A website is your online shop that must have answers to all the queries that customers can ask when they visit your store, physically. This is the only way to get maximum sales. The website design is the integral thing to make the customers journey easy and satisfying. Simple layout, proper navigation, categorization and fast page loading are the basics that will hold your the visitor long on your website. People often search and shop with the help of different mobile devices, that we all know, so it’s needless to say the website must be responsive to increase the click rate, conversion and leads.
Custom website design is the appropriate way to bring out all the highlight-able points about your company. UI and UX design can improve the user-experience at the same time making your website likable for the search engine (Google). Complicated navigation menu can confuse the website visitors compelling them to leave your site and look for an easy one. So it necessary that you direct the customers properly through the navigation for initiating them for the final buy.
Expert website designers implement User Experience (UX) and User Interface (UI) to give the customers effortless, intuitive and appealing experience when they come to your website. This will also give you loyal customers. UX is the process a visitor interacts with and used a service or item. While User Interface is something nearing the visual design. An example can make the point clear, if we consider UI design to be a tool to eat a bowl of cornflakes with a spoon, then UX design is the process of putting the cornflakes in the bowl and using a spoon to have it. Both have distinct uses in enhancing the website performance and knowing this will help you to understand the significant advantages it can offer to your business, like great customer service.
As per the report by Time Now, 55% of web surfers spend less than 15 seconds on a site. This makes it clear that to grab the attention of the web visitor you have to show the services you present and explains them, why they should choose your brand. As you have a very small opportunity to expose your product and services to your customers, you have to be meticulous on any little chance you get, and this is aspect, where UX can work magically. For running a business good there are three fundamental concepts: be useful services, be usable and be enjoyable. These are the points that you need to consider while creating the UX end of your website.
Now, let’s talk about UI design. Like User Experience is completely about how you can use something, UI design is the process that structures the using and experience. It is the design or graphics that steals your glances through a web visual or magazine, the technology that helps you to apply filters to the pictures that you post in Instagram, or in toolbar for a client email making it quickly accessible for replying, forwarding or even constructing an email.
Impactful UI design must be elegant and great in look and feel, but also it should be simple, orderly, and ageless. The three main principles that you need to consider for User Interface are: be simple as much as required, be consistent and try for a design that looks timeless.