Author Archives: SEO

Top 7 Ways to Get More Organic Traffic, Without Rank Your Website

Ways To Get More Organic Traffic

In today’s world, just having a business is not always enough. It would help if you had a strong digital presence to make your mark. Once you have a dedicated website for your business, you need a robust customer base. To ensure your success, a steady flow of customers is imperative.

This is where organic traffic comes into play.

Pouring in endless resources into ranking your website might not always help your case. Often, some simple tricks can help you increase the organic traffic for your website.

There are several benefits of high organic traffic :-

1. Write a Blog Regularly: – Blogging is the primary and main source to get lots of organic traffic. If you know how to write good content that relates to the visitor’s mind, you are a winner of the content industry. You receive dozen of organic visitors, and also a large number of visitors come a second time in your blog or website. But when you wrote copy content, poorly written, spammy content, you can lose a significant amount of visitors, so avoid it.

Following some easy tips to improve ranking can make a lot of difference. Using the alt tag judiciously to optimize the images on your website is extremely important. Relevant content, proper link backs to useful information, and tactical use of correct keywords can improve your ranking significantly.

2. Google Listing: – If you want to get unique, organic traffic, you must list your business website in google business listing. Google listing is the local listing of your business in your area; if someone searches things if related to your business, Google shows the local listing business first.you can give more organic traffic from your area. It is free.

The following steps to follow for creating google listing for your business :-

  • First, create a Gmail account
  • Go to the google my business page
  • Signing to your google account
  • Put your business name, address, the contact information you have
  • Choose a perfect category to suit your business.
  • After providing all the information, please verify the local industry.
  • Verify your business address.
  • After ascertaining all things, you can see your business in google listing.

3. Guest Post: – A knowledgeable blogger always wrote guest blogging from the different-different website.

Guest blogging is known as Guest posting. It creates a bonding relationship with a blog post provided by a blogger. It helps you drive traffic to your website. If you have a website or a blog, please check Step to Lighting Page Speed. Every customer always prefers high-speed loading webpages.

We all have very little time and patience in today’s fast-moving world. As a result, webpages that take too long to load can cost your business. So, you must make sure that your websites load in the blink of an eye. The faster they charge, the better is your search engine ranking. Consequently, you get better organic traffic.

Links are the main factor in getting more traffic to your website from guest posts. Practicable link building refers to using relevant links from different web sites. When employed naturally, it helps to improve your SEO rankings. Must put your website links in guest posts, it enhances the audience and authority of the website.

There are some following steps to don’t forget in guest blogging :-

  1. Goal-based Guest post
  2. Always focused your target
  3. Design the best Proposal
  4. Write a guest post in clear and proper grammar.

If you have a website or blog, you want to get more traffic; then, Canonical tags can be a blessing when you have more than one webpage for the same content. Usually, your SEO ratings can drop if you have more than one webpage for similar content. Further, Google can have a hard time indexing your webpages properly.

Canonical tags are simple HTML codes. These tags indicate the main webpage intended to describe a product and help in proper indexing.

4. Traffic From Social Media :- There are two types of social media marketing. You can get traffic from both ways. The first is organic social traffic, and the second is paid social traffic. But here, we are discussing organic social media visitors. If you are a serious guy and Write valuable content then you can be driving much more audience from social media. There are some steps to get traffic from social media.

  • Fill in your profile
  • Optimize your calls-to-action
  • Create a social media mission statement
  • Group posting
  • Content posting on social media pages.
  • Fill all details in your social media profile
  • Create loveable content easy to share
  • Post when your Target audience is active in Social media.
  • Target and Focus on visual content.

5. Viral content : – Viral content is content such as an article, videos that achieve high-level exposure in social media. It is used for email marketing, newsletters, news websites. The primary purpose of viral content is for famous overnight, and content viewed by a large number of people in the world.

Ways to Make Your Content Go Viral :-

  • Create visuals content to increase Visitor engagement.
  • Create Professional and Easy to Read content.
  • Write well-researched and plagiarism free content.
  • Targeting your audience and Know his requirements very well.
  • Get to promote your content by video blogger.
  • Make lovable and shareable content that generates more traffic.

A thorough SEO checklist is essential in improving organic traffic.

6. Answering FAQ or Quora Questions :- To reach your target audience, Quora is helpful to you.

Quora traffic can provide you essential leads for your business. It is the best way to get more visitors to your website — some steps to use Quora to get traffic.

Choose the category of your interesting question :-

  1. Make a Killer Profile.
  2. Create your Brand.
  3. Perform Content Research.
  4. Answering the issue with the researchable article.

7. Website Bookmarking :- Bookmarking websites allow you to index your pages and bookmark content that you can share whenever you deem necessary.

Website bookmarking allows you to create and publish a series of niche-related content, which should be original and related to your product. They should be tagged with relevant keywords for maximum search opportunities.

Social bookmarking also helps marketers to embed URLs back to their landing pages, thereby creating a better organic outreach through naturally accredited backlinks.

For example, you can create seasonal or promotional content following an appropriate time for engaging a crowd of users to your website. Also, by creating a library on one of these social bookmarking websites, like Pinterest, you can join your users. Through it, they’ll know about the solutions you provide through your brand.

Conclusion :- There is no alternative to quality content for making people notice you

Developing and maintaining quality content will always help your objective. The more you can keep your customers hooked to your webpage, the higher is the conversion rate. Well-curated content with proper usage of infographics, attractive themes, and informative visuals can lend an aesthetic appeal to your website. This can lead to higher digital traffic for your business.

Dream Logo Design understands the importance of high-quality organic traffic for your business. We provide top-notch services to assist you. Our team of experts specializes in designing the perfect digital solutions for your business so that you can receive a high inflow of organic traffic and grow in leaps and bounds.

HOW TO WRITE A BETTER BIO FOR YOUR COMPANY- 6 TIPS TO SELL YOUR BRAND

Tips to Sell Your Brand

If you are still taking baby steps in establishing your brand in the market, there is nothing that can be more helpful than a good bio. Quality bios are essential for established businesses as well. Confused, are we? Let us first take a look at what a bio means.

What is a bio, and why is it so crucial for your company’s success?

A bio merely is short for biography. When you go to a bookstore to buy a thriller, don’t you often read the short previews at the back of the book to get an idea about the content of the book? A bio serves the same purpose. It tells potential customers briefly about your brand. A bio establishes a brand image in front of the readers by describing specific critical highlights of your organization.

So, what makes a good bio so indispensable for your company’s success? Having an eye-catching bio with good substance can have the following benefits:

  • Establish an excellent first impression on prospective customers
  • Build an association with like-minded individuals and convert them into customers
  • Effectively communicate the company’s mission, vision, and future goals
  • Generate more traffic for your online presence

If you are still grasping at how to script the perfect bio for your company, despair no more! Here are six invaluable tips for writing a bio that will take the world by storm.

Make sure that the content tone is conversational and not monotonous.

Nobody likes a bore. If you wish to form a good first impression on your customers, make sure your brand bio is snappy. Using unnecessary jargons, complicated language, and listing out achievements in a monotonous list can be incredibly dull for readers.

Try and maintain a warm, conversational tone throughout your content. Write your bio as if you were telling your brand’s story to customers in a conversation. Do not be scared to use a balanced mix of colloquial and professional terms to connect better with users.

Do not blow your own trumpet, and humility is the key to winning hearts.

While it is necessary to list out the achievements your company has acquired over time, please do not go overboard with it. Unnecessary chest-thumping about your brand can project an image of arrogance and over-confidence to customers. This can be extremely off-putting and something you should avoid.

Try and even out your achievements by mentioning them at regularly-spaced intervals. Make sure to sound human as an enterprise. Including a few low points in your company’s history that shaped your brand for the better can earn you brownie points.

Mention personal anecdotes to add a more human touch to your bio

Successful company bios always make readers feel like they are an approachable company. To achieve this, adopt a tone of candor or humor in your bio. Being up, close, and personal with the viewers can be more helpful than being mechanical about your online presence. Adding stories and anecdotes from the company’s history is always a winner in such cases.

Try and communicate the past, present, and future of your company.

A good bio can only be constructed if you are honest with your readers. Your bio should offer customers a glimpse into your past, present as well as the future. This helps them gain better clarity regarding the brand and connect to your franchise.

Describe the history and journey of your brand briefly. Enumerate your current projects and a list of clients you are already serving. Last but not least, work on drafting the perfect set of missions and visions for your brand to paint a picture of the future.

Well-used pictures can be perfect storytellers for your organization

Just keeping your bio short and crisp might not be enough. Visual aids always help in lending aesthetic appeal to any content. Make sure that you use strategically placed and well-researched images in your bio. This keeps the reader visually engaged and catches their attention straight up.

Make sure to maintain consistency for your bio across all online platforms.

There are a lot of social media platforms where you can publish your company’s bio. Each platform has different guidelines and presentation styles. In all this clamor, make sure that your bio content has consistency. Otherwise, it might confuse customers and put forward a bad brand image. Ideally, develop a blanket content for your company’s bio and adapt it according to the platform it is published on.

Today’s market is highly competitive. To stand out, you have to grab eyeballs from the word get-go. Developing the perfect bio for your company can help you establish a sharp brand image and go that extra mile in your journey!

What Is A Trademark And How To Register Yours?

In today’s competitive world, you must establish a unique identity. A business trademark can help you achieve this. A trademark is a type of intellectual property. It can consist of symbols, letters, designs, or expressions while distinguishing the products and services of a company from other similar companies.

A trademark logo can be owned by anyone having a business. Business organizations mainly own it. An individual or legal entity can also have possession. Usually, a trademark is displayed on the tangible products manufactured by the company. It can also be posted on the buildings, stationery, labels, and vouchers of the company.

Trademark Filing

For unique branding, a company must properly file for a trademark. You need to contact the proper authority. The process involves filling up several documents. The process for doing so varies from country to country. Most states have dedicated online portals for this purpose. Here, you can apply for the registration of your trademark.

Once you provide the required documents and fill up the necessary forms, you have to submit them with the designated authority, along with any charges applicable. The application is reviewed and compared with the existing trademark logo and name to avoid any conflict.

What is trademark infringement?

Once you have a registered trademark, it is solely your property and nobody else’s. Trademark infringement refers to illegal use of a registered trademark by a third-party. It happens without the explicit permission of the registered holder of the trademark. Trademark infringement is practiced to mislead the customers into buying goods or services that are not produced by the brand in question. It is punishable by law, and the registered owner can take legal actions against the perpetrator.

What is the trademark symbol?

A trademark symbol usually deals with an unregistered trademark. You may have a unique trademark that has not been registered with the appropriate government agencies. So, you can use the trademark symbol (™). It is placed after the trademark design to denote unique possession. Any logo having a trademark symbol immediately makes it illegal for use by anyone else.

What is the trademark name?

Many companies choose to use a unique name for their organization instead of a logo or design. In such cases, a trademark for the company name or a trademark name is necessary. The registration is made based on the name of the company. As soon as you obtain a trademark name, it becomes your unique property.

Trademark name protects your company name from being used by any other organization. A trademark name can help you establish a distinct identity and enable you to build an eye-catching brand image. It is relatively easy to coin as compared to logo design. It is always advisable to cross-check with relevant authorities for uniqueness. You can hire a trademark expert to ensure you procure a unique trademark name.

What is trademark law?

The trademark law seeks to protect the intellectual property rights of a business owner. It regulates the use of registered as well as unregistered trademarks in the form of logos, designs, and names. A trademark for logo laws generally varies from nation to nation. However, they have one common objective. They prevent the illegal use of your trademark and penalize any violation.

If a miscreant uses a trademark without authorization, the registered owner can take legal action against the accused. If found guilty, the perpetrator is punishable under these laws. They must pay appropriate damage costs to the registered owner. The law offers documented legal assistance to business owners. They maintain the sanctity and uniqueness of a business trademark.

Trademark Registration

Proper filing and registration of a trademark are important. It helps to acquire ownership. In most countries, trademark registration can be efficiently done via online as well as offline processes. Firstly, you need to coin a unique trademark for your company. Next, you need to fill up certain documents. Then you can file your application with the concerned government authority for registration.

This registration helps you acquire legal hold over your trademark. You are automatically covered under all trademark laws. Once you are registered, nobody else can misuse your trademark to confuse unsuspecting customers.

Dream Logo Design caters to all your trademark queries and requirements. We provide expert advice for trademark designing. We also offer filing assistance for registration at affordable trademark logo costs. With us, your unique identity is safe and sound!

5 Best Social Media Sharing Plugins for WordPress 

Best Social Media Sharing Plugins

Selecting social media share buttons on your WordPress website is sometimes a tricky job. Social Media Plugins are the social media sharing buttons you see on a website, which, if you click on, lets you share the content on your social media profile. This is done so that more page visitors can share the content on your website efficiently and effectively with their connections on the internet.

Yes! It is an easy and effective way to reach out to more and more audience on the internet and share the information with them. Also, you can build a strong connect with the audience as they would go through the content on your website, which is shared by someone known to them. This can effectively build that inquisitiveness in them and eventually compel them to go through the content shared with them.

When you are on an endeavor to add social media sharing plugins for WordPress, you will be spoilt for choice. There are many options in this, and you need to make sure that you opt for good social media sharing plugins on your website. Sometimes an excessive number of choices are as sturdy as deficient choices.

Here in this article, let me take you through the five best social media sharing plugins for WordPress, which would prove to be the right choice while building your website.

1. Social Snap

Social Snap is a newcomer to the landscape of social media WordPress plugin world; a free version is available on WordPress.org. However, a considerable number of highlights are accessible in the paid versions, which you may use for making the plugin function well.

2. Monarch

Monarch is a social media sharing plugin from Elegant Themes, which is extremely adaptable and easy to add on the site. Some possible changes in the social media marketing scenario can be seen with this. In case you’re not aware of that name, Elegant Themes is the creator of the famous theme – Divi, and various plugins and themes too. They sell the entirety of its items through a single enrollment.

That implies that this module will be somewhat more costly. However, since they are a well-known name in the market, they assure you to be the best. Social media promotion with this kind of plugins becomes an easy job.

3. Social Warfare 

Social Warfare is a well-known social media plugin for WordPress. Social Warfare comes in both free as well as premium versions. While the free Social Warfare version works for lightweight social share, the majority of the great features and highlights are, obviously, in the ace and paid variant.

It supports all the major social networking platforms. You will get multiple icons placing options; even you can include floating share buttons, which look good on the web page.

4. Easy Social Share Buttons

The easy Social Share Buttons offers one of the lengthiest lists of features that you could at any point see. Depending upon your particular needs, which could be a decent or a terrible thing. In any case, nobody can say you don’t have alternatives to this module! This is one of the best for Social media to increase traffic.

Also, the way that Easy Social Share Buttons has kept up a 4.66-star rating (out of 5) this shows many individuals like its profundity of usefulness.

5. MashShare

MashShare encourages you to include a special kind of social share button to your WordPress site. Just like its name, you may make it on par with the type and style utilized at Mashable. If you are familiar with Mashable-style social sharing buttons, then choosing this would be a great option and give secure navigational and content sharing options to the audience.

Also, it can likewise assist you with showing both the real share tally, just as “virtual shares” to build social verification. Here you can either use the free version for the necessary style buttons in Mashable style or else you can go for the premium version if you want to have Google analytics event tracking system or more options such as a click or select to Tweet or share option. The paid version is just fantastic and gives you more freedom to use it.

If you need to show the essential social media sharing plugins for WordPress, any of these plugins mentioned above will prove to be useful. Just decide on what you want on your website, and based on that, you can go for the free versions of these plugins. And, if you want more freedom, then obviously the paid versions are best.

5 Best Color Tools and Sites Online for An Exciting Web Design

5 Best Color Tools and Sites

One of the most decisive steps in any web designing project is the choice of colors. And, if it is for a special website, it becomes even more important to utilize the right set of colors. The colors you choose while designing a web layout should be at per with the theme of the website, which is the products, services, or maybe the domain of information that you are offering the audience.

The color you use; instead, the range of colors you use in a web design layout will send a message to the page visitors about what to expect from the site. Also, this needs to be attractive enough to engage them effectively onto the website. That’s why this decision holds so much importance.

For example, red generally is the color of passion, while blue implies tranquility and peace. To illustrate this point, it is not the same colors that you would use for a website that sells baby clothes, or for a law firm. Most likely, choose soft colors with pastel shades for the first, and muted shades of blue and grey for the second. The color depicts the image you want to portray to the audience.

Here, let us discuss the five best color tools and sites online to make your website development cycle a lot more interesting and exciting, along with making it appealing to the audience. I will divide this list into three distinct parts, which you can use according to your needs.

These are:

  • The Chromatic Circle
  • The Color Schemes
  • Choice of Colors for Typography According to Its Background.

Let’s Discuss The 5 Best Color Tools and Sites Online for a Convenient Web Development Cycle

1. Playing with the Chromatic Circle

Undoubtedly, on more than one occasion, you have used a combination of two colors that did not fit. In the spectrum of colors, many work well together, while others do not match so much. For this reason, a color circle is a spectacular tool for understanding color relationships. Whether we are looking for an analog group or a personalized collection of shades, these tools with the color wheel will you to create the perfect palette.

2. Adobe Color CC

It is one of the free Adobe tools where anyone can generate color schemes from scratch. You can choose from many different color palettes, where you will surely find the one that best suits your needs. You can also save the different hexadecimal and RGB codes, or create a wheel based on a previously chosen image and use it accordingly.

3. Paletton

Paletton is a standard that experienced designers will surely know. It has existed for years and remains a reference site to date. Add a base color, and let the application do the rest and show its magic. You can choose different color relationships and how they would appear in the design. And, for each color choice, you will find slight variations with variable contrast. In this way, you can complete a palette with similar colors.

4. Choose Your Own Color Scheme

You may be in a situation of having to use a chosen color in your project. So, the next thing you have to do is find other colors that work as a complementary color to it. This way, you will ideally configure the tone of your next website. Thanks to these three-color palette generators, for making this task a lot simpler. Besides being able to continue experimenting with other colors to create dozens of color palettes, these schemes are very useful. For example, if you are creating a style guide, it will make the process a lot simpler, easier, and convenient.

5. Canva

With Canva, you can go a step further, and what at first is a website to choose your color palette, it suddenly becomes a Wiki. When you add a color, the web offers a detailed description of it. To which you must add a complete palette with different shades, in addition to various color combinations that you can use for the project.

As You Know About The 5 Best Color Tools and Sites Online Now, Let Us Also Talk About the Importance Of A Few More Aspects of Web Development Cycle.

Make Your Text Readable

What is the use of a website having the perfect shades of colors, if the text can barely be read? Color and accessibility are incredibly essential for anyone to have a pleasant and enjoyable web browsing experience. These resources will ensure that the web content is visible to all the readers by making the texts having sufficient readability.

Color Safe

Color Safe is a tool that allows web designers to take advantage of the available color palettes according to the standard. To use it, select the background color, typography, font size, weight, etc. and you are all set. Next, you choose a color for the text. You can preview the color of the text in the upper toolbar by clicking on a box and selecting the HEX or RGB value in the toolbar to copy it to the clipboard. And you are all sorted.

Accessible Colors

Accessible Colors works in a very similar way to Safe Color, although with a more straightforward and cleaner interface. You will surely appreciate this, as it will keep you away from unnecessary distractions. In a line, you will insert the necessary data: color, size, and weight of the typography. In another, add a background color.

As you now know about the 5 best color tools and sites online, you will also know that there is no set color pattern for any website. So, the next time you endeavor onto your next web designing project, choose your palate of colors carefully.

Choose Wisely. Magic Will Happen Automatically!!!

Know About the Next Big Thing in Brochure Design for Effective Communication

Next Big Thing in Brochure Design for Effective Communication

Brochure design is a technique in which a document is designed to advertise a business, service or product. A nicely designed brochure will help in growing trust for your brand, attract more customers, and improve brand recognition. Beautiful brochure design can grab the attention of the audience quickly and make them interested to know more about the purpose of your promotional activities. A properly designed brochure can effectively communicate the purpose of promotion and make them feel connected with it.

When you decide to promote your brand or product through a stunning brochure, you will surely need to consider the best ways to get it done to impress the audience. Here, let us discuss all the important aspects of the next big thing in brochure design so that it can help you promote your business in a lot more effective manner. This will help in grabbing the attention of the audience to an optimum level and eventually leading to more conversions.

When you think about what could be the next innovative brochure idea or the next big thing in brochure design, look around for inspiration. An inspiration that would be unique will let you come up with lovely designs. The greatest inspiration and new ideas often come from the surroundings, and that can be a lot unique.

  1. Content Volume
  2. The content volume and the number of pages should be optimum, not too much or too less

  3. Digital Platforms
  4. Utilizing all the relevant platforms will let you effectively catch the attention of your target group.

  5. Website Integration
  6. Connecting your online brochure with the website is a great way to increase web traffic and get conversions.

  7. High-Quality Print Material
  8. Using quality print material will give a great look and create an impression for sure.

  9. Distribution Methods
  10. Use both online and offline distribution methods to get hold of more customers and increase conversion rates.

  11. Longevity
  12. Decide onto the longevity of the brochure content for both competitive and easy-going branding process based on the requirement.

Using a digital brochure is also a primary factor of the next big thing in brochure design as it can be sent to your target group quickly and also track their activity through advanced technology. Printing brochure digitally will bring in exciting as well as new possibilities for your business.

So, printing brochures digitally based on new innovative templates can be considered as the next big thing in brochure design and some of the best templates you can consider in brochure design are:

  • A minimalist one focussing on all the relevant info
  • Corporate brochure (bi-fold or tri-fold) to maintain a professional look
  • Feature services portfolio
  • Feature product portfolio
  • Use a vibrant brochure on social media
  • Keep it relevant, keep it simple
  • Focus more on visuals as compared to text
  • Use very high-quality papers to make it look vibrant

Innovative brochure designs trends will encourage the audience to have a look at your brochure and realize its purpose. You will need to come up with a creative way and make the audience build a connect with your offerings immediately. Also, tease them for a call to action (CTA) so that they act upon it directly.

Weigh up these below-mentioned points when you decide to create a brochure and promote your business.

Ø Insert Physical Items in A Unique Manner

You can attach physical items with your brochures, such as a sample of the product or some gift items with it. This additional feature will create a long-lasting impression on the person checking out the brochure. This will build interest and encourage the audience to go through the content in your brochure and indulge in the products or the services you offer.

Ø Think Out of The Box

If you want to grab the attention of the audience efficiently, you need to think out of the box. You will need to act differently to ace the race.

Present your brochure in a different shape, something they never expect from a brochure generally.

Ø Concentrate on the Texture and Other Elements

This will help you to add some impressive dimensions to the subject of your brochure design. Also, pay special attention to the below-mentioned aspects:

  • Textures
  • Illusion
  • Shape of Edge
  • Different Colours
  • Format Materials etc.

Small and in-depth specific points need to be mentioned in the brochure as these tiny little things play a vital role in conveying your message to the customers effectively and also let them spread the news about business. So, the next big thing in brochure design is to surprise the audience and make them feel intrigued by the core.

Top 6 Hosting Companies for Bloggers & Small Business

Top 6 Hosting Companies

Top 6 Hosting Companies

The first and most crucial step in building a website is to choose the right hosting company. Merely designing and developing a website is not enough. It also has to be published via a great and useful hosting service provider.

Here are the current top 6 hosting companies for aspiring bloggers, small businesses, and startups that provide excellent speed and real-time performance.

1. Bluehost

To rev up any primary blog or website, Bluehost is probably the number one choice for most. With 689ms load time and 99.99% uptime, it has been one of the most trusted names when it comes to providing web hosting. Further adding to its credibility is being listed as an official WordPress recommended provider.
As a Bluehost user, following the initial signup, you will be provided with a free SSL certificate upon paying 65% of the hosting fees and also a free of cost domain name with your account. Domain prices begin at $7.99 per month for regular users, but for WordPress users, it comes at only $2.75.

2. SiteGround

Second, only to Bluehost in terms of uptime (99.98%), SiteGround is yet another much-preferred hosting company which comes at affordable rates. The specialty of SiteGround is that it is one of the very few names which offer location-specific hosting with three data centers around the world – one in the USA, one in Europe, and the third one in Singapore. Using SSD as storage helps enhance the loading time, which is 649ms for SiteGround.
With excellent firewall security, automatic updates of plugins, and speedy loading, this is a natural choice for many. Prices start at $11.95, but once again for WordPress users; it is at a discount rate of $3.95 per month.

3. HostGator

One of the main reasons website owners prefer HostGator is its low cost. Starting at only $6.95 per month, it provides multiple aspects of secure website hosting such as a free site builder, round the clock support, endless disk space, high bandwidth, and email addresses. Moreover, if any user is not satisfied with the service, they can terminate their subscription within 45 days with a full refund of their payment.

The wide range of tools HostGator provides is the chief reason behind its popularity, along with 691ms load time and 99.96% uptime. For WordPress users, there is a 60% off, and free SSL certification, and the package comes at $2.78 per month.

4. GreenGeeks

Staying true to their name, GreenGeeks is a web host provider that is committed to making its service eco-friendly and environment-safe. So for those website owners who are conscious about their carbon footprints, GreenGeeks assures them by putting back three times the amount of their power consumption back to the grid by using renewable and clean energy forms for their operations.

The best thing about GreenGeeks is that unlike most other green companies, they do not have a sky-high rate for the services they provide. The monthly plan for regular users begins at $9.95, but to opt for a 30-days billing cycle, there is a $15 setup fee, which is not there for quarterly or annual plans. For WordPress users, the packages start at $2.95 per month and come with a free domain name as well.

5. iPage

If you are looking for a hosting company that would be simple and straightforward and also a light on your pocket, iPage is one of the best names out there. Once again, a crusader of green and environment-friendly operations, iPage is an EPA green power partner and therefore runs its data centers and web servers on wind energy.
At only $7.99 per month, iPage gives 99.98% uptime, which is as decent as a web hosting service can get. If you are a WordPress user, it gets even cheaper for you at only $1.99 per month, along with free domain name and SSL certification.

6. DreamHost

A bit higher priced than others, DreamHost makes sure it delivers according to its rate. Along with BlueHost, it is one of the most widely used website hosting company with more than 1.5 million blogs and websites to its name. DreamHost is independently owned, and one of their main specialties is their usage of SSD storage instead of regular HDD ones, which makes them two times more speedy.

Regular prices for DreamHost start at $10.95 per month and $2.59 for WordPress users. Moreover, there is a three-month money-back guarantee in case any user is not satisfied with their plan or their services.

While the list of such hosts is only increasing day by day, selecting the right one for your blog or small business website is crucial for many reasons. It not only goes on to affect the presentation of the website but also influences aspects like search engine ranking, site loading, and uptime.

 

Minimalism in Web Design: 10 Principles for Success

“Less is more” is the way of the world right now. So why should the realm of web design be left behind in that?

However, despite being a raging trend in the world of digital marketing, implementation of minimalism in web designing is not the most straightforward task to pull off. It is not only coming up with a simple design and create clean-cut graphics, but much more than that. It requires the skill and experience to be able to speak as much needed about the company and its brand with as little as possible, making no compromises whatsoever.

Here are ten principles of minimal web design, which are crucial to striking a balance between underdoing or overdoing a particular project.

1. Inclusion of white space

Using white space adequately and intelligently is one of the foremost skills to master if one wishes to create attractive websites. Also known as negative space, it means the total blank area in a page that is devoid of any text, images, buttons, or any other element. Appropriate inclusion of white space helps to direct the viewer’s attention to the necessary parts and bring about a soothing, balanced effect on the eyes.

2. Investment in simple textures

Textures in web designing refer to the usage of different additional formattings such as shadows, highlights, embossing, glossing, gradients, and 3D effects. While some of it is needed depending on the content of the website, going overboard with textures can backfire if you are hoping for a minimalistic website.

3. Experiment with fonts

Since minimalism leaves minimal scope to indulge in much experimentation, one can try it out with the fonts. The style and size of fonts are an excellent opportunity to go creative with the design. The font style will most certainly depend on the nature of the brand, although Sans Serif fonts are the most widely used ones for minimal effects. When it comes to font size, it can be used to draw attention to the right words and establish hierarchy, as well as contribute towards mobile optimization of the website.

4. Usage of color blocking

Putting too many shades together wholly defeats the purpose of minimalism. The best way to infuse hue to the webpages is by color blocking. In this, instead of going for too much spectrum, only two or three contrasting shades are chosen and used in solid blocks of overlapping monotone to be extraordinarily straightforward and in-your-face.

5. Specific labeling of menus

The users need to have a concise idea of which button will lead them to where and for that, naming the menus and links only yet appropriately is very important. It would be unfortunate if the website loses out on traffic simply because the user could not decipher the purpose of the different drop downs and lists.

6. Using the right images

Images are an essential part of any webpage. Starting from the head banner right down to product or service demonstrations, the pictures present on the website can make or break its reputation. If you are going for minimalistic designing, the images must be in line and consistent with the idea. They need to be bright and deliver the message of your brand, but devoid of too many elements or crowding of colors.

7. Focus on a single point

This is especially applicable to the home page of a website, which is the front door for the business. In minimalism, it is highly recommended to avoid cramming the introductory page with information and keep it focused on a sole, simple focal point. It can be the brand logo or tagline, or it can be any other piece of element relevant to the website.

8. Put in creative elements

Staying within the limits that minimalism allows, creativity and aesthetics can be infused into the graphics in the form of geometrical shapes, abstract elements, quirky objects – the options are endless.

9. Leave out all extra details

The cornerstone of minimalism is to know which elements a website can do without and show the courage to leave them out. There will be a lot of great content suitable for inclusion, but not all of them need to be up there for the sake of drawing the user’s attention.

10. Proper alignment of content

Last but not least, placing the right element in the right place adds tremendously to the idea of minimalistic web design. The best offerings should be on top in the biggest and brightest fonts, images and texts should complement each other perfectly, and there are many more such simple aspects of aligning the content correctly which can do wonder for a website.

The concept of minimalism is essential in any excellent contemporary designing of a website. The idea is to emphasize on a simplistic yet practical look, the visual appeal of which to the users depend on the usage of subtlety and nuance. At the very core of the minimalist web, designing is making the content on the webpages easily consumable to the viewers.

If Content is King, What Should You Be Looking For in a Writer?

Content is King

The phrase ‘Content is King’ is a recurring internet rage in today’s world. However, it is not a new one. Although Sumner Redstone of Viacom had said it quite some time back, the person whose voice gave it the popularity it has today is none other than the founder and ex-CEO, Bill Gates.

In an essay he wrote way back in 1996, Gates suggested the future dominance of the content in the world of online business. The prophecy did not only prove to be right in the next two decades, but it has more or less changed the entire way marketing is perceived. The content was always in some way or other relevant to businesses online and offline under different names such as copywriting. With the internet taking over most of the marketing agendas of corporations, content is paving the way at present.

But with content becoming the unanimous king, there rises an enormous need for skilled and qualified content writers. There is a recent surge in the demand of content writers, and many aspiring candidates are jumping the bandwagon. However, merely knowing how to write does not make a good writer of content. There are many more criteria that one needs to fulfill to fill the position of a content writer in any organization.

Here are some of the critical points that you should look for when you hire a content writer for your company.

Readability and Expertise

A content writer must have an impeccable command over the language he or she is writing in. Wrong sentence syntax, grammatical errors, spelling mistakes, and punctuation issues are not acceptable in this profession. Moreover, their style of writing should be free-flowing, naturally attractive, and have a positive pull to it which will draw your customer’s attention to your content and engage them in reading it. Therefore, the content writer you hire should not only be useful in writing but should know how to use the power of words for marketing your product or service strategically.

Moreover, the writer’s expertise in a particular field also counts a lot. A great blog writer will not necessarily be equally useful in the product description. Hire your writer according to the specific needs of your business and before you do, ask for a relevant sample of their work. Do not make the mistake of employing a content writer for one kind of position with the expertise of another.

Level of Experience

Experience counts a lot when it comes to the content writing industry. There are many nuances that a writer has to keep in mind while writing for business. Keyword infusion, SEO integration, and maintaining industry relevance of content are some of the essential aspects of a content writer’s job profile. To be able to successfully understand the requirements of your business and execute the rest of the tasks seamlessly, years of experience in the field matters a lot.

Knowledge of Specification

Unless you are hiring for generic blogs and articles, your content writer should be knowledgeable in the field you work in. For example, if you are a pharmaceutical company, then your content writer should have technical know how in the medicinal background. By ensuring this criterion, you make sure that the content you put out for your audience is technically correct and not vague or misleading.

Dedication and enthusiasm

Since content writing has a creative edge to the work, it is essential for the writer to be enthusiastic about new and different projects and have imaginative takes on them. In the same line of thought, they should be also flexible for content corrections and refurbishments, and up for any necessary alterations required. Flexibility is one of the most required traits in a content writer, which stems from a commitment to the work.

Professionalism

Last but definitely not the least, professionalism is a must-have. This is the bare minimum that is expected from any potential employees from their employers, and a position of a content writer should not be any different. The two pillars which determine the professionalism of the writer are authenticity and punctuality. The submitted content must be without any plagiarism and submitted on or before the deadline to be considered valid. The content industry is not a place where either plagiarism or delay of delivery is taken lightly at all.

You can always hire an in-house content writer for your company, but that would not be the wisest economic decision. Outsourcing them or hiring freelancers to do the work for you is a much cheaper affair and also helps keep the extra burden of content curation off from your head. At places like our Dream Logo Design, you are catered to with fresh, unique, and exciting quality content aimed relevantly towards your target audience.

Canonical Tags – Where and When to Use Them

Canonical Tags - Where and When to Use

Canonical tags have been around since 2009, but there are still many confusions about the same among non-technical marketers. In simple words, canonical tags give website owners a way to resolve issues related to duplicate content.

What is a Canonical Tag?

A canonical tag is a simple HTML code which defines the main version of the website. It tells search engines as to which page they should index and display in search results. For example, if you have more than one web page that describes same or similar content under different URLs, you can use canonical tags to indicate which version is the main page and needs to be indexed.

How Does a Canonical Tag Look Like?

As mentioned, canonical tags are simple HTML codes that are made of simple syntax. They are placed within the section of a webpage. A canonical sample tag may look like the following:

Importance of Canonical Tag in SEO:

If you have more than one web page with similar contents under different URLs, Google will consider them as a duplicate content. This is something which Google dislikes and is harmful to SEO. Since Google tends to index only one version of the webpage, they are in confusion as to which version of the page they should index. Also, this is directly related to the search engine rank of the webpage because google will not understand which version of the page to rank for different queries.

Mentioned below are the situations when you may consider to implement a canonical tag in your website:

There are many confusions among the SEO experts about the use of canonical tags. There is not a specific strategy which can be considered the best to take. However, mentioned below are some conditions where implementing a canonical tag could be beneficial for overall SEO.

Duplicate Content:

Duplicate content is the most common situation when you should use a canonical tag. It is essential to use a canonical tag to define the main version of the page when you have more than one web page with duplicate content. Defining the main version of the webpage by using a canonical tag ensures that google takes the right page to index and the correct version of the page comes up in the search engine rank.

Similar Content:

Sometimes, you may have a web page with the same but slightly different content under different URLs. For example, if you have an eCommerce store, you may have pages with products that are similar but may have slight differences between them. Most SEO experts would suggest a canonical tag in this type of situation to make sure Google has a clear idea as to what is the main product page. Google will give full SEO value to the main product page. This will help you rank better for the main product page.

URL Parameters:

This is another important situation when you need to use a canonical tag. Marketers often create URL parameters for a particular webpage for tracking purposes. This helps them to track campaign performance for each URL parameters easily. This is an easy way to track your web page performance when the same page is being used in different types of marketing campaigns. However, this may create a severe problem regarding SEO like Google, and other search engines consider them as the duplicate version of the main page. The only way to clear the confusions for search engines is to tell them which version to index by using a canonical tag.

You can also add a canonical tag to every page of your website regardless of whether they have a known duplicate or not. This is specifically helpful when you have many different ways to reach your URL. For example, if your webpage can be reached by using both the HTTPS and Non-HTTPS version, you can add a canonical tag to both of them to let search engines know that both the pages are individual and this is the versions that search engines should index and show in search results.

How to Use Canonical Tags?

As mentioned earlier, the best and the easiest way to add canonical tag is to insert HTML code within the section of your duplicate page. However, if you have a WordPress website, you can install the Yoast SEO plugin that adds self-referencing canonical URLs to each page automatically. You can set the custom canonical tag by using the ‘advanced’ section on each page on your WordPress website.

Similar to the WordPress, if you have an eCommerce store and you are using Shopify, it adds a self-referencing canonical URL by default. However, you can set custom canonical URL by editing the template directly.

According to Google, you should not include your non-canonical URLs in sitemaps. Therefore, you should only list your canonical URLs in your sitemap.

Why & When To Back up Your Website?

Back up Your Website

Modern-day website management is easier than it was before. However, mistakes can happen almost anytime. For example, your website could get hacked, the website could collapse once you update the same, or you could remove some of the most critical files by mistake. The only solution that can save your website in an unwanted situation is to take a backup.

A website backup is a process of storing all your website’s essential components. A website backup should include all crucial elements like website codes, databases, images, add-ons, plugins, themes, etc. As a part of your regular site maintenance, you need to take daily backups of your website. By keeping a monthly website backup, you can ensure that you have everything ready in hand in case your website faces an issue.

Why you need to back up your site:

It is tough to understand what losing all of your website data feels like unless you’ve practically gone through this situation. The only way to avoid this type of situation is to take a website backup beforehand. The best way to back up your website is either daily or weekly backups. Whether you should go for a daily or weekly backup depends on how active you are in updating your website. For example, if you only upload a blog post per week and nothing else, then weekly backups will suffice. However, if you update your website daily, upload images, videos, and if you have a vast database to manage daily, you should go for a daily backup.

Mentioned below are the situations when you need to back up your website.

Accidental Situations:

You have to admit that people make mistakes. This is true for your website as well – one of your website managers could accidentally delete an important file which can break down the website entirely. Therefore, it is vital to back up your website regularly. Many site owners assume that they can get help from the hosting providers during such situations. However, the truth is your hosting provider won’t have the latest copy of your website. Some website hosting providers perform regular backups when you take a subscription of their website backup service.

Your Website Get Hacked:

Another reason why you should perform a regular backup of your website is to regain your website in case it is hacked. The most commonly used content management system WordPress accounts for almost 30% of the website currently available online. As WordPress is an open-source platform, anyone can access the coding of your website. If you are running a WordPress site, you must take regular backups of your website to avoid critical situations.

Problem after Updating the Website:

There are times when you experience an issue on your website once you complete an update. Things can go wrong with your core files, or a plugin may start malfunctioning. Also, you may experience a situation when you click on the update button, and your site is no longer live. Taking a backup of your website ensures that you have everything handy and you can restore the website to its previous state just by making a simple click.

You Failed To Renew Your Hosting:

It can happen anytime, especially when you have a new credit card and forget to update the billing info with your hosting provider. When the billing date comes, you hosting provider attempts to charge your old card and failed. This can eventually break your website, and you may need to purchase your hosting plan again. However, in case the hosting provider is unable to restore your old site content, you are all lost. Although you can submit a restore fee to bring back your original site, the process takes time, and your customers may view a new site for a while. In both cases, a proper website backup could save your time and money.

Server Outages:

Your hosting server may encounter a sudden outage and can have severe problems with their data centers. No hosting companies can provide you with 100% uptime. During this situation, your customers may experience irregular downtime. There could be several reasons why a server is down. However, frequent outages occur due to software errors, hard drive failures, etc. Whatever the reason is, it is important to back up your website beforehand to avoid unfortunate situations.

5 Popular Alternatives to Google Analytics

Google Analytics Alternatives

Analytic is crucial for every online marketer because it helps you track website visitors and understand traffic behavior. For any online marketing campaign, it is essential to check and follow the website traffic behavior regularly. Otherwise, you can’t improve the way how users interact with your website.

New and established online marketers always go for Google Analytic since it has many useful features. Also, Google Analytics is the most used analytics tool and is incredibly popular in the field of web analytics tool.

However, there are many other analytic tools with dozens of features that you cannot find in Google Analytics. If you don’t like Google Analytics because of any reason or you are looking for any other functionality, which is not available in Google Analytics, you can consider trying the following alternatives.

Kissmetrics:

Kissmetrics is widely popular all around the globe, and it is often considered as the best alternative to Google Analytic tool. This tool offers many useful solutions focused on website analytics at the individual level. You can use Kissmetrics to perform various activities, including conversion rate optimization, visitor action tracking, A/B Split testing, data segmentation, and many more. Another critical point is that Kissmetrics offers solutions for mobile applications, Saas, e-commerce platforms, and many more. The only drawback is that the setup process is little complicated, but you can use a handful of plugins for most popular systems.

SE Ranking:

SE Ranking is one of the most popular website analytics tools, apart from Google Analytics. This is a powerful tool which shows a bunch of insights regarding your website traffic. Apart from the standard features like tracking the visitor’s location, source, and channels, you can create custom reports with SE Ranking. Also, you can follow the website ranking by using SE Ranking. Some of the other features offered by SE Ranking are competitor analysis, social media analysis, and backlink monitoring. You can also go through the Marketing Plan provided by the SE Ranking. The marketing plan the SE Ranking offers is based on your site analysis, and you can get a detailed insight about your website.

Piwik/Matomo:

Matomo (formerly known as Piwik) is another important alternative to Google Analytics. However, the same is not quite popular because of its slightly tricky setup. Most of its features are available with the paid version. To use the paid version of Matomo, you need to install the software. This is something that you cannot do without basic technical knowledge.

Nevertheless, once installed, Matomo can act as a great alternative to Google Analytics tool. It offers a very informative dashboard with the ability to set and track your goals, plugins for the marketplace, and a database for individual visitors. The support team is always ready to help you, and any concerns are addressed by the support team very quickly.

Woopra:

This is a realtime customer tracking and website analysis tool that offers solutions for product, sales, marketing, and other services. It can track a user across mobile devices at the digital touchpoint and can create a detailed report regarding user behavior. By using Woopra, it is easy to check your critical vital metrics and get an insight as to how your key metrics change over time. You can get a detailed insight into your product usage, purchase behavior changes by location, campaign performance by source, and many more.

Woopra offers two separate subscription options for Small Business Owners and Large Enterprises. Small business plans start from $0, and the Enterprise Edition pricing can be customized according to the specific requirements.

CrazyEgg:

CrazyEgg is a friendly tool that helps marketers track clicks to improve user experience and the conversion rate. CrazyEgg has a unique feature to allow you to track clicks as a heat map. Unlike Google Analytics, which only offers an Overlay report, CrazyEgg offers confetti map as well as a list view report. You can track the number of features by segments like referral source, keyword country, time of the day, and many more. Also, CrazyEgg offers a scroll map report that allows you to track your visitor’s scrolling behavior. Comparing to another web analytics tool, CrazyEgg is more affordable as its prices range from $9 to $99 per month.

Designer’s Most Hated & Loved Fonts

Fonts

The font that is used in a design to communicate a message is very much crucial as it represents the language. Gone are those days when the designers only have to choose between the Arial and Time New Roman fonts. With the advent of modern design technology, now the designers can choose from thousands of fonts. With so many fonts, it has now become more difficult for designers to select a particular one. Some fonts automatically feel more official, while others feel like fun. Some fonts are easier to read, and others are more difficult to read and create a struggle for the eyes.

What professional designers do is to use fonts that are widely popular and fonts that look more professional. The more experienced the designer is, the more is his efficiency to choose a perfect typeface. They use the fonts that they love the most. However, there are many fonts that designers dislike to use. Mentioned below is a discussion about the fonts that designers love and hate the most.

Most Loved Fonts:

Helvetica:

Helvetica is considered the most loved font by the designers. It was introduced in the late 1950s by two Swiss designers who were trying to create a new version of Sans-serif typeface. According to the designers, Helvetica and other Sans-serif fonts are the cleanest and easiest to read. These types of fonts are mainly used for online reading since they are easy to read. Since its inception, Helvetica has become the most commonly used fonts by the designers. Designers love this font, and they use it most in official printing, signals, and notices. Helvetica is the only font which was documented in a film in 2007, named Helvetica.

Garamond:

Garamond is another serif which was named after the typeface during the time of renaissance. It was named after its creator Claude Garamond. Like Helvetica, Garamond is the most loved fonts and commonly used by the designers because they are easy to read and leaves a comfortable impression to the eyes of the readers. Another reason why designers love it the most because it adds a sense of poetry to the letters. However, unlike Helvetica, Garamond is most commonly used for offline design and print copies.

Frutiger:

It is another font that was introduced in the late 1960’s Sans-serif. Since its inception, Frutiger has added many updated versions to its family. Frutiger also has a specially licensed version to Microsoft. Designers love the font because it is clean in appearance and gives a modern look. It is also easily readable without feeling stark. Frutiger is the most common font which can be seen in advertising collaterals.

Bodoni:

Another unusual font which was introduced in the 18th century. Designers from almost all parts of the world love this font because of its classic look. Its alternating thick lines recognize it within a single letter that gives it a high dimension. This gives it a familiar look to the typefaces that were used in 18th and 19th-century books and documents.

Most Hated Fonts:

Comic Sans:

Designed and releases in 1994, Comic Sans is based on the familiar letters used in comic books. Although these types of fonts are used in many prints, most designers dislike using comic sans due to its widespread use in the wrong situations.

Papyrus:

Designers do not like papyrus, perhaps because of its rough and unbalanced look of the letterform. However, some designers appreciate their accessibility. However, in general, designers hate this font compared to more generic fonts like Times or Arial.

Souvenir:

An influential American designer Morris Fuller developed this font in 1914. It first came into the limelight when it appeared on Bee Gees Album cover designs. However, with new fonts are introduced, Souvenir has become outdated, and many designers consider it as a silly and foolish font. Designers don’t love its soft yet graphic appearance.

2012 Headline:

2012 Headline has become famous since its use in the London Olympic font. What designers hate about this font is that it tries so hard to look cool, but it simply is not. It also creates a confounding effect on the eyes of a reader because it has a perfectly round O. 2012 Headline was not used much after the London Olympic Games.

What are the Best Practices, Tips & Inspiration for Brilliant Landing Pages

Landing Pages

If you are running ad campaigns and looking to generate quality leads, you need to focus your effort on creating a high-quality landing page that visitors land on when they click the ads. This is the reason why you need to create a high-quality landing page that generates leads. The landing page is an essential part of your website because they are used as a tool to drive conversions. Using a poor landing page means all your efforts are going in vain. As a marketer, your strategy should be to optimize your landing pages and include the best content and design in the same.

Why Should You Not Use Your Home Page as the Landing Pages?

There are a lot of advertisers who are not sure about the difference between a landing page and the home page. However, your landing page should not be confused with the website home page. There are some essential differences between the landing page and home page. If you use your home page as the landing page in the ad campaigns and try to direct the visits to your home page – this idea will likely kill your conversions.

The home page is designed in such a way so that it presents the company’s value and help them navigate through the other content pages. On the other hand, the landing page is designed to showcase an offer or a discount with brilliant content so that the users immediately understand your offer and take action on it. A high-quality landing page should include an active call to actions, and every action on the landing page should direct the users to a specific action.

Don’t Use Home Page Navigation Menus on Your Landing Pages:

The landing page should include only one link, and under any circumstances, it should not contain the home page navigation menus. Also, the landing page should not promote your social media accounts. The landing page should only contain a unique link that is attractive enough for the visitors to take action. It is a common mistake to include any link on your landing page that distracts the visitors for the actual offer. According to recent research, the most successful landing pages contain only one link.

Use an Enticing Headline That Match Your Offer:

The ideal landing page should contain a bold and attractive headline at the above the fold section of the page. The above the fold section is the part of the page that users can view without scrolling the page down. The headline and another essential call to actions of a landing page should be present within the above the fold section. The headline should be enticing enough to grab the attention of your target visitors. The headline should also match the main message that you are trying to promote.

Only use Contents that Are Useful for Your Visitors:

No matter how long your landing page is, it should only contain the contents and images that are useful to the visitors. Great landing page can be short as there are no hard and fast rules to dictate the word count in a landing page. The thing that only matters is the quality of the content you are using in your landing page. The main point is to offer value to your users through the content. If the users find your content valuable, they will surely take a specific action. To help conversions, you can consider adding images, videos, and animations that help showcase the pain points and probable solutions.

Make it Simple:

The last thing you should care about your landing page is to make it very simple so that it doesn’t distract your visitors. Landing pages are built to forces users to take specific action so that you achieve conversions. Therefore, you should not use redundant contents or information that prevent the visitors to make the actual action.

Why Your Business Needs Social Media to Increase Traffic

Social Media

Since the number of Worldwide social media users have crossed .34 billion, it is an excellent opportunity for the businesses to reach a broad base of audience. Since these users spend a quality amount of time on social media rather than searching websites, it enhances the possibility to get the users as customers by the help of social media pages. A survey found that out of 537 social media users, 463 people reach a business’s website from social media. Although having a website is an urgent requisition for digital marketing, social media channels have become an essential part of digital marketing. At present, 78% of businesses have a website, while 81% of companies use social media channels.

A famous survey brand surveyed over 500 social media users to learn how they get influenced by social media to visit the website of a business, and the findings are:

  • To contact a business provider for general queries, 31% of people prefer to use email, 21% of people prefer social media and 19% of people prefer to use the contact form of a company website. Rest of the people likes to use chatbots.
  • 27% of promotional offers and 25% of images of a business website are visited when a person reaches to that by using social media.
  • The decision of the millennials to visit a website is increased by the images of social media.
  • 38% of baby boomers, 29% of millennials, and 29% of generation X people are influenced by the offer and promotional campaigns on social media channels.

There are various types of social media channels preset in the present scenario, among them, Facebook, Twitter, Instagram, Snapchat, etc. are worthy of mention. The more a business is active on social media channels, the better the possibilities it has to increase its customer and boost its sales.

Here are some advantages of using social media to increase traffic for business:

Helps to stay competitive: Social media channels help a business to enhance its brand awareness among its target audience. If the business is a small one, it must make a continuous online presence to maintain the reputation as this will make the customers think the business as a constant and trustworthy one. Statistics say that around 46% percent of customers prefer to stay with small business when it chooses an efficient marketing campaign through social media.

Helps in advertisement campaigns: For small businesses or new businesses, it is a big challenge to invest a significant amount in promotional campaigns and advertisements. For them, social media channels are a significant relief as advertisements in those channels are free most of the time, allowing the business to reach more potential customers without spending a massive sum of money.

Boosts SEO performance: The primary goal of a business is to present itself as a trustworthy brand in the market and for doing so, making an online presence and position through the Search Engine Result Pages (SERP) is very important. Posting keyword packed campaigns on the social channels helps the business boost its SEO rank on a leading search engine.

Images influence the customers: Since the new and younger generation like to find information visually, they dislike reading much. Models provide them the information they seek in a fast and easy way. The social media campaigns are widely images based, unlike the textual subscription found on a website. The discount offers, product descriptions, new launches, offerings, etc. are described in the images without using many stories. It makes them interested enough to visit the website of the business. Images with attractive graphic design, explicit photography, and short but adequate informative points are necessary for a successful social media campaign.

Customer references: When a satisfied customer sees the campaigns of the business in his social media account pages, he or she likes to refer it to others, expanding the target audience of the brand. Also, social media advertisements sometimes promote their loyal customers through various campaigns, and those loyal customers choose to pay back by sharing it to others.

Customer satisfaction: Since social media nowadays has become a form of customer feedback, it allows a business to get in touch with the customers quickly. A dissatisfied customer can connect the business through social media to resolve the reason of the dissatisfaction, and once done, he or she can post about the experience online, making an indirect promotional campaign of the business.

Covers all demography: Since the vast world of social media is free and has no barriers for anyone, people of all demography can be found online, making social media a potential platform of digital marketing. People of different ages, different races, religions, income groups can see the presence of a business on social media, which expands the target audience field.

Conclusion: We can conclude that social media has now become a crucial part of digital marketing. Its cost-efficiency helps a business to make out of the most without spending much money. Also, it helps to promote trade in the target audience and get real-time feedback from the consumers.