Author Archives: SEO

Canonical Tags – Where and When to Use Them

Canonical Tags - Where and When to Use

Canonical tags have been around since 2009, but there are still many confusions about the same among non-technical marketers. In simple words, canonical tags give website owners a way to resolve issues related to duplicate content.

What is a Canonical Tag?

A canonical tag is a simple HTML code which defines the main version of the website. It tells search engines as to which page they should index and display in search results. For example, if you have more than one web page that describes same or similar content under different URLs, you can use canonical tags to indicate which version is the main page and needs to be indexed.

How Does a Canonical Tag Look Like?

As mentioned, canonical tags are simple HTML codes that are made of simple syntax. They are placed within the section of a webpage. A canonical sample tag may look like the following:

Importance of Canonical Tag in SEO:

If you have more than one web page with similar contents under different URLs, Google will consider them as a duplicate content. This is something which Google dislikes and is harmful to SEO. Since Google tends to index only one version of the webpage, they are in confusion as to which version of the page they should index. Also, this is directly related to the search engine rank of the webpage because google will not understand which version of the page to rank for different queries.

Mentioned below are the situations when you may consider to implement a canonical tag in your website:

There are many confusions among the SEO experts about the use of canonical tags. There is not a specific strategy which can be considered the best to take. However, mentioned below are some conditions where implementing a canonical tag could be beneficial for overall SEO.

Duplicate Content:

Duplicate content is the most common situation when you should use a canonical tag. It is essential to use a canonical tag to define the main version of the page when you have more than one web page with duplicate content. Defining the main version of the webpage by using a canonical tag ensures that google takes the right page to index and the correct version of the page comes up in the search engine rank.

Similar Content:

Sometimes, you may have a web page with the same but slightly different content under different URLs. For example, if you have an eCommerce store, you may have pages with products that are similar but may have slight differences between them. Most SEO experts would suggest a canonical tag in this type of situation to make sure Google has a clear idea as to what is the main product page. Google will give full SEO value to the main product page. This will help you rank better for the main product page.

URL Parameters:

This is another important situation when you need to use a canonical tag. Marketers often create URL parameters for a particular webpage for tracking purposes. This helps them to track campaign performance for each URL parameters easily. This is an easy way to track your web page performance when the same page is being used in different types of marketing campaigns. However, this may create a severe problem regarding SEO like Google, and other search engines consider them as the duplicate version of the main page. The only way to clear the confusions for search engines is to tell them which version to index by using a canonical tag.

You can also add a canonical tag to every page of your website regardless of whether they have a known duplicate or not. This is specifically helpful when you have many different ways to reach your URL. For example, if your webpage can be reached by using both the HTTPS and Non-HTTPS version, you can add a canonical tag to both of them to let search engines know that both the pages are individual and this is the versions that search engines should index and show in search results.

How to Use Canonical Tags?

As mentioned earlier, the best and the easiest way to add canonical tag is to insert HTML code within the section of your duplicate page. However, if you have a WordPress website, you can install the Yoast SEO plugin that adds self-referencing canonical URLs to each page automatically. You can set the custom canonical tag by using the ‘advanced’ section on each page on your WordPress website.

Similar to the WordPress, if you have an eCommerce store and you are using Shopify, it adds a self-referencing canonical URL by default. However, you can set custom canonical URL by editing the template directly.

According to Google, you should not include your non-canonical URLs in sitemaps. Therefore, you should only list your canonical URLs in your sitemap.

Why & When To Back up Your Website?

Back up Your Website

Modern-day website management is easier than it was before. However, mistakes can happen almost anytime. For example, your website could get hacked, the website could collapse once you update the same, or you could remove some of the most critical files by mistake. The only solution that can save your website in an unwanted situation is to take a backup.

A website backup is a process of storing all your website’s essential components. A website backup should include all crucial elements like website codes, databases, images, add-ons, plugins, themes, etc. As a part of your regular site maintenance, you need to take daily backups of your website. By keeping a monthly website backup, you can ensure that you have everything ready in hand in case your website faces an issue.

Why you need to back up your site:

It is tough to understand what losing all of your website data feels like unless you’ve practically gone through this situation. The only way to avoid this type of situation is to take a website backup beforehand. The best way to back up your website is either daily or weekly backups. Whether you should go for a daily or weekly backup depends on how active you are in updating your website. For example, if you only upload a blog post per week and nothing else, then weekly backups will suffice. However, if you update your website daily, upload images, videos, and if you have a vast database to manage daily, you should go for a daily backup.

Mentioned below are the situations when you need to back up your website.

Accidental Situations:

You have to admit that people make mistakes. This is true for your website as well – one of your website managers could accidentally delete an important file which can break down the website entirely. Therefore, it is vital to back up your website regularly. Many site owners assume that they can get help from the hosting providers during such situations. However, the truth is your hosting provider won’t have the latest copy of your website. Some website hosting providers perform regular backups when you take a subscription of their website backup service.

Your Website Get Hacked:

Another reason why you should perform a regular backup of your website is to regain your website in case it is hacked. The most commonly used content management system WordPress accounts for almost 30% of the website currently available online. As WordPress is an open-source platform, anyone can access the coding of your website. If you are running a WordPress site, you must take regular backups of your website to avoid critical situations.

Problem after Updating the Website:

There are times when you experience an issue on your website once you complete an update. Things can go wrong with your core files, or a plugin may start malfunctioning. Also, you may experience a situation when you click on the update button, and your site is no longer live. Taking a backup of your website ensures that you have everything handy and you can restore the website to its previous state just by making a simple click.

You Failed To Renew Your Hosting:

It can happen anytime, especially when you have a new credit card and forget to update the billing info with your hosting provider. When the billing date comes, you hosting provider attempts to charge your old card and failed. This can eventually break your website, and you may need to purchase your hosting plan again. However, in case the hosting provider is unable to restore your old site content, you are all lost. Although you can submit a restore fee to bring back your original site, the process takes time, and your customers may view a new site for a while. In both cases, a proper website backup could save your time and money.

Server Outages:

Your hosting server may encounter a sudden outage and can have severe problems with their data centers. No hosting companies can provide you with 100% uptime. During this situation, your customers may experience irregular downtime. There could be several reasons why a server is down. However, frequent outages occur due to software errors, hard drive failures, etc. Whatever the reason is, it is important to back up your website beforehand to avoid unfortunate situations.

5 Popular Alternatives to Google Analytics

Google Analytics Alternatives

Analytic is crucial for every online marketer because it helps you track website visitors and understand traffic behavior. For any online marketing campaign, it is essential to check and follow the website traffic behavior regularly. Otherwise, you can’t improve the way how users interact with your website.

New and established online marketers always go for Google Analytic since it has many useful features. Also, Google Analytics is the most used analytics tool and is incredibly popular in the field of web analytics tool.

However, there are many other analytic tools with dozens of features that you cannot find in Google Analytics. If you don’t like Google Analytics because of any reason or you are looking for any other functionality, which is not available in Google Analytics, you can consider trying the following alternatives.

Kissmetrics:

Kissmetrics is widely popular all around the globe, and it is often considered as the best alternative to Google Analytic tool. This tool offers many useful solutions focused on website analytics at the individual level. You can use Kissmetrics to perform various activities, including conversion rate optimization, visitor action tracking, A/B Split testing, data segmentation, and many more. Another critical point is that Kissmetrics offers solutions for mobile applications, Saas, e-commerce platforms, and many more. The only drawback is that the setup process is little complicated, but you can use a handful of plugins for most popular systems.

SE Ranking:

SE Ranking is one of the most popular website analytics tools, apart from Google Analytics. This is a powerful tool which shows a bunch of insights regarding your website traffic. Apart from the standard features like tracking the visitor’s location, source, and channels, you can create custom reports with SE Ranking. Also, you can follow the website ranking by using SE Ranking. Some of the other features offered by SE Ranking are competitor analysis, social media analysis, and backlink monitoring. You can also go through the Marketing Plan provided by the SE Ranking. The marketing plan the SE Ranking offers is based on your site analysis, and you can get a detailed insight about your website.

Piwik/Matomo:

Matomo (formerly known as Piwik) is another important alternative to Google Analytics. However, the same is not quite popular because of its slightly tricky setup. Most of its features are available with the paid version. To use the paid version of Matomo, you need to install the software. This is something that you cannot do without basic technical knowledge.

Nevertheless, once installed, Matomo can act as a great alternative to Google Analytics tool. It offers a very informative dashboard with the ability to set and track your goals, plugins for the marketplace, and a database for individual visitors. The support team is always ready to help you, and any concerns are addressed by the support team very quickly.

Woopra:

This is a realtime customer tracking and website analysis tool that offers solutions for product, sales, marketing, and other services. It can track a user across mobile devices at the digital touchpoint and can create a detailed report regarding user behavior. By using Woopra, it is easy to check your critical vital metrics and get an insight as to how your key metrics change over time. You can get a detailed insight into your product usage, purchase behavior changes by location, campaign performance by source, and many more.

Woopra offers two separate subscription options for Small Business Owners and Large Enterprises. Small business plans start from $0, and the Enterprise Edition pricing can be customized according to the specific requirements.

CrazyEgg:

CrazyEgg is a friendly tool that helps marketers track clicks to improve user experience and the conversion rate. CrazyEgg has a unique feature to allow you to track clicks as a heat map. Unlike Google Analytics, which only offers an Overlay report, CrazyEgg offers confetti map as well as a list view report. You can track the number of features by segments like referral source, keyword country, time of the day, and many more. Also, CrazyEgg offers a scroll map report that allows you to track your visitor’s scrolling behavior. Comparing to another web analytics tool, CrazyEgg is more affordable as its prices range from $9 to $99 per month.

Designer’s Most Hated & Loved Fonts

Fonts

The font that is used in a design to communicate a message is very much crucial as it represents the language. Gone are those days when the designers only have to choose between the Arial and Time New Roman fonts. With the advent of modern design technology, now the designers can choose from thousands of fonts. With so many fonts, it has now become more difficult for designers to select a particular one. Some fonts automatically feel more official, while others feel like fun. Some fonts are easier to read, and others are more difficult to read and create a struggle for the eyes.

What professional designers do is to use fonts that are widely popular and fonts that look more professional. The more experienced the designer is, the more is his efficiency to choose a perfect typeface. They use the fonts that they love the most. However, there are many fonts that designers dislike to use. Mentioned below is a discussion about the fonts that designers love and hate the most.

Most Loved Fonts:

Helvetica:

Helvetica is considered the most loved font by the designers. It was introduced in the late 1950s by two Swiss designers who were trying to create a new version of Sans-serif typeface. According to the designers, Helvetica and other Sans-serif fonts are the cleanest and easiest to read. These types of fonts are mainly used for online reading since they are easy to read. Since its inception, Helvetica has become the most commonly used fonts by the designers. Designers love this font, and they use it most in official printing, signals, and notices. Helvetica is the only font which was documented in a film in 2007, named Helvetica.

Garamond:

Garamond is another serif which was named after the typeface during the time of renaissance. It was named after its creator Claude Garamond. Like Helvetica, Garamond is the most loved fonts and commonly used by the designers because they are easy to read and leaves a comfortable impression to the eyes of the readers. Another reason why designers love it the most because it adds a sense of poetry to the letters. However, unlike Helvetica, Garamond is most commonly used for offline design and print copies.

Frutiger:

It is another font that was introduced in the late 1960’s Sans-serif. Since its inception, Frutiger has added many updated versions to its family. Frutiger also has a specially licensed version to Microsoft. Designers love the font because it is clean in appearance and gives a modern look. It is also easily readable without feeling stark. Frutiger is the most common font which can be seen in advertising collaterals.

Bodoni:

Another unusual font which was introduced in the 18th century. Designers from almost all parts of the world love this font because of its classic look. Its alternating thick lines recognize it within a single letter that gives it a high dimension. This gives it a familiar look to the typefaces that were used in 18th and 19th-century books and documents.

Most Hated Fonts:

Comic Sans:

Designed and releases in 1994, Comic Sans is based on the familiar letters used in comic books. Although these types of fonts are used in many prints, most designers dislike using comic sans due to its widespread use in the wrong situations.

Papyrus:

Designers do not like papyrus, perhaps because of its rough and unbalanced look of the letterform. However, some designers appreciate their accessibility. However, in general, designers hate this font compared to more generic fonts like Times or Arial.

Souvenir:

An influential American designer Morris Fuller developed this font in 1914. It first came into the limelight when it appeared on Bee Gees Album cover designs. However, with new fonts are introduced, Souvenir has become outdated, and many designers consider it as a silly and foolish font. Designers don’t love its soft yet graphic appearance.

2012 Headline:

2012 Headline has become famous since its use in the London Olympic font. What designers hate about this font is that it tries so hard to look cool, but it simply is not. It also creates a confounding effect on the eyes of a reader because it has a perfectly round O. 2012 Headline was not used much after the London Olympic Games.

What are the Best Practices, Tips & Inspiration for Brilliant Landing Pages

Landing Pages

If you are running ad campaigns and looking to generate quality leads, you need to focus your effort on creating a high-quality landing page that visitors land on when they click the ads. This is the reason why you need to create a high-quality landing page that generates leads. The landing page is an essential part of your website because they are used as a tool to drive conversions. Using a poor landing page means all your efforts are going in vain. As a marketer, your strategy should be to optimize your landing pages and include the best content and design in the same.

Why Should You Not Use Your Home Page as the Landing Pages?

There are a lot of advertisers who are not sure about the difference between a landing page and the home page. However, your landing page should not be confused with the website home page. There are some essential differences between the landing page and home page. If you use your home page as the landing page in the ad campaigns and try to direct the visits to your home page – this idea will likely kill your conversions.

The home page is designed in such a way so that it presents the company’s value and help them navigate through the other content pages. On the other hand, the landing page is designed to showcase an offer or a discount with brilliant content so that the users immediately understand your offer and take action on it. A high-quality landing page should include an active call to actions, and every action on the landing page should direct the users to a specific action.

Don’t Use Home Page Navigation Menus on Your Landing Pages:

The landing page should include only one link, and under any circumstances, it should not contain the home page navigation menus. Also, the landing page should not promote your social media accounts. The landing page should only contain a unique link that is attractive enough for the visitors to take action. It is a common mistake to include any link on your landing page that distracts the visitors for the actual offer. According to recent research, the most successful landing pages contain only one link.

Use an Enticing Headline That Match Your Offer:

The ideal landing page should contain a bold and attractive headline at the above the fold section of the page. The above the fold section is the part of the page that users can view without scrolling the page down. The headline and another essential call to actions of a landing page should be present within the above the fold section. The headline should be enticing enough to grab the attention of your target visitors. The headline should also match the main message that you are trying to promote.

Only use Contents that Are Useful for Your Visitors:

No matter how long your landing page is, it should only contain the contents and images that are useful to the visitors. Great landing page can be short as there are no hard and fast rules to dictate the word count in a landing page. The thing that only matters is the quality of the content you are using in your landing page. The main point is to offer value to your users through the content. If the users find your content valuable, they will surely take a specific action. To help conversions, you can consider adding images, videos, and animations that help showcase the pain points and probable solutions.

Make it Simple:

The last thing you should care about your landing page is to make it very simple so that it doesn’t distract your visitors. Landing pages are built to forces users to take specific action so that you achieve conversions. Therefore, you should not use redundant contents or information that prevent the visitors to make the actual action.

Why Your Business Needs Social Media to Increase Traffic

Social Media

Since the number of Worldwide social media users have crossed .34 billion, it is an excellent opportunity for the businesses to reach a broad base of audience. Since these users spend a quality amount of time on social media rather than searching websites, it enhances the possibility to get the users as customers by the help of social media pages. A survey found that out of 537 social media users, 463 people reach a business’s website from social media. Although having a website is an urgent requisition for digital marketing, social media channels have become an essential part of digital marketing. At present, 78% of businesses have a website, while 81% of companies use social media channels.

A famous survey brand surveyed over 500 social media users to learn how they get influenced by social media to visit the website of a business, and the findings are:

  • To contact a business provider for general queries, 31% of people prefer to use email, 21% of people prefer social media and 19% of people prefer to use the contact form of a company website. Rest of the people likes to use chatbots.
  • 27% of promotional offers and 25% of images of a business website are visited when a person reaches to that by using social media.
  • The decision of the millennials to visit a website is increased by the images of social media.
  • 38% of baby boomers, 29% of millennials, and 29% of generation X people are influenced by the offer and promotional campaigns on social media channels.

There are various types of social media channels preset in the present scenario, among them, Facebook, Twitter, Instagram, Snapchat, etc. are worthy of mention. The more a business is active on social media channels, the better the possibilities it has to increase its customer and boost its sales.

Here are some advantages of using social media to increase traffic for business:

Helps to stay competitive: Social media channels help a business to enhance its brand awareness among its target audience. If the business is a small one, it must make a continuous online presence to maintain the reputation as this will make the customers think the business as a constant and trustworthy one. Statistics say that around 46% percent of customers prefer to stay with small business when it chooses an efficient marketing campaign through social media.

Helps in advertisement campaigns: For small businesses or new businesses, it is a big challenge to invest a significant amount in promotional campaigns and advertisements. For them, social media channels are a significant relief as advertisements in those channels are free most of the time, allowing the business to reach more potential customers without spending a massive sum of money.

Boosts SEO performance: The primary goal of a business is to present itself as a trustworthy brand in the market and for doing so, making an online presence and position through the Search Engine Result Pages (SERP) is very important. Posting keyword packed campaigns on the social channels helps the business boost its SEO rank on a leading search engine.

Images influence the customers: Since the new and younger generation like to find information visually, they dislike reading much. Models provide them the information they seek in a fast and easy way. The social media campaigns are widely images based, unlike the textual subscription found on a website. The discount offers, product descriptions, new launches, offerings, etc. are described in the images without using many stories. It makes them interested enough to visit the website of the business. Images with attractive graphic design, explicit photography, and short but adequate informative points are necessary for a successful social media campaign.

Customer references: When a satisfied customer sees the campaigns of the business in his social media account pages, he or she likes to refer it to others, expanding the target audience of the brand. Also, social media advertisements sometimes promote their loyal customers through various campaigns, and those loyal customers choose to pay back by sharing it to others.

Customer satisfaction: Since social media nowadays has become a form of customer feedback, it allows a business to get in touch with the customers quickly. A dissatisfied customer can connect the business through social media to resolve the reason of the dissatisfaction, and once done, he or she can post about the experience online, making an indirect promotional campaign of the business.

Covers all demography: Since the vast world of social media is free and has no barriers for anyone, people of all demography can be found online, making social media a potential platform of digital marketing. People of different ages, different races, religions, income groups can see the presence of a business on social media, which expands the target audience field.

Conclusion: We can conclude that social media has now become a crucial part of digital marketing. Its cost-efficiency helps a business to make out of the most without spending much money. Also, it helps to promote trade in the target audience and get real-time feedback from the consumers.

Top 5 Serif Fonts for Clean & Elegant Logo Design

Serif Fonts

Which fonts are better: the Sans-Serif fonts or the Serif fonts? This question is one of the most argued questions in the graphic designing industry. Some say that the Serif fonts are better for the printed materials while the Sans-Serif fonts are suitable for online campaigns. At first, one needs to know what are the primary differences between the two types of these fonts and for which purpose they are widely used so far.

Sans-Serif fonts: The word ‘Sans’ came from the French language, which means ‘without’ and the word ‘Serif’ possibly came from the Dutch language, saying line or stroke. Sans-Serif fonts do not have extended stokes or lines at the end of the letters. These fonts are generally clean and straightforward, without any ornamental features, so they are widely used for headings. For writings on the digital medium, Sans-Serif fonts are used as they are readable at any resolution and from any length of distance.

Serif fonts: In typography, Serif fonts have letters with lines or strokes in the end. In spite of this, the advantage of using Serif font is that they can be read with comfort in the rough book paper. However, some say that Serif fonts are not appropriate for online or digital readability since those additional strokes in a letter can misguide the audience for another note due to distance or low resolution. Nowadays, graphic designers are successfully using these fonts in the logos, headings as well as in the body part of the text. There are mainly four types of Serif fonts- Old style, Transitional, Didone, and Slab Serif.

Serif Fonts in Logo Design

So what are the characteristic features of an excellent logo? A good logo must be simple, memorable, timeless, versatile, and appropriate. A logo represents a company graphically. It is a visual element which helps a business to create its own brand identity without much explanation. This is why a logo is mandatorily printed on the products, campaigns, advertisements, and websites of a company.

For the last fifteen years, Sans Serif fonts dominated the world of logo designs with fewer exceptions but now, thanks to better experiments with typography, designers are using Serif fonts to create clear and robust logo designs. Here are seven Serif fonts which are making a bold visual impact in logo design.

Hermann: One of the most readable Serif fonts is Hermann, which was designed by Diego Arvena and Salvador Rodriguez, in 2018. Inspired by the works of Herman Hesse and Aldous Huxley, these two designers implied surrealism and duality along with boldness and wildness in the design. Consequently, the font comes in ten variations mixing accuracy with legibility and boldness.

Recoleta: This font merges various fonts used in the past to present a new font filled with freshness and modernity. Blending the gentle, soft shapes in the Cooper font and the fluid angled strokes in Windsor, Jorge Cisterna cheated this beautiful font perfectly suitable for unique logo designs. Offering a variety of weights, this font allows the user to choose the best typographic color for his project.

ITC Lubalin Graph: This font belongs to the Slab- serif font group, and it helps the logo to convey a sturdy and no-nonsense look. With lighter weights, this font adds a modern and eye-grabbing feature in the design. Although ITC Lubalin Graph was designed in 1974, this design was based on another design by Herb Lubalin called ITC Avant-Garde.

Linotype Didot: Adrian Frutiger’s tribute to the Didot family of France who was active designers for abbot 100 years during the 18th and 19th centuries. They were printers, typeface designers, publishers, inventors, and intellectuals. This family-owned the essential foundry and print shop in France in this era. This font design is a sensitive interpretation of the French Monotype Didot. This font is capable of adding a classic and elegant feature in the logos. Apart from logos, this is excellent for headings of books, magazines, posters, and advertisements.

Gabriela Stencil: Suitable for fancy logos and headlines, this font puts stress on the modern and elegant font style, borrowing inspiration from the Didone typefaces from the 19th century. Designed by Antonio Mejia 2016, this font is also ideal for short texts, publishing projects, and branding. Although it belongs to the Serif family, it is highly readable since it has short ascenders and descenders. It comes in six styles containing a set of 433 characters which can be used in 200 different languages.

Conclusion:

A clean and elegant serif font style not only adds sophistication to the design, but it adds an exciting flair and breaks the dullness of the design as well. Experimental logo designers prefer the Serif fonts as the various types of the strokes or flares help the logo capture the mood of the products and grab the attention of the audience being different from the other designs.

Why Customer Experience is the Ultimate Marketing Tool?

Customer Experience

With the fast development of technology and the introduction of new technical gadgets, the workforce is changing day by day, and the businesses must be prepared and well equipped to match with the rapidly changing business world. Although the digitalization of services replaces every manual work process, the process of delivering an excellent Customer Experience (CX) will always be there as a significant element of success required by the competitive businesses’ organizations.

According to a survey, 92% of the customers believe verbal recommendations of their known people rather than believing an advertisement wholeheartedly. The new and advanced technology options like social media and review sites allow the business brands to utilize these types of recommendations and reviews of satisfied customers as trustable credentials to attract new customers.

What is the customer experience?

Customer experience or CX is the communication and exchange taken place between a customer and a business organization throughout their business. These communication and exchange may include innovation, promotion, support, discovery, advocacy, service, purchase, awareness, etc. Customer Experience is very much essential for Customer Relationship Management ( CRM) as a customer with a positive experience can become a loyal customer of a business brand or organization. The longer the customers are happy and satisfied with a business brand, the longer they will be a loyal and repetitive customer to the business brand. On the other hand, if the customers are poorly treated by the business brand or are not given enough attention and support, the customers will leave as soon as possible. This is the reason the business brands provide better-quality customer service.

How is customer experience different from customer service?

Customer service, in general, is the formal interaction of a customer with an employee of a business brand over telephonic conversation or visit at the store. However, customer experience is the impression the customer has even after the formal introduction or the delivery of the required product or service. For example, if a customer receives good behavior while interacting with an employee of a tourism company while booking a tour package, it is excellent customer service. However, when the customer gets the tickets early, gets a better room than what was promised, and receives personalized services instead of general services, it generates an excellent customer experience. With the help of the advanced technology, nowadays customer service is not just the interaction between two persons, with the help of software’s like CRM, a customer’s previous purchase history can be traced and analyzing that, a company can assume his future needs while providing a service at present. So, the company can send him emails, texts and other forms of advertisements related to those requirements. It makes the customer surprised and happy, and he becomes loyal and constant to the company.

Steps to Improve Customer Experience:

If a business provider follows the steps described below, it can become successful in improving customer satisfaction and increased revenues.

Reachability: Reachability does not refer to the physical stores only; it includes the social media where the modern-day tech-savvy customers spend a significant amount of time. With the help of the social media account, the customers can easily reach to the services of the business brand.

Fixing problems: The business providers have to be very aware of the response to their newly launched products, and they need to perform continuous monitoring over the performance of the products. They need to find and fix any problem that the outcome might have before a customer finds it and experience dissatisfaction.

Do not harass users: Although email is a powerful medium to reach more customers and sell a product, a business provider should not send a bunch of emails frequently to the users. It might annoy them, and they may decide to unfollow the business provider. Some in-app-message services can be used as they are more relevant and useful than email marketing.

Personalization: The pizza brand ‘Toppers’ allows its customers to customize the drawings on the pizza boxes and adding a personalized message. By doing so, Toppers make the customers feel that their decisions and inputs are appreciated and accepted by the brand. It ensures a special bond between the customers and Toppers. Customers like to see their idea featured on the reputed brands.

Giving away free stuff: Everyone loves to get something which costs nothing, and this is a great strategy to enhance the customer experience. Personalized gifts, bonus, coupons, etc. deepens the relationship between a company and its customers and the satisfied customers become frequent purchasers.

Making people famous: If a company uses its customers’ photo and identity (with their permission) in its website, social media, blogs, etc. to tell their satisfactory words, those customers may feel themselves as similar to the brand ambassadors who will enhance the customer experience. The other customers will also recognize the company as a customer-focused one.

Remembering previous purchase: During a customer’s revisit a company website, if he sees his last purchase items as recommended items, it will make him remember his past interactions with the company. It will make the customer feel valued and appreciated by the company.

Final words

We can conclude to the thought that to enhance the relation and bond between the customers and the business brands, customer service plays a vital role. Customer experience is a sort of commitments that a company makes to understand its positive impact on the daily lives of its customers. By following the effective strategies of enhancing customer experience, a business can maximize benefits, boost up, and most importantly, grab new customers while making the existing ones loyal and regular customers.

Top Five Pay Per Click Mistakes

Pay per click

Pay per click or PPC advertising is very much useful to gain more and more potential customers to the business website of a business owner. The process is unbelievably simple. The business owner has to create a series of advertisements and therefore link them to particular phrases or keywords. When a customer searches for something on the internet, using those specific keywords, the advertisements of the business owner shows up as search results. Tools like Google Adwords, Yahoo Search Marketing, etc. help a business owner to display his ad in the sponsored results of the search. The business owner has to pay a fee whenever a person clicks the advertisement to reach his website. It is an effortless and ideal way for new sites to attract organic traffic.
However, Pay per click advertisements can be pretty risky for a business owner if it is not executed correctly. It may result in spending a large amount of money without getting the expected number of new customers. For the original websites, there are some guidelines to avoid these costly mistakes. This article will guide the readers about the five expensive mistakes to avoid when running a PPC advertisement.

1. Sending customers to the Homepage:

Suppose, a business owner sells a specific model of a mobile phone like Nokia E6500 on his website, along with many other items. So, he creates an advertisement using the proper keywords related to that particular model but links the URL which redirects the customers to the homepage of his website. Now, the customer has to go through a series of undesired products on the homepage to finally reach his expected outcome. Moreover, if the customer is pretty impatient, he will quit his search, leave the website, and go to other websites. However, since the customer had clicked on the advertisement, the business owner has to pay money without getting the deal. To avoid this, it is better to add such a URL that redirects the customers to the particular product that he is looking for.

2. Sending visitors to the contact page:

Some business owners link the contact page of their website instead of the product description pages and indirectly force them to subscribe for newsletters or fill user information forms. The customers, instead of filling those forms or subscribing, get frustrated, and immediately leave the website, causing a loss for the business owners. This practice is also against the rules and guidelines set by Google Adwords.

3. Do not split testing ad text:

A business owner should not run Pay per click advertisements without testing them. Before releasing the ad, he must create multiple versions of the ad and test run them in various ad groups. In this manner, the most effective way to reach maximum customers by using proper keywords can be identified. Almost all the Pay per click engines allows splitting tests. However, some Pay per click platforms display the advertisement variation successfully by using a predictive algorithm, but at the same time, this weakens the integrity of the split test data.

4. Too much depending on ‘broad match’ keyword advertisements:

Broad match keyword advertisement is a setting which allows showing search results including the variation of the keywords along with the original keyword phrase-based search results. It is good to boost traffic potential, but it can force to spend extra money as customers seeking for other results can click on these ads which are not useful for them, but causing the business owner pay for it. For example, if a business owner links broad match advertisement with the phrase “Tennis shoes,” the search result will include irrelevant products like “Tennis bags.” “Basketball Shoes,” “Football Shoes,” “Tennis Racquets,” “Tennis equipment,” etc. If the customer clicks on these products, the company has to pay extra even when the customers are not interested in buying those items. So, setting the advertisements to exact search results may decrease the traffic, but it will confine the search results to limited products without making someone spend extra amount.

5. Not utilizing the advantages of the negative keywords:

A negative keyword is the prevention of the advertisements in other search results triggered by a particular word or phrase. If a basketball seller lists “Baseball’, “Tennis ball,” “Football” etc. as negative keywords, then his advertisements will not be shown to those who are searching for footballs, baseballs or tennis balls. Thus, his ad will be limited to basketball-related sought only. Again, Negative keywords eliminate potential traffics, but it reduces the extra costs as the advertisements are clicked by the Target customers only.

Summing up:

In digital marketing, Pay per click advertisements are very much helpful for the new and small entrepreneurs. If this process is correctly used, then it can help the new business start-ups increase their conversion rates and decrease the customer attainment rate. Frequent updates, campaign modification, keyword management, etc. are very much crucial for the Pay per click advertisements as this help to generate customer attention and targeted traffic.

Top 10 Reasons You Should Be Using WordPress for Your Business

WordPress

No matter whether you are planning to start a brand new business or you already have an established one, the first thing that you need to use as the main representation in front of the audience is a business website. However, there are times when you have no idea as to what it should be or where to start. This brings a new question as to how you can develop a good business website in an easy and fast manner. One simple solution to the same is to use WordPress.

WordPress is the most well-known content management system (CMS) and widely used by business managers when it comes to building a corporate website.

Mentioned below are the 10 major reasons why you should be using WordPress for your business.

1) WordPress is Free:

The first thing that comes in our mind when talking about the advantages of WordPress is that it is absolutely free. WordPress is an Open-source platform, this means you can easily download and install the WordPress CMS. Once installed, you can use and modify the same according to your requirements. The only cost that you may need to build a WordPress website is to hire a designer and buy a theme (if any).

2) Variety Of Themes To Choose From:

In WordPress, you can choose from a number of available themes. These themes are nicely organized to provide you with a nice interface of your business website. Apart from the free themes, there are many different premium themes that offer unlimited options like easy to use page builder, plugins, etc.

3) Easy to Use:

WordPress is made in such a way so that it can be handled even by the people who have no basic idea about coding. Therefore, it is the best solution for anyone who wants to develop a simple website for his/her business. In order to create a WordPress website, you just need to choose a theme and use its feature. In no time, you will get a website to represent your business online.

4) SEO Friendly:

WordPress is written by using high-quality codes and markup, which is good for Google and other search engines. This gives WordPress website an added advantage in regard to the SEO. By nature, WordPress is SEO friendly and it is a common fact that WordPress websites tend to rank higher in search engines than websites developed on other platforms.

5) WordPress is Secure:

Given the fact that the internet is full of threats of online spammers, malware, and virus, it is important to build a business website that is fully safe and secure. By default, WordPress is designed in such a way so it can provide you with a very safe and secure platform. Also, you can protect your WordPress website by using some simple means.

6) Responsive Web Technology:

A responsive website is a mandatory feature.WordPress automatically gives you the benefit of responsive web technology. By using WordPress, you don’t need to create different versions of your website for different devices.

7) Easy Content Update:

Content is still the king and in order to do well in the search engine, you must upload fresh content on your website. A website with stagnant content is considered as ‘dead’ in search engines and can negatively affect your online marketing campaigns. In WordPress, you can easily upload content on any page in no time. You can add, edit, or remove the content of your WordPress site very frequently without going through several complicated steps.

8) Good WordPress Community:

In case you need any assistance in regard to the development of your WordPress website, you can ask help from the WordPress developer community. You can also go through tutorials as to how you can solve a particular problem. The resources that are available in the WordPress community are well organized and you can easily find the assistance you are looking for.

9) Great Blogging Platform:

WordPress is a heaven for the bloggers. Given the importance of uploading fresh content on your business website, it is absolutely necessary that you start a blog. A blog is important to publish content regularly for your audience.

10) Plugins:

Just like the themes, there are many different free and premium plugins available for you to use. You can use these plugins to add any functionality to your business website. Plugins are like apps that you can use to implement several features like analytic, SEO Meta tags, contact form, and more.

10 Critical SEO Checklist Items for Website Design & Development

SEO

The website developer may not be as knowledgeable as an SEO expert when it comes to creating a website that does well in the search engine. Although website development needs a set of technical skills, many different factors should be implemented to make your website SEO friendly. The only way you can ensure that you have incorporated the best SEO practices for your website is to follow a standard checklist. These points are essential SEO recommendations that a newly developed website must have from an SEO perspective.

Mentioned below are the 10 critical SEO checklist items for website design & development.

Checklist #1: Am I Building a Mobile Friendly Website?

The first thing the developers should keep in mind is that the site should perform well in all mobile devices. When it comes to design a mobile-friendly website, developers mainly consider following standard development techniques by using a responsive CSS stylesheet. However, some developers prefer to build a separate mobile subdomain. Although there is nothing wrong in creating a subdomain for the mobile version of your website, it is undoubtedly going to make your SEO difficult. This is because Google will consider the mobile subdomain as a separate web property, which will make specific SEO tasks more difficult.

Checklist #2: Is My Robots.txt File Correct?

There are times when the developer feels it necessary to block a specific part of the website or even the entire domain before it goes online. Usually, this is done by using a disallow command in the robots.txt file. This is normal, but the problem arrives when the developers forget to remove the disallow command even after when the site becomes live. It is essential to upload a correct robot.txt file once the site is live. The developer should always make sure that there is no disallow directive in the robots.txt site unless the client purposively asks the same. Using a Disallow: / command in the robots.txt means you are telling search engines not to crawl your website, which can be a significant mistake in SEO.

Checklist #3: Am I Using Correct HTML?

Sometimes, common HTML errors can become a significant problem regarding the site’s average loading speed and result in the poor rendering of the website on various platforms. Since Google now considers site loading speed as one of the most common ranking factors, having a slow site causes issues with site performance regarding keyword ranking. It is recommended that your website uses only W3C valid code. Although W3C validation is not mandatory for classification, it can indirectly affect your keyword ranking. Better coding can also help Google understand your website structure better and improves user experience.

Checklist #4: Am I Optimizing the Images Correctly?

Image optimization is one of the most common factors when it comes to improving your site’s average loading speed and is an important SEO parameter. You may use a high-quality massive image to give a stunning look to your website, but it increases the load time of the website. There is no harm in using a high-quality image on your site if the image is compressed correctly. Image compression guarantees that the quality of the image remains the same, but the image becomes lighter.

Checklist#5: Do the Images Contain Alt Attributes?

Image alt attribution is another essential part of image optimization. Alt attribution is used to tell the search engines about the context of the image. It is necessary to use the best keywords as image Alt tags to get the most of SEO benefits.

Checklist#6: Is the Analytic Code Implemented?

Analytic tracking code is another important factor regarding website SEO. It is also essential that the developer adds properly search console and Google Analytic code to check the health and track the traffic of the website. Apart from the Google search console and Analytic tool, you can use many other tools that are available online.

Checklist #7: Is the Server Using GZip Compression?

GZip compression is an essential element that lets the server compress files for faster network transfers. This type of compression makes sure that your web server provides smaller file sizes, which load faster for your website users. Enabling GZip compression is standard practice and can be considered an important SEO Checklist Item for Website Design & Development.

Checklist #8: Did I Upload a Sitemap.xml?

A sitemap is important for SEO as it tells search boats how to crawl a website easily. Sitemap file contains all the URLs of the website, and this is the most important thing that search engine crawler first sees in the website. The website crawling process becomes more comfortable when you if you put all your website links in one destination i.e., XML sitemap.

Checklist #9: Have I Fixed the Redirection Issue?

If overlooked by the site developer, there could be lots of redirection errors on a website. Some of the common redirection errors are 301, 302, 404, and many more. The best you can do in this regard is to review these issues by using an online tool and ask the developer to fix the same on a priority basis.

Checklist #10: Am I using Meta Title and Description?

Perhaps, the most important tags that affect your site’s SEO directly are the Meta Title and Meta Description tags. Title tags are important as it tells the search engine what your site is about. The Meta Title and Meta Description also appear in the search engine result page, so it’s very much important to optimize the same.

Why Build an Intuitive E-Commerce Site?

E-commerce site

Introduction

Gone those days, when people used to return home from work tired and again had to run to the nearby stores for grocery or other shops for their necessary commodities. Now, a person can order whatever he needs sitting in his office and enjoy doorstep delivery without any hazard with the help of the various E-commerce websites.

What is an E-commerce website?

E-commerce or Electronic commerce is a trade in which products and services are purchased or sold through the internet. In this type of business, funds and data are exchanged digitally between two or more parties. In earlier days, the widely used mediums of E-commerce were email and telephone calls. However, now, with the help of a complete E-commerce site, all the necessary things for a transaction can be done in a few minutes. The most commonly accessed E-commerce sites are the retail sites, but apart from them, there are many more, like auction sites, finance management sites, music portals, consultancy services etc.

Types of E-commerce sites

According to the functions and operations, E-commerce sites can be divided into the following major categories-

  • Business to consumer: Electronic transactions take place between consumers and companies.
  • Consumer to Business: Individual consumers make electronic transactions by offering their products to companies.
  • Business to business: Electronic transition takes place between two companies or service providers.
  • Consumer to Consumers: Electronic transaction takes place between consumers through a third party.

Why Build an Intuitive an Intuitive E-Commerce Site

Since everyone is running out of time, people prefer to purchase from home, rather than visiting a physical shop. The following points describe why it is essential for a business to have an intuitive E-commerce site.

A wide range of choice for the customers:

The E-commerce sites allow the buyers to select from a wide range of products offered by different E-commerce sites. A customer can easily compare the products sold by various sites online and can choose the best one easily.

Remote Business opportunity for the seller:

A physical store can drag the customers of a particular locality, but an E-commerce site has no geographical boundaries. A seller can participate in the world product as the E-commerce sites allow him to reach to the customers of remote regions and countries.

Price Comparison:

The E-commerce sites allow the customers to learn the different prices of the same products sold by different sellers, which will enable them to choose the most suitable products.

Time-saving:

Visiting multiple physical stores at different locations for one particular product kills much time of the customers. The E-commerce sites are time savers as customers search online instead of physically roaming here to there.

Adequate information:

before purchasing, a customer can get all the required info from the product description in the site. The dedicated online description pages serve as the catalogs of the individual products. Apart from this, a customer can quickly contact the seller through the internet for his further queries. Also, a customer can easily track the delivery status of the ordered goods.

Reduce the cost of manufacturers:

E-commerce sites allow the manufactures to reduce the value of the paperwork, documentation, distribution, and other managerial processes. Since there is no physical store required, the manufacturers do not have to pay for infrastructure or insurance. Very few licenses and permissions are required to run an E-commerce site, which is another advantage for the sellers.

Reduce the cost of advertisement and personnel:

Since the entire trade can be made through the internet, there are no requirements of flyers, billboards or other traditional ads, online digital campaigns are comparatively much cost efficient. As the whole process of purchase and exchange of money is conducted through online payment mode, no billing personnel are required to maintain the records.

24/7/365 support:

A physical store has fixed opening hours, so the customers have no option but to wait if they want to purchase something immediately at midnight or on holiday. Since the E-commerce sites are open 24/7/365, the customers can buy anything, anywhere at any time. It also allows the sellers to get more customers as those who work on odd schedules, can easily manage to get what they desire.

Analytics:

With the help of E-commerce site, the sellers can easily evaluate and calculate their customer engagements, productiveness, sales effectiveness, marketing data etc.

Search Engine Optimization:

Since the online business is completely based on the traffic coming from search engines, having better search engine optimization in the E-commerce site can boost up profitability as it helps to reach more new customers online.

Expand the market for new business:

The reputed brands have the advantages of verbal recommendations of their satisfied customers, but it becomes very difficult for a new business to find customers in the beginning. An intuitive E-commerce site allows the business to reach more customers without spending much in occupying physical space.

Creates a Brand:

A perfectly crafted E-commerce creates helps the business to earn a reputation of a reliable brand with its well arranged and organized layouts. The testimonials of the happy customers featured in the site help to gain the faith of the new customers as well.
So, it can be said that having a well crafted E-commerce site enables a business to reach new potential customers, save a lot of money, exploring new boundaries and achieving certain business goals.

Using Animal Symbolism in Logos

Logos

Much before, when human beings learned to communicate through spoken words and sentences, signs, symbols, and images played a vital role as the medium of communication. Moreover, talking to these mediums, we can observe the excessive usage of animal symbolism in those ancient images. The cave paintings of Altamira, the emblems of Harappa and Mohenjo-Daro, the motifs found in Mesopotamia, And the Egyptian portraits inside the pyramids, all have one thing in common- the presence of animal emblem signifying something. So it is not shocking that even nowadays, various brands like Crocodile, Puma, Playboy, Nestle, Firefox, Red Bull, Jaguar, Twitter, Windows MSN, Ferrari, etc. are using animal images in their logos and brand campaigns. The trend of this symbolism featuring various animals is described below.

Animal Symbolism in Logos:

The animal kingdom is a vast territory full of vitality and vividness. An animal can represent strength, vigor, beauty, tenderness, pride, virtue, bravery, intelligence, and many other qualities. Mostly for these qualities, the companies want to represent their characteristics through an animal logo. However, the problem is, there are many clichés in the market, e.g., the clever fox, the meek sheep, or a cow for dairy products. All those symbols are quite déjà vu as already many companies are using them. So, we can look into the animal emblems and motifs used in different cultures and civilizations to add more surprise, uniqueness, and global elements in a logo. The Celtic snakes represent rebirth, creation, healing, and creation. The Celtic horses symbolize vitality, fertility, and life in motion. Along with good fortune and luck, the Chinese Phoenix symbolizes resilience and rejuvenation as it rises from its ash.
However, a designer must be aware of the public perception, as the commoners may misunderstand the hidden meaning or not understand it at all. The Egyptian God, like animals, are attractive, but people may consider their image studded logos as outdated and old fashioned.

Animal Symbolism in Graphic design:

When speaking about the different emblems used in different cultures, it is widespread that a seemingly ordinary animal may be considered as inauspicious in another culture. The Chinese consider the snake as a positive source of energy, while it represents much negativity in other parts of the world. So, through proper graphic design and use of attractive color, the seemingly harmful snake can be turned into a happy, funny, and friendly animal. Similarly, by adding or subtracting a few graphic details, a tiger can be made looking favorable on the wrapper of a cookies brand or a pretty aggressive one, on the logo of an antivirus.

Animal symbolism in branding:

Since major reputed brands have become multinational, it is very much crucial for them to be faithful to the local culture and maintain an international appeal at the same time. The ‘Swastik’ emblem is considered as holy and auspicious in Hindu, but it evokes the horror of the Nazis in Germany. Similarly, the use of a chained tiger in a Circus logo might evoke rage among the animal lovers. So, the question is how to represent a brand through animals? The common solution is to find a similarity between the brand and the animal. Is the brand as strong and independent as a lion? Is the brand as analytical and thoughtful as an Owl? Is it as quick and bright as a fox? Alternatively, is it community focused, like a honey bee? Some brands Like Geico Gecko and Aflac Duck go beyond the expected by experimenting with sounds, rhymes, syllables, etc. The best way to represent the brand in the market is through its spirit animal. To find that, a brand has to ask a series of “why’s” to itself along with comparing opinions and conducting a serious introspection. Some famous brand logos with animal motifs are described below.
Ferrari: The luxurious vehicle brand logo features a raging black stallion on a yellow background. It represents the speed, velocity, and untamable nature of the cars this brand sells.

Jaguar:

This brand, too, is known for its sophisticated cars. The Jaguar represents the brand’s grace, ambition, and power.

Lamborghini:

This Italian manufacturer of lavish cars uses a charging bull in the logo which conveys the brand’s strength, ambition, and muscularity. The Taurus was also the zodiac sign of the manufacturer, who was an admirer of the bullfighting of Spain.

WWF:

The World Wildlife Fund works to protect nature and animals. The simple black and white image of the endangered panda reminds us of the conservational activities of this organization.

Nestle:

The bird’s nest and caring parents convey us compassion, value, and safety, which are expected a food company.

Puma:

This brand deals in the manufacturing of Sportswear. The brand name, along with the image of the wild cat represents the swiftness and fitness of an athlete.
So, it can be concluded to that, through the appropriate usage of animal symbolism, a company can easily express its qualities to its customers.

Necessary Elements of a Great Website

Website

A website’s purpose is not just providing business information to the customers. A useful website is a sort of digital medium of communication where a seller displays his products or services, and a customer purchases the necessary things going with the impression that the website makes. A good website is an investment which enhances business opportunities by engaging customers’ attention. On the other hand, an ineffective website is nothing but a waste of money as it fails to drag the attention and interest of the customers. To make a site more active, the presence of certain elements are essential, which are-

Perfect Homepage: A customer spends a maximum of ten seconds on a website and takes a quick decision based on the impression that the homepage crates. So, a homepage must be clear and concise with its objective, description, logo, and tagline. Since the customers take an immediate decision, the website should provide all the essential information without leaving anything to imagination or assumption.

About us page: This page is, especially for the small businesses or new startups. This page will let the customers about what the market is all about, its goals, company philosophy, success stories, user testimonials, etc. However, this page should not include long paragraphs and lengthy information as they can make the customers bored and uninterested.

Navigation: A webpage with good navigation helps the search engines in proper indexing of the website. Navigation tools help a customer to know at which position he or she is present at the moment. Navigation tools and menus must not be complicated and challenging to use or understand. A website following silo architecture helps to organize the web pages in better sections.

Contact Details: A good website’s goal is to enhance the customer number. Therefore, it must provide sufficient contact details, such as a physical address, phone numbers, email address, nearby store location, etc. If a customer is impressed by the products or services, he or she will try to establish a communication with the providers. So all the information mentioned above is vital for the business.

Social media links: Since people now spend much time on social media, it is an excellent opportunity to promote business in those media. A website must consist of links directing to the Facebook or Instagram pages of the company. A satisfied customer can quickly write a review in those pages or share the services offered by the company on his or her account. It will generate the interest of other social media account holders as well. However, a Social media page must be updated frequently; otherwise, the customers will assume that the company has no interest to promote its own business.

Proper Search Engine Optimization: Search Engine Optimization or SEO is perhaps the essential feature that a website must possess to reach more and more customers. A website without the proper SEO is challenging to find on the internet, as the search engines follow an algorithm to create a sequential directory of the expected search results. Thus, the right practice of SEO can help to earn much money by placing the company website in the leading positions of the search results. So, while creating a new website or redesigning an existing one, the topmost focus will be the SEO.

Mobile friendly layout: According to researches, sixty percent of the online searches are conducted from smartphones. It means that a website without a mobile-friendly plan may lose a significant number of potential customers. Reasons being dissatisfaction, unable to find the call to action, branding, optimized product images, search boxes, etc.

Graphic Design: A website having dull color schemes and common visual elements may fail to attract customers. Having the right color schemes, the use of appropriate fonts, alignment, bold headings, bright or contrasting background colors matching the theme, etc. are necessary for a good website. Excellent quality illustrations and animations are also essential to add charm to the site.

Search option: The customers visiting the website frequently, may want to find old products or services or want to know the discount rate of the last season’s sale. So the search options bar is essential for them for the constant search. The search option bar with the magnifying glass button is generally placed at the top right corner as it is easy to find there.

Images and Videos: Both the images and videos can create a more powerful impact on the customers than the boring articles and paragraphs describing the products. Videos present the actual size, color, and accessibility of the products or services while high-resolution images create an everlasting visual pleasure in the customer’s mind.

Frequently Asked Questions (FAQs): The product description on the homepage may not satisfy the customers all the time. Sometimes, they want to know more. A page dedicated to Frequently Asked Questions (FAQs) will be helpful to answer the customers’ all queries, creating a better understanding of the products and services.

The Next Big Thing in Flyer Design

Flyer Design

Flyers or leaflets are advertisements printed on papers which are distributed manually among people in public places or sent individually. A brochure can be used to promote business, announcing sales or discount on products and services, new opening or inauguration, or even to spread social, political or religious messages. Flyers are generally the cost-efficient medium of marketing and promotion, coming in variants like black and white or color, regular paper or gloss paper, etc. The commonly used sizes of the flyers are A4, A5, A6, DL, etc. Flyers were invented in the 18th Century, but it continues to exist in the market even in this era of digital marketing. Through years, leaflets have been subjected to innovative experiments to reach a wider audience, which made them difficult to ignore.

Vivid Colour: Since most of the flyers are printed on paper, so the color scheme used for writing them is CMYK (cyan, magenta, green, black), not RGB ( red, green, blue). Pop colors and pastel shades are set to dominate the color palettes. Vibrant contradictory, as well as complementary colors, can attract an extra amount of attention. Since colors are responsible for deciding the viewer’s mood and perception, the color temperature (cold or warm) can help to choose a cohesive color palette. Vibrant blues, bright corals, and electric yellows are set to dominate the color scheme in the upcoming years.

Typography: With the invention of new fonts almost every day, the fonts will be the next big thing in the field of flyer designing. During the previous years, we have seen the use of bold fonts as complementary, but now these bold fonts are ready to set the center stage. The extra large and extra bold fonts will grab the focus point, speaking for themselves, without any supporting images or graphs. Apart from the bold focal fonts, bright colored, clean and legible fonts matching the subject and theme color will bring freshness in the design.

Futuristic Designs: Holographic and reflective graphics, geometric lines, abstract patterns, glitches, etc. against a dark or bright background color will put in futuristic elements in the graphical appeal of the flyers. The use of duotone color scheme will also bring freshness in the design as it merely replaces the black and white colors with two other selected colors. The upcoming years will witness the rise of the complex gradients. All those years, gradients played the secondary role being pushed in the background. However, now, Texts, images, designs, and other primary elements will be subjected to gradient experiments.

Minimalism: Some people often misinterpret minimalism as the use of black and white color only against a simple backdrop with a little or no graphical elements. However, minimalism refers t the elimination of any insignificant and unnecessary details and sticking the design to the essential and related components. It’s all about taking the complication away from the flyers. In the upcoming years, the traditional minimalist use of black and white will combine with the use of splash colors. Simple black fonts will be seen against gradient color palettes instead of the tedious and dull shades of white. Simple black and white background color schemes will come together with geometric patterns in electric or coral shades, which will reduce the monotone.

Illustrations: During the previous years, doodles became a massive hit in flyer designing. Graphics composed by drawing simple lines became so popular that almost everyone started to copy that trend, which made it no longer unique. This year is going to be dedicated to hand-drawn graphics instead of linear graphic doodles. These hand drawn graphics help to add an extra charm and uniqueness as well as a personal touch in the advertisements. Also, those hand-drawn graphics and illustrations are not easy to be copied by the market rivals.

Old School Charm: Apart from the handmade illustrations, the vintage and retro-themed designs will continue to exist for the upcoming years experimenting with bold or neutral color schemes. The Old school designs serve in two ways. First, they successfully create a nostalgic effect of the bygone days, on the other hand, standing tall with unusual features in the crowd of the different contemporary designs.

Photos: Photos have been an essential part of flyer designing for years. Well edited photos taken by the professional photographers had been a significant part of the designs. Instead of those edited and polished photographs, clear, natural, and realistic images will be added to create a down to earth appeal as if they were taken on mobile phones or someone’s Instagram profile. Ultra-generic photos now create a cliché effect due to overuse so that they will be dropped this year.

The Impact of Folds: The most common and widely used format of the flyers is the unfolded sheet of paper with one side or both side printing. However, from now on, different folded paper designs are set to be game changers. Half-fold, tri-fold or spiral fold effects can bring uniqueness in the flyers. Moreover, different parts of the folds will display different types of information in an organized and sequential order.

QR Codes: The essential part of a flyer is the contact detail for further inquiry. Till now, mobile no., email and address have been a part of this category. However, this year, QR codes will change the trend. Smartphone users can quickly scan the QR codes and get to know more digitally. Thus, those codes will bridge the gap between a printed commercial and a digital one.