand! Henceforth to differentiate oneself from the opposition, it is essential to innovate. Also, that should be possible using different components, states like the ocean, which is utilized by real estate businesses to allude to their beach-line homes. This differentiation helps murder the repetitiveness along these lines presenting a fresher picture.

4 – A logo must be timeless

It’s popularly said, ‘nothing is lasting but change.’ So, it’s not a surprise that logos evolve with time. As the brand ages to offer more up to date products and services or more current sections, its logo may change accordingly. Also, as and how it changes, its logo needs to change to bring a fresher point of view. Most brands do not stick to the same logo over time – years pass by, trends emerge and logos are redesigned to adapt those trends.

5 – A logo must be approachable by all

One of the most well-known confusions is that everybody must enjoy a logo. However, this is entirely false. Up to a product conveys what it should offer, the tasteful magnificence of the logo doesn’t make a difference so much. A logo should be appealing and adequate for the brand it speaks to, regardless of whether it implies everybody despises it.

6 – Logo design is simple

Nothing in this world is simple. Everything requires exertion, and everybody needs to make a substantial effort to make something advantageous. The equivalent goes for visual designers who make a substantial effort to make a logo that looks inventive while creating a nitty-gritty logo, a designer places in a great deal of time and consideration. Designers spend incalculable hours working on creating something interesting. Henceforth, their work should never be thought little of, underlining this reality that logo designing is simple.

7 – The colour palette used for designing the logo does not speak about the brand

Colour palette is one of the most important aspect a designer must keep in mind while creating a logo – one simply cannot choose a certain colour palette because it ‘looks’ good. Being a part of the logo, it is only natural that it should also play a part in telling the brand story. It is always beneficial to involve your client while picking out the colour palette for the logo.

The final note

These are some of the top myths of logo design to know about. However, the various business owners must understand that the logo merely isn’t adequate, but it also requires excellent marketing. Alongside marketing, a brand should also have a responsive website. A brand should also invest in great social marketing. One of the ways for social media marketing and website construction is Word Press. As a brewing company, excelling in Logo designing and brand marketing, we have always helped our clients with the right advice for creating a massive brand reputation.

However, we also understand that to supplement the logo, a website can’t generally be a basic one. It should utilize subjects, which pass on the message in cognizance with the logo. For instance, if your brand discusses wellness, you should utilize the best wellness Word Press topics to praise your logo. These are some of the factors that you need to remember while creating a brand for your business.

Influencer Marketing – A Boon or Bane

Influencer Marketing

We have already realized that everything is a buzz in the Celebrity Industry; each move a celebrity makes is a gigantic tattle. In Business and Marketing, there’s also something that we call “hot issue,” there are loads of compelling techniques spreading on the web and “Influencer Marketing” is the person who raised and outstood among them.

Today, we are living in a world loaded with marketing and business. When do you consider doing a promotion? What rings a bell? Magazine features? Television Commercials? Let’s be clear here! They may not be as compelling as previously— time changes, critical publicizing modifications as well. Presently, Influencers make some noise some enchantment sentences on their one brief video, and afterward, Voila! Deals do work out! These influencers with their broad and enormous number of supporters can make you outstand from that confused and antiquated publicizing strategies out there, then again, it will also carry at last massive incentive to your image.

So what is Influencer Marketing? This article will answer practically the entirety of your inquiries regarding influencer marketing.

Before we get into its comprehension and bits of knowledge. We initially characterize the two words:

  • Influence is the capacity to affect the conduct, improvement, character, and choices of someone or something, and even the impact itself.
  • Marketing is a movement of a business advancing or selling products and services.

So when the two words consolidate, Influencer Marketing is a sort of marketing that uses “influencers” who can influence others to purchase what they are advancing or selling.

There are two types of influencer marketing:

  • Social Media Marketing: Refers to the arrangement of activity of picking up traffic and consideration through social media locales.
  • Content Marketing: Refers to a kind of marketing that includes making, distributing, and sharing online material, such as recordings, web journals, and social media posts. It doesn’t elevate a brand to create enthusiasm for its products and services.

Both have different definitions, yet they were by all accounts associated.

Influencer marketing may be a hot issue at this moment, yet it isn’t new. Influencer marketing has been alive since the time we found social media destinations. VIPs, Sports Enthusiasts, and Leaders were our first influencers in their specific fields, and brands would join forces with them to advance their products and services. Here are some acceptable attributes Influencer Marketing is furnished of:

Influencer Marketing is Unique

Social media correspondence has just allowed everybody the chance to voice out their observation. Any individual who can talk and has a web association is free to share their substance. Any individual who claims a cell phone could deliver top-notch photography and offer it with the world with their social media accounts. Furthermore, who among them has the extraordinary and most captivating commitment will rise and may turn into an influencer.

Influencer Marketing is Authentic

Indeed, you read it right. Have you seen a commercial web-based in regards to the least demanding approach to lose those messy fats in your midsection? Have you, at any point, felt a solitary cell in your body that accepts those notices? Or then again, have you seen a promotion on TV concerning a soap which could immediately brighten your skin after only one wash? How conceivable is that? No offense, yet this is the reason and what makes Influencer Marketing authentic and more viable than those conventional promoting you see through on the web, TV advertisements, and so forth.

Influencer battles are more natural and authentic than those customary promotions you experience, why? Initially, Influencers are apparent and had encountered or utilized the product or service that has been advertised. They are viewed as examined good examples and pioneers. Contributing your time, exertion, and cash on treating their crowd and interfacing with their following is a lot of commendable as these influencers are progressively trusted and had become the most confided in sources for the shoppers. Which means individuals tune in and have faith in them.

Influencers help you with your Brand picture

Social media can direct people to your site. It can make a lot more grounded security among you and your clients, improve your SEO, and produce media inclusion. Influencers were your “Superman” when you required a hand to help up your image’s name and make a significant buzz on different social media locales. They will assist you in focusing on the correct segment, developing your social media organizing, sharing thoughts about making your substance, and lifts your SEO.

Influencer Marketing is Cost-Effective

If you are worn out already from posting some flyers any place in your general vicinity yet didn’t get any deals by the day’s end, Influencer Marketing is the best technique for you. Even though there is no fixed cost with regards to Influencer Marketing, you may offer them free things, pay them by execution based, or propose a “level rate” valuing. Be that as it may, I let you know, influencer marketing has the best ROI. A great deal of examination had just demonstrated that it would undoubtedly be more reasonable and compelling than the customary publicizing.

Influencer Marketing isn’t about celebrity supports and paid endorsements. It is about the authenticity of the influencers, uniqueness, and the real connection between the Influencer, the brand, and the crowd/clients. That is the reason why influencer marketing is different from other marketing procedures.

Transition from a physical to a digital space – Social Media as a community in the post pandemic world

Transition from a physical to a digital space

The world is going through a deadly Pandemic at the moment, and nobody knows when and how this will stop. However, despite the challenges being faced, companies are ready to adapt to the newer norms.
Extensively, there are two contradicting logics. Organizations can utilize social media for business purposes or corporate purposes. Organizations use social media to mark, sell, and advertise their business instead of using social media to associate with and co-create with clients and – all the more significantly – to give a stage to clients to security together. You can consider this to be the differentiation between utilizing social media to converse with your clients instead of using social media to chat with your clients and have them speak with one another through your image.

For people, a similar hatchet converts into utilizing social media to self-present – that can transform into the extremely narcissistic self-presentation that we sometimes observe on social media as opposed to using social media to interface with companions, family, and likeminded others for socialization and passionate help.

What are the particular strengths of social media highlighted during such difficult times?

For me, this emergency features the specific qualities of social media by how they can be utilized for the other sort of direction; that is, network and passionate help.

Just like we have witnessed in the different emergencies over the previous years, we see today that individuals worldwide reach out to one another through social media to understand what’s going on.
The different social media platforms are full of funny videos about how individuals innovatively manage the lockdown, the different Facebook groups organizing practical support and entertainment activities to help the community members in different ways with food or childcare, alongside the various apps for the purpose.

This is social media in its center and at its best.

People turn to social media not only for support and entertainment but also to use it as a source of information and fake news.

This is where we have to caution for the clouded side of social media and its job in spreading fake news. Stages have been delayed in recognizing their obligation in helping stage clients realize fake news from realities; however, they are making strides the correct way. For instance, Instagram reported incorporating COVID-19 related posts and stories in their proposal segment that are distributed by authentic well-being associations. When all is said in done, my recommendation is to crosscheck data that you get past social media within any event two other data sources, for example, government sites and excellent media sources. Furthermore, we also all have a task to carry out by not further spreading bits of gossip through our social media accounts.

In what capacity should marketers adapt their social media strategies in this extraordinary time?

It is a precarious inquiry. Regularly, I show my understudies that advertisers should relate their social media commitments to the ongoing setting. Surely, toward the beginning of the emergency, I continued accepting some time before arranging brand posts that didn’t allude to the circumstance, and subsequently, appeared to be lost. Simultaneously, attempting to use a clean emergency for marking purposes in your social media posts can rapidly be seen as tacky.

Rather than self-glorifying social media brand posts, brands will be compelled to grasp social media’s common rationale during the COVID-19 emergency. Like never before, social media posts ought to be client-driven, and not maker inspired. Brands that will have the option to convey messages and participate in discussions that are viewed as significant because they give accommodating data, applicable counsel, or that make you chuckle will come out of the emergency more grounded.

Transitioning through the physical to the digital world might seem precarious and challenging at this time. However, this is the need of the hour to adapt to the newest lifestyle. Stay home and stay safe!

10 Digital Marketing Trends you cant ignore in 2020

Digital Marketing Trends in 2020

Trends in digital marketing are fundamentally the same as the style world where each new season new trends command the runway. In any case, now and again, a pattern springs up that stays nearby longer than anticipated. It’s as of now 2020, and if you don’t take up some slack and pay attention to it this year, you’ll unquestionably fall behind in the close race. How about we investigate some of the digital marketing trends that aren’t going anyplace.

  1. Chatbots 

Robots are the future, yet they don’t appear to be excessively far away. Marketing chatbots aren’t really robots, yet they’re as comparable as you can get to a virtual attendant. They are a specific sort of software that speaks with clients and encourages them to accomplish individual objectives. They work by communicating on-site pages using chatboxes. They are principally text-based. However, some sound renditions can be extremely amusing to converse with.

  1. Personalized Emails 

Infrequently anybody reviews the separate email. It might appear as though an excellent old specialized strategy; however, online advertisers know better. Messages are still very well known and valuable correspondence channels, and can’t be overlooked with digital marketing. Messages are digging in for the long haul, regardless.

  1. Content Marketing 

Quality content can fill in as a good magnet for pulling in shoppers to your sites. Regardless of whether this quality content is an advertisement is true of no significance. Content marketing is the first concern for any individual who needs to sell anything on the Internet. The content marketing standard has consistently made a difference, yet at this point, certain progressions have been made.

  1. Voice Search 

Consistently, voice acknowledgment software shows signs of improvement and is advancing toward our homes. You can ask a brilliant speaker by verbal orders to arrange things on the web or even remotely control other savvy gadgets in your home. Voice orders are also a potential goldmine for marketing and promoting.

Letting possibilities utilize their voice, first off, makes it simpler to search for things and get them.

How you talk also influences how you set up your marketing technique together. Discourse is more conversational than composing, which is why you should focus on making your site content match a similar way.

  1. Social Media Influencers

Taking a look at the comprehensive view is extraordinary; however, you must sometimes think about the miniaturized scale. Getting individuals to embrace items has consistently been a successful method to promote them. Today, well-known people and superstars can go about as influencers that can get your item to unmistakable quality no time.

  1. Artificial Intelligence 

A standout amongst other developing advances is artificial intelligence. However, the future might be nearer than you might suspect. So far, we have seen AI advance to do a lot of digital marketing exercises. How you set it to chip away at your portfolio to work relies upon your goals and stages.

If you haven’t begun working with digital marketing groups utilizing AI, you are most likely falling failing to meet expectations.

A significant segment of advertisers use AI for item proposals, and its utilization in battle enhancement ought not to be neglected either.

You may think about how artificial intelligence practiced such destinations? Personalization is the chief strategy utilized by advertisers. Artificial intelligence would now be able to offer personalized notice additions on sites continuously effortlessly.

  1. Private Messaging App 

As 2020 has started, numerous organizations will begin to shift their attention on the most proficient method to utilize individual informing applications. Mobile applications, such as WhatsApp, Viber, and WeChat, have just gotten hugely well known. Rather than using passwords, bleeding-edge organizations are exploiting both portable applications and private informing gatherings.

  1. Video Advertising 

Recordings are turning into the most significant product accessible to a digital marketing master. Stages, for example, YouTube, Netflix, and Facebook Live, are industry mammoths, and they are consistently expanding much more. With the snap of a catch, content marketing that individuals used to watch on TV is presently anticipated onto their telephones.

  1. Omnichannel Marketing 

With the ascent of the Internet, clients are more instructed than any other time in recent memory. Before purchasing anything, they will search for extra data on pretty much every conceivable channel. That is the reason, significantly, you consider every contingency. For instance, potential possibilities can be acquainted with your business through channels, for example, Twitter or Facebook.

  1. Quicker Mobile Pages 

These days, cell phones could be the most important digital marketing device. Roughly 60% of search motor traffic experiencing Google is evaluated to be done through cell phones. With sites turning out to be increasingly populated, their heap times may drastically increment.

Higher burden times bring about more top ricochet times, and this will prompt a lower Google rating. To counter this, Google has started the AMP venture. Pages that fall under quickened portable pages load inside zero points five seconds, making them speedy sites, and this permits them to get a high Google positioning.

The expanded positioning gives an ensured increment in the neighborhood SEO to your site. Cell phones speak to most social media promotion perspectives and income, focusing on them for marketing specialists.

In Conclusion

There is no forswearing to the way that that digital marketing trends aren’t the least difficult things to conjecture. Circumstances are different. Having an infectious trademark and a decent logo won’t carry out the responsibility without anyone else. You have to consider digital marketing as a round of chess. Think three strides ahead, and the opposition will consistently be in front of you. If you’re searching for some direction with your digital marketing endeavors, it’s suggested that you pick a digital marketing organization for an expert point of view. Remember that your adversaries are continually attempting to capitalize on the new marketing trends, so keep yourself refreshed and progress toward improving your marketing methodology.

The top 5 Logo Designing Trends to stand out in 2020

The top 5 Logo Designing Trends to stand out in 2020

Logo designs have advanced with time. Having a logo for any organization has gigantically been promoted and accentuated in the current days. It has been broadly recognized that a logo is the visual media through which any individual can distinguish an organization or its products. More or less, logos have increased massive significance as a visible brand minister for the organization or item it speaks to.

In any case, it isn’t that solitary. The significance of logos has expanded with time. The designing ideas, the look and believe, and the whole structure of logos have experienced monstrous changes with the progressing time. These days, there are a few distinctive and various styles of logos that further speak to its organization and items in a significantly more successful way. So extraordinary are their varieties that we presently have trends of logo designs to follow, which changes each year.

In 2020 numerous progressions have occurred in the web business. The idea of web 2.0 has additionally developed and has demonstrated that it’s digging in for the long term. Numerous new ideas and convenience, innovation, and capacities have been presented. These new ideas have given a ton of intensity in possession of the clients. The clients are now seeing beyond and are not merely happy with anything put before them. Accordingly, the trends in logo designs additionally expected to change that would need the logos to represent simplicity and minimalistic.

Everybody needed to set the bend when it came to style. Many design ideas involved monolines, a recreation of the vintage art, line art, and so one. Let us now discover the most crucial logo design trends of 2020.

Reflections

Most likely, the hottest logo design trend of the ongoing occasions. Apple drove when every one of their logos began to look as they were determined to a glossy table. Reflections without negative space, regularly made with the assistance of drop shadow impacts, have since the time developed as one of the most amazing logo design trends.

Clouds

Clouds make extremely incredible logos. They will, in general, invoke the symbolism of dreams, imagination, and energy. Now and again joined with air pockets, 3D or plain, they will, in general, give the impact of another thought. Many “Clouds” originated from new organizations, absolutely a spot for creative dreamers and achievers. Some additionally incorporate the symbolism of the sun, which brings out a sentiment of another sunrise.

Rounded 3D Logos

One more hot trend of the ongoing occasions, adjusted 3D logos appear to have headed for good things. Indeed, even the work area symbols these days will, in general, have the adjusted 3D feel. Since the business has beaten the creation issues of slopes, logo designers appear to incline toward 3D illustrations to the level drawings of yesterdays.

Talk Boxes

These crates have been around for quite a while. However, with the development of a client-controlled web and the rising significance of correspondence, a more considerable amount of these logos are finding their place as visual brand ministers. The discussion boxes in a perfect world reflect communication, either among the clients of the organization it represents or between the organization itself and its clients. As emails pick up significance, so do the discussion boxes.

Transmission Beams

Right now, it’s the developing significance of correspondence that has genuinely helped logos with the symbolism of still or energized transmission shafts to turn out to be generally well known. The rising trends in innovation that empower us to go remote at whatever point conceivable, the ascent of the syndication feeds and aggregators and similar things have, as it were, made these transmission pillar logos symbolical to the propelled degree of correspondence that we have these days.

Individuals

Logos with individuals in them are visual pointers of organization, item, or administration that unites individuals. With the rising trend of individuals fueled administrations and sites, these little images of individuals help the shoppers or clients to interface themselves to the organization in an extraordinary manner.

Some more trends have been around lately, like the utilization of simplicity, blueprints, accentuations, and various types of rectangular boxes. Yet, whatever the style is, it successfully uncovers that with the development of new thoughts and innovation and the developing significance of the visual branding, logo design also have experienced an incredible change in its trends.

Reimagining Office Life Post Pandemic

Reimagining Office Life Post Pandemic

The year 2020 has brought in unprecedented challenges for human existence. This is the time when we, as a community, need to rise to the occasion and act swiftly to safeguard the human interest and everybody around us. This is precisely what has become the mission of every company, which is now trying to get back to their routine after the extended lockdowns. This is the time when companies across industries are using the insights gained from the long stretch of work-from-home experience and reimagining the most creative and effective ways of enforcing the system of work.

Changing attitude and roles within the office

Before the pandemic, offices worked on a traditional system which was quite critical to winning the war of talent, culture and productivity. They had immense competition for getting the prime office spaces in some of the major urban areas. However, post the breakout of the pandemic, the same companies are more open to ideas of working from home through effective technologies of video conferencing and such other digital collaboration. And, the results have been outstanding so far.

However, many people have complained about productivity and working ambience not being the same in the case of working from home. This is when, we, at Dream Logo Design, had to work out ways for such people who were eager to join back work and get back to their regular 9-to-5 regime. Reopening office post the pandemic was a bit of a challenge for us as well. And, to implement everything smoothly, we had to have proper planning for every sphere.

4 Steps towards reimagining work-life post-pandemic

While we had to boldly question the long-held assumptions of reopening office and the limits of working from home, we understood that we had to find out solutions for different individuals with different issues. The one-size-fits-all solution doesn’t exist. A lot has to go behind giving the employees a regular work routine which differed from job roles, geography, technology, the effect of the pandemic in specific locations, and above all, their safety. Here are some of the steps that we took forward while reimagining the work in future.

Reconstructing the mode of work

Our work never stopped during the lockdowns, and all of us collaborated the processes through remote work contexts. At this time, we had to categorize the importance of every process across geographical locations and functions. While previously we held brainstorming sessions and meetings with large groups of employees, now such courses need to be more asynchronous over the digital platforms followed by long hours of debates over video-conferencing.

We always focus on developing talent through sustainable community practices. So, we have concentrated upon improved operating models as a pre-cursor to living with the COVID-19. We have focused upon leveraging the best of both, working from the office and that from home.

Deciding on “People to Work” or “Work on people.”

The competition to acquire and retain talent has become immense in the past few years. However, the location was always a significant factor in considering employment opportunities. The post-pandemic scenes are entirely different from what was before. Now, we have categorized the roles under the below-mentioned classifications. However, we still consider their upskills before considering them eligible. The following categorization includes:

  1. fully remote (net positive value-creating outcome)
  2. hybrid slight (net neutral result)
  3. hybrid remote by exception (net negative effect but can be done remotely if needed)
  4. on-site (not eligible for remote work)

Redesigning work-place to support the multi-layered organizational priorities

We have understood the fact that the earlier organizational priorities have to be completely redesigned to make way for activities which were explicitly not possible with remote working facilities. We kept our office space open for those who found it extremely difficult to work from home any further. The future of offices looks more technology-centric with more cleanliness and frequent sanitization for those who prefer to get back to their office desks. We have tried to remove the barriers between being physically present at the office and that working from home.

Resizing the footprint creativity

We are working on a transformational approach to reinventing our office culture. We needed to make sure that the space at the office was utilized in fostering the outcomes of work experience, learning, productivity and collaboration. In any way, we had to make sure that the number of employees so using the office facilities are always seated within the permissible range of social-distancing.

Now is the time

It is now a global struggle for the employer trying to bring back their employees to work. However, there has to be a perfect balance maintained between productivity and safety. So, it is quite essential to break the inertia and dispense the sub-optimal habits and systems of the past. Reinventing roles and well-planned execution of the job-roles is the need of the hour. With this, we are hoping to get a better experience of talent, improved collaboration, productivity and reduced costs. Transformational thinking on grounded facts is what it needs to leverage the change.

Life in the Midst of a Global Pandemic: Delivering Services with the Same Creativity & Expertise

Life in the Midst of a Global Pandemic

Despite the world being affected severely with the COVID-19, the full implications of the same are yet to be understood. The extent of extensive damage can only be foreseen and estimated in approximate values. No one knows until when and to what extent is all this going to continue. However, that should not hinder work and economic development at any cost. We, humans, are also known as rational beings on Earth. And, it is up to us right now to fight this situation with creativity, innovation and vigour.

The socio-economic framework of the world might have been paused for a moment, but it has not stopped. The once-upon-a-time regular activities including going to school, work, travel, social gatherings and such other errands, might have taken a temporary dip, but are not halted permanently. The resulting lockdown has proven to be detrimental for the entire community with a protected contraction of about 3% in the global economy.

However, that should not be the cause of a significant set-back or no reason to fight back. This is the time when the public policy-makers will impose the most challenging situations on the common men, and it is up to us to overcome the scenario and live a life that we can call normal. It is up to the different business sectors to deliver their services with the same level of creativity and expertise, even amidst a global Pandemic.

Innovation through the challenges

Change and shared responsibility for creating the favourable opportunities, through these moments, is the biggest challenge faced by humankind at the moment. This is when, we at Dream Logo Design, have taken upon the onus of creating more opportunities for the right candidates and connected them through remotely through their homes. So, right now, even if people are not able to set feet in office premises, work hasn’t been hampered for anyone.

This way, we have tried to meet the unique needs of our employees after prioritizing their health and taking every step possible to break the chain and combat the malice of COVID-19. Here are the following lessons which the current situation has reflected and urged us to act accordingly to meet the global development requirements.

Understanding the complexities and nuances of the issue being faced

The world, currently, is struggling with a multitude of insecurities and challenges. There are sectors of people who already struggled to meet ends when it came to getting adequate food, nutrition, education and health, are such other insecurities. This is the time of enhanced challenges and hardships, especially for these sectors. Most of our employees came from the middle-class segment of the country and grew up seeing some difficulty or the other. So, reducing working opportunities for them would only aggravate their situation. Hence, we moved forward without needing cutting down our staff, thereby understanding their inherent nuances and complexities.

Since all of us are facing this global Pandemic for the first time, and probably the only time in our life, we understand that all of us are on the same page, and the option of “one-size-fits-all” does not exist. Despite the remote restrictions on work, we had to find potential solutions that would bring a meaningful change at the community level. So, we have committed to do everything we can to keep all our employees engaged with productivity throughout the crisis to not only support them through the situation but also help them benefit from the more profound and diversified experience and knowledge.

Working with multiple perspectives in response to the forefront efforts

We have always strived to bring the technical experts to solve issues by connecting to these professional networks. Our problem-solving procedure involves the inclusion of the different opinions and perspectives so that we come across the best solutions possible. This way, we would also gain meaningful insights into the issues and enhance our genre by solving the problems efficiently. Also, all these solutions are centred around the more significant challenge imposed in the world at the moment, and we would make sure that all our beneficiaries and counterparts are equally benefitted in the wake of COVID-19. This is the reason why all our experts represent the company is actively investing and promoting the expansion of their knowledge networks across every platform.

Partners in Finding Solutions

While the first common practice to problem-solving involved understanding the underlying issue and moving forward with the knowledge that someone, somewhere must have explained it already, at this point of time we focus on building the team with creativity and connectivity. This way, we are also able to maintain an extensive network of local and global partners with ease and find rapid solutions to issues.

We believe in the fact that collaboration can achieve a more significant impact on identifying a solution to a particular situation. We have been consistently partnered with the market leaders so that we can harness the best knowledge and ingenuity to cater to the complex challenges that we face in our routine these days. Collaboration and partnership are by far, the essential element of all our venture to tackle various problems.

Adapting solutions to cater to local needs

We follow the strategy of changing the best solutions to the local needs. Looking at the current scenario, this step is not only beneficial for the moment but also will be useful in years to come. This way, we can easily explore the horizons of the currently constrained environment to support every sector. And, this would also mean adapting to the newest technologies and digital means of enterprising, which we have been carefully incorporating in our work-pattern.

The Final Wrap-up

The world is in a very challenging environment and needs people to act swiftly into a more creative and innovative mindset. This is the only way to tackle the current direct and indirect effects of COVID-19 and delivering services with the same creativity and expertise. No one knows when the Pandemic is supposed to end. Still, with a little holistic and flexible approach, we can easily overcome the situation without letting the economic set-back affect us.

5 Effective Ways To Keep Your Workplace Safe In The Face Of Corona

Effective Ways To Keep Your Workplace Safe

The year 2020 is no less than a nightmare. It is no less than one helluva experience of tragedies and losses which nobody anticipated. The stances get uglier every day, and the power and existence of humankind are getting questionable every moment. We being an avid Hollywood movie buff, could not help but link these dark times with the immaculate depictions from the movie series Final Destination. But, let’s pause for a moment here and get real. With cases crossing a 7-Million mark on the global front, and no end to this mess any time soon, the global economy has also gone in for a toss; and that is just the beginning of the long foreseen problem.

Okay, let’s get straight to business. The global economy practically hitting rock bottom, the struggle of humankind to survive the pandemic also gets more difficulty every passing day. But, what is the way out of this? While experts have already declared that you may have to live with the situation for a very long time, the biggest challenge that we are facing is trying to regularize life amidst all the crisis. And, this has already taken its course through businesses struggling to restart their journey after suffering the biggest standstill in history.

Now, while COVID-19 is in no mood to show mercy any time soon, employees and workers have been facing a dual panic –

  • a) Either Contaminate the Virus
  • b) Lose their jobs and starve to death

At Dream Logo Design, we have been extremely conscious about the safety of our employees and taken adequate measures to make sure that none of our workforces is exposed to face any of the above-mentioned situations. So, in an attempt to synchronize everything in perfect harmony, we have adopted a few safety measures that will not only keep the employees safe from contaminating the deadly virus, but also contribute towards keeping the society safe in the face of a public emergency. Let us now take you through some of the essential measures that we had decided to keep your workplace safe in front of Corona Virus.

1. Encouraging Work from Home

Post COVID-19 was declared a Pandemic by the World Health Organization (WHO), and the world was slowly yet steadily getting engulfed by its ill-effects, we had made every arrangement possible for our employees to work comfortably from home. This served two purposes:

  • a) They did not get exposed to any scope of getting contaminated
  • b) Office was conducted without any hindrance

The COVID-19 being one of the severely contagious diseases, we have left no stone unturned to make sure that all our employees adhere to the norms of physical distancing while at work. For those employees who could not miss coming to office, we made sure to sanitize the entire place with disinfectants on regular intervals.

2. Actively Arranging Awareness Campaigns

We understand that consistency, leadership and repetition are the three most essential elements of effective crowd control. So, for the starters, we had put posters and banners all over the premises to contribute to heightened awareness. We have also made these awareness campaigns, including food safety measures, hand washing guidelines and such other memo accessible to our remote employees. They will not be able to present themselves at the office premises. This has enabled all our employees to get adequate education and knowledge of the various situations and their solutions. We have made sure that they are aware of what is supposed to be done if they ever face situations. They would take the right steps if they came into contact with a sick person, handling resources such as food and personal items, implementation of the proper hygiene methods, identifying the warning signs and symptoms or even seeking the right help in case of an emergency. We have always encouraged them to be self-reliant without breaking the safety protocols.

3. Eliminating the need for Business Travels

We have always prioritized the health and safety of our employees. And, looking at the current scenario, we strongly feel that travelling to other destinations via public transports should be subsequently banned at the moment, considering the safety of employees and health impacts. Many countries have already imposed travel bans as travelling is considered as one of the quickest ways of aggravating the pandemic. So, to make sure that we reduce the chances of their exposure at the onset of a public health emergency, we discourage them from travelling and seek shelter to a different form of technology to communicate to our long-distance associates.

4. Felicitating Telecommunication

The economic ramifications of the pandemic have taught us vital lessons in the most brutal ways possible. While many companies have been forced to reduce their workforce to a great extent to comply with the norms of social distancing, we have adopted the simple measures of telecommunication. This way, all our workers were not only in production but also out of the office. However, everything is maintained with discipline through the extensive use of employee monitoring software and threat protection tools of various kinds. This way, we are always at the edge for keeping our data safe and our employees on track. Limiting face-to-face interactions for reducing interpersonal contacts does not mean we have to sack our staff. Technology has the answer for everything today!

5. Screening or limiting visitor accessibility

We believe in being well-prepared and alert. Mental agility needs to be enforced to combat a situation such as the COVID-19. Otherwise, your entire existence is on the verge of getting rattled like how. So, we focus extensively on screen and limiting visitor access to our premises. We understand that at the outset of a pandemic like the Coronavirus, which has already affected more than seven million people, anyone and everyone can be at the risk of contaminating with the virus. While many are affected without showing any sign or symptom, screening the visitors for the common signs is the only way to reduce the escalation of the disease through a threshold. Also, reducing the visitor to our premises has ensured to keep our office safe and employees healthy.

So, these were five of the most effective ways that we enforced to keep our workplace safe in the face of Corona. We hope you all can also take note of the same and protect your employees and associates from the malicious of COVID-19!

Life amidst a Global Pandemic – Hygiene at the heart of workplace planning

Hygiene at the heart of workplace planning

It is perhaps not too early to point out the significane of 2020 for all the wrong reasons. As many nations cautiously make their way toward relaxing Covid-19 lockdowns, many of us are starting to envision a time when we can stop working at our kitchen tables and return to the office. Yet, in the absence of a vaccine, aspects of modern workplaces will have to change if employees are to safely return to their desks. Here’s a list of a well-thought-out and carefully coordinated approach that will enable the employers to maintain hygiene at the heart of the workplace but also ensure that the employees are at the best of their health and productive abilities.

1. Educating the workforce & creating awareness drives:

Clear communication is the key to having a healthy and prosperous life. So, it is the responsibility of every employer to make sure that they educate and update their employees about the different procedures and policies that the company undertakes from time to time. These procedures might include any aspect such as workplace hygiene, visitor screening methods, safety measures, remote working facility, quarantines, and business travels. They should also solicit their employees to contribute to suggestions about workplace hygiene and personal safety. This is also a way to effectively demonstrate the fact that the company premises are always safe, and every measure is taken to curb the ill-effects of the pandemic.

2. Keeping track of case developments daily

It won’t be wrong to state that the coronavirus is a fluid that is spreading more devastatingly than wild-fire. Even as we pen down this article, thousands of cases are being reported globally. This has also kept the World Health Organization (WHO) and the Centers for Disease Control (CDC) at their feet while they need to keep rolling updates almost every other minute. As an employer, it is a part of your duty to keep track of these updates and implement them accordingly.

3. Appointing a cross-functional Corona Virus Emergency Management Team

Not every day is a day you fight a deadly pandemic. So, some level of advanced preparation is essential to ensure that the company is ready to address sudden emergencies and disasters while averting the situation. A sufficient team of EMT should comprise representatives from the HR, Legal, Communications, and the IT Departments. They should have enough authority to act swiftly and decisively to tackle a highly fluid situation such as COVID-19.

4. Reinforcement of Safety and Hygiene Practices

WHO has prescribed a few necessary preventive measures to comply with the occupational safety and health standards and rules at work. By facilitating these practices, the risk of contracting the virus or spreading the same at the workplace will be reduced substantially. Here is the list of such hygiene measures that every person should adhere to.

    • Cleaning and disinfecting frequently touched objects
    • staying home when sick
    • avoiding close contact with people who show signs of sickness
    • covering coughs and sneezes with tissues of sleeves of the shoulder
    • avoiding touching the mouth, nose, and eyes
    • frequently washing hands with soap and water for at least 20 seconds or an alcohol-based hand sanitizer containing at least 70% alcohol.

Every company needs to ensure that they provide adequate supplies of sanitizers, soaps, tissues, and hand-wipes for their employees alongside the no-touch disposed receptacles and sanitizer dispensers in every corner of the premises. Using disposable wipes for wiping down the commonly used surfaces must also be mandated to ensure that the norms of social distancing are maintained.

Every employer should review their cleaning operations frequently to make sure that all the surfaces which fall at the risk of getting touched often, such as countertops, workstations, door handles, keyboards, phones, elevator buttons, and so on, are routinely disinfected. However, they must ensure the cleaning personnel makes proper usage of the personal protective equipment while cleaning to avoid contracting with the virus. It is also recommended that you hire professional experts to conduct routine deep-cleaning and sanitization services to support infection prevention.

5. Encouraging Sick Employees to stay Quarantined

According to the CDC guidelines, an employer must take every step possible to encourage a sick employee to stay at home if he falls ill or gets exposed to someone infected. If any employee shows signs of fever, he must be sent home immediately. For an employee showing symptoms of acute respiratory illness, he should only rejoin the office if he doesn’t show any sign for at least 24 hours.

The Parting Note

The pandemic continues to spread rapidly and globally. Even as you read this article, thousands of new outbreaks and developments are coming into the picture. So, as much as the economic uprise is concerned, nothing is more important than breaking the chain. Hence, it becomes imperative for employers to take adequate steps to ensure that their employees’ lives are safe and secure, even amidst a dangerous pandemic.

Accordingly, they should communicate with the workforce regularly, take adequate safety and hygiene measures, keep at pace with every latest development of the outbreak, and make swift plans and preparations to combat sudden emergencies. Nobody can eradicate COVID-19 at the moment. However, by taking adequate safety and hygiene measures, you will surely be able to keep it from impacting your employees and associates.

Potential Impact Of The Coronavirus – #Pandemic

Potential Impact Of The Coronavirus

Right from the moment the World Health Organization (WHO) declared the COVID-19 or the Coronavirus outbreak as the global Pandemic, every sector has shaken its core existence. Even when we write this article here, few new cases are being reported in some parts of the world. So, experts suggest that also as China will recover from the bouts of this malignancy, the effects will still extend to the global plethora even in the next quarters, thereby creating more significant damage than imagined.

With every day marking a rise in the affected and the death tolls, the threat of the global Pandemic has given spillovers to every sector, and the downside risk will take a lot of time to recover. According to the chief economist of J.P. Morgan, Bruce Kasman, the global GDP growth will see a massive stall, which is the first of its kind outside a recession.

Material Disruption to the First Quarter of the Year

According to economists, the Federal Reserve is expected to ease 25 more basis points in their March Session in addition to the emergency reserves of 50 basis points cut in the first week of March. There is a 50% chance, though that the entire economy will return to their original belts. The good news is that by the end of 2020, there will be potential growth in the different aspects of the central banks globally, thereby easing the market to a greater extent. So, if the growing concerns of COVID-19 could be curbed down on time, at least 13 out of 22 sectors could emerge further with ease.

It won’t be wrong to state that the outbreak has impacted the economy brutally, and will continue its splurge further, especially for the markets of business and travel. Most effects that are seen on the airlines, airports, and the cruise industry while traveling internationally or even otherwise, are getting restricted increasingly.

Restrictions of Travelling of the U.S. Travelling

Considering the massive outbreak of the COVID-19, the Government of the USA has implemented strict traveling restrictions to contain the same within their borders. Foreigners are also temporarily denied entry in the country if they have visited China within the 14 days before visiting the country. Also, the citizens who have recently visited the Hubei Province of China and Iran within the last two weeks will be sent for a mandatory quarantine of 14 days.

Many airlines have suspended their flights to China, along with restricted flights to Japan and South Korea. The U.S. State Advisory Department has sent in travel advisory levels for the countries, including China, Italy, and specific regions of South Korea. The virus will be affecting the Revenue Per Available Seat Mile (RASM) in the first quarter of the year, and maybe the remainder of the year. It will not be unlikely that the cheaper fuel prices will still encourage travel and offset the losses incurred later.

Particularly after the first fatality reported in February, the Transatlantic and Pacific Capacity toppled down to a great extent considering the reluctance of people to travel anymore during the time of Pandemic, thereby resorting to hibernation. This has given the experts an assumption that Travel and Tourism of the USA will be impacted drastically in the coming days. This has impacted every aspect of the flights, even the frequent fliers, and has curbed down a substantial amount fo profit that otherwise proved to be fruitful for the economy.

The COVID-19 has impacted the major international airlines more than the domestic ones. As previously explained, the majority of international flights are either suspended or restricted. So, going forward, if the fatality rate of the local carriers rises, then these profit margins will be prone to more risk. Officials have already reported a decline of almost 100% flights catering to the demands of flying to and from China. This included about 75% decline to the entire TransPacific transaction. Apart from the major airlines, all other smaller airlines have suspended their flights and started providing travel waivers to their passengers already. They are also extending support towards allowing customers to travel further by changing flights without charging a fee.

SARS and MERS Outbreak Taught Valuable Lessons

The outbreaks of Middle East Respiratory Syndrome (MERS) in 2015 and the SARS in the year 2003 before the Coronavirus outbreak have already slowed down flying. However, the severity of the cases was found to be more impactful in the case of the SARS outbreak. It was a case where the maximum amount of traveling was cut down due to the risk of the national epidemic.

During the peak outbreak period of the SARS during March – April 203, the share prices of all the airline companies had seen a steep downslide, especially for all the Asian airlines and airports. According to the findings of the International Air Transport Association, Asian Airlines saw a significant downfall of 8% on their overall businesses that year. However, after the threat deteriorated by the end of the year, these airlines bounced back to business. They saw a massive recovery resulting in 37% growth, which was in line with the MSCI Asia that reported an increase of 38%, while the airports saw business for a whopping 51%. A similar scenario was observed from June through December 2015, where Asian Airlines and Airports reported a decline of 25% and 14%, respectively.

The Current Scenario

Following the massive outbreak of the virus in January 2020, flights and traveling have seen a tremendous downfall so far. Hundreds and thousands of flights were canceled so now, and the number is taking a steep rise every single day. Most of the international airlines are taking measures to suspend their trips to China for the next three to four months, while the European airlines are also following suit. The flight suspension is not only restricted to China but has also impacted the travel economy of Italy, South Korea, Japan, and Iran, thereby putting the entire situation in a dilemma.

Following the outbreak, the New Year already saw a massive drop in the number of air passengers. The Chinese authorities were also forced to suspend group travels as the air passenger traffic continued to drop dramatically, thereby making the figures to be 47% less than that of the previous year in a given month during the holiday period.

The continental belt of Europe is not far behind, with the Frankfurt Airport being exposed to the maximum number of exposure from China and Asia. Frankfurt Airport is the primary hub of the Asian domicile, has attracted more than 10% air traffic that includes around 4% population from China and Hong Kong. All the other airports are also impacted severely and reported to approximately 6.4% losses by now.

The Global Outlook

The advent of 2020 has practically shaken the global economy with the sudden outbreak of the Coronavirus pandemic, given that China plays a critical role in the global economic model. The country now accounts for 17% of the Global GDP. Although economists think that the shock could lead to a more significant impact on the global economy. At a time when fear factor plays a pivotal role in restricting mobility, sectors like entertainment, catering, offline retail sales, transportation, and tourism will be the most adversely affected by the outbreak.

The forecast for quick recovery still lies in vain as the calculated industrial activities have not been able to recover as forecasted. However, normalization is expected to resume with the first week of April with Q2 ready to bounce back and offset the loss of Q1 completely.

While the Coronavirus has compulsively proved to be an unexpected demand shock for the first quarter of the year, it will also be showing the trait of a notable supply shock for a prolonged period with factory shutdowns all around the world. The first-quarter GDP was previously forecasted to be at 6.3% growth, which is now revised to a contraction of 3.9%. However, economists are hopeful for having a more robust rebound in quarter two with a crackling 14.6% quarter-over-quarter adjusted growth. This would see the much-anticipated yearly growth of 5.2%. However, the same was 5.4% in the previous year. This, however, does not deny the potential negative impacts on health and other associated risks.

The Real Crisis

Without denial of the effects of the ongoing scenario, it will not be wrong to presume that even if the Pandemic seizes, its effects will be seen for a more extended period in the global scene. While the overall GDP of the world is expected to contract by 0.8% in the first quarter, the entire yearly GDP is expected to grow by 1.4% with a rebound of 2.25% in the second quarter.

So, it can clearly be stated that given the uncertainties of contagion, the pace of work might get hampered, but is expected to make a sizeable rebound by the end of the year. The markets are expecting an excessive recession risk and will take some time to stabilize themselves from this worst drawdown of the past 20 years.

Single Page Web Design: Trends, Tips & Advice

Single Page Web Design: Trends, Tips & Advice

A lot has already been debated over single-page web designs vs. Multiple-pages. However, let us assure you that many websites work perfectly well with single-page designs. Most of these projects involve a lot of company websites, landing pages, product pages, and portfolio websites.

Every brand representative wants a website that may have little content but clear navigation and strong branding. And, that is precisely how you would wish to your website to be. As a business owner, you have always worked for providing the best experience to your users, and So, let us delve deeper and understand what it takes to create a massive impact with a single page web design. Our aim here is to cover every design trend, tip, and give you ideas on what web design is.

Auto-Scrolling Nav Links

An automatic scrolling navbar is the most used characteristic feature of single-page designs. Here, when you click on the link, it will be automatically redirected to the particular section of the page. This feature works totally like a regular navigation menu. However, it differs from the concepts of a custom animation scroll effect in the other web design services that can provide the users with a fantastic experience.

Using this option, you can ensure that the page sections take minimal loading time and navigation gets extremely easy to decipher. That is the principle that you need to follow while designing an auto-scrolling nav effect. You can look for tutorials on how to design a web page for further ideas. But before that, you need to check for the Critical SEO Checklist Items for Website Design & Development to understand the concept in a better way.

Side Navigation Labels

While with a single-page website, you want to keep things simple and easy, you might also not want to do away with your creative inputs. And, that is precisely when you design a vertical navigation option rather than getting it fixed on top of the web design page.

Such a navbar will still work as a typical navbar, but it would look a little out of the box and be more comfortable to access in the given space, however, if your website has a lot of text content or needs to handle a lot of smaller screens with the same menu. There are tremendous benefits of a responsive website. In that case, you need to opt for mobile-friendly sensitive web design menu techniques. Irrespective of everything else, this menu option looks pretty sleek and saves a lot of room.

Portfolio Layout Ideas

Let us make you aware of the fact that you have to keep a lot in mind while designing a portfolio site. This is the place where you get to showcase your work and creativity. All of your past projects are highlighted in this one page and speak volumes about you.

So, even though all portfolio sites cannot be fit in a single page, it would always be a great idea to incorporate minimalistic design sense. It will not only be clean and straightforward but also give the users a fantastic experience to look at. All you need to do is find the web design sites that can provide you with designs to fit your portfolio perfectly well, and you will be good to go.

Addition Of CTAs For Sales Pages

CTAs work well for pages that sell a product or digital course. Such a design would hold good in case of a landing page where that is the only page your user might see, totally like a single-page design. Encouraging conversions is the biggest reason for creating such pages. Such transformations can be achieved from adding options, including an email submission, purchase, or even a sign-up. It depends solely on your requirements.

Most of the fantastic CTA designing involves the use of excellent font choices, colors, position, and size. These will bound to get people clicking on the link at first glance. As long as you achieve your goals, you are on the correct path. One of the most vital signs of a great web design agency is that they would be aware of this.

On-Scroll Page Animations

Now, before you start apprehending that an on-scroll animation is the same as nav animation, let is burst your bubble. An on-scroll animation is a category on its own and is a pretty amazing effect. Here you can add page elements that can provide self-animation impacts throughout the entire page while scrolling. The idea is to add dynamic features and make the page look interactive.

The biggest misconception that you may have about this option and other Web Design Trends is that it would radically change the page’s intent or behavior. It is, however, an aesthetic trend that makes everything look more straightforward and more comfortable. Also, this option is not feasible for every page. You can easily incorporate this idea into pages with lesser content that can be moved while you scroll through the same.

Splitting The Page Into Sections

Segmenting your content through a single-page navigation layout only entails better user-connectivity. You can always break up the page into sections by using dividers, icons, header styles, background colors, and everything else that suits your requirement. This only helps the users to understand your content faster and without any difficulty.

Page sections are all about color and design coordinations alongside the page detailings. It might look tricky to achieve in the first go; however, the more you practice design mocks, the more perfect you will get with your craft. You can try this technique with pretty much every page to enhance your creative horizon. This only matter that plays a pivotal role in this aspect is your ability and willingness to explore with experiments.

Parallax Single-Page Trends

If you are an avid web designer, we won’t be surprised if you already knew about parallax scrolling or came across a varied range of websites that have used the parallax techniques continuously. These days, such a scale of the design is quite familiar with a diverse range of sites.

However, the only reason that we would not recommend you make use of the technique is that they are used too commonly these days, and the majority of the websites delve too deep with the whole idea. So, even if you decide upon having such a website, you can always set up the same in a single page design layout.

Today, a lot of free parallax plugins are available online, which might help you achieve your goals. With these plugins, you can create your illusion of movement on the website. You can use a combination of fixed and dynamic elements, including pictures and micro-interaction, to the actions of the mouse. Although the last option may be the most difficult to create, with practice, you will easily be able to get what you are looking for.

Despite all odds, you need to be clear about the fact that animated parallax feature does not exclusively use single page design as there may be other websites involved. You can, however, use an animated parallax feature with a solid amalgamation of a fixed background, to create a different and weird motion effect as the user moves through the content.

Therefore, irrespective of what you have in mind, you can always find a wide range of varieties in terms of headers, content, images in the different creative marketing ideas attached to the overall user interface of the single page web design. It will be a great idea if it blends with your project well.

The Final Words

Being a part of a reputed website design company, we have compiled the trends as mentioned earlier and techniques that we have come across during our tenure of designing single-page layouts. However, the information posted above is not the ultimate holy grail for the process. If you have an open mind and are ready to experiment with different trends, we are sure you will come across several other trending techniques to make your website the most amazing one.

Remember, no two websites must look-alike, or precisely similar. So, you will have a lot of scope for experimenting. So, you have all the creativity and space for studying the different single-page designs matching your taste and merging all of them to create a wholly new and version of fantastic website design.

Are you looking for an amazingly single-page website designed by experts? Are you trying to figure out how to find the best web design and development services? What are you waiting for? Feel free to connect to the professionals right away!

6 Branding Tips to Help Create A Rock-Solid Brand

Branding tips

Let’s get real! 2020 is the age of tremendous digitization, and it is only your online presence that makes a helluva difference in the minds of your onlookers. The whole idea revolves around how secure is your brand, and what steps are you taking to build your brand shine out.

Sadly, not many of us aware of the small Personal Branding Tips that go out to make a lot of difference when it comes to creating that massive impact in the minds of your audience. While everyone wants to go out there and make it big, not many know the tips and tricks of survival and standing out right there.

What is your version of you to the world?

It won’t be wrong to accept that all of us have probably Googled ourselves sometime or the other to see what does it exactly look like? Have you too done that? What did you find? Well, if not Google, look around and see what do your social media posts, Twitter, Facebook, or Instagram speak about you?

Do you have a website for your business? Do you share the moments of your life with the world? Are you sharing unique stories and moments with the world, or are you acting like some World Leader of your industry?

The Biggest Question: What mark are you making for yourself in the industry?

Online presence makes a significant impact in creating a buzz for you in the industry. It is not every day that you get to develop impactful impressions in the minds of your potential employers, employees, clients, and associates.

A strong personal brand goes a long way in improving career prospects for everyone, despite the size of your business. And, this is, by far, the first of the many branding tips for a small business which experts suggest.

You can be a strong brand

The most significant notion that we have while speaking about brands is that maybe only Apple Inc. Or McDonald’s is a brand, and the rest are not. However, every entity running across the different industries is a brand, and can equally make its presence felt if they follow the right personal branding strategies tips and examples.

Branding is a vast concept. If you look at it in the right direction, you will understand that just like any other business branding, personal branding also plays a significant role in making a substantial impact on your personal growth. It is, actually, quite easy to get there for you if you follow the right tips on branding your business.

Watch Out for the Trends

When we talk about the different branding strategies and trends, what we mostly forget is that there is no shortcut to success. However, it is the right combination of the different calculated steps and techniques that go a long way in building that strong impact and brand value. So, as market experts, we bring to you some of the proven methods to watch out for a while you look ahead to create a rock-solid brand for your business.

  • Personalization Of Your Brand

It will not be incorrect to state that more than the products, people relate to the faces representing the same. The whole idea of Logo and branding is based on this concept of personalization. To build authentic relationships with your clients, you need first to create a sense of trust and personal touch. So, if your clients can relate to your brand alongside having a personalized bit, they will be interested in your products and services. Always remember, you need to focus on building strong relationships with your customers rather than trying to sell your offerings for the first, and maybe, the last time.

Creating a strong brand personality is something that you need to focus on. Make sure that you have a unique voice that represents the core of your values. This will allow all your clients and associates to make a secure connection through human interaction of the sorts.

Today, businesses have already automated their process to incorporate chatbots. However, this chatbot automation cannot be predominant in the industry. Some amount of human interaction is exceptionally essential.

  • Using immersive technology such as chatbots

Chatbots are the modes of technology that are redefining the ways businesses work and interact with the customers. Even though it will be wrong to say that this trend is entirely new for the world, however, the fact that it is one of the most pivotal tools of marketing cannot be denied altogether.

Just like the use of various physical corporate stationery items that enhance the visibility of your brand, these immersive technological aspects also make sure that your brand and trademark get a massive recognition on the digital platform. Conversational marketing is the talk of the time. You need to know its use well.

  • The Strategies of Other Online Communities

Pay close attention to what other online communities are following in terms of creating the best-in-class strategies of your own. These forums are incredibly crucial in paving ways for you to make a mark for your brand across different communities. Here, as the consumers from different sectors involved in discussions of various brands, a well-designed logo of your brand will certainly get noticed. This strategy will not only fuel your branding strategies but also ensure that you emerge on top of your game.

Irrespective of what discussion you involve in, always make sure that you do not go over-board with your considerations in these communities. Your customers should feel valued at every stage and should not feel intimidated by your ideas. This way, they will quickly get inclined and connected to your brand.

  • Enhancing Brand Loyalty Through Customer Engagement

Make it a point to keep your customers on loop every second. Fantastic customer care services go a long way. This is by far the best strategy that anyone can adopt. Irrespective of the time the customer calls you for a particular help, make it a point to reach out to their assistance immediately.

When your customers get the required assistance from you at their time of need, they will surely show signs of loyalty. Exceptional customer experience goes a longer way than giving gifts and perks from time to time. That has to be something that you differentiate you from your fellow rivals, and 2020 is undoubtedly going to be the year that will change the entire ball-game of businesses with this strategy.

  • Having a Social Conscience

One aspect that you need to keep in mind is that the market is extraordinarily temporal and volatile. As fast as strategies are formulated and come into existence, they also get abandoned in no time at all. However, one aspect that remains significantly constant is your social conscience.

A lot has already been spoken to about the corporate social responsibilities of companies. Consumers also play a pivotal part in fueling these emotions as they rightfully believe in connecting with organizations that have the same values as the ones they follow. They want to get involved with the companies that care about the ongoing inclusions, opportunities, diversities, intentions, and environment.

These brands always demonstrate how much they value people as profits to enhance their loyalty and trust factors. If you follow this strategy of the multinational brand, you will not only solve the most significant issues of the society but also connect with the maximum number of potential customers.

  • Enhance Your Mobile User Interaction

Mobile user interaction is in trend for quite some time now. If you do not embrace this technology, you will fall behind in competition in no time at all. It is a high possibility that even this article is being read on mobile devices by the readers. So, if your website is not mobile-friendly, or can synchronize well will a cellular phone, there are high chances that you will lose out in the competition.

As the future would most likely depend on email marketing for targeting the prospective client base, it becomes extremely crucial for you to create content that can easily fit into the smaller size of a mobile phone. Try to curate quality content, rather than bombarding your audience with quantity. This way, you will be able to hold on to a more substantial customer base without much difficulty.

The Parting Note

Today, branding and Rebranding is a different ball-game altogether. It requires a complete overhaul of the strategies which are no longer similar to the traditional methods. So, whenever you curate an approach that is more appealing and engaging to your consumers in the modern-day scenario, they will surely find interest in connecting with you at different levels.

It would be best if you learned most about these branding trends to make sure that you are hitting the right chord. It is only then that you will be able to get the much-required boost to your brand marketing strategies and give you the much-required recognition in no time at all.

How To Identify Long Tail Keywords for SEO Success?

How To Identify Long Tail Keywords

Let’s get straight to the point. The success of an effective SEO strategy lies a lot in focusing on long-tail keywords. It would not be incorrect to state that such keywords practically become the foundation of Search Engine Optimisation. Going by the latest data, nearly 70% of the web-search results are based on the utilization of such keywords.

You might not have realized their importance up until now as we bring you factual proof about the importance of these key-phrases. Put, long-tail keywords account for the massive traffic generation that your website sees. Call them the holy grail of SEO, they are here for what they are; and that is, the basis of what Digital Marketing stands for. Let us now classify the identity of such vital aspects, and why at all they are so very essential.

Outranking Competition becomes Easier:

As per the latest reports of a New York-based survey agency, the on-page optimization results with long-tail keywords were much more impactful than the ones with single-word head terms. Well, any layman will be able to understand the importance that such keywords have held here. And, with better-optimized posts, you will be at the liberty of gaining traction amongst your fellow rivals. With more refined keyword queries, you can also tighten your niche and make smarter and calculative SEO speculation.

Defining Practical Internet Search:

Ask yourself, why are you even searching up on Google for a piece of particular information. Isn’t it because you always want to hit the right triggers and end up with the most hard-hitting facts? Who would want to beat around the bush with something that isn’t even relevant to what they want? This is when long term keywords help. Honestly, that is how people look for a specific something on the internet. They add as many points as they can to assure that the search results redirect to precisely what they might be looking for. So, as a savvy gadget freak, you might not want to look for “a Samsung phone,” in fact, you would instead look for the “price and specifications of Samsung S9” if you wish to get absolute results. That is just one example, though. Many other instances indicate what clients are looking for in practical searches every day.

Adding Context to the Content:

The latest Humming update of 2017 has indicated Google’s fondness for researches based on context. And, nothing much has changed in 2020 either. Today, the refined search results on the SERPs have given a tremendous boost that the well-structured Algorithm that Google works on focuses a lot on context and clarity of thought. Long-tail keywords certainly help a lot. So, it would help if you also put them to as much use as you can. Simple!

Gaining better Conversion Rates:

WordStream, a dedicated survey site, has affirmed that most of the top-rated landing pages have found successful conversions at a rate of 11.46%. This includes conversions from long-tail keywords at a whopping 36%. While this is undoubtedly a fantastic success story, it doesn’t just end there. If you want to elaborate on the success rate of your website, you will find that your average conversion rate stands somewhere between 2-5%, or even less if you have just kickstarted your business.

Now, if you expect the scenario to change overnight by adding just a few long-tail keywords here and there, you are sadly mistaken. It directly doesn’t work like that. Life has no “easy buttons”; what makes you think SEO has? Long-tail keywords will only restructure your CRO funnel and make it stronger. After all, it is more pocket-friendly to look for specific long-tail keywords and writing blogs about them than paying enormous amounts for PPC campaigns. Now, this is something you cannot afford to miss.

Attaining Better Rankings for Single Keywords:

Who isn’t looking to gain higher rankings on the SERPs for their short keywords? If you know what we mean, you will understand that long-tail keywords do precisely the same. These keywords are, in fact, the catalysts for bringing in the rankings for these single keywords, which you might be struggling with so long. Do not believe us? Just go through the SEMRush report of your website after adopting the strategy. You will know what we are talking about. It is not only Neil Patel who claims this, but the same is also being proved time and again by Huffington Post, one of the most significant online bloggers. So, if it is their sure-fire success strategy, why not make it yours?

Fueling Your Blogging Strategy

Without further buildup, let us reiterate – BLOGGING IS THE BEST WAY OF RANKING IN THE SERPS. It is the foundation stone of any dynamic content marketing strategy. However, you need to understand the basic concept of utilizing these keywords in the proper context, and carefully placing them within the body text, title tag, and even the URL. Using these keywords in the headers and images could also help you grab the much-required attention. This, indeed, is a useful tool for optimizing your website. If you think that merely writing a single blog about a specific topic, would be enough to garner the rankings that you might be seeking for so long, we need to burst your bubble here, but you are creating a grave mistake. It would be best if you continued creating content with long-tail keywords.

Building a Stronger Conversion Funnel through Rankings:

What can be a better reason for making more use of long-tail keywords than to build a stronger conversion funnel? Traffic and lead generation is the biggest challenge that digital marketers face today. If you think you are the only one, let us reassure you that as much as 65% of companies are worried about the same issue. The only reason that can be solely held responsible here is the poor strategy adopted for content marketing and the resulting weak conversion funnel. So, long-tail keywords help you in this regard by assisting you in channelizing your conversion rates well.

Parting Note

If you ever had glamorous ideas about how keyword research works, it is time you must think again. If you think about it, keyword research is not beneficial to SEO. The entire foundation of Digital marketing lies on its shoulders. And, regardless of what you plan to do or strategize, it is effective long-tail keyword research that is going to win brownie points for you in the end. So, this is where you need to identify these long-tail keywords and utilize them to benefitting your SEO strategies.

3 Essential Content Promotion Tips to Get Your Content Seen

3 Essential Content Promotion Tips

Okay, here’s the thing! The currently prescribed strategy that we all follow for promoting our brand is writing content at a breakneck pace. It might sound quite a cliché to an outsider, but being into the industry for even a few months teaches you this: Write as many contents as you can, the quality of which may vary from mid to high range. Try to reach out to and infuse as many keywords as you can in those blogs, try to write-off your fellow competitors below the table, and boom – You discover the secret recipe to success! Isn’t it? Honestly, NO! It isn’t what you think!

It may sound too noisy and flimsy, but that is what you need to understand! Cracking content marketing promotion is not as straightforward or diluted as you may think it is. As it turns out, all of the processes described above are ineffectual. Today’s market demands much more than just originality and quality of every content. If you are under the notion that you will bring in the much-required traffic by pushing in more quantity for the content, then it is time we burst your bubble. Such techniques will only bring in a dip in your site’s visibility.

Biggest challenge that content marketers face

In the rat-race of trying to hit it off, you will never understand when you will fall face-down to get diminishing returns with duplicate contents. The biggest challenge that you ever face unknowingly is when multiple blogs challenge each other, fighting for the same keywords. The resultant, you wouldn’t even know, and the ranking of your website takes a massive dip only to fail miserably to climb the ladders of Google again. And, we are sure none of us will like to face that; will we?

Considering the time slack

So, what is the proven way to reach there? Very simple, work smart while your rivals try to work hard to make ends meet! The success rate – 80:20! Sounds good, right? It only looks accessible and achievable as long as you know how to do it. Being a content marketer is not easy. It never was! If you look at it like this, writing a two-hours’ worth of content probably takes the whole day of research to makes sure that it meets the creative aspect that the audience may want to look at. Now, that is an aggressive time-commitment!

Setting Goals and working on them

Your goal should not be to find the most creative ways of writing the content; it must be the most innovative way of promoting the same so that it can hit the right audience at the right time. Finding newer ways of promoting the content is somewhat more helpful than finding more unique aspects of writing the same thing over and over again! However, quantity cannot be dismissed totally. Statistics show that companies that publish more than sixteen unique blog topics on their website in a given month generate 3.5 times better traffic than the ones that publish around four topics at the same time.

So, what are the techniques that you may approach to get a surer rate of success? Let us discuss:

Tip 1: Videos on Social Media platforms are more effective

Let’s get straight to the point. It is a fast-paced world out there. Nobody has the time to read through an entire piece of written work. The only way to project your ideas is to show them in clear and concise video footage. A recent study has already affirmed that around 80% of traffic generated on a particular website on a given day was accounted for video marketing. The figures only increase from here. So, you either adapt to the changing scenario or let the others take advantage of the fact and climb the ladder of success.

Tip 2: Do away with the cliché headlines already

Considering creativity, quality, and of course, competition, it only goes without saying that headlines like “Here is how you should make your website stand out” isn’t an ideal way of generating that impression in the minds of your readers in the first glance. You need to understand that the more creative you can be with the title, without giving away its essence, the better traffic you can generate through the same. Titles such as “5 reasons for considering SEO analytics for your website” make more impact on beating around the bush with the kind of title above. You are putting in more effort in both cases, but your efforts must also be recognized and rewarded. And that, friends, is how you should project smart work!

Tip 3: Paid promotion may help too

Now, you may counter us here that despite plenty of options already available for unpaid marketing, what difference does paid promotion would make? While that is certainly a valid point, setting aside some budget for paid promotions goes a long way if you think about it! Paid promotion is undoubtedly the fastest way of bringing your content to the attention of your readers. And why so? Simple, while you pay for promoting your content out there, you also get the liberty of controlling your audience reach, and setting up a neat and pristine base of your ideal readers.

The parting thoughts

Success is not an overnight magic. So, do not expect instant returns. It might so happen that initially when you start with the promotions with a set strategy, you get to see a different rate of success, which would be devastating enough for you to quit then and there. However, that is just a phase, and that is when you need to stay focused and give your best shot. It is certainly not time to quit!

On the other hand, the same will not hold for a blog that is there in the loop for a more extended period. But, a little more traffic and consequent conversions won’t be harmful, right? While every content marketer out there is trying to make it to the top, many are still struggling to find sure-fire ways of reaching there. So, the only way to reach out to your desired goal is to cut off the slacks and craft your next content more smartly. And, that is how you will reach the pinnacle of success in no time at all!