Category Archives: Web Development

Why it is important to nurture the leads now


With the unprecedented growth of the digital era, nurturing sales or leads is a great requirement for the all the businesses worldwide. A question that comes to our mind is why is it so significant than ever before? The following section will enlighten the reasons.

While the advanced technology has made the global market connected but hasn’t streamlined the sales process. Rather it has increased the sales cycle. Nearly in 2 years, the sales cycle has risen from 6.5 months to 8.2 months. While this time, 43% of brands have observed an increase in the length of their business sales method and 90% of the businesses opined to have a sales cycle more than a month.

So, it’s why this is the high time that you nurture the leads to enjoy the benefits like never before:

Businesses and customers are prudent
The last years took a toll. The economy may have reverted but not the customer’s apprehensions. Now, they are wary and research every aspect about their buys on the virtual media. As they must make it sure that they are getting the proper solution for their requirement not getting scammed. So to overcome this hurdle you need to foster the business leads. You have to be proactive to ensure that you are reliable, valuable and providing them the goods that they actually they want. One of the most effective ways is providing them a simple user journey for shopping on your website. This is the part that you need to know while website designing and development.

Plethora of options
As discussed previously, customers and business do their share of research to continue with their perspective roles beneficially. More than 75% of the leads are likely to come through the recommendations (word of mouth). So it is completely dependent on how loud your products visibility and quality speaks? Do you have the bench group of loyal customers that are crazy about your brand? So, it is yet another reason you need to nurture the leads to convince the potential buyers about the goods you offer and have the back up also. Showing them the testimonials, reviews and case studies of the other customers will do it all.

Whitepapers just aren’t working
Customers go through the content, but they are somewhat aware of that businesses can alter their results. They want to know the original scenario and see the results for in their favor for their requirements. Giving them a free trial is the thing. Your goods or item should be quality without a whitepaper. If the leads are not convinced with the demo, assist them with a sales person in nurturing them to the next extent.

How choosing PHP can be advantageous than other languages


At present, the developers have a lot of options to create applications or various scripting languages for building websites and applications like ASP, CGI, Perl and PHP. Scrutinizing various websites we can see the popularity of PHP and is preferred by most of the developers as a scripting language. While some of the famous social websites like Facebook used PHP.

Let’s check out some of the reasons for the wide popularity of PHP.

Uncomplicated & Easy to Grab
PHP is simple and you can learn it easily. New developers also find it easy to grasp it and the reason is its similarity with C and Java to some extent. Moreover, developers are generally made acquainted with PHP as the primary scripting language. The simplicity of the scripting language makes it the most used for various website and app creation.

Better support
For newbies, PHP is easy to learn. It is easy to consult the experts for guidance and even find the reference online if required. It is an open source and extensive use makes use of it in several blogs, forums and PDFs that have vital discussions on the issues that can be experienced while working with PHP coding. Just going through the discussions can give the solutions to the problems.

Flexibility & Freedom
The open source enables to implement any text editor for coding including Emacs, jEdit, Notebook++ and more. It even facilitates you better to create a unique or new app. The exclusive scripting language is suitable with multiple platforms; it is not only limited to OS while you can use it on Linux, OSX, Windows and many more.

PHP can be implemented in multiple websites and web applications. It can be easily integrated with Memcache, MongoDB and Pusher. Various companies like IT, Banking, healthcare and hospitality sectors use PHP application for making the app or website simple to understand.

In the digital or IT world the scalability is a primary requisite. The way “PHP” has been programmed it enables you to increase or enhance the cluster size by adding servers. It facilitates the platform to grow more.

Customized Development
Customization is an indispensable requirement and a PHP developed websites can be easily customized to a greater extent than the sites created by using other scripting languages. Getting the desired look and feel for your website while developing it using PHP. It offers high flexibility to customization of the website.

How are JavaScript and JQuery differently functional


With the skyrocketing popularity of online business makes the designing and developing the steps to success. The back-end and front-end of a website constitute of various codes that sound like jargon. But every technology comes with different new terminologies for the new designers too. Website development is quite a meticulous task and requires a professional finesse. One of the general question that can be confusing or a designer would like to know is difference in JavaScript and JQuery? Whether they are similar are simply different and independent? If you also want to know please continue reading the following section of the article.

Let’s explore! What is JavaScript?

Though the answer is simple as JavaScript is programming language such as Python and Ruby. Now, this gives rise to another question to the mind of newbies is JavaScript and Java same? But to be clear there is no connection between the languages Java and JavaScript, apart from some syntax and the similarity in the names.

JavaScript was developed in the mid of 90s, by Brendan Eich while working for a firm called Netscape. It came to use in June 1997 when Ecma released the first official standardized version of which JavaScript was one of the implementations. It is considered to be more apt for web and it can be used in all contemporary web browsers without the requirement of any extra plugins. It has also immensely popular due to the ease it provides the front-end developers for the frameworks creation for difficult web applications, like for developing native applications and it is also implemented in severer-side and the credit goes application as Node.js.

Now, after discussing JavaScript the next thing to look up in this article is “ what is Jquery?

Jquery is a library, that is implemented in JavaScript. Its functionality is to simplify the front-end code that utilizes HTML. There are quiet a number of technical terms in the definition and explaining them can help you understand the concept.

Firstly, in the world of programming, a library means the collection of helpful codes, brought together for using again later. These libraries have proper defined interface, that facilitates the functions that it is designed for. It is generally developed in a way that you have to work less or use of lesser codes to complete the same task.

For instance, if you want to create a program which can save data at few points in the hard drive. A developer can write the complete code which is a lot of meticulous work or you can take help of libraries, that is already created, this will ease your work to greater extent.

Writing the complete code that will enable data saving on your hard drive is quite a complex task and you will need to have the knowledge about low-level programming. Instead, if you can take help of library that has the codes for the same prepared by someone else, you can implement it to your program.

Web development – steps to follow for improving online sales


Some of the entrepreneurs don’t realize that for an online shop the design and development part has eminence. Starting from the landing page, home page, the CTA or the shopping cart impacts the sales director. The smallest aspect in the designing or development part can increase or decrease the conversion rates. Specially, for e-commerce websites, you have to always mind the buyers perspective while building it. It’s understood that you want an unhindered shopping process but a lot of the online shop fail to follow this process what they preach. So, here are some of the points that can help the viewers to turn to customers which can remarkably improve the sales through design and development techniques.

Clarity of the shopping cart
When a customer adds an item in the cart it must actually get registered. So, on the page near the cart, it must show the number of items added to it which will help the customer to keep a check on the list of buying and proceeding and the other information like check-out should also be clearly visible. You can, of course, make it pop or scroll with the bright color tone from rest of the page which will make the cart clear.

Keep the product page clutter free
The design of your product page is most essential and the product name, a description must be mentioned properly. Have you thought how important is the testimonial is? Where should it be placed on the page? The product reviews are of utmost importance as it influences the visitors, they have the right to know what are they investing their money. Keeping the review, product description at the end of the page can be useful.

Proper navigation
A long drop down or hidden menu can simply confuse the customer or frustrate the shopper. Clear navigation without any hidden elements is much more liked by the visitors. Use hover or fly out menu which is much makes it easy for them to understand. No need to show much of artistry in this section. Employ bread crumbs so that they can come back to the previous page smoothly. The continue shopping button is also helpful.

Avoid putting extra elements on the checking-out page
Provide proper checking-out process and specifically, it should give the clear path to it. Avoid the sidebar and shop more elements in this part. Single-page check-out processed always leads to more conversion it’s a crucial place in deciding whether the sale is happening or not. This can also interest the customers to long time customers.

Make a grand online presence with spectacular designing and development


To market your business online it is obvious that your website needs to have a great design. That too, in terms of technicality and user experience. Digital world and it’s requirements keep on changing along with changing trends. Not only the designing the web development part also needs to be greatly done. Coding for website decides the loading speed substantially, which is a most significant factor to get visitors launched on your website. Long and long site loading will just make the audience close your website and move on to the next. Like CSS, PHP and HTML are the very fundamental programming languages and HTML allows you the maximum liberty to design and develop your website with every small technical detailing. Though, you can find many sites using Java and is the most popular one, as it has several modules that facilitates web development and can be developed on any platform.

Simple open platforms like, WordPress can help you out to create your website even if you lack the technical skills. Still, it is not wrong to say, that taking the help of a website development company can shape out things better. This is a content management system (CMS) that makes the website designing and development very convenient as you don’t need to know programming languages like HTML as the other CMS do.

Availability of various plugins will support you to get the appearance for your business website. All these plugins are free and can be installed anytime. The scripts has options for suiting templates, where some are payable and others are free. Even if you want to create a blog for portraying your writing flare its the best platform you can opt for. Of course you have other options like blogger, Tumblr, Hubpages, Medium, Live Journal and more.

Web designing and development are both interlinked. You are the one you have to convey the business motive and the target audience to the designer. Experts from a web design company will enlighten and flare their magic of creativity to get you the most user-friendly website. Creating the layout and deciding the factors that are needed to be emphasized are important. Here are some of the factors that can make your website popular for the visitors:

Dual tone Layout:
Dual tone looks soothing and requires a grayscale image with another non-black color. Hero images in this concept can be effectual for creating a neat design and consistency.

Complete screen sign-up:
Conventional pop-ups are already done. Do a makeover with full-screen sign-up. Instead of interrupting in between the interesting point of the content full-screen completely drags it down and little scrolling can give you the complete view.

Continuous Chat Support:
Chatting adds personalization and responding to the customer can help the customer to get the solution in the form of the services or product you are offering.

Product explaining animation or videos:
These are already around since sometime and will continue to be, by acquiring more significance. These should be a smaller one like 90 minutes video, not a bigger one. Animations explaining the products and services can be even more effective.

5 reasons why Magneto 2.0 is preferred by web developers


Magento 2.0 after its emergence in 2015 fetched a lot attention and is a refreshed version of Magento1.x. The advanced version gained more interest from the developers due to its design and additional features providing companies a provision to attain their target and speed up the developing time of the website. We can see now that most of the E commerce sites are created on this Magento platform. Developers also got better equipped with this platform to work with new features as compared to the earlier version.

At present most of us shop online and switch over to the other website if it takes a long to load the page and is not displayed properly. In this respect Magento 2.0 has made the process faster. Lets take a look on the reasons of it being more popular in the developers community.

Revamped Structure and more Adaptability:

The 2 prominent modifications that have been done in the file structure are: primarily, under this platform every item can be placed directly under the app structure. Next, it has made the viewing for the professional more convenient that is each component has its own directory through which you can choose any template, layout along with css files for any module you require. This has created more flexibility for the module developers in terms of customization without altering the basic website functionality.

It has opened options for the developers to try out myriads of other features to improve the user experience. The features like, CRM can be changed without impacting the core code significantly and this greatly helps to suit the requirements of the business more precisely and make it just as the client desires with every possible change. This makes website development much easier than before.

New Layout Components and better user experience:

Previously core/text function was implemented to work as a structural block, but the new components have a completely new conception of container wrapper for the same. By the use of visual design editor, managing blocks is now much easier with simply changing the blocks and clearly define the parts of the layout. Along with this improved user experience is a significant feature of Magento 2.0. It makes the customer capable of viewing the website on any screen size like, mobile and tab.

Better Performance:

In this aspect of better performance, it makes the indexing easy as Magento 2.0 provide more of functionality as compared to the earlier one that transformed merchandise data like, prices in tables that in order encouraged the speed of the query finally leading to better business. And now Magento 2.0 is more modified and works more effectively to boost the business.


Now coming to scalability, the new version enables complete page caching and results in a major reduction of server load and better performance of the website. It has a multiple user admin facility that ensures no date conflicts while editing products through more admin users simultaneously.

Less efforts and cost incurring in Upgradation:

Installing and upgrading of previous version of Magento was more difficult than version 2.0 as it has versioning rules and more friendly to upgradation. The new one can be done with more speed due to standalone installer and this will ensure the prerequisite for the installation runs a particular script for the platform.