With apps getting banned randomly every other day in the name of world peace, it is probably smarter to have your own personal website – personal websites are all the vogue now! Unfortunately, according to the wesbite statistics (research conducted by Statistic Brain Research Institute), only 53% of start-ups and small businesses have websites. Most companies as well as individuals cite costing as an important component for not having a website and that is exactly where they are making a mistake.
What most of these people do not realize is that they can get a simple wesbite designed within $150 to $200 – yes, it sounds bizzare but that doesn’t make it false. Think it through – would you rather shell out $200 and expand your business venture on the web or still stick to the sad excuse of ‘costing’ ?
This is where WordPress comes in.
What is WordPress?
One of the best Content Management System (CMS) available today, WordPress allows it’s users to generate, modify, manage and publish engaging content on your website, making knowledge of programming not a necessity for the users. According to an effective cyber study conducted by Venture Beat in 2015, it was found that one in every four websites are powered by WordPress, making WordPress power 25% of the web at present.
Wikipedia defines WordPress as a “free and open-source content management system written in PHP and paired with a MySQL or MariaDB database.” Now, WordPress over the years has gained popularity to the world at large, primarily as a blogging site but contrary to popular opinion, WordPress works perfectly fine for businesses, including e-commerce sites. Originally launched as a blog publishing system, WordPress evolved over the years, making it inclusive of e-stores, LMS (learning management systems) and other trading systems.
Yes, WordPress is simple and easy to use but these are not the only benefits of this famous CMS. Keep reading to find out all about them!
“Create a link through which you can market your dream products. Create a blog or a website of your own depending on what you want to be recognized for. Share your experiences through these media.” –Israelmore Ayivor, Shaping the Dream
WordPress and Benefits : A tale to tell
The benefits of this classic software are plenty, both qualitatively & quantitatively. Let’s find out what makes WordPress, your next stop for a website!
Cost, cost, and cost :
First and foremost, WordPress saves you a ton of money that you did not want to spend in the first place, making this investment a safe one. Hiring a web developer for a customized HTML website will cost you and so will hosting as well as maintenance, making you spend a considerable amount from your entire marketing budget, on the website.
Yes, if you are a part of a big brand looking for a website, it is easier for you to spend considerably on a customized website but naturally, it does not make sense for small brands with a limited marketing budget to hire a designing agency for building a website. Here comes in WordPress, giving small brands a choice to opt for something simpler and cost-effective.
You dream, you curate :
Secondly, with features like plugin architecture and a creative template system, WordPress gives you unrestricted freedom while you are customizing your website. Thus, you can build the website of your dreams at your own time with your own creativity – you can curate what you dream.
Forget blogging. There is so much more WordPress is capable of and you can tap into those less explored territories quite easily because of its user-friendly nature.
Made for You, by You :
The point that I have consistently been stressing here is that WordPress is user-friendly, which literally means, especially in this case, that this software is ideal for beginners and amateurs who lack obvious coding and programming knowledge, just like me – you can manage your entire website from one dashboard!
The Live Editor helps you to add new media to your website while the Appearance section lets you curate the look and feel of your website based on your choices and preferences.
It’s not exactly unknown to most people that once you opt for a customized HTML website, you have to create seperate versions of your website for smartphones and the like but this is one thing that you do not need to worry about in the case of WordPress, which fully supports all screen sizes and mobile platforms.
Is your website really secure, especially when you are not investing a grand budget behind developing your website?
The answer is both yes and no.
ithemes Security is one such WordPress plugin that protects your website from hackers, making your website safe and secure. Kinsta has even come up with a detailed guideline for keeping your WordPress website safe because the last thing you would want is to wake up one morning and discover that your website is in shambles.
However, there is only so much you can do for free when it comes to security. It should be your first priority to make your website safe for you and your business and spend it in the process.
“Your website is the window of your business. Keep it fresh, keep it exciting.” – Jay Conrad Levinson
The benefits listed above comprise only the tip of the iceberg – WordPress offers a lot of possibilities that are mostly untapped till date. Before investing a huge chunk of your budget on a custom-made HTML website, opt for WordPress once and you will experience the benefits of WordPress.
With endless possibilities, WordPress opens up a world of its own for its users across the globe. So ditch your doubts, and build a relevant website today.