Tag Archives: responsive Web design

Minimalism in Web Design: 10 Principles for Success

“Less is more” is the way of the world right now. So why should the realm of web design be left behind in that?

However, despite being a raging trend in the world of digital marketing, implementation of minimalism in web designing is not the most straightforward task to pull off. It is not only coming up with a simple design and create clean-cut graphics, but much more than that. It requires the skill and experience to be able to speak as much needed about the company and its brand with as little as possible, making no compromises whatsoever.

Here are ten principles of minimal web design, which are crucial to striking a balance between underdoing or overdoing a particular project.

1. Inclusion of white space

Using white space adequately and intelligently is one of the foremost skills to master if one wishes to create attractive websites. Also known as negative space, it means the total blank area in a page that is devoid of any text, images, buttons, or any other element. Appropriate inclusion of white space helps to direct the viewer’s attention to the necessary parts and bring about a soothing, balanced effect on the eyes.

2. Investment in simple textures

Textures in web designing refer to the usage of different additional formattings such as shadows, highlights, embossing, glossing, gradients, and 3D effects. While some of it is needed depending on the content of the website, going overboard with textures can backfire if you are hoping for a minimalistic website.

3. Experiment with fonts

Since minimalism leaves minimal scope to indulge in much experimentation, one can try it out with the fonts. The style and size of fonts are an excellent opportunity to go creative with the design. The font style will most certainly depend on the nature of the brand, although Sans Serif fonts are the most widely used ones for minimal effects. When it comes to font size, it can be used to draw attention to the right words and establish hierarchy, as well as contribute towards mobile optimization of the website.

4. Usage of color blocking

Putting too many shades together wholly defeats the purpose of minimalism. The best way to infuse hue to the webpages is by color blocking. In this, instead of going for too much spectrum, only two or three contrasting shades are chosen and used in solid blocks of overlapping monotone to be extraordinarily straightforward and in-your-face.

5. Specific labeling of menus

The users need to have a concise idea of which button will lead them to where and for that, naming the menus and links only yet appropriately is very important. It would be unfortunate if the website loses out on traffic simply because the user could not decipher the purpose of the different drop downs and lists.

6. Using the right images

Images are an essential part of any webpage. Starting from the head banner right down to product or service demonstrations, the pictures present on the website can make or break its reputation. If you are going for minimalistic designing, the images must be in line and consistent with the idea. They need to be bright and deliver the message of your brand, but devoid of too many elements or crowding of colors.

7. Focus on a single point

This is especially applicable to the home page of a website, which is the front door for the business. In minimalism, it is highly recommended to avoid cramming the introductory page with information and keep it focused on a sole, simple focal point. It can be the brand logo or tagline, or it can be any other piece of element relevant to the website.

8. Put in creative elements

Staying within the limits that minimalism allows, creativity and aesthetics can be infused into the graphics in the form of geometrical shapes, abstract elements, quirky objects – the options are endless.

9. Leave out all extra details

The cornerstone of minimalism is to know which elements a website can do without and show the courage to leave them out. There will be a lot of great content suitable for inclusion, but not all of them need to be up there for the sake of drawing the user’s attention.

10. Proper alignment of content

Last but not least, placing the right element in the right place adds tremendously to the idea of minimalistic web design. The best offerings should be on top in the biggest and brightest fonts, images and texts should complement each other perfectly, and there are many more such simple aspects of aligning the content correctly which can do wonder for a website.

The concept of minimalism is essential in any excellent contemporary designing of a website. The idea is to emphasize on a simplistic yet practical look, the visual appeal of which to the users depend on the usage of subtlety and nuance. At the very core of the minimalist web, designing is making the content on the webpages easily consumable to the viewers.

Advanced Website Design – your business window for the global audience

Website Design

A website is your online shop that must have answers to all the queries that customers can ask when they visit your store, physically. This is the only way to get maximum sales. The website design is the integral thing to make the customers journey easy and satisfying. Simple layout, proper navigation, categorization and fast page loading are the basics that will hold your the visitor long on your website. People often search and shop with the help of different mobile devices, that we all know, so it’s needless to say the website must be responsive to increase the click rate, conversion and leads.

Custom website design is the appropriate way to bring out all the highlight-able points about your company. UI and UX design can improve the user-experience at the same time making your website likable for the search engine (Google). Complicated navigation menu can confuse the website visitors compelling them to leave your site and look for an easy one. So it necessary that you direct the customers properly through the navigation for initiating them for the final buy.

Expert website designers implement User Experience (UX) and User Interface (UI) to give the customers effortless, intuitive and appealing experience when they come to your website. This will also give you loyal customers. UX is the process a visitor interacts with and used a service or item. While User Interface is something nearing the visual design. An example can make the point clear, if we consider UI design to be a tool to eat a bowl of cornflakes with a spoon, then UX design is the process of putting the cornflakes in the bowl and using a spoon to have it. Both have distinct uses in enhancing the website performance and knowing this will help you to understand the significant advantages it can offer to your business, like great customer service.

As per the report by Time Now, 55% of web surfers spend less than 15 seconds on a site. This makes it clear that to grab the attention of the web visitor you have to show the services you present and explains them, why they should choose your brand. As you have a very small opportunity to expose your product and services to your customers, you have to be meticulous on any little chance you get, and this is aspect, where UX can work magically. For running a business good there are three fundamental concepts: be useful services, be usable and be enjoyable. These are the points that you need to consider while creating the UX end of your website.

Now, let’s talk about UI design. Like User Experience is completely about how you can use something, UI design is the process that structures the using and experience. It is the design or graphics that steals your glances through a web visual or magazine, the technology that helps you to apply filters to the pictures that you post in Instagram, or in toolbar for a client email making it quickly accessible for replying, forwarding or even constructing an email.

Impactful UI design must be elegant and great in look and feel, but also it should be simple, orderly, and ageless. The three main principles that you need to consider for User Interface are: be simple as much as required, be consistent and try for a design that looks timeless.

Web design tips for updating to increase lead generation

web design

The web world is advancing at a light speed and to match it you need to be constantly aware of the changing factors, which will help you to keep your business firm footed. Revamping the look of the business, according to the necessity is the correct decision. At present, to maximize your ROI you need to reach the potential customers. Not only that the website must adorn the features that will interest the users to stay and go through it while deciding whether to go for the product or not? Obviously, you have to revamp or create your website mustn’t lack any point that allows the user to think of other options.

The features making it user-friendly is the point to be kept in focus while creating the web design

Mobile-friendly design approach:
Ever since past two years, the use of mobile devices is increasing rapidly. More than 65% of adult people use their smartphone for searching. It’s been speculated that more than 2.1 billion people of worldwide consumers will be using mobile phones by the end of this year. So, as the stats shows responsive web design can help you fetch maximum potential customers leading to leading to greater sales. Cost-effectiveness and increased functionality are the added advantages to it.

UI and UX Pattern:
With the responsive approach, we can see a great rise in the use of the CMS platforms like WordPress as it has pre-designed themes have led a great impact on the look and feel of the desktop websites. More and more use of mixed layout or pattern of UI and UX emerge radically in the web world and many of them tend to look similar as they ease the user experience. Though, here we will note raise a debate on the similarity whereas must concentrate on the factor that they are continuously making the website user-friendly better. With the huge competition online in each industry, every brand can’t take a risk of experimenting with the pattern while UX UI principles make it an easy option to ensure more audience views.

Customized Illustrations:
Illustrations are fabulous things to provides any website great visuals which look playful and friendly. Professional illustrator can customize it to match the theme to suit the marketplace. With innovative illustrations which are tailored brands can establish brands’ whole identity.

Animations inclusion:
HTML5, CSS, and jQuery have made it easier than ever before. The story telling video about the brand is suitably included, ranging from tiny loading devices or an attractive hover-state. Full-screen animations can also be used integrating with the scrolling.

Points to be avoided while designing a website to make the business successful

Website Design

Though a big or small venture the website is the only platform for marketing and branding. Web visitors to come to your website and it’s your responsibility to change them to potential customers through the web designing and other features in the website. They must get the answers to the query they have about the product or services you are offering. If the design of the website goes wrong by any chance you can face a great loss at the initial stage. So for the proper functioning of the business online you have to make the website design perfect.

Some useful point to avoid while creating a business website design:

Take time to understand the target audience-
The intention shouldn’t be getting a website done as fast as possible, whereas before designing the layout you must derive information about the target audience in the market. Then create the layout keeping the demographic in mind. For instance, if your market audience is comprised of the senior people, then using bigger font size can be useful. Or you see your target audience youngsters then you can have the features on your website that will make it more compatible to mobile devices.

Avoid making it too flashy-
To make your website popular it’s not about flash design, but you need to do proper marketing of the website. Overuse flash or a flashy design will only attract the visitors will not give you sales while increasing the page loading time. When your website takes more than the 3 seconds every visitor gets annoyed and leaves for the next option. To make the people go to browse through the pages you need to have a simple design that makes the utility of your product or services. This will help them to decide whether to go for it or not. Additionally, flashy design looks bad on the smaller screens like smartphones and at present most of the internet users surf the website through mobile devices. Once the user comes to a website, he already knows that what he wants and it will hardly take him 3 seconds the if the design is confusing to navigate.

Unclear CTA-
When a user comes to your website, what do you want them to do? You want them to make a purchase or subscribe your blog or newsletter? So, it’s you who guide them about the next action. The content on the website should provide the points that can clear their queries and the call to action button will help him to finalize action giving you a conversion.

Trying DIY techniques-
The website is the platform for the users to have the first experience with your brand. Without a professional skill can you provide the users the better experience? Ones if you fail to impress the visitors you lose the vital number of the customers as the first impression is a lasting one. Whereas you can be assured of better results with a professionally designed website.

How to optimize your business website to make it Mobile Friendly?

Business Website

Pondering why are you losing on a major amount of traffic for your business website? Do you have all the features on your website should have? Perhaps, you are missing on something that is responsible for the situation. Check whether your website is responsive or not and if your answer is no, then shifting to a responsive design can help you immensely is earning more visitors and sales.

Responsive design will make your business website perfect for displaying on all mobile devices. This will greatly enhance the web traffic as most of the people search on the smartphones, laptop or on other mobile devices 60% more.

Let us check three components of responsive business website design:

Fluid Grids
It is a provision or arrangement of content missing the certain width that is comprised of mingling vertical and horizontal lines. This grid is implemented to structure the text on the website in a guessable and consistent manner through managing the size and moving the elements found in it.

Flexible images:
Any content or displayed media that can be adjusted or tailored so that it can have the size that is optimum for the user’s screen. Commonly these are the pictures or images that are found in the flexible grid. And it is maximum wide CSS rule implemented at 100%. That is, if I speak non-technically then this feature helps the images from extending more than the grids in that are displayed at the same time making the images available for resizing without compromising with its aspect ratio. This helps in reducing the image loading time as it supports to compress the images when seen on smaller screens or mobile devices.

Media queries:
The CSS3 standard or module decides how the styles in the media features are implemented. Various styles are employed as per the number of the device particular qualities like the screen length, width, and orientation. This is like the foundation of the design that we know as a responsive web design:.

With the rapidly rising stats of user using mobile devices for searching is showing the implication of responsive design still gaining far more significance in the coming years. The most benefiting point is it’s lucrative to have such a design that has a format that is the perfect display for all the bigger and smaller devices instead of using many version of the design. So what do you think, will it be benefiting or not?

5 Ideas to design a website that can keep the Users Happy

Website Design

Developing relationship with users or customers is an essential part making a business successful. At present in the world of innovation you need to provide the best experience to the user in order to make them stay as a loyal customer. Of course user friendly sites fetch more amount of audience as no one has the time to hunker on for something that needs a lot of time while they are flooded with other options. Not only that sharing their his views with others with the help of social media platforms or on other websites can adversely impact your business. So it is very crucial now to create better experience for the user to provide the business a good reputation. Website designing may look simple task leaving the business entrepreneurs pondering whether they should go for a professional help or not. Some of they may opt for online designing software rather than hiring a web design services This may look beneficial apparently but is not effective online as it will not guide your design to be seo friendly or in the aspects where designing can match up to the trends prevailing in the industry. Here are some of the points that can help the help to have a great business website that can entice the masses.

Selection of color or the color theme is important:

Dark background have a good look and feel so using light color elements on it creates a soothing effect on the eyes of the visitors. Whereas the use of darker color tone on lighter base can give a dull look and compel the user to move to the next option. But only the professional have the correct knowledge of the color scheme.

Proper visibility of the cart:

Significant for those business owners who have e-commerce sites as its beneficial for them to have the cart visible 24 hours. It should be so placed on the pages in a specific area where the user can locate it easily and the size also matters. Not only this is must also display the number of products added to the cart for the knowledge of the customer. A chunk of people shop online and the worse experience will be if they find after coming to the check out page that only some of the products have gone added to the cart. This will definitely put someone off, so it is essential to add the cart properly to the page. The easy accessibility of the website design
will increase the chances of the customer returning back .

Flexible Compatibility:

Gone are those days people use to browse through only through a desktop computer. At present websites require to be responsive that suits all screen types like on mobiles and tablets. Those websites that don’t have a proper design to suit all the devices can lose a great amount of traffic.

Avoid clutter

it can be useful adding some call to action buttons in the bar or on the side of the head banner, but sometimes it is not effective in the long run. Instead professional opinion to have an informative and relevant content and only one call to action button that looks cluttered-free.

Benefits of responsive web design in the business

Responsive Web Design

In the rapid paced world most of the things have its online identity, that is every product and services are searched online more. People opt to be at their place and just browse through the online stores to get their required items at their door step hassle-free. And to establish a distinguishable brand identity you have to ensure that you have the most user friendly websites. To provide the best user experience inevitably the website has to be responsive one that can be viewed clearly on various screens like in mobile, tablet, iPad and on a desktop computer. It is also an aspect of creative web design.

Nowadays, people rarely use desktop computers or laptops to find products and even to connect to social media sites. The e-commerce sites are the most searched for various required things in the day to day life that too on the mobile phones it is very handy and are suitable to search anytime. RDW makes a great difference in the perceiving of the user and leads to increase conversion rate, that is required for a successful business.

Nowadays, people rarely use their laptops and personal computers to access social networking platforms, e-commerce website and so on, whereas, they tend to depend more on their tablets and on their smart phones for browsing through it, as they are more handy and functional, thus being appropriate for those who are always keep traveling or for the normal office goers too. This is why responsive web design can make a great difference in the way the visitor comprehends a website and, ultimately, it can also increase conversion rate remarkably, an aspect that is especially essential for business owners. Here you will find out more about responsive web design, mobile-friendly websites and their benefits.

Now let us explore the other major benefits of a responsive web design:

Better ranks in Google Search Result Page (SEO)

No point, disagreeing that we create a website to get brand identity, web traffic and lead generation. This ought to be the most important criteria of a business owner, be it a small or big business, it can establish better it requires continual traffic and conversions. Now let’s find out how responsive design works wonder for the same.

When you have a responsive web design it is flexible for all screen types and devices apart from that you don’t have to invest in creating a different versions for different screens. The URL remaining the same you SEO gets stronger and leave your worries for getting another one for iPhones and other devices. Even Google claims that a responsive website has chances to rank higher.

Improved sales and Revenue

As I mentioned in the previous paragraph that responsive design leads to more traffic generation which in order increases sales and revenue. Being responsive you have only one version of a website that provides us with a single style sheet (CSS) for a better consistent in terms of user experience as this ensures longer stay of visitor on your website viewed from any device. Better user experience ascertains more leads or more sales.

Increased offline user experience

Many of the android phones and tablets justify HTML5 that serves best offline browsing features. This feature enables users to read email, newsletter perfectly well even if they do not have an internet connection.

Web design Ideas for successful and Optimum online recognition

Web Design

One thing that we know is web design that it keeps on changing and getting updated. To keep our brand presence strong we too need to match up with the required changes. A website that can be easily accessed from a desktop computer was enough for gaining identification for your brand, but at present things have changed, and for a successful business online you inevitably need a responsive one. In this fast paced life everyone relies on mobiles or tabs mostly to look for information, product and services, so, to acquire maximum visitors unfailingly mobile friendly. It is quiet challenging to keep a match with the overcharging nature. Not only responsive web design, you need to consider some more factors to create a user friendly and Google loved website.

Go for material design:

Flat design was like a trend but now it has been replaced by Google’s material design. It adds more clarity to flat design and allows light and shadow effects. Material design also features grid-layout and option for including responsive animation.

Typeface or Proper Typography:

Now we have more options and other distinct typefaces to have proper deign in minimum and streamlined way. Minimalist approach is the trend for now. Artistic fonts are getting more used in the sites and help it to be more likable for users.

Hover Icons and Animations:

For better user experience elements like hover function. Now mostly visitors tend to move the cursor on small given icons on the site so hover design increases the stay provides instant feedback. Hovering effect justifies their cursor hovering and keeps the experience uninterrupted.

Scrolling trough interests viewers:

Creating the website in a single page that has a long navigation, attractive more attention of the viewers. It has easy navigation and they don’t need to way spar of a second for the next page to open. Moreover, it gives storytelling like approach that has a good impact on the viewers. Mobile friendliness is another better attributed of a single page scroll-able navigation making the surfing easier.

Inclusion of Motion Animation:

Animations are one of the most loved features that increases user engagement on the site. And motion animation draws a attention of the visitors to the focusing elements of the website.

Gradients and color tones

Graidient colors and duotone palettes has gained a lot of popularity as combining two shades of a color really provides a different and striking appearance to the website. It provides proper visual effect on the users and also is in the trend, so you need to incorporate it to have noticeable site.

These are some of the most trending updates that is conquering in the web world in 2016 for web design. Nevertheless the sole aim is to make the user experience better along with making it Google friendly. So check out you have these effective points for your website?