Category Archives: Web Development

Wix vs WordPress : 9 Differences to know for 2021

Wix vs WordPress

Can one compare apples and oranges? The answer is no. However, both these fruits bear the similarity of being rich in nutrients. Similarly, Wix and WordPress are effective tools for website building. But, both stand poles apart in terms of design layouts, range of themes and approaches. To begin with, Wix is a website builder. It is quite easy to use but does not come with much options for customization.

  • “What separates design from art is that design is meant to be functional.” – Cameron Moll

WordPress is a CMS or Content Management System platform. It offers better options in designs and customization compared to Wix. With advanced coding, you can customize themes and edit almost anything according to your choice. This article will be your entourage in understanding the key differences between the two and which one to choose as per your requirement.

  • Wix is Better for Beginners and WordPress for Tech Savvy Users:

Are you are new to website creation? We have  just mentioned that Wix templates are limited and not perfect if you want to increase website’s functionality. But, it is perfect for people like you as it is an easy-to-use platform. It even does not require any coding. Power, flexibility and customization – these are the things which summarize WordPress. If you are technically sound and good at coding, choose this Content Management System.

  • Cost Comparison Between the Two:

The paid version  of Wix will cost you only around $14 per month. WordPress is open-source. One can use and modify it for free.  However, you may have to spend some money to set it up on a host, customize themes and choose some plugins. On an average, you need to spend $200 for the initial set up of WordPress. Then you have to pay the monthly charges for continued service.

  • Difference Between the Editor of Wix and WordPress:

One of the key differences between Wix and WordPress is the editor. Go through the points below to have a detailed idea.

  • Wix Editor:

  1. Its visual drag and drop editor functions like Powerpoint or Keynote. You can move any element to anywhere on the page.
  2. Most elements are edited visually in Wix. The process is simple. You see something, click on it and change it.
  3. Wix editor is less cluttered and quite user-friendly.
  • WordPress Editor:

  1. The newly launched block-based editor of WordPress is Gutenberg.
  2. It does not exhibit the full page within the editor. It is abstracted from the page.
  3. You have to switch between the editor and published website to check how the page will appear to the viewers.
  4. It also abstracts the interface from the page. For example, plugins like WPForms are used for creating a form using a different interface. Then you can use “short code” to embed the form into pages.
  5. It is more abstract and utilitarian for being sophisticated in design layouts.
  • Is There Any Difference in Hosting?

Wix comes with hosting. So, you don’t have to even set up a host. This feature however has a limitation as you cannot move your website to a new host from Wix. On the other hand, you need to set up WordPress on a web host. You can find many hosts offering installation simply with one click.

  • Comparing the Strengths and Weaknesses of a Closed and Open Source

As mentioned earlier, WordPress is open-source. But, Wix is completely different. Let us weigh the pros and cons of these website building tools.

  • Open Source:

Pros Cons
It has a massive range of themes and plug-ins, created by the open-source community at the time of writing.


The backend of WordPress  can become very confusing.


WordPress. Org had more than 55k plug-ins at the time of writing.


Technical setting and jargon can leave you wandering.


The themes are more than any website builder has. Some themes and plug-ins may not work properly all the time.


It can be easily customized. Many people are not comfortable in tweaking codes for fixing any incompatibility.
  • Closed Source:

Pros Cons
It is user-friendly. Its visual theme editor allows you to design your own theme from scratch. The collection of themes and plug-ins are small.
All the themes and plug-ins work properly. Wix templates offer lesser options for customization.
No need to tweak codes. Wix is not ideal for professionals.
  • What About the Features?

Are you looking for some conventional features while creating a website? Do you want to go unconventional? For the first question, Wix will be your solution while WordPress will be ideal in the second scenario. Now the question is what the conventional features are and what do we understand as unconventional attributes. For example, if you need a photo gallery, Wix has a plenty of it. But, if you want a photo gallery, which is moving in a particular direction, you will need WordPress.

  • Go Unconventional with WordPress:

  1. It’s ecosystem is diverse with around 55k plug-ins and 12,000 themes.
  2. You can find bbPress, YoastSEO, BuddyPress, Redirection, Advanced Custom Fields, TablePress and TinyMCE for all sorts of features.
  • Choose Wix for Conventional Websites:

  1. It offers simple solutions for creating conventional websites for businesses such as restaurants, photographers and non-profit organizations.
  2. Wix helps your website to get up and run quickly.
  • Customization of Themes:

WordPress has around 12,000 themes to choose from while Wix offer a humble number of 500 themes. However, sometimes, all the themes of WordPress do not work properly and demand debugging with code. But, with Wix it is not a problem. You can use “Customizer” tool to experiment with styles in WordPress. Wix follows a completely different method. It allows you to select elements and customize on the fly.

  • Difference in Customer Support:

WordPress is open and free source. It does not offer the facility of customer support. But, you can choose a paid theme or plug-in for this additional support. Wix includes phone, chat and email customer support in their packages.

  • It’s Quality Vs Quantity:

By now, you know that WordPress has endless features, plug-in (around 50,000) and themes. So, it will always top your priority list if you are looking for quantity. But this is also one of its most prominent drawbacks. The junk  ones are enough to make you feel lost in the course of finding the one you need. On the other hand, all the 250 apps of Wix are integrated with it. Besides, those can be added to your website with few clicks.

  • Conclusion:

To sum up, you need to focus on a website’s functionality while choosing Wix or WordPress as the tool. Wix is an easy to use and integrated website builder for creating a great website. Meanwhile, WordPress allows you have the ultimate control over the design and safety of your website. So, if your search is for a user-friendly builder, opt for Wix. And, get going with WordPress if you need a flexible and powerful system.

7 Benefits of a Good Landing Page

Benefits of a Good Landing Page

Landing page, the name itself is self-explanatory. Put simply, it guides a visitor or potential customer on a web page. Now, how does it do that? How can it help in lead generation effectively? Hold your horses. Let us assume you as a web visitor. Landing pages will channelize you from a link within social media posts, emails or other sources. Who doesn’t know about Facebook ad campaigns, direct promotional mails or pay per click relevant ads? Landing pages also use these as link sources. Finally, it encourages the search traffic to fill out a form or call a business.

  • Best Way to Increase Business Conversion

 Statistically speaking, having an optimized landing page results in around 25% boost in converting the leads into business. This data from a leading online marketing and web analytics company further fortifies it as a smart move.  I know that you get irked when paid search campaigns direct you to the home page or registration page without any match in the offer message. A well chalked and targeted message will automatically yield better results. And, that is why landing pages are critical components in the process of content marketing. Want to know some other benefits of a good landing page? Read on.

Business goals – this phrase itself is heavy enough to bog you down with pressure. But, relax. You just need a good landing page to meet your business goals. Is it that easy? Why not? It helps reach out to a niche market, promote a new product and get new customers. Especially, landing pages are beneficial for catering to the targeted search traffic for creating brand awareness. These further allow a business to compare the success rate in comparison to the goal.

  • Getting too much wordy? What does the landing page do?

  • It asks the user to sign up for the mailing list
  • Provide contact information
  • Subscribe to a newsletter
  • Asks people to make a purchase
  • Encourages the users to request a consultation
  • Generating Data and Valuable Insights

Have you linked the landing page to a specific campaign, content piece, paid search campaigns, action or source? It will help you track user behaviors. But, how?

  • Landing page will help understand which eMarketing campaign is performing the best
  • It will assess which topics of content marketing are creating ripple.
  • It will determine the channels which are bringing the most leads. Standalone landing pages further help you to establish a culture of accountability. Individuals can take charge of a particular campaign and be responsible for its success.

Often, a landing page contains a form. The visitor needs to enter various data to fill up the form. But, how does it help? It allows you to learn about the visitors’ specific challenges, chosen date & time for consultation. The visitors also get to share some additional info, they want you know.

  • Why are Landing Pages and A/B Testing Effective for Campaign Success?

A/B testing is one of the most reliable tools to help your business with data and insights. You can assess different landing page elements and determine what is the most effective using the data and analytics. Sounding complicated? It’s as simple as assessing the success of a video content against a picture, experimenting with new styles, vocabulary and tone. You can even try out tweaking content or the button colors.

  • A/B Testing Helps Make Changes Without Hassle:

This is also effective when the websites have multiple owners in the organization. They all need to be informed and their opinions matter when you want to introduce a change. What’s the way out? Operate the marketing campaigns through a standalone optimized landing page.

What are the things which can make a landing page stand out? It’s design should match with the style, look, feel and copy of the content it is linked to. This consistency is like taking one step forward in creating a buzz about your brand across all media. The user will recognize your brand among others and they will want to get engaged with your brand. All of us want to buy from an entity which we know. As the customers become more familiar with your brand, they tend to make more purchases. Landing pages create a brand consciousness among the users, so that, they know your business. And, most importantly, they remember you!

  • Engaging More People With Paid Search Campaigns:

The success of a paid search campaign depends on click through rates. Landing pages influence click through rates to a great extent.

  • Offer the Visitors Only What They are Looking For:

Dedicated landing pages offer the visitors exactly what they are searching. Through relevant ads or campaigns, it channelizes you in a way so that your head does not get cluttered. On this page, they will find the information they want or fill up the form they need to move forward. When a campaign yields appropriate results, it is likely to get more clicks. Isn’t it pretty obvious?

  • Campaigns Linked to Home Page Make People Confused:

How will you feel if you are directed to a home page which is filled with generic info? You will get irritated as you will become unable to find what you are looking for. This distraction or disappointment affects the rate of lead generation. A distracted visitor is unlikely to make further moves and purchase your product.

  • Essential for an Increase in Credibility:

Every user has a definite course of action. A good landing page helps the user in achieving that course of action. It also helps the users believe that you acknowledge their problems and have put enough endeavor to solve those. You can even include testimonials in the landing page to make most of the credibility benefits. It will make the users feel secure as they go through the experiences of other people in using the particular product or service.

  • Increases the Scope of eMarketing Through Mails:

Everyone gets to see an “opt-in” button when they fill out a form. It helps them to inform you that they want to receive offer mails and newsletters. Thus, you can include these willing users to your email list and send them promotional content and sales offers. It further keeps your business at the top of every user’s mind.

  • Conclusion:

Hopefully, you know why landing pages are crucial for improved conversions and giving your business a boost now.  To sum up, a good landing page builds and maintains the relationship of a customer with a business. Get in touch with an expert and try using a landing page for your business next time onward.

5 Best Color Tools and Sites Online for An Exciting Web Design

5 Best Color Tools and Sites

One of the most decisive steps in any web designing project is the choice of colors. And, if it is for a special website, it becomes even more important to utilize the right set of colors. The colors you choose while designing a web layout should be at per with the theme of the website, which is the products, services, or maybe the domain of information that you are offering the audience.

The color you use; instead, the range of colors you use in a web design layout will send a message to the page visitors about what to expect from the site. Also, this needs to be attractive enough to engage them effectively onto the website. That’s why this decision holds so much importance.

For example, red generally is the color of passion, while blue implies tranquility and peace. To illustrate this point, it is not the same colors that you would use for a website that sells baby clothes, or for a law firm. Most likely, choose soft colors with pastel shades for the first, and muted shades of blue and grey for the second. The color depicts the image you want to portray to the audience.

Here, let us discuss the five best color tools and sites online to make your website development cycle a lot more interesting and exciting, along with making it appealing to the audience. I will divide this list into three distinct parts, which you can use according to your needs.

These are:

  • The Chromatic Circle
  • The Color Schemes
  • Choice of Colors for Typography According to Its Background.

Let’s Discuss The 5 Best Color Tools and Sites Online for a Convenient Web Development Cycle

1. Playing with the Chromatic Circle

Undoubtedly, on more than one occasion, you have used a combination of two colors that did not fit. In the spectrum of colors, many work well together, while others do not match so much. For this reason, a color circle is a spectacular tool for understanding color relationships. Whether we are looking for an analog group or a personalized collection of shades, these tools with the color wheel will you to create the perfect palette.

2. Adobe Color CC

It is one of the free Adobe tools where anyone can generate color schemes from scratch. You can choose from many different color palettes, where you will surely find the one that best suits your needs. You can also save the different hexadecimal and RGB codes, or create a wheel based on a previously chosen image and use it accordingly.

3. Paletton

Paletton is a standard that experienced designers will surely know. It has existed for years and remains a reference site to date. Add a base color, and let the application do the rest and show its magic. You can choose different color relationships and how they would appear in the design. And, for each color choice, you will find slight variations with variable contrast. In this way, you can complete a palette with similar colors.

4. Choose Your Own Color Scheme

You may be in a situation of having to use a chosen color in your project. So, the next thing you have to do is find other colors that work as a complementary color to it. This way, you will ideally configure the tone of your next website. Thanks to these three-color palette generators, for making this task a lot simpler. Besides being able to continue experimenting with other colors to create dozens of color palettes, these schemes are very useful. For example, if you are creating a style guide, it will make the process a lot simpler, easier, and convenient.

5. Canva

With Canva, you can go a step further, and what at first is a website to choose your color palette, it suddenly becomes a Wiki. When you add a color, the web offers a detailed description of it. To which you must add a complete palette with different shades, in addition to various color combinations that you can use for the project.

As You Know About The 5 Best Color Tools and Sites Online Now, Let Us Also Talk About the Importance Of A Few More Aspects of Web Development Cycle.

Make Your Text Readable

What is the use of a website having the perfect shades of colors, if the text can barely be read? Color and accessibility are incredibly essential for anyone to have a pleasant and enjoyable web browsing experience. These resources will ensure that the web content is visible to all the readers by making the texts having sufficient readability.

Color Safe

Color Safe is a tool that allows web designers to take advantage of the available color palettes according to the standard. To use it, select the background color, typography, font size, weight, etc. and you are all set. Next, you choose a color for the text. You can preview the color of the text in the upper toolbar by clicking on a box and selecting the HEX or RGB value in the toolbar to copy it to the clipboard. And you are all sorted.

Accessible Colors

Accessible Colors works in a very similar way to Safe Color, although with a more straightforward and cleaner interface. You will surely appreciate this, as it will keep you away from unnecessary distractions. In a line, you will insert the necessary data: color, size, and weight of the typography. In another, add a background color.

As you now know about the 5 best color tools and sites online, you will also know that there is no set color pattern for any website. So, the next time you endeavor onto your next web designing project, choose your palate of colors carefully.

Choose Wisely. Magic Will Happen Automatically!!!

Top 6 Hosting Companies for Bloggers & Small Business

Top 6 Hosting Companies

Top 6 Hosting Companies

The first and most crucial step in building a website is to choose the right hosting company. Merely designing and developing a website is not enough. It also has to be published via a great and useful hosting service provider.

Here are the current top 6 hosting companies for aspiring bloggers, small businesses, and startups that provide excellent speed and real-time performance.

1. Bluehost

To rev up any primary blog or website, Bluehost is probably the number one choice for most. With 689ms load time and 99.99% uptime, it has been one of the most trusted names when it comes to providing web hosting. Further adding to its credibility is being listed as an official WordPress recommended provider.
As a Bluehost user, following the initial signup, you will be provided with a free SSL certificate upon paying 65% of the hosting fees and also a free of cost domain name with your account. Domain prices begin at $7.99 per month for regular users, but for WordPress users, it comes at only $2.75.

2. SiteGround

Second, only to Bluehost in terms of uptime (99.98%), SiteGround is yet another much-preferred hosting company which comes at affordable rates. The specialty of SiteGround is that it is one of the very few names which offer location-specific hosting with three data centers around the world – one in the USA, one in Europe, and the third one in Singapore. Using SSD as storage helps enhance the loading time, which is 649ms for SiteGround.
With excellent firewall security, automatic updates of plugins, and speedy loading, this is a natural choice for many. Prices start at $11.95, but once again for WordPress users; it is at a discount rate of $3.95 per month.

3. HostGator

One of the main reasons website owners prefer HostGator is its low cost. Starting at only $6.95 per month, it provides multiple aspects of secure website hosting such as a free site builder, round the clock support, endless disk space, high bandwidth, and email addresses. Moreover, if any user is not satisfied with the service, they can terminate their subscription within 45 days with a full refund of their payment.

The wide range of tools HostGator provides is the chief reason behind its popularity, along with 691ms load time and 99.96% uptime. For WordPress users, there is a 60% off, and free SSL certification, and the package comes at $2.78 per month.

4. GreenGeeks

Staying true to their name, GreenGeeks is a web host provider that is committed to making its service eco-friendly and environment-safe. So for those website owners who are conscious about their carbon footprints, GreenGeeks assures them by putting back three times the amount of their power consumption back to the grid by using renewable and clean energy forms for their operations.

The best thing about GreenGeeks is that unlike most other green companies, they do not have a sky-high rate for the services they provide. The monthly plan for regular users begins at $9.95, but to opt for a 30-days billing cycle, there is a $15 setup fee, which is not there for quarterly or annual plans. For WordPress users, the packages start at $2.95 per month and come with a free domain name as well.

5. iPage

If you are looking for a hosting company that would be simple and straightforward and also a light on your pocket, iPage is one of the best names out there. Once again, a crusader of green and environment-friendly operations, iPage is an EPA green power partner and therefore runs its data centers and web servers on wind energy.
At only $7.99 per month, iPage gives 99.98% uptime, which is as decent as a web hosting service can get. If you are a WordPress user, it gets even cheaper for you at only $1.99 per month, along with free domain name and SSL certification.

6. DreamHost

A bit higher priced than others, DreamHost makes sure it delivers according to its rate. Along with BlueHost, it is one of the most widely used website hosting company with more than 1.5 million blogs and websites to its name. DreamHost is independently owned, and one of their main specialties is their usage of SSD storage instead of regular HDD ones, which makes them two times more speedy.

Regular prices for DreamHost start at $10.95 per month and $2.59 for WordPress users. Moreover, there is a three-month money-back guarantee in case any user is not satisfied with their plan or their services.

While the list of such hosts is only increasing day by day, selecting the right one for your blog or small business website is crucial for many reasons. It not only goes on to affect the presentation of the website but also influences aspects like search engine ranking, site loading, and uptime.


Canonical Tags – Where and When to Use Them

Canonical Tags - Where and When to Use

Canonical tags have been around since 2009, but there are still many confusions about the same among non-technical marketers. In simple words, canonical tags give website owners a way to resolve issues related to duplicate content.

What is a Canonical Tag?

A canonical tag is a simple HTML code which defines the main version of the website. It tells search engines as to which page they should index and display in search results. For example, if you have more than one web page that describes same or similar content under different URLs, you can use canonical tags to indicate which version is the main page and needs to be indexed.

How Does a Canonical Tag Look Like?

As mentioned, canonical tags are simple HTML codes that are made of simple syntax. They are placed within the section of a webpage. A canonical sample tag may look like the following:

Importance of Canonical Tag in SEO:

If you have more than one web page with similar contents under different URLs, Google will consider them as a duplicate content. This is something which Google dislikes and is harmful to SEO. Since Google tends to index only one version of the webpage, they are in confusion as to which version of the page they should index. Also, this is directly related to the search engine rank of the webpage because google will not understand which version of the page to rank for different queries.

Mentioned below are the situations when you may consider to implement a canonical tag in your website:

There are many confusions among the SEO experts about the use of canonical tags. There is not a specific strategy which can be considered the best to take. However, mentioned below are some conditions where implementing a canonical tag could be beneficial for overall SEO.

Duplicate Content:

Duplicate content is the most common situation when you should use a canonical tag. It is essential to use a canonical tag to define the main version of the page when you have more than one web page with duplicate content. Defining the main version of the webpage by using a canonical tag ensures that google takes the right page to index and the correct version of the page comes up in the search engine rank.

Similar Content:

Sometimes, you may have a web page with the same but slightly different content under different URLs. For example, if you have an eCommerce store, you may have pages with products that are similar but may have slight differences between them. Most SEO experts would suggest a canonical tag in this type of situation to make sure Google has a clear idea as to what is the main product page. Google will give full SEO value to the main product page. This will help you rank better for the main product page.

URL Parameters:

This is another important situation when you need to use a canonical tag. Marketers often create URL parameters for a particular webpage for tracking purposes. This helps them to track campaign performance for each URL parameters easily. This is an easy way to track your web page performance when the same page is being used in different types of marketing campaigns. However, this may create a severe problem regarding SEO like Google, and other search engines consider them as the duplicate version of the main page. The only way to clear the confusions for search engines is to tell them which version to index by using a canonical tag.

You can also add a canonical tag to every page of your website regardless of whether they have a known duplicate or not. This is specifically helpful when you have many different ways to reach your URL. For example, if your webpage can be reached by using both the HTTPS and Non-HTTPS version, you can add a canonical tag to both of them to let search engines know that both the pages are individual and this is the versions that search engines should index and show in search results.

How to Use Canonical Tags?

As mentioned earlier, the best and the easiest way to add canonical tag is to insert HTML code within the section of your duplicate page. However, if you have a WordPress website, you can install the Yoast SEO plugin that adds self-referencing canonical URLs to each page automatically. You can set the custom canonical tag by using the ‘advanced’ section on each page on your WordPress website.

Similar to the WordPress, if you have an eCommerce store and you are using Shopify, it adds a self-referencing canonical URL by default. However, you can set custom canonical URL by editing the template directly.

According to Google, you should not include your non-canonical URLs in sitemaps. Therefore, you should only list your canonical URLs in your sitemap.

Why & When To Back up Your Website?

Back up Your Website

Modern-day website management is easier than it was before. However, mistakes can happen almost anytime. For example, your website could get hacked, the website could collapse once you update the same, or you could remove some of the most critical files by mistake. The only solution that can save your website in an unwanted situation is to take a backup.

A website backup is a process of storing all your website’s essential components. A website backup should include all crucial elements like website codes, databases, images, add-ons, plugins, themes, etc. As a part of your regular site maintenance, you need to take daily backups of your website. By keeping a monthly website backup, you can ensure that you have everything ready in hand in case your website faces an issue.

Why you need to back up your site:

It is tough to understand what losing all of your website data feels like unless you’ve practically gone through this situation. The only way to avoid this type of situation is to take a website backup beforehand. The best way to back up your website is either daily or weekly backups. Whether you should go for a daily or weekly backup depends on how active you are in updating your website. For example, if you only upload a blog post per week and nothing else, then weekly backups will suffice. However, if you update your website daily, upload images, videos, and if you have a vast database to manage daily, you should go for a daily backup.

Mentioned below are the situations when you need to back up your website.

Accidental Situations:

You have to admit that people make mistakes. This is true for your website as well – one of your website managers could accidentally delete an important file which can break down the website entirely. Therefore, it is vital to back up your website regularly. Many site owners assume that they can get help from the hosting providers during such situations. However, the truth is your hosting provider won’t have the latest copy of your website. Some website hosting providers perform regular backups when you take a subscription of their website backup service.

Your Website Get Hacked:

Another reason why you should perform a regular backup of your website is to regain your website in case it is hacked. The most commonly used content management system WordPress accounts for almost 30% of the website currently available online. As WordPress is an open-source platform, anyone can access the coding of your website. If you are running a WordPress site, you must take regular backups of your website to avoid critical situations.

Problem after Updating the Website:

There are times when you experience an issue on your website once you complete an update. Things can go wrong with your core files, or a plugin may start malfunctioning. Also, you may experience a situation when you click on the update button, and your site is no longer live. Taking a backup of your website ensures that you have everything handy and you can restore the website to its previous state just by making a simple click.

You Failed To Renew Your Hosting:

It can happen anytime, especially when you have a new credit card and forget to update the billing info with your hosting provider. When the billing date comes, you hosting provider attempts to charge your old card and failed. This can eventually break your website, and you may need to purchase your hosting plan again. However, in case the hosting provider is unable to restore your old site content, you are all lost. Although you can submit a restore fee to bring back your original site, the process takes time, and your customers may view a new site for a while. In both cases, a proper website backup could save your time and money.

Server Outages:

Your hosting server may encounter a sudden outage and can have severe problems with their data centers. No hosting companies can provide you with 100% uptime. During this situation, your customers may experience irregular downtime. There could be several reasons why a server is down. However, frequent outages occur due to software errors, hard drive failures, etc. Whatever the reason is, it is important to back up your website beforehand to avoid unfortunate situations.

Top 10 Reasons You Should Be Using WordPress for Your Business


No matter whether you are planning to start a brand new business or you already have an established one, the first thing that you need to use as the main representation in front of the audience is a business website. However, there are times when you have no idea as to what it should be or where to start. This brings a new question as to how you can develop a good business website in an easy and fast manner. One simple solution to the same is to use WordPress.

WordPress is the most well-known content management system (CMS) and widely used by business managers when it comes to building a corporate website.

Mentioned below are the 10 major reasons why you should be using WordPress for your business.

1) WordPress is Free:

The first thing that comes in our mind when talking about the advantages of WordPress is that it is absolutely free. WordPress is an Open-source platform, this means you can easily download and install the WordPress CMS. Once installed, you can use and modify the same according to your requirements. The only cost that you may need to build a WordPress website is to hire a designer and buy a theme (if any).

2) Variety Of Themes To Choose From:

In WordPress, you can choose from a number of available themes. These themes are nicely organized to provide you with a nice interface of your business website. Apart from the free themes, there are many different premium themes that offer unlimited options like easy to use page builder, plugins, etc.

3) Easy to Use:

WordPress is made in such a way so that it can be handled even by the people who have no basic idea about coding. Therefore, it is the best solution for anyone who wants to develop a simple website for his/her business. In order to create a WordPress website, you just need to choose a theme and use its feature. In no time, you will get a website to represent your business online.

4) SEO Friendly:

WordPress is written by using high-quality codes and markup, which is good for Google and other search engines. This gives WordPress website an added advantage in regard to the SEO. By nature, WordPress is SEO friendly and it is a common fact that WordPress websites tend to rank higher in search engines than websites developed on other platforms.

5) WordPress is Secure:

Given the fact that the internet is full of threats of online spammers, malware, and virus, it is important to build a business website that is fully safe and secure. By default, WordPress is designed in such a way so it can provide you with a very safe and secure platform. Also, you can protect your WordPress website by using some simple means.

6) Responsive Web Technology:

A responsive website is a mandatory feature.WordPress automatically gives you the benefit of responsive web technology. By using WordPress, you don’t need to create different versions of your website for different devices.

7) Easy Content Update:

Content is still the king and in order to do well in the search engine, you must upload fresh content on your website. A website with stagnant content is considered as ‘dead’ in search engines and can negatively affect your online marketing campaigns. In WordPress, you can easily upload content on any page in no time. You can add, edit, or remove the content of your WordPress site very frequently without going through several complicated steps.

8) Good WordPress Community:

In case you need any assistance in regard to the development of your WordPress website, you can ask help from the WordPress developer community. You can also go through tutorials as to how you can solve a particular problem. The resources that are available in the WordPress community are well organized and you can easily find the assistance you are looking for.

9) Great Blogging Platform:

WordPress is a heaven for the bloggers. Given the importance of uploading fresh content on your business website, it is absolutely necessary that you start a blog. A blog is important to publish content regularly for your audience.

10) Plugins:

Just like the themes, there are many different free and premium plugins available for you to use. You can use these plugins to add any functionality to your business website. Plugins are like apps that you can use to implement several features like analytic, SEO Meta tags, contact form, and more.

10 Critical SEO Checklist Items for Website Design & Development


The website developer may not be as knowledgeable as an SEO expert when it comes to creating a website that does well in the search engine. Although website development needs a set of technical skills, many different factors should be implemented to make your website SEO friendly. The only way you can ensure that you have incorporated the best SEO practices for your website is to follow a standard checklist. These points are essential SEO recommendations that a newly developed website must have from an SEO perspective.

Mentioned below are the 10 critical SEO checklist items for website design & development.

Checklist #1: Am I Building a Mobile Friendly Website?

The first thing the developers should keep in mind is that the site should perform well in all mobile devices. When it comes to design a mobile-friendly website, developers mainly consider following standard development techniques by using a responsive CSS stylesheet. However, some developers prefer to build a separate mobile subdomain. Although there is nothing wrong in creating a subdomain for the mobile version of your website, it is undoubtedly going to make your SEO difficult. This is because Google will consider the mobile subdomain as a separate web property, which will make specific SEO tasks more difficult.

Checklist #2: Is My Robots.txt File Correct?

There are times when the developer feels it necessary to block a specific part of the website or even the entire domain before it goes online. Usually, this is done by using a disallow command in the robots.txt file. This is normal, but the problem arrives when the developers forget to remove the disallow command even after when the site becomes live. It is essential to upload a correct robot.txt file once the site is live. The developer should always make sure that there is no disallow directive in the robots.txt site unless the client purposively asks the same. Using a Disallow: / command in the robots.txt means you are telling search engines not to crawl your website, which can be a significant mistake in SEO.

Checklist #3: Am I Using Correct HTML?

Sometimes, common HTML errors can become a significant problem regarding the site’s average loading speed and result in the poor rendering of the website on various platforms. Since Google now considers site loading speed as one of the most common ranking factors, having a slow site causes issues with site performance regarding keyword ranking. It is recommended that your website uses only W3C valid code. Although W3C validation is not mandatory for classification, it can indirectly affect your keyword ranking. Better coding can also help Google understand your website structure better and improves user experience.

Checklist #4: Am I Optimizing the Images Correctly?

Image optimization is one of the most common factors when it comes to improving your site’s average loading speed and is an important SEO parameter. You may use a high-quality massive image to give a stunning look to your website, but it increases the load time of the website. There is no harm in using a high-quality image on your site if the image is compressed correctly. Image compression guarantees that the quality of the image remains the same, but the image becomes lighter.

Checklist#5: Do the Images Contain Alt Attributes?

Image alt attribution is another essential part of image optimization. Alt attribution is used to tell the search engines about the context of the image. It is necessary to use the best keywords as image Alt tags to get the most of SEO benefits.

Checklist#6: Is the Analytic Code Implemented?

Analytic tracking code is another important factor regarding website SEO. It is also essential that the developer adds properly search console and Google Analytic code to check the health and track the traffic of the website. Apart from the Google search console and Analytic tool, you can use many other tools that are available online.

Checklist #7: Is the Server Using GZip Compression?

GZip compression is an essential element that lets the server compress files for faster network transfers. This type of compression makes sure that your web server provides smaller file sizes, which load faster for your website users. Enabling GZip compression is standard practice and can be considered an important SEO Checklist Item for Website Design & Development.

Checklist #8: Did I Upload a Sitemap.xml?

A sitemap is important for SEO as it tells search boats how to crawl a website easily. Sitemap file contains all the URLs of the website, and this is the most important thing that search engine crawler first sees in the website. The website crawling process becomes more comfortable when you if you put all your website links in one destination i.e., XML sitemap.

Checklist #9: Have I Fixed the Redirection Issue?

If overlooked by the site developer, there could be lots of redirection errors on a website. Some of the common redirection errors are 301, 302, 404, and many more. The best you can do in this regard is to review these issues by using an online tool and ask the developer to fix the same on a priority basis.

Checklist #10: Am I using Meta Title and Description?

Perhaps, the most important tags that affect your site’s SEO directly are the Meta Title and Meta Description tags. Title tags are important as it tells the search engine what your site is about. The Meta Title and Meta Description also appear in the search engine result page, so it’s very much important to optimize the same.

Why Build an Intuitive E-Commerce Site?

E-commerce site


Gone those days, when people used to return home from work tired and again had to run to the nearby stores for grocery or other shops for their necessary commodities. Now, a person can order whatever he needs sitting in his office and enjoy doorstep delivery without any hazard with the help of the various E-commerce websites.

What is an E-commerce website?

E-commerce or Electronic commerce is a trade in which products and services are purchased or sold through the internet. In this type of business, funds and data are exchanged digitally between two or more parties. In earlier days, the widely used mediums of E-commerce were email and telephone calls. However, now, with the help of a complete E-commerce site, all the necessary things for a transaction can be done in a few minutes. The most commonly accessed E-commerce sites are the retail sites, but apart from them, there are many more, like auction sites, finance management sites, music portals, consultancy services etc.

Types of E-commerce sites

According to the functions and operations, E-commerce sites can be divided into the following major categories-

  • Business to consumer: Electronic transactions take place between consumers and companies.
  • Consumer to Business: Individual consumers make electronic transactions by offering their products to companies.
  • Business to business: Electronic transition takes place between two companies or service providers.
  • Consumer to Consumers: Electronic transaction takes place between consumers through a third party.

Why Build an Intuitive an Intuitive E-Commerce Site

Since everyone is running out of time, people prefer to purchase from home, rather than visiting a physical shop. The following points describe why it is essential for a business to have an intuitive E-commerce site.

A wide range of choice for the customers:

The E-commerce sites allow the buyers to select from a wide range of products offered by different E-commerce sites. A customer can easily compare the products sold by various sites online and can choose the best one easily.

Remote Business opportunity for the seller:

A physical store can drag the customers of a particular locality, but an E-commerce site has no geographical boundaries. A seller can participate in the world product as the E-commerce sites allow him to reach to the customers of remote regions and countries.

Price Comparison:

The E-commerce sites allow the customers to learn the different prices of the same products sold by different sellers, which will enable them to choose the most suitable products.


Visiting multiple physical stores at different locations for one particular product kills much time of the customers. The E-commerce sites are time savers as customers search online instead of physically roaming here to there.

Adequate information:

before purchasing, a customer can get all the required info from the product description in the site. The dedicated online description pages serve as the catalogs of the individual products. Apart from this, a customer can quickly contact the seller through the internet for his further queries. Also, a customer can easily track the delivery status of the ordered goods.

Reduce the cost of manufacturers:

E-commerce sites allow the manufactures to reduce the value of the paperwork, documentation, distribution, and other managerial processes. Since there is no physical store required, the manufacturers do not have to pay for infrastructure or insurance. Very few licenses and permissions are required to run an E-commerce site, which is another advantage for the sellers.

Reduce the cost of advertisement and personnel:

Since the entire trade can be made through the internet, there are no requirements of flyers, billboards or other traditional ads, online digital campaigns are comparatively much cost efficient. As the whole process of purchase and exchange of money is conducted through online payment mode, no billing personnel are required to maintain the records.

24/7/365 support:

A physical store has fixed opening hours, so the customers have no option but to wait if they want to purchase something immediately at midnight or on holiday. Since the E-commerce sites are open 24/7/365, the customers can buy anything, anywhere at any time. It also allows the sellers to get more customers as those who work on odd schedules, can easily manage to get what they desire.


With the help of E-commerce site, the sellers can easily evaluate and calculate their customer engagements, productiveness, sales effectiveness, marketing data etc.

Search Engine Optimization:

Since the online business is completely based on the traffic coming from search engines, having better search engine optimization in the E-commerce site can boost up profitability as it helps to reach more new customers online.

Expand the market for new business:

The reputed brands have the advantages of verbal recommendations of their satisfied customers, but it becomes very difficult for a new business to find customers in the beginning. An intuitive E-commerce site allows the business to reach more customers without spending much in occupying physical space.

Creates a Brand:

A perfectly crafted E-commerce creates helps the business to earn a reputation of a reliable brand with its well arranged and organized layouts. The testimonials of the happy customers featured in the site help to gain the faith of the new customers as well.
So, it can be said that having a well crafted E-commerce site enables a business to reach new potential customers, save a lot of money, exploring new boundaries and achieving certain business goals.

Steps to Lightning Page Speed of Your Website


Website loading speed has become one of the most significant factors nowadays that determine the value of your site in the search engine result page and its ranking position. Google’s effort of making its search algorithms perfect has made website loading speed optimization a must for webmasters who want to rank well in the search engine result page (SERP).

A slow website is also harmful to your business as the users are reluctant to spend time on a site that loads very slowly. However, it’s not just your potential customers that hate slow website – Google and other search engines have also started to penalize slow-loading sites. Most of the search engines now consider website loading speed as a ranking factor, and to improve the online presence of your website, you must employ a significant amount of time in correcting your site’s loading speed error.

With all of these points in mind, you must keep the following things in mind to make sure your website runs smoothly and in no time.

Lower Down the HTTP Requests:

One of the most critical factors that determine the loading time of a website is the number of HTTP requests it sends before it is fully loaded. Given the highly interactive user interface nowadays, it is quite common to find websites that need to load at least a handful of images each time when a user tries to load the site. A website sends an HTTP request each time when an image is being loaded, which slows down your website loading speed. The more pictures in a website layout, the more HTTP requests it sends each time – which is high enough to hinder your website from loading faster. The only solution to get rid of this problem is to compress all your website images by using CSS. Combining images into CSS sprites can make your website load insanely faster than anything else.

Use of Caching for E-Commerce Websites:

User experience matters the most for an e-commerce website, and it is essential to optimize the loading speed of your online store so that it loads fast even when it receives a large amount of traffic. Using caching is a sure way to make your eCommerce website runs smoother as it prevents unnecessary loading files. Caching technique stores data of a page into the memory so that when anyone opens the same website in the next time, it loads from the mind instead of from server.

Try to Use Content in an Optimized Way:

According to Google’s best SEO practices rule, a website with long and descriptive content with a significant number of shareable videos, images tend to attract more customers and rank higher in the search engine result page. This could be an effective SEO practice but can reduce the website loading speed. Therefore, it is important to use contents in an optimized way so that it takes minimum space and consumes lesser bandwidth while loading.

Consider Changing Your Hosting:

There are times when a site runs extremely slow because of an unreliable hosting provider. Using these types of hosting harms your user experience as well. The golden rule to research a bit and choose a reliable hosting provider. However, you should not use a hosting just because it worked well for someone else’s site, because the concept that one type of hosting will work best for all kinds of website is not genuine at all.

Avoid Using Unnecessary Plugins:

If your website is built by using a WordPress Theme and you are using a lot of additional plugins, it can significantly slow down the site. WordPress plugins are, and many developers use the same because of their easy accessibility and ease of use. However, using additional plugins in a single site will slow down its loading speed and result in negative user experience. The best way to get rid of this problem is to remove plugins that are not in use.

Use Content Delivery Networks:

One common practice of improving the website loading time is to use a good content delivery network (CDN). CDNs are an enormous collection of servers placed in different locations all over the globe. The benefit of using CDN is that it stores several copies of your website on different servers in different areas. As a result, users, visiting your website from their locations, will be able to access the website that is hosted in the same place. The result is a faster loading website with superb user experience.

Which is The Best Ecommerce Platform?

Ecommerce Platform

For business owners who are planning to start a new eCommerce business in 2019, it’s vital for them to get an idea as to how the eCommerce platform has evolved in the past couple of years. Before selecting a particular eCommerce platform for your business, you must keep the significant highlights of the eCommerce industry in mind.

Choosing the best eCommerce platform for your store is a difficult decision as there are many different things to consider. In case you are not up-to-date with the current eCommerce industry, there are a thousand platforms that can be regarded as the best eCommerce platform. Wix, Shopify, BigCommerce, Magento, WooCommerce, 3D Cart, OpenCart, ZenCart – these are all popular eCommerce platforms, and they have active users and communities. With so many options it becomes challenging for the users to choose a particular one, especially when they all call themselves the best eCommerce platform.

When choosing the best eCommerce platform, you must consider the critical factors like popularity, features, cost, user experience, customer support, and overall reputation. Based on these vital factors, we have assembled a list of 5 best eCommerce platforms that can help you start your store in 2019.


This is a Canadian based eCommerce platform that has been assisting online businesses across the world since 2004. Shopify is always considered among one of the top eCommerce platforms that have evolved their platform according to the latest trends and technologies. Shopify provides its users with a powerful social shopping experience, and it even doesn’t let your customers leave their social media platform to purchase the product.

The most important advantage that Shopify offers is that you can directly integrate this platform with your Facebook account and make your FB account an eCommerce store. The only drawback of using Shopify is you need to pay additional transaction charges in case you are not using Shopify Payment gateway. Despite the drawbacks, Shopify can be the best solution for the startups and novice eCommerce entrepreneurs who are looking for a conventional eCommerce solution.


Introduced in 2008, Magento is a popular open source eCommerce platform which is known for its reliability and ease of use. Due to its scalability, Magento is considered among one of the most popular eCommerce platforms available in 2019. Many popular businesses have their websites built on the Magento platform. Magento is the best choice for business owners with a massive volume of products. However, Magento is not the right choice for a business owner who has little or no knowledge in the programming language. At least, the store owner needs to have a team of professional programmers who are working on his team.


WooCommerce is a free WordPress plugin, and it is widely popular in the world of eCommerce. It provides users with many benefits like secure payment gateway and a high-quality shopping cart. As it is open source and very easy to handle, even the novices with little knowledge in WordPress can feel the WooCommerce platform. However, one needs to install an additional plugin to initiate a multi-product eCommerce store.


BigCommerce is another important eCommerce platform which is often compared to Shopify. Like Shopify, BigCommerce also offers a similar user experience and allows users to choose from a range of prices and packages. BigCommerce is an affordable eCommerce platform, and all its packages are tailored to different kinds of businesses. This platform is highly customizable, and if you know the necessary coding, you can customize its themes and templates to build your eCommerce website. However, not all these themes and templates are free, and you may need to pay an additional cost to use a particular BigCommerce theme or template.


Wix is the easiest of all eCommerce platforms available nowadays. It has unlimited free themes and templates that you can use to build your eCommerce website. Wix has an in-built artificial design interface that lets you create a website by using its AI program. Another important reason why most people prefer Wix is because it is very affordable. Wix comes in only $5/month. The most expensive plan for Wix comes with $25/month. It’s true that Wix doesn’t support multiple features that the other big eCommerce platforms do, but it satisfies the requirement of most small eCommerce entrepreneurs.

Why it is important to nurture the leads now

web designing and development

With the unprecedented growth of the digital era, nurturing sales or leads is a great requirement for the all the businesses worldwide. A question that comes to our mind is why is it so significant than ever before? The following section will enlighten the reasons.

While the advanced technology has made the global market connected but hasn’t streamlined the sales process. Rather it has increased the sales cycle. Nearly in 2 years, the sales cycle has risen from 6.5 months to 8.2 months. While this time, 43% of brands have observed an increase in the length of their business sales method and 90% of the businesses opined to have a sales cycle more than a month.

So, it’s why this is the high time that you nurture the leads to enjoy the benefits like never before:

Businesses and customers are prudent
The last years took a toll. The economy may have reverted but not the customer’s apprehensions. Now, they are wary and research every aspect about their buys on the virtual media. As they must make it sure that they are getting the proper solution for their requirement not getting scammed. So to overcome this hurdle you need to foster the business leads. You have to be proactive to ensure that you are reliable, valuable and providing them the goods that they actually they want. One of the most effective ways is providing them a simple user journey for shopping on your website. This is the part that you need to know while website designing and development.

Plethora of options
As discussed previously, customers and business do their share of research to continue with their perspective roles beneficially. More than 75% of the leads are likely to come through the recommendations (word of mouth). So it is completely dependent on how loud your products visibility and quality speaks? Do you have the bench group of loyal customers that are crazy about your brand? So, it is yet another reason you need to nurture the leads to convince the potential buyers about the goods you offer and have the back up also. Showing them the testimonials, reviews and case studies of the other customers will do it all.

Whitepapers just aren’t working
Customers go through the content, but they are somewhat aware of that businesses can alter their results. They want to know the original scenario and see the results for in their favor for their requirements. Giving them a free trial is the thing. Your goods or item should be quality without a whitepaper. If the leads are not convinced with the demo, assist them with a sales person in nurturing them to the next extent.

How choosing PHP can be advantageous than other languages


At present, the developers have a lot of options to create applications or various scripting languages for building websites and applications like ASP, CGI, Perl and PHP. Scrutinizing various websites we can see the popularity of PHP and is preferred by most of the developers as a scripting language. While some of the famous social websites like Facebook used PHP.

Let’s check out some of the reasons for the wide popularity of PHP.

Uncomplicated & Easy to Grab
PHP is simple and you can learn it easily. New developers also find it easy to grasp it and the reason is its similarity with C and Java to some extent. Moreover, developers are generally made acquainted with PHP as the primary scripting language. The simplicity of the scripting language makes it the most used for various website and app creation.

Better support
For newbies, PHP is easy to learn. It is easy to consult the experts for guidance and even find the reference online if required. It is an open source and extensive use makes use of it in several blogs, forums and PDFs that have vital discussions on the issues that can be experienced while working with PHP coding. Just going through the discussions can give the solutions to the problems.

Flexibility & Freedom
The open source enables to implement any text editor for coding including Emacs, jEdit, Notebook++ and more. It even facilitates you better to create a unique or new app. The exclusive scripting language is suitable with multiple platforms; it is not only limited to OS while you can use it on Linux, OSX, Windows and many more.

PHP can be implemented in multiple websites and web applications. It can be easily integrated with Memcache, MongoDB and Pusher. Various companies like IT, Banking, healthcare and hospitality sectors use PHP application for making the app or website simple to understand.

In the digital or IT world the scalability is a primary requisite. The way “PHP” has been programmed it enables you to increase or enhance the cluster size by adding servers. It facilitates the platform to grow more.

Customized Development
Customization is an indispensable requirement and a PHP developed websites can be easily customized to a greater extent than the sites created by using other scripting languages. Getting the desired look and feel for your website while developing it using PHP. It offers high flexibility to customization of the website.

How are JavaScript and JQuery differently functional

JavaScript and JQuery

With the skyrocketing popularity of online business makes the designing and developing the steps to success. The back-end and front-end of a website constitute of various codes that sound like jargon. But every technology comes with different new terminologies for the new designers too. Website development is quite a meticulous task and requires a professional finesse. One of the general question that can be confusing or a designer would like to know is difference in JavaScript and JQuery? Whether they are similar are simply different and independent? If you also want to know please continue reading the following section of the article.

Let’s explore! What is JavaScript?

Though the answer is simple as JavaScript is programming language such as Python and Ruby. Now, this gives rise to another question to the mind of newbies is JavaScript and Java same? But to be clear there is no connection between the languages Java and JavaScript, apart from some syntax and the similarity in the names.

JavaScript was developed in the mid of 90s, by Brendan Eich while working for a firm called Netscape. It came to use in June 1997 when Ecma released the first official standardized version of which JavaScript was one of the implementations. It is considered to be more apt for web and it can be used in all contemporary web browsers without the requirement of any extra plugins. It has also immensely popular due to the ease it provides the front-end developers for the frameworks creation for difficult web applications, like for developing native applications and it is also implemented in severer-side and the credit goes application as Node.js.

Now, after discussing JavaScript the next thing to look up in this article is “ what is Jquery?

Jquery is a library, that is implemented in JavaScript. Its functionality is to simplify the front-end code that utilizes HTML. There are quiet a number of technical terms in the definition and explaining them can help you understand the concept.

Firstly, in the world of programming, a library means the collection of helpful codes, brought together for using again later. These libraries have proper defined interface, that facilitates the functions that it is designed for. It is generally developed in a way that you have to work less or use of lesser codes to complete the same task.

For instance, if you want to create a program which can save data at few points in the hard drive. A developer can write the complete code which is a lot of meticulous work or you can take help of libraries, that is already created, this will ease your work to greater extent.

Writing the complete code that will enable data saving on your hard drive is quite a complex task and you will need to have the knowledge about low-level programming. Instead, if you can take help of library that has the codes for the same prepared by someone else, you can implement it to your program.

Web development – steps to follow for improving online sales

web development

Some of the entrepreneurs don’t realize that for an online shop the design and development part has eminence. Starting from the landing page, home page, the CTA or the shopping cart impacts the sales director. The smallest aspect in the designing or development part can increase or decrease the conversion rates. Specially, for e-commerce websites, you have to always mind the buyers perspective while building it. It’s understood that you want an unhindered shopping process but a lot of the online shop fail to follow this process what they preach.

The points that can help the viewers to turn to customers which can remarkably improve the sales through web design and web development techniques.:

Clarity of the shopping cart
When a customer adds an item in the cart it must actually get registered. So, on the page near the cart, it must show the number of items added to it which will help the customer to keep a check on the list of buying and proceeding and the other information like check-out should also be clearly visible. You can, of course, make it pop or scroll with the bright color tone from rest of the page which will make the cart clear.

Keep the product page clutter free
The design of your product page is most essential and the product name, a description must be mentioned properly. Have you thought how important is the testimonial is? Where should it be placed on the page? The product reviews are of utmost importance as it influences the visitors, they have the right to know what are they investing their money. Keeping the review, product description at the end of the page can be useful.

Proper navigation
A long drop down or hidden menu can simply confuse the customer or frustrate the shopper. Clear navigation without any hidden elements is much more liked by the visitors. Use hover or fly out menu which is much makes it easy for them to understand. No need to show much of artistry in this section. Employ bread crumbs so that they can come back to the previous page smoothly. The continue shopping button is also helpful.

Avoid putting extra elements on the checking-out page
Provide proper checking-out process and specifically, it should give the clear path to it. Avoid the sidebar and shop more elements in this part. Single-page check-out processed always leads to more conversion it’s a crucial place in deciding whether the sale is happening or not. This can also interest the customers to long time customers.