Tag Archives: website designing and development.

Top 10 Reasons You Should Be Using WordPress for Your Business


No matter whether you are planning to start a brand new business or you already have an established one, the first thing that you need to use as the main representation in front of the audience is a business website. However, there are times when you have no idea as to what it should be or where to start. This brings a new question as to how you can develop a good business website in an easy and fast manner. One simple solution to the same is to use WordPress.

WordPress is the most well-known content management system (CMS) and widely used by business managers when it comes to building a corporate website.

Mentioned below are the 10 major reasons why you should be using WordPress for your business.

1) WordPress is Free:

The first thing that comes in our mind when talking about the advantages of WordPress is that it is absolutely free. WordPress is an Open-source platform, this means you can easily download and install the WordPress CMS. Once installed, you can use and modify the same according to your requirements. The only cost that you may need to build a WordPress website is to hire a designer and buy a theme (if any).

2) Variety Of Themes To Choose From:

In WordPress, you can choose from a number of available themes. These themes are nicely organized to provide you with a nice interface of your business website. Apart from the free themes, there are many different premium themes that offer unlimited options like easy to use page builder, plugins, etc.

3) Easy to Use:

WordPress is made in such a way so that it can be handled even by the people who have no basic idea about coding. Therefore, it is the best solution for anyone who wants to develop a simple website for his/her business. In order to create a WordPress website, you just need to choose a theme and use its feature. In no time, you will get a website to represent your business online.

4) SEO Friendly:

WordPress is written by using high-quality codes and markup, which is good for Google and other search engines. This gives WordPress website an added advantage in regard to the SEO. By nature, WordPress is SEO friendly and it is a common fact that WordPress websites tend to rank higher in search engines than websites developed on other platforms.

5) WordPress is Secure:

Given the fact that the internet is full of threats of online spammers, malware, and virus, it is important to build a business website that is fully safe and secure. By default, WordPress is designed in such a way so it can provide you with a very safe and secure platform. Also, you can protect your WordPress website by using some simple means.

6) Responsive Web Technology:

A responsive website is a mandatory feature.WordPress automatically gives you the benefit of responsive web technology. By using WordPress, you don’t need to create different versions of your website for different devices.

7) Easy Content Update:

Content is still the king and in order to do well in the search engine, you must upload fresh content on your website. A website with stagnant content is considered as ‘dead’ in search engines and can negatively affect your online marketing campaigns. In WordPress, you can easily upload content on any page in no time. You can add, edit, or remove the content of your WordPress site very frequently without going through several complicated steps.

8) Good WordPress Community:

In case you need any assistance in regard to the development of your WordPress website, you can ask help from the WordPress developer community. You can also go through tutorials as to how you can solve a particular problem. The resources that are available in the WordPress community are well organized and you can easily find the assistance you are looking for.

9) Great Blogging Platform:

WordPress is a heaven for the bloggers. Given the importance of uploading fresh content on your business website, it is absolutely necessary that you start a blog. A blog is important to publish content regularly for your audience.

10) Plugins:

Just like the themes, there are many different free and premium plugins available for you to use. You can use these plugins to add any functionality to your business website. Plugins are like apps that you can use to implement several features like analytic, SEO Meta tags, contact form, and more.

Why it is important to nurture the leads now

web designing and development

With the unprecedented growth of the digital era, nurturing sales or leads is a great requirement for the all the businesses worldwide. A question that comes to our mind is why is it so significant than ever before? The following section will enlighten the reasons.

While the advanced technology has made the global market connected but hasn’t streamlined the sales process. Rather it has increased the sales cycle. Nearly in 2 years, the sales cycle has risen from 6.5 months to 8.2 months. While this time, 43% of brands have observed an increase in the length of their business sales method and 90% of the businesses opined to have a sales cycle more than a month.

So, it’s why this is the high time that you nurture the leads to enjoy the benefits like never before:

Businesses and customers are prudent
The last years took a toll. The economy may have reverted but not the customer’s apprehensions. Now, they are wary and research every aspect about their buys on the virtual media. As they must make it sure that they are getting the proper solution for their requirement not getting scammed. So to overcome this hurdle you need to foster the business leads. You have to be proactive to ensure that you are reliable, valuable and providing them the goods that they actually they want. One of the most effective ways is providing them a simple user journey for shopping on your website. This is the part that you need to know while website designing and development.

Plethora of options
As discussed previously, customers and business do their share of research to continue with their perspective roles beneficially. More than 75% of the leads are likely to come through the recommendations (word of mouth). So it is completely dependent on how loud your products visibility and quality speaks? Do you have the bench group of loyal customers that are crazy about your brand? So, it is yet another reason you need to nurture the leads to convince the potential buyers about the goods you offer and have the back up also. Showing them the testimonials, reviews and case studies of the other customers will do it all.

Whitepapers just aren’t working
Customers go through the content, but they are somewhat aware of that businesses can alter their results. They want to know the original scenario and see the results for in their favor for their requirements. Giving them a free trial is the thing. Your goods or item should be quality without a whitepaper. If the leads are not convinced with the demo, assist them with a sales person in nurturing them to the next extent.