“Less is more” is the way of the world right now. So why should the realm of web design be left behind in that?
However, despite being a raging trend in the world of digital marketing, implementation of minimalism in web designing is not the most straightforward task to pull off. It is not only coming up with a simple design and create clean-cut graphics, but much more than that. It requires the skill and experience to be able to speak as much needed about the company and its brand with as little as possible, making no compromises whatsoever.
Here are ten principles of minimal web design, which are crucial to striking a balance between underdoing or overdoing a particular project.
1. Inclusion of white space
Using white space adequately and intelligently is one of the foremost skills to master if one wishes to create attractive websites. Also known as negative space, it means the total blank area in a page that is devoid of any text, images, buttons, or any other element. Appropriate inclusion of white space helps to direct the viewer’s attention to the necessary parts and bring about a soothing, balanced effect on the eyes.
2. Investment in simple textures
Textures in web designing refer to the usage of different additional formattings such as shadows, highlights, embossing, glossing, gradients, and 3D effects. While some of it is needed depending on the content of the website, going overboard with textures can backfire if you are hoping for a minimalistic website.
3. Experiment with fonts
Since minimalism leaves minimal scope to indulge in much experimentation, one can try it out with the fonts. The style and size of fonts are an excellent opportunity to go creative with the design. The font style will most certainly depend on the nature of the brand, although Sans Serif fonts are the most widely used ones for minimal effects. When it comes to font size, it can be used to draw attention to the right words and establish hierarchy, as well as contribute towards mobile optimization of the website.
4. Usage of color blocking
Putting too many shades together wholly defeats the purpose of minimalism. The best way to infuse hue to the webpages is by color blocking. In this, instead of going for too much spectrum, only two or three contrasting shades are chosen and used in solid blocks of overlapping monotone to be extraordinarily straightforward and in-your-face.
5. Specific labeling of menus
The users need to have a concise idea of which button will lead them to where and for that, naming the menus and links only yet appropriately is very important. It would be unfortunate if the website loses out on traffic simply because the user could not decipher the purpose of the different drop downs and lists.
6. Using the right images
Images are an essential part of any webpage. Starting from the head banner right down to product or service demonstrations, the pictures present on the website can make or break its reputation. If you are going for minimalistic designing, the images must be in line and consistent with the idea. They need to be bright and deliver the message of your brand, but devoid of too many elements or crowding of colors.
7. Focus on a single point
This is especially applicable to the home page of a website, which is the front door for the business. In minimalism, it is highly recommended to avoid cramming the introductory page with information and keep it focused on a sole, simple focal point. It can be the brand logo or tagline, or it can be any other piece of element relevant to the website.
8. Put in creative elements
Staying within the limits that minimalism allows, creativity and aesthetics can be infused into the graphics in the form of geometrical shapes, abstract elements, quirky objects – the options are endless.
9. Leave out all extra details
The cornerstone of minimalism is to know which elements a website can do without and show the courage to leave them out. There will be a lot of great content suitable for inclusion, but not all of them need to be up there for the sake of drawing the user’s attention.
10. Proper alignment of content
Last but not least, placing the right element in the right place adds tremendously to the idea of minimalistic web design. The best offerings should be on top in the biggest and brightest fonts, images and texts should complement each other perfectly, and there are many more such simple aspects of aligning the content correctly which can do wonder for a website.
The concept of minimalism is essential in any excellent contemporary designing of a website. The idea is to emphasize on a simplistic yet practical look, the visual appeal of which to the users depend on the usage of subtlety and nuance. At the very core of the minimalist web, designing is making the content on the webpages easily consumable to the viewers.