Category Archives: Web Development

Canonical Tags – Where and When to Use Them

Canonical Tags - Where and When to Use

Canonical tags have been around since 2009, but there are still many confusions about the same among non-technical marketers. In simple words, canonical tags give website owners a way to resolve issues related to duplicate content.

What is a Canonical Tag?

A canonical tag is a simple HTML code which defines the main version of the website. It tells search engines as to which page they should index and display in search results. For example, if you have more than one web page that describes same or similar content under different URLs, you can use canonical tags to indicate which version is the main page and needs to be indexed.

How Does a Canonical Tag Look Like?

As mentioned, canonical tags are simple HTML codes that are made of simple syntax. They are placed within the section of a webpage. A canonical sample tag may look like the following:

Importance of Canonical Tag in SEO:

If you have more than one web page with similar contents under different URLs, Google will consider them as a duplicate content. This is something which Google dislikes and is harmful to SEO. Since Google tends to index only one version of the webpage, they are in confusion as to which version of the page they should index. Also, this is directly related to the search engine rank of the webpage because google will not understand which version of the page to rank for different queries.

Mentioned below are the situations when you may consider to implement a canonical tag in your website:

There are many confusions among the SEO experts about the use of canonical tags. There is not a specific strategy which can be considered the best to take. However, mentioned below are some conditions where implementing a canonical tag could be beneficial for overall SEO.

Duplicate Content:

Duplicate content is the most common situation when you should use a canonical tag. It is essential to use a canonical tag to define the main version of the page when you have more than one web page with duplicate content. Defining the main version of the webpage by using a canonical tag ensures that google takes the right page to index and the correct version of the page comes up in the search engine rank.

Similar Content:

Sometimes, you may have a web page with the same but slightly different content under different URLs. For example, if you have an eCommerce store, you may have pages with products that are similar but may have slight differences between them. Most SEO experts would suggest a canonical tag in this type of situation to make sure Google has a clear idea as to what is the main product page. Google will give full SEO value to the main product page. This will help you rank better for the main product page.

URL Parameters:

This is another important situation when you need to use a canonical tag. Marketers often create URL parameters for a particular webpage for tracking purposes. This helps them to track campaign performance for each URL parameters easily. This is an easy way to track your web page performance when the same page is being used in different types of marketing campaigns. However, this may create a severe problem regarding SEO like Google, and other search engines consider them as the duplicate version of the main page. The only way to clear the confusions for search engines is to tell them which version to index by using a canonical tag.

You can also add a canonical tag to every page of your website regardless of whether they have a known duplicate or not. This is specifically helpful when you have many different ways to reach your URL. For example, if your webpage can be reached by using both the HTTPS and Non-HTTPS version, you can add a canonical tag to both of them to let search engines know that both the pages are individual and this is the versions that search engines should index and show in search results.

How to Use Canonical Tags?

As mentioned earlier, the best and the easiest way to add canonical tag is to insert HTML code within the section of your duplicate page. However, if you have a WordPress website, you can install the Yoast SEO plugin that adds self-referencing canonical URLs to each page automatically. You can set the custom canonical tag by using the ‘advanced’ section on each page on your WordPress website.

Similar to the WordPress, if you have an eCommerce store and you are using Shopify, it adds a self-referencing canonical URL by default. However, you can set custom canonical URL by editing the template directly.

According to Google, you should not include your non-canonical URLs in sitemaps. Therefore, you should only list your canonical URLs in your sitemap.

Why & When To Back up Your Website?

Back up Your Website

Modern-day website management is easier than it was before. However, mistakes can happen almost anytime. For example, your website could get hacked, the website could collapse once you update the same, or you could remove some of the most critical files by mistake. The only solution that can save your website in an unwanted situation is to take a backup.

A website backup is a process of storing all your website’s essential components. A website backup should include all crucial elements like website codes, databases, images, add-ons, plugins, themes, etc. As a part of your regular site maintenance, you need to take daily backups of your website. By keeping a monthly website backup, you can ensure that you have everything ready in hand in case your website faces an issue.

Why you need to back up your site:

It is tough to understand what losing all of your website data feels like unless you’ve practically gone through this situation. The only way to avoid this type of situation is to take a website backup beforehand. The best way to back up your website is either daily or weekly backups. Whether you should go for a daily or weekly backup depends on how active you are in updating your website. For example, if you only upload a blog post per week and nothing else, then weekly backups will suffice. However, if you update your website daily, upload images, videos, and if you have a vast database to manage daily, you should go for a daily backup.

Mentioned below are the situations when you need to back up your website.

Accidental Situations:

You have to admit that people make mistakes. This is true for your website as well – one of your website managers could accidentally delete an important file which can break down the website entirely. Therefore, it is vital to back up your website regularly. Many site owners assume that they can get help from the hosting providers during such situations. However, the truth is your hosting provider won’t have the latest copy of your website. Some website hosting providers perform regular backups when you take a subscription of their website backup service.

Your Website Get Hacked:

Another reason why you should perform a regular backup of your website is to regain your website in case it is hacked. The most commonly used content management system WordPress accounts for almost 30% of the website currently available online. As WordPress is an open-source platform, anyone can access the coding of your website. If you are running a WordPress site, you must take regular backups of your website to avoid critical situations.

Problem after Updating the Website:

There are times when you experience an issue on your website once you complete an update. Things can go wrong with your core files, or a plugin may start malfunctioning. Also, you may experience a situation when you click on the update button, and your site is no longer live. Taking a backup of your website ensures that you have everything handy and you can restore the website to its previous state just by making a simple click.

You Failed To Renew Your Hosting:

It can happen anytime, especially when you have a new credit card and forget to update the billing info with your hosting provider. When the billing date comes, you hosting provider attempts to charge your old card and failed. This can eventually break your website, and you may need to purchase your hosting plan again. However, in case the hosting provider is unable to restore your old site content, you are all lost. Although you can submit a restore fee to bring back your original site, the process takes time, and your customers may view a new site for a while. In both cases, a proper website backup could save your time and money.

Server Outages:

Your hosting server may encounter a sudden outage and can have severe problems with their data centers. No hosting companies can provide you with 100% uptime. During this situation, your customers may experience irregular downtime. There could be several reasons why a server is down. However, frequent outages occur due to software errors, hard drive failures, etc. Whatever the reason is, it is important to back up your website beforehand to avoid unfortunate situations.

Top 10 Reasons You Should Be Using WordPress for Your Business

WordPress

No matter whether you are planning to start a brand new business or you already have an established one, the first thing that you need to use as the main representation in front of the audience is a business website. However, there are times when you have no idea as to what it should be or where to start. This brings a new question as to how you can develop a good business website in an easy and fast manner. One simple solution to the same is to use WordPress.

WordPress is the most well-known content management system (CMS) and widely used by business managers when it comes to building a corporate website.

Mentioned below are the 10 major reasons why you should be using WordPress for your business.

1) WordPress is Free:

The first thing that comes in our mind when talking about the advantages of WordPress is that it is absolutely free. WordPress is an Open-source platform, this means you can easily download and install the WordPress CMS. Once installed, you can use and modify the same according to your requirements. The only cost that you may need to build a WordPress website is to hire a designer and buy a theme (if any).

2) Variety Of Themes To Choose From:

In WordPress, you can choose from a number of available themes. These themes are nicely organized to provide you with a nice interface of your business website. Apart from the free themes, there are many different premium themes that offer unlimited options like easy to use page builder, plugins, etc.

3) Easy to Use:

WordPress is made in such a way so that it can be handled even by the people who have no basic idea about coding. Therefore, it is the best solution for anyone who wants to develop a simple website for his/her business. In order to create a WordPress website, you just need to choose a theme and use its feature. In no time, you will get a website to represent your business online.

4) SEO Friendly:

WordPress is written by using high-quality codes and markup, which is good for Google and other search engines. This gives WordPress website an added advantage in regard to the SEO. By nature, WordPress is SEO friendly and it is a common fact that WordPress websites tend to rank higher in search engines than websites developed on other platforms.

5) WordPress is Secure:

Given the fact that the internet is full of threats of online spammers, malware, and virus, it is important to build a business website that is fully safe and secure. By default, WordPress is designed in such a way so it can provide you with a very safe and secure platform. Also, you can protect your WordPress website by using some simple means.

6) Responsive Web Technology:

A responsive website is a mandatory feature.WordPress automatically gives you the benefit of responsive web technology. By using WordPress, you don’t need to create different versions of your website for different devices.

7) Easy Content Update:

Content is still the king and in order to do well in the search engine, you must upload fresh content on your website. A website with stagnant content is considered as ‘dead’ in search engines and can negatively affect your online marketing campaigns. In WordPress, you can easily upload content on any page in no time. You can add, edit, or remove the content of your WordPress site very frequently without going through several complicated steps.

8) Good WordPress Community:

In case you need any assistance in regard to the development of your WordPress website, you can ask help from the WordPress developer community. You can also go through tutorials as to how you can solve a particular problem. The resources that are available in the WordPress community are well organized and you can easily find the assistance you are looking for.

9) Great Blogging Platform:

WordPress is a heaven for the bloggers. Given the importance of uploading fresh content on your business website, it is absolutely necessary that you start a blog. A blog is important to publish content regularly for your audience.

10) Plugins:

Just like the themes, there are many different free and premium plugins available for you to use. You can use these plugins to add any functionality to your business website. Plugins are like apps that you can use to implement several features like analytic, SEO Meta tags, contact form, and more.

10 Critical SEO Checklist Items for Website Design & Development

SEO

The website developer may not be as knowledgeable as an SEO expert when it comes to creating a website that does well in the search engine. Although website development needs a set of technical skills, many different factors should be implemented to make your website SEO friendly. The only way you can ensure that you have incorporated the best SEO practices for your website is to follow a standard checklist. These points are essential SEO recommendations that a newly developed website must have from an SEO perspective.

Mentioned below are the 10 critical SEO checklist items for website design & development.

Checklist #1: Am I Building a Mobile Friendly Website?

The first thing the developers should keep in mind is that the site should perform well in all mobile devices. When it comes to design a mobile-friendly website, developers mainly consider following standard development techniques by using a responsive CSS stylesheet. However, some developers prefer to build a separate mobile subdomain. Although there is nothing wrong in creating a subdomain for the mobile version of your website, it is undoubtedly going to make your SEO difficult. This is because Google will consider the mobile subdomain as a separate web property, which will make specific SEO tasks more difficult.

Checklist #2: Is My Robots.txt File Correct?

There are times when the developer feels it necessary to block a specific part of the website or even the entire domain before it goes online. Usually, this is done by using a disallow command in the robots.txt file. This is normal, but the problem arrives when the developers forget to remove the disallow command even after when the site becomes live. It is essential to upload a correct robot.txt file once the site is live. The developer should always make sure that there is no disallow directive in the robots.txt site unless the client purposively asks the same. Using a Disallow: / command in the robots.txt means you are telling search engines not to crawl your website, which can be a significant mistake in SEO.

Checklist #3: Am I Using Correct HTML?

Sometimes, common HTML errors can become a significant problem regarding the site’s average loading speed and result in the poor rendering of the website on various platforms. Since Google now considers site loading speed as one of the most common ranking factors, having a slow site causes issues with site performance regarding keyword ranking. It is recommended that your website uses only W3C valid code. Although W3C validation is not mandatory for classification, it can indirectly affect your keyword ranking. Better coding can also help Google understand your website structure better and improves user experience.

Checklist #4: Am I Optimizing the Images Correctly?

Image optimization is one of the most common factors when it comes to improving your site’s average loading speed and is an important SEO parameter. You may use a high-quality massive image to give a stunning look to your website, but it increases the load time of the website. There is no harm in using a high-quality image on your site if the image is compressed correctly. Image compression guarantees that the quality of the image remains the same, but the image becomes lighter.

Checklist#5: Do the Images Contain Alt Attributes?

Image alt attribution is another essential part of image optimization. Alt attribution is used to tell the search engines about the context of the image. It is necessary to use the best keywords as image Alt tags to get the most of SEO benefits.

Checklist#6: Is the Analytic Code Implemented?

Analytic tracking code is another important factor regarding website SEO. It is also essential that the developer adds properly search console and Google Analytic code to check the health and track the traffic of the website. Apart from the Google search console and Analytic tool, you can use many other tools that are available online.

Checklist #7: Is the Server Using GZip Compression?

GZip compression is an essential element that lets the server compress files for faster network transfers. This type of compression makes sure that your web server provides smaller file sizes, which load faster for your website users. Enabling GZip compression is standard practice and can be considered an important SEO Checklist Item for Website Design & Development.

Checklist #8: Did I Upload a Sitemap.xml?

A sitemap is important for SEO as it tells search boats how to crawl a website easily. Sitemap file contains all the URLs of the website, and this is the most important thing that search engine crawler first sees in the website. The website crawling process becomes more comfortable when you if you put all your website links in one destination i.e., XML sitemap.

Checklist #9: Have I Fixed the Redirection Issue?

If overlooked by the site developer, there could be lots of redirection errors on a website. Some of the common redirection errors are 301, 302, 404, and many more. The best you can do in this regard is to review these issues by using an online tool and ask the developer to fix the same on a priority basis.

Checklist #10: Am I using Meta Title and Description?

Perhaps, the most important tags that affect your site’s SEO directly are the Meta Title and Meta Description tags. Title tags are important as it tells the search engine what your site is about. The Meta Title and Meta Description also appear in the search engine result page, so it’s very much important to optimize the same.

Why Build an Intuitive E-Commerce Site?

E-commerce site

Introduction

Gone those days, when people used to return home from work tired and again had to run to the nearby stores for grocery or other shops for their necessary commodities. Now, a person can order whatever he needs sitting in his office and enjoy doorstep delivery without any hazard with the help of the various E-commerce websites.

What is an E-commerce website?

E-commerce or Electronic commerce is a trade in which products and services are purchased or sold through the internet. In this type of business, funds and data are exchanged digitally between two or more parties. In earlier days, the widely used mediums of E-commerce were email and telephone calls. However, now, with the help of a complete E-commerce site, all the necessary things for a transaction can be done in a few minutes. The most commonly accessed E-commerce sites are the retail sites, but apart from them, there are many more, like auction sites, finance management sites, music portals, consultancy services etc.

Types of E-commerce sites

According to the functions and operations, E-commerce sites can be divided into the following major categories-

  • Business to consumer: Electronic transactions take place between consumers and companies.
  • Consumer to Business: Individual consumers make electronic transactions by offering their products to companies.
  • Business to business: Electronic transition takes place between two companies or service providers.
  • Consumer to Consumers: Electronic transaction takes place between consumers through a third party.

Why Build an Intuitive an Intuitive E-Commerce Site

Since everyone is running out of time, people prefer to purchase from home, rather than visiting a physical shop. The following points describe why it is essential for a business to have an intuitive E-commerce site.

A wide range of choice for the customers:

The E-commerce sites allow the buyers to select from a wide range of products offered by different E-commerce sites. A customer can easily compare the products sold by various sites online and can choose the best one easily.

Remote Business opportunity for the seller:

A physical store can drag the customers of a particular locality, but an E-commerce site has no geographical boundaries. A seller can participate in the world product as the E-commerce sites allow him to reach to the customers of remote regions and countries.

Price Comparison:

The E-commerce sites allow the customers to learn the different prices of the same products sold by different sellers, which will enable them to choose the most suitable products.

Time-saving:

Visiting multiple physical stores at different locations for one particular product kills much time of the customers. The E-commerce sites are time savers as customers search online instead of physically roaming here to there.

Adequate information:

before purchasing, a customer can get all the required info from the product description in the site. The dedicated online description pages serve as the catalogs of the individual products. Apart from this, a customer can quickly contact the seller through the internet for his further queries. Also, a customer can easily track the delivery status of the ordered goods.

Reduce the cost of manufacturers:

E-commerce sites allow the manufactures to reduce the value of the paperwork, documentation, distribution, and other managerial processes. Since there is no physical store required, the manufacturers do not have to pay for infrastructure or insurance. Very few licenses and permissions are required to run an E-commerce site, which is another advantage for the sellers.

Reduce the cost of advertisement and personnel:

Since the entire trade can be made through the internet, there are no requirements of flyers, billboards or other traditional ads, online digital campaigns are comparatively much cost efficient. As the whole process of purchase and exchange of money is conducted through online payment mode, no billing personnel are required to maintain the records.

24/7/365 support:

A physical store has fixed opening hours, so the customers have no option but to wait if they want to purchase something immediately at midnight or on holiday. Since the E-commerce sites are open 24/7/365, the customers can buy anything, anywhere at any time. It also allows the sellers to get more customers as those who work on odd schedules, can easily manage to get what they desire.

Analytics:

With the help of E-commerce site, the sellers can easily evaluate and calculate their customer engagements, productiveness, sales effectiveness, marketing data etc.

Search Engine Optimization:

Since the online business is completely based on the traffic coming from search engines, having better search engine optimization in the E-commerce site can boost up profitability as it helps to reach more new customers online.

Expand the market for new business:

The reputed brands have the advantages of verbal recommendations of their satisfied customers, but it becomes very difficult for a new business to find customers in the beginning. An intuitive E-commerce site allows the business to reach more customers without spending much in occupying physical space.

Creates a Brand:

A perfectly crafted E-commerce creates helps the business to earn a reputation of a reliable brand with its well arranged and organized layouts. The testimonials of the happy customers featured in the site help to gain the faith of the new customers as well.
So, it can be said that having a well crafted E-commerce site enables a business to reach new potential customers, save a lot of money, exploring new boundaries and achieving certain business goals.

Steps to Lightning Page Speed of Your Website

website

Website loading speed has become one of the most significant factors nowadays that determine the value of your site in the search engine result page and its ranking position. Google’s effort of making its search algorithms perfect has made website loading speed optimization a must for webmasters who want to rank well in the search engine result page (SERP).

A slow website is also harmful to your business as the users are reluctant to spend time on a site that loads very slowly. However, it’s not just your potential customers that hate slow website – Google and other search engines have also started to penalize slow-loading sites. Most of the search engines now consider website loading speed as a ranking factor, and to improve the online presence of your website, you must employ a significant amount of time in correcting your site’s loading speed error.

With all of these points in mind, you must keep the following things in mind to make sure your website runs smoothly and in no time.

Lower Down the HTTP Requests:

One of the most critical factors that determine the loading time of a website is the number of HTTP requests it sends before it is fully loaded. Given the highly interactive user interface nowadays, it is quite common to find websites that need to load at least a handful of images each time when a user tries to load the site. A website sends an HTTP request each time when an image is being loaded, which slows down your website loading speed. The more pictures in a website layout, the more HTTP requests it sends each time – which is high enough to hinder your website from loading faster. The only solution to get rid of this problem is to compress all your website images by using CSS. Combining images into CSS sprites can make your website load insanely faster than anything else.

Use of Caching for E-Commerce Websites:

User experience matters the most for an e-commerce website, and it is essential to optimize the loading speed of your online store so that it loads fast even when it receives a large amount of traffic. Using caching is a sure way to make your eCommerce website runs smoother as it prevents unnecessary loading files. Caching technique stores data of a page into the memory so that when anyone opens the same website in the next time, it loads from the mind instead of from server.

Try to Use Content in an Optimized Way:

According to Google’s best SEO practices rule, a website with long and descriptive content with a significant number of shareable videos, images tend to attract more customers and rank higher in the search engine result page. This could be an effective SEO practice but can reduce the website loading speed. Therefore, it is important to use contents in an optimized way so that it takes minimum space and consumes lesser bandwidth while loading.

Consider Changing Your Hosting:

There are times when a site runs extremely slow because of an unreliable hosting provider. Using these types of hosting harms your user experience as well. The golden rule to research a bit and choose a reliable hosting provider. However, you should not use a hosting just because it worked well for someone else’s site, because the concept that one type of hosting will work best for all kinds of website is not genuine at all.

Avoid Using Unnecessary Plugins:

If your website is built by using a WordPress Theme and you are using a lot of additional plugins, it can significantly slow down the site. WordPress plugins are, and many developers use the same because of their easy accessibility and ease of use. However, using additional plugins in a single site will slow down its loading speed and result in negative user experience. The best way to get rid of this problem is to remove plugins that are not in use.

Use Content Delivery Networks:

One common practice of improving the website loading time is to use a good content delivery network (CDN). CDNs are an enormous collection of servers placed in different locations all over the globe. The benefit of using CDN is that it stores several copies of your website on different servers in different areas. As a result, users, visiting your website from their locations, will be able to access the website that is hosted in the same place. The result is a faster loading website with superb user experience.

Which is The Best Ecommerce Platform?

Ecommerce Platform

For business owners who are planning to start a new eCommerce business in 2019, it’s vital for them to get an idea as to how the eCommerce platform has evolved in the past couple of years. Before selecting a particular eCommerce platform for your business, you must keep the significant highlights of the eCommerce industry in mind.

Choosing the best eCommerce platform for your store is a difficult decision as there are many different things to consider. In case you are not up-to-date with the current eCommerce industry, there are a thousand platforms that can be regarded as the best eCommerce platform. Wix, Shopify, BigCommerce, Magento, WooCommerce, 3D Cart, OpenCart, ZenCart – these are all popular eCommerce platforms, and they have active users and communities. With so many options it becomes challenging for the users to choose a particular one, especially when they all call themselves the best eCommerce platform.

When choosing the best eCommerce platform, you must consider the critical factors like popularity, features, cost, user experience, customer support, and overall reputation. Based on these vital factors, we have assembled a list of 5 best eCommerce platforms that can help you start your store in 2019.

Shopify:

This is a Canadian based eCommerce platform that has been assisting online businesses across the world since 2004. Shopify is always considered among one of the top eCommerce platforms that have evolved their platform according to the latest trends and technologies. Shopify provides its users with a powerful social shopping experience, and it even doesn’t let your customers leave their social media platform to purchase the product.

The most important advantage that Shopify offers is that you can directly integrate this platform with your Facebook account and make your FB account an eCommerce store. The only drawback of using Shopify is you need to pay additional transaction charges in case you are not using Shopify Payment gateway. Despite the drawbacks, Shopify can be the best solution for the startups and novice eCommerce entrepreneurs who are looking for a conventional eCommerce solution.

Magento:

Introduced in 2008, Magento is a popular open source eCommerce platform which is known for its reliability and ease of use. Due to its scalability, Magento is considered among one of the most popular eCommerce platforms available in 2019. Many popular businesses have their websites built on the Magento platform. Magento is the best choice for business owners with a massive volume of products. However, Magento is not the right choice for a business owner who has little or no knowledge in the programming language. At least, the store owner needs to have a team of professional programmers who are working on his team.

WooCommerce:

WooCommerce is a free WordPress plugin, and it is widely popular in the world of eCommerce. It provides users with many benefits like secure payment gateway and a high-quality shopping cart. As it is open source and very easy to handle, even the novices with little knowledge in WordPress can feel the WooCommerce platform. However, one needs to install an additional plugin to initiate a multi-product eCommerce store.

BigCommerce:

BigCommerce is another important eCommerce platform which is often compared to Shopify. Like Shopify, BigCommerce also offers a similar user experience and allows users to choose from a range of prices and packages. BigCommerce is an affordable eCommerce platform, and all its packages are tailored to different kinds of businesses. This platform is highly customizable, and if you know the necessary coding, you can customize its themes and templates to build your eCommerce website. However, not all these themes and templates are free, and you may need to pay an additional cost to use a particular BigCommerce theme or template.

Wix:

Wix is the easiest of all eCommerce platforms available nowadays. It has unlimited free themes and templates that you can use to build your eCommerce website. Wix has an in-built artificial design interface that lets you create a website by using its AI program. Another important reason why most people prefer Wix is because it is very affordable. Wix comes in only $5/month. The most expensive plan for Wix comes with $25/month. It’s true that Wix doesn’t support multiple features that the other big eCommerce platforms do, but it satisfies the requirement of most small eCommerce entrepreneurs.

Why it is important to nurture the leads now

web designing and development

With the unprecedented growth of the digital era, nurturing sales or leads is a great requirement for the all the businesses worldwide. A question that comes to our mind is why is it so significant than ever before? The following section will enlighten the reasons.

While the advanced technology has made the global market connected but hasn’t streamlined the sales process. Rather it has increased the sales cycle. Nearly in 2 years, the sales cycle has risen from 6.5 months to 8.2 months. While this time, 43% of brands have observed an increase in the length of their business sales method and 90% of the businesses opined to have a sales cycle more than a month.

So, it’s why this is the high time that you nurture the leads to enjoy the benefits like never before:

Businesses and customers are prudent
The last years took a toll. The economy may have reverted but not the customer’s apprehensions. Now, they are wary and research every aspect about their buys on the virtual media. As they must make it sure that they are getting the proper solution for their requirement not getting scammed. So to overcome this hurdle you need to foster the business leads. You have to be proactive to ensure that you are reliable, valuable and providing them the goods that they actually they want. One of the most effective ways is providing them a simple user journey for shopping on your website. This is the part that you need to know while website designing and development.

Plethora of options
As discussed previously, customers and business do their share of research to continue with their perspective roles beneficially. More than 75% of the leads are likely to come through the recommendations (word of mouth). So it is completely dependent on how loud your products visibility and quality speaks? Do you have the bench group of loyal customers that are crazy about your brand? So, it is yet another reason you need to nurture the leads to convince the potential buyers about the goods you offer and have the back up also. Showing them the testimonials, reviews and case studies of the other customers will do it all.

Whitepapers just aren’t working
Customers go through the content, but they are somewhat aware of that businesses can alter their results. They want to know the original scenario and see the results for in their favor for their requirements. Giving them a free trial is the thing. Your goods or item should be quality without a whitepaper. If the leads are not convinced with the demo, assist them with a sales person in nurturing them to the next extent.

How choosing PHP can be advantageous than other languages

PHP

At present, the developers have a lot of options to create applications or various scripting languages for building websites and applications like ASP, CGI, Perl and PHP. Scrutinizing various websites we can see the popularity of PHP and is preferred by most of the developers as a scripting language. While some of the famous social websites like Facebook used PHP.

Let’s check out some of the reasons for the wide popularity of PHP.

Uncomplicated & Easy to Grab
PHP is simple and you can learn it easily. New developers also find it easy to grasp it and the reason is its similarity with C and Java to some extent. Moreover, developers are generally made acquainted with PHP as the primary scripting language. The simplicity of the scripting language makes it the most used for various website and app creation.

Better support
For newbies, PHP is easy to learn. It is easy to consult the experts for guidance and even find the reference online if required. It is an open source and extensive use makes use of it in several blogs, forums and PDFs that have vital discussions on the issues that can be experienced while working with PHP coding. Just going through the discussions can give the solutions to the problems.

Flexibility & Freedom
The open source enables to implement any text editor for coding including Emacs, jEdit, Notebook++ and more. It even facilitates you better to create a unique or new app. The exclusive scripting language is suitable with multiple platforms; it is not only limited to OS while you can use it on Linux, OSX, Windows and many more.

Integration
PHP can be implemented in multiple websites and web applications. It can be easily integrated with Memcache, MongoDB and Pusher. Various companies like IT, Banking, healthcare and hospitality sectors use PHP application for making the app or website simple to understand.

Scalability
In the digital or IT world the scalability is a primary requisite. The way “PHP” has been programmed it enables you to increase or enhance the cluster size by adding servers. It facilitates the platform to grow more.

Customized Development
Customization is an indispensable requirement and a PHP developed websites can be easily customized to a greater extent than the sites created by using other scripting languages. Getting the desired look and feel for your website while developing it using PHP. It offers high flexibility to customization of the website.

How are JavaScript and JQuery differently functional

JavaScript and JQuery

With the skyrocketing popularity of online business makes the designing and developing the steps to success. The back-end and front-end of a website constitute of various codes that sound like jargon. But every technology comes with different new terminologies for the new designers too. Website development is quite a meticulous task and requires a professional finesse. One of the general question that can be confusing or a designer would like to know is difference in JavaScript and JQuery? Whether they are similar are simply different and independent? If you also want to know please continue reading the following section of the article.

Let’s explore! What is JavaScript?

Though the answer is simple as JavaScript is programming language such as Python and Ruby. Now, this gives rise to another question to the mind of newbies is JavaScript and Java same? But to be clear there is no connection between the languages Java and JavaScript, apart from some syntax and the similarity in the names.

JavaScript was developed in the mid of 90s, by Brendan Eich while working for a firm called Netscape. It came to use in June 1997 when Ecma released the first official standardized version of which JavaScript was one of the implementations. It is considered to be more apt for web and it can be used in all contemporary web browsers without the requirement of any extra plugins. It has also immensely popular due to the ease it provides the front-end developers for the frameworks creation for difficult web applications, like for developing native applications and it is also implemented in severer-side and the credit goes application as Node.js.

Now, after discussing JavaScript the next thing to look up in this article is “ what is Jquery?

Jquery is a library, that is implemented in JavaScript. Its functionality is to simplify the front-end code that utilizes HTML. There are quiet a number of technical terms in the definition and explaining them can help you understand the concept.

Firstly, in the world of programming, a library means the collection of helpful codes, brought together for using again later. These libraries have proper defined interface, that facilitates the functions that it is designed for. It is generally developed in a way that you have to work less or use of lesser codes to complete the same task.

For instance, if you want to create a program which can save data at few points in the hard drive. A developer can write the complete code which is a lot of meticulous work or you can take help of libraries, that is already created, this will ease your work to greater extent.

Writing the complete code that will enable data saving on your hard drive is quite a complex task and you will need to have the knowledge about low-level programming. Instead, if you can take help of library that has the codes for the same prepared by someone else, you can implement it to your program.

Web development – steps to follow for improving online sales

web development

Some of the entrepreneurs don’t realize that for an online shop the design and development part has eminence. Starting from the landing page, home page, the CTA or the shopping cart impacts the sales director. The smallest aspect in the designing or development part can increase or decrease the conversion rates. Specially, for e-commerce websites, you have to always mind the buyers perspective while building it. It’s understood that you want an unhindered shopping process but a lot of the online shop fail to follow this process what they preach.

The points that can help the viewers to turn to customers which can remarkably improve the sales through web design and web development techniques.:

Clarity of the shopping cart
When a customer adds an item in the cart it must actually get registered. So, on the page near the cart, it must show the number of items added to it which will help the customer to keep a check on the list of buying and proceeding and the other information like check-out should also be clearly visible. You can, of course, make it pop or scroll with the bright color tone from rest of the page which will make the cart clear.

Keep the product page clutter free
The design of your product page is most essential and the product name, a description must be mentioned properly. Have you thought how important is the testimonial is? Where should it be placed on the page? The product reviews are of utmost importance as it influences the visitors, they have the right to know what are they investing their money. Keeping the review, product description at the end of the page can be useful.

Proper navigation
A long drop down or hidden menu can simply confuse the customer or frustrate the shopper. Clear navigation without any hidden elements is much more liked by the visitors. Use hover or fly out menu which is much makes it easy for them to understand. No need to show much of artistry in this section. Employ bread crumbs so that they can come back to the previous page smoothly. The continue shopping button is also helpful.

Avoid putting extra elements on the checking-out page
Provide proper checking-out process and specifically, it should give the clear path to it. Avoid the sidebar and shop more elements in this part. Single-page check-out processed always leads to more conversion it’s a crucial place in deciding whether the sale is happening or not. This can also interest the customers to long time customers.

Make a grand online presence with spectacular designing and development

Web Design and Development

To market your business online it is obvious that your website needs to have a great design. That too, in terms of technicality and user experience. Digital world and it’s requirements keep on changing along with changing trends. Not only the designing the web development part also needs to be greatly done. Coding for website decides the loading speed substantially, which is a most significant factor to get visitors launched on your website. Long and long site loading will just make the audience close your website and move on to the next. Like CSS, PHP and HTML are the very fundamental programming languages and HTML allows you the maximum liberty to design and develop your website with every small technical detailing. Though, you can find many sites using Java and is the most popular one, as it has several modules that facilitates web development and can be developed on any platform.

Simple open platforms like, WordPress can help you out to create your website even if you lack the technical skills. Still, it is not wrong to say, that taking the help of a website development company can shape out things better. This is a content management system (CMS) that makes the website designing and development very convenient as you don’t need to know programming languages like HTML as the other CMS do.

Availability of various plugins will support you to get the appearance for your business website. All these plugins are free and can be installed anytime. The scripts has options for suiting templates, where some are payable and others are free. Even if you want to create a blog for portraying your writing flare its the best platform you can opt for. Of course you have other options like blogger, Tumblr, Hubpages, Medium, Live Journal and more.

Web designing and development are both interlinked. You are the one you have to convey the business motive and the target audience to the designer. Experts from a web design company will enlighten and flare their magic of creativity to get you the most user-friendly website. Creating the layout and deciding the factors that are needed to be emphasized are important. Here are some of the factors that can make your website popular for the visitors:

Dual tone Layout:
Dual tone looks soothing and requires a grayscale image with another non-black color. Hero images in this concept can be effectual for creating a neat design and consistency.

Complete screen sign-up:
Conventional pop-ups are already done. Do a makeover with full-screen sign-up. Instead of interrupting in between the interesting point of the content full-screen completely drags it down and little scrolling can give you the complete view.

Continuous Chat Support:
Chatting adds personalization and responding to the customer can help the customer to get the solution in the form of the services or product you are offering.

Product explaining animation or videos:
These are already around since sometime and will continue to be, by acquiring more significance. These should be a smaller one like 90 minutes video, not a bigger one. Animations explaining the products and services can be even more effective.

5 reasons why Magneto 2.0 is preferred by web developers

Web Developers

Magento 2.0 after its emergence in 2015 fetched a lot attention and is a refreshed version of Magento1.x. The advanced version gained more interest from the developers due to its design and additional features providing companies a provision to attain their target and speed up the developing time of the website. We can see now that most of the Ecommerce sites are created on this Magento platform. Developers also got better equipped with this platform to work with new features as compared to the earlier version.

At present most of us shop online and switch over to the other website if it takes a long to load the page and is not displayed properly. In this respect Magento 2.0 has made the process faster. Lets take a look on the reasons of it being more popular in the developers community.

Revamped Structure and more Adaptability:

The 2 prominent modifications that have been done in the file structure are: primarily, under this platform every item can be placed directly under the app structure. Next, it has made the viewing for the professional more convenient that is each component has its own directory through which you can choose any template, layout along with css files for any module you require. This has created more flexibility for the module developers in terms of customization without altering the basic website functionality.

It has opened options for the web developers to try out myriads of other features to improve the user experience. The features like, CRM can be changed without impacting the core code significantly and this greatly helps to suit the requirements of the business more precisely and make it just as the client desires with every possible change. This makes website development much easier than before.

New Layout Components and better user experience:

Previously core/text function was implemented to work as a structural block, but the new components have a completely new conception of container wrapper for the same. By the use of visual design editor, managing blocks is now much easier with simply changing the blocks and clearly define the parts of the layout. Along with this improved user experience is a significant feature of Magento 2.0. It makes the customer capable of viewing the website on any screen size like, mobile and tab.

Better Performance:

In this aspect of better performance, it makes the indexing easy as Magento 2.0 provide more of functionality as compared to the earlier one that transformed merchandise data like, prices in tables that in order encouraged the speed of the query finally leading to better business. And now Magento 2.0 is more modified and works more effectively to boost the business.

Scalability:

Now coming to scalability, the new version enables complete page caching and results in a major reduction of server load and better performance of the website. It has a multiple user admin facility that ensures no date conflicts while editing products through more admin users simultaneously.

Less efforts and cost incurring in Upgradation:

Installing and upgrading of previous version of Magento was more difficult than version 2.0 as it has versioning rules and more friendly to upgradation. The new one can be done with more speed due to standalone installer and this will ensure the prerequisite for the installation runs a particular script for the platform.