Tag Archives: Logo Design

Using Animal Symbolism in Logos

Logos

Much before, when human beings learned to communicate through spoken words and sentences, signs, symbols, and images played a vital role as the medium of communication. Moreover, talking to these mediums, we can observe the excessive usage of animal symbolism in those ancient images. The cave paintings of Altamira, the emblems of Harappa and Mohenjo-Daro, the motifs found in Mesopotamia, And the Egyptian portraits inside the pyramids, all have one thing in common- the presence of animal emblem signifying something. So it is not shocking that even nowadays, various brands like Crocodile, Puma, Playboy, Nestle, Firefox, Red Bull, Jaguar, Twitter, Windows MSN, Ferrari, etc. are using animal images in their logos and brand campaigns. The trend of this symbolism featuring various animals is described below.

Animal Symbolism in Logos:

The animal kingdom is a vast territory full of vitality and vividness. An animal can represent strength, vigor, beauty, tenderness, pride, virtue, bravery, intelligence, and many other qualities. Mostly for these qualities, the companies want to represent their characteristics through an animal logo. However, the problem is, there are many clichés in the market, e.g., the clever fox, the meek sheep, or a cow for dairy products. All those symbols are quite déjà vu as already many companies are using them. So, we can look into the animal emblems and motifs used in different cultures and civilizations to add more surprise, uniqueness, and global elements in a logo. The Celtic snakes represent rebirth, creation, healing, and creation. The Celtic horses symbolize vitality, fertility, and life in motion. Along with good fortune and luck, the Chinese Phoenix symbolizes resilience and rejuvenation as it rises from its ash.
However, a designer must be aware of the public perception, as the commoners may misunderstand the hidden meaning or not understand it at all. The Egyptian God, like animals, are attractive, but people may consider their image studded logos as outdated and old fashioned.

Animal Symbolism in Graphic design:

When speaking about the different emblems used in different cultures, it is widespread that a seemingly ordinary animal may be considered as inauspicious in another culture. The Chinese consider the snake as a positive source of energy, while it represents much negativity in other parts of the world. So, through proper graphic design and use of attractive color, the seemingly harmful snake can be turned into a happy, funny, and friendly animal. Similarly, by adding or subtracting a few graphic details, a tiger can be made looking favorable on the wrapper of a cookies brand or a pretty aggressive one, on the logo of an antivirus.

Animal symbolism in branding:

Since major reputed brands have become multinational, it is very much crucial for them to be faithful to the local culture and maintain an international appeal at the same time. The ‘Swastik’ emblem is considered as holy and auspicious in Hindu, but it evokes the horror of the Nazis in Germany. Similarly, the use of a chained tiger in a Circus logo might evoke rage among the animal lovers. So, the question is how to represent a brand through animals? The common solution is to find a similarity between the brand and the animal. Is the brand as strong and independent as a lion? Is the brand as analytical and thoughtful as an Owl? Is it as quick and bright as a fox? Alternatively, is it community focused, like a honey bee? Some brands Like Geico Gecko and Aflac Duck go beyond the expected by experimenting with sounds, rhymes, syllables, etc. The best way to represent the brand in the market is through its spirit animal. To find that, a brand has to ask a series of “why’s” to itself along with comparing opinions and conducting a serious introspection. Some famous brand logos with animal motifs are described below.
Ferrari: The luxurious vehicle brand logo features a raging black stallion on a yellow background. It represents the speed, velocity, and untamable nature of the cars this brand sells.

Jaguar:

This brand, too, is known for its sophisticated cars. The Jaguar represents the brand’s grace, ambition, and power.

Lamborghini:

This Italian manufacturer of lavish cars uses a charging bull in the logo which conveys the brand’s strength, ambition, and muscularity. The Taurus was also the zodiac sign of the manufacturer, who was an admirer of the bullfighting of Spain.

WWF:

The World Wildlife Fund works to protect nature and animals. The simple black and white image of the endangered panda reminds us of the conservational activities of this organization.

Nestle:

The bird’s nest and caring parents convey us compassion, value, and safety, which are expected a food company.

Puma:

This brand deals in the manufacturing of Sportswear. The brand name, along with the image of the wild cat represents the swiftness and fitness of an athlete.
So, it can be concluded to that, through the appropriate usage of animal symbolism, a company can easily express its qualities to its customers.

Necessary Elements of a Great Website

Website

A website’s purpose is not just providing business information to the customers. A useful website is a sort of digital medium of communication where a seller displays his products or services, and a customer purchases the necessary things going with the impression that the website makes. A good website is an investment which enhances business opportunities by engaging customers’ attention. On the other hand, an ineffective website is nothing but a waste of money as it fails to drag the attention and interest of the customers. To make a site more active, the presence of certain elements are essential, which are-

Perfect Homepage: A customer spends a maximum of ten seconds on a website and takes a quick decision based on the impression that the homepage crates. So, a homepage must be clear and concise with its objective, description, logo, and tagline. Since the customers take an immediate decision, the website should provide all the essential information without leaving anything to imagination or assumption.

About us page: This page is, especially for the small businesses or new startups. This page will let the customers about what the market is all about, its goals, company philosophy, success stories, user testimonials, etc. However, this page should not include long paragraphs and lengthy information as they can make the customers bored and uninterested.

Navigation: A webpage with good navigation helps the search engines in proper indexing of the website. Navigation tools help a customer to know at which position he or she is present at the moment. Navigation tools and menus must not be complicated and challenging to use or understand. A website following silo architecture helps to organize the web pages in better sections.

Contact Details: A good website’s goal is to enhance the customer number. Therefore, it must provide sufficient contact details, such as a physical address, phone numbers, email address, nearby store location, etc. If a customer is impressed by the products or services, he or she will try to establish a communication with the providers. So all the information mentioned above is vital for the business.

Social media links: Since people now spend much time on social media, it is an excellent opportunity to promote business in those media. A website must consist of links directing to the Facebook or Instagram pages of the company. A satisfied customer can quickly write a review in those pages or share the services offered by the company on his or her account. It will generate the interest of other social media account holders as well. However, a Social media page must be updated frequently; otherwise, the customers will assume that the company has no interest to promote its own business.

Proper Search Engine Optimization: Search Engine Optimization or SEO is perhaps the essential feature that a website must possess to reach more and more customers. A website without the proper SEO is challenging to find on the internet, as the search engines follow an algorithm to create a sequential directory of the expected search results. Thus, the right practice of SEO can help to earn much money by placing the company website in the leading positions of the search results. So, while creating a new website or redesigning an existing one, the topmost focus will be the SEO.

Mobile friendly layout: According to researches, sixty percent of the online searches are conducted from smartphones. It means that a website without a mobile-friendly plan may lose a significant number of potential customers. Reasons being dissatisfaction, unable to find the call to action, branding, optimized product images, search boxes, etc.

Graphic Design: A website having dull color schemes and common visual elements may fail to attract customers. Having the right color schemes, the use of appropriate fonts, alignment, bold headings, bright or contrasting background colors matching the theme, etc. are necessary for a good website. Excellent quality illustrations and animations are also essential to add charm to the site.

Search option: The customers visiting the website frequently, may want to find old products or services or want to know the discount rate of the last season’s sale. So the search options bar is essential for them for the constant search. The search option bar with the magnifying glass button is generally placed at the top right corner as it is easy to find there.

Images and Videos: Both the images and videos can create a more powerful impact on the customers than the boring articles and paragraphs describing the products. Videos present the actual size, color, and accessibility of the products or services while high-resolution images create an everlasting visual pleasure in the customer’s mind.

Frequently Asked Questions (FAQs): The product description on the homepage may not satisfy the customers all the time. Sometimes, they want to know more. A page dedicated to Frequently Asked Questions (FAQs) will be helpful to answer the customers’ all queries, creating a better understanding of the products and services.

How Does SEO Affect My Website?

SEO

SEO or Search Engine Optimization is a method which helps us to enhance the ranking of our websites in search engines like Google, Yahoo, Bing, etc., without paying for advertisements. When a person searches for a particular thing on the internet search engines, millions of results appear on the screen. Some of those search results are paid advertisements. The owners of the web pages and websites pay a certain amount to the search engine companies to get the top positions in the list or SERP (Search Engine Result Page). Others appear on the list based on their organic ranking. Those are not paid rankings; those are earned rankings based on the SEO. To rank a page in the SERP list, Google uses an algorithm which dictates search engine behavior by using two hundred different factors to position a site. However, not all the elements play a significant role in the preferred ranking, only a few of them help us to achieve our desired outcome. Some of the factors are described below.

Keywords:

Keywords are the fundamental elements in digital marketing. Keywords refer to the words which people use to search for a product online or want to see included in their search engines. Google Keyword Planner is a free tool that allows the users to choose suitable keywords for their business, which help to optimize a webpage or website. There are mainly three types of keywords: Generic, Broad match and Longtail. A website which includes all the three different types of keywords gets the chance to be on the top positions on internet ranking. Generic keywords are the general words which present a considerable quantity of untargeted traffic. These keywords are very much competitive at the same time. Broad match keywords supply an equal amount of traffic. These keywords are more like phrases, like “future growth in the hotel industry,” which are pretty targeted to the search words of the people. Long tail keywords are like the titles or heading of an article, similar to the lines people write on the search bar while looking for something, ” How to lose weight in thirty days”.

Mobile Friendly:

In the modern era, Smartphones, both the clients and the service providers depend on the personalized version of the websites available on their gadgets. So, a site which does not load on smart devices or does not synchronize its contents for mobile viewing may distract customers and lose business. The font size, image quality, small screen readability, tabs and navigation keys, etc. are the other things which leave an impact on the customers who search on their mobile phones.

Header tags:

A website with various headings with hierarchical pattern helps to grab customer’s attention by finding a premier position in the search result. The Header 1 should provide the title of the product or service while Header 2 and Header 3 provide short descriptions about it. A Meta description must be followed, which will be limited within 160 words. If a website includes useful keywords phrases in the Meta description and the headers too, chances of grabbing the top positions get increased. The page title must consist of the keyword phrases as Google analyzes the title first to find similarity with the desired search results.

Social Media:

Nowadays, millions of people are active on social media, and they prefer to share the contents they like on those social media. So, the more a product is shared, the more people will be reached. So a good website must provide information about their social media pages. The highest ranking pages in the search engines have the highest number of shares in Social Media.

Images:

Websites with good quality images which can be optimized for mobile viewing get the attention of the clients. Use of related keywords in the image description is also necessary. Search engines cannot read images, so the images must come with ALT attributes which help the search engines to understand the pictures.

URLs:

Search engines can focus better on URLs with one particular keyword instead of multiple ones. Hyphens must be used to separate words instead of underscores, as search engines read a phrase with stresses as a single word. A website with a static URL is helpful for the customers, as a static URL is easier to understand for human beings than a dynamic URL.

Latent Semantic Indexing:

A website with Latent Semantic Indexing draws more attention during the internet searches compared to the sites without this feature. Despite being a powerful tool to boost search results, not many websites are using it, which is a significant advantage for the website using it. It allows merely finding related keywords with the main keywords to present enhanced search results. For example, if a person types for “cheese” only, the search results show relates search suggestions, like “Mozzarella cheese,” ” Parmesan cheese,” “cottage cheese,” ” cheese pasta” etc.

Appearance:

A website with dull content and with little or low keywords fails to attract the attention of the search engines as well as the customers. Websites with proper heading, short but detailed product description and updated themes earn even better reviews. Speed is also an essential factor for a website to take a position in the search result. Google prefers domains which are more than a year old. A website full of technical errors is also a big failure in the digital market.

What Should You Invest In First? A Logo Design or Website Design?

Logo design or website design

When starting a business, the main target of the service provider is to grab the attention of the clients. The current market is now full of challenges as new competitors are joining in the business field every day with a complete package of their unique offerings. It often becomes challenging to establish a business as a reputed brand in the marketplace. A good Logo and a well-developed company website both are necessary to create a brand name. However, choosing one between the two is the most challenging decision. A website is the information provider from where a potential customer generally collects all the necessary information about the service offered. For example, services like price, product description, availability in the market, new product launches, offers, subscriptions. On the other hand, a good logo creates the first impression in the mind of the clients/customers about the company while helping to win the faith of the clients.

Website:

A website provides a general description of the products, price, and much other information which the customers may find valuable. A well-composed website attracts more customer than a blunt and ordinary looking webpage does. A good website offers images, graphs, ratios, charts, business statistics, and other types of vivid description of the products as well as the company.

A medium of communication:

To establish effective communication between the buyer and the seller, the website is the most useful medium. Instead of visiting different stores located at different parts of the town, a customer can get a glimpse of the products from the website and can establish contact via the provided email I.D. and other contact details.

Helps in marketing:

A well-constructed website helps a company in marketing its products and services. When a new company enters the market, it struggles to find potential customers. A good site helps the latest company to spread its products among the customers through its well-structured offers, flash sales, product images, customer reviews, and recommendations etc.

Brand maker:

In this modern era of digital marketing, a buyer or a dealer always depend on online search result to find a company’s reliability. With an eye-catching website, a company can win the trust of the fresh customers, who are also eager to explore new products. Thus, a well-developed website helps a company to develop a brand of its own.

Logo:

Although the website helps a new business to create a brand of its own, it’s a logo which helps the business to stand out from the crowd. The logo is not just a simple image; it tells more about the company than we think. Imagine the logos of popular food chains, reputed mobile phones, or acclaimed airline services. When we see those logos while ordering or choosing something from the list, they not only create the first impression but the influence on our choice and preference as well.

The best thing to establish graphic communication:

A professional logo helps a company to emerge as a prospective brand in the competitive market. A good logo targets a particular audience, so it must possess excellent graphic design, intelligent choice of color, theme matching with the offered product or service, etc. A good logo can be the acronyms or emblems related to the company, which helps the customers to identify the brand. The logo appears everywhere, from the newspapers and T.V. commercials to the website, flyers, and billboards. So, one can complement a logo by saying that it is a visual communicator who works as a bridge between the sellers and the customers.

A simple yet powerful tool to make an impression:

The buyers or the customers often judge a book by its cover. So, for a logo, having the right appearance is very important. A clean, simple, yet powerful logo makes the product or the brand unforgettable. In some cases, it is observed that a simple mono-color logo leaves more impact on the customers than what a vibrant and gaudy logo does. The reason behind this is, for a customer, a simple logo with a powerful message is easy to remember compared to the complicated logo designs which may convey multiple messages. A satisfied customer can easily recognize his preferred products by their logos.

Professional touch matters:

A professional logo designer spends a long period in researching, experimenting, and crafting a logo with high-quality graphics. A costly logo design possesses one of a kind of uniqueness which helps to create an identity in the business field. On the other hand, a second logo lacks a proper understanding of the target audience as well as excellent logo design ideas. Sometimes, the cheap logo makers borrow design ideas from other logos or websites which may lead a business organization facing legal trials over copyright issues.

Long lasting effect:

A well-researched and well-designed logo will continue to float in the market for a long time. The company might need to re-modify its website in five years according to the market scenario, but the logo will be everlasting since it will live in the minds of the customers.

Trust matters:

A professional logo helps a brand to win the trust of the customers. The most favored and the most preferred brands in the market have one thing in common- they have been continuing with their original authentic logo design.

So, it can be concluded to that although a website helps to establish secure communication between the customers and the sellers or service providers, it is the logo, which wins the attention and trust of the customers. So, investing in a good logo design will be much beneficial for a company.

Why A Premade Logo Isn’t Good Enough For Your Business?

Why A Premade Logo Isn't Good Enough For Your Business?

When it comes to design a business, many people prefer to use pre-made logos that are commonly available online. Most of these premade logos are available at a low price or event is free of cost. However, are these logos suitable for your business?

Before we come to the point as to whether you should use a premade logo or not, we first need to realize what a business logo is. A business logo is the identity of your business, and it creates an impression in the mind of your potential visitors. A good business logo should be designed by following your central business concept. The logo should represent your business values, core message, and the services you offer graphically. A properly designed logo should be memorable which can leave an everlasting impression in the mind of people.

What is Pre Made Logo?

As mentioned earlier, the premade logo is commonly available online. You can use these logos by slightly tweaking the font style, with your business name, etc. Some premade logo platforms also let users change the color to fit your style. The reason behind choosing these types of logos is because these logos are available at little cost, even free of charge. If you are on a tight budget, you can go for these logos, but it might not be the best choice for your business. However, if you are business with a vision and want to build an identity of your brand, then you should never use a premade logo as this will create a negative impression.

Mentioned below are the reasons why premade logos are not good enough for your business:

One Logo for More Than One Customer:

The main problem that comes with the premade logo is that you cannot make the right selection of your logo. Although it is against ethics, there are many readymade logo providers online that sell the same logos for some businesses. This is cheap and can damage your brand identity forever. This is not going to waste your money but can leave a negative impression in the mind of customers.

Logos without Exclusive Rights:

When you hire a professional logo design company, they will first listen to your concept and then come up with a unique logo design. The custom logo design that a professional logo design company creates for you comes with exclusive ownership rights, which you can never get with a premade logo. Premade template logos don’t have any proprietary rights, which can lead to unwanted trademark confusion with some other company.

Copy of another Design:

In most cases, a premade logo is made by copying the design of an already available logo design, with or without a little deviation. This creates a negative impression for a brand because if a customer sees that you are using someone else’s logo design, they will avoid your business. With premade logos, the uniqueness of the design is always lost, and it fails to show the brand value.

Designed By Unprofessional Designers:

The reason why these premade logos are available at little cost is that unprofessional freelance designers make them. Premade logo is never considered a sign of professionalism. The designers that are responsible for creating these premade logos are lazy, and they don’t do their job honestly. In most cases, they blatantly copy someone’s style with a little variation, which would never play well when used for your brand’s name.

No Design Customization:

Once you purchase a premade logo, there is no chance of customizing the same; even you don’t like something about the logo. Although some premade logo provider offers limited changes that you can ask for, they would surely ask for extra money for the same. However, this is not true when you are working with the professional logo design company. The professional logo design company offers a couple of versions of the same logo, and even if you are not satisfied with the style, you can ask for variations. The logo designers will always be ready to provide you with a free revision.

Considering the points mentioned above, it is strongly recommended that you avoid using the premade logos for your business. It is recommended that each company should hire a professional logo designer to create a uniquely customized logo that carries the visual identity of the brand.

Get A Striking Recognition For Your Business – Logo Design

Logo Design

A logo is not only the face of a brand but has a lot to do with making the business popular among the target demography. It is obviously one of the main elements that act as a promotional tool to build a brand consistency. Taking help of software to design a logo can just get you design but will not be enough effective to impress the audience. Moreover, the cliched design due to the limitation of themes and other elements in the selected process will make it overlooked by people.

To make a mark in the regularly growing competitive market, the logo must be unique, innovative, professional and simple. Creativity rules, and expert logo design firms can provide you the required type that the audience can associate with it and you get sales.

If you think a logo to be just a sign or symbol that can be done in any way, then its a wrong perception and getting it made without precision can’t serve the purpose. As thinking this doing it yourself or trying out or getting it created by someone who is unaware of the expertise needed to create a great logo design in its aesthetic sense.

First making your company recognizable with that particular creative, you can say, is a meticulous task. You have to use it through all your promotional campaigns so it must be versatile. You can opt for the digital campaign or print medium or any other means but the brand face should equally look flawless whether represented in any format.

As per the logo design experts, a logo should look as great as in grey scales and can be used with the required look and feel. The famous logo’s like ‘Swoosh’ of Nike, the apple of Apple are just recognized with the sign, even the brand name is not required, such should be the appeal of the logo design.
It has to be innovative and must possess some features that must tell ‘what you do?’ ‘what benefits you can provide?’ who are you? This information should be dealt subtly to imbibe in the logo that too in a creative light. Hence, it is clear that you always need a designing expert or help of logo design firm to get the desired quality logo.

When a logo is created every minute aspects has to be thought upon beginning from the selection of the color tone, typography, mainly the complete concept should be so created that it can address the target audience subtly. As it is seen in the Logo of FedEx. The arrow formed in between the letter ‘E’ and ‘x’ shows the companies dedication to be fast and steady in delivering the consignments.

With this one can relate and understand their message behind.

5 Vital Questions To Ask While You Opt For A Professional Logo

Logo

Outstanding logos are recognized even at a single glance and they possess features to be memorable too. Examples like Nike’s swoosh and Apple’s a bite taken apple is eye-catching. Both the brands have the logo designs that are unique and consistently work as a potential logo should: provides innovation, stands out in the crowd, most prominently intrigues customers which leads to sales.

We are all aware of some iconic logos, but we are not aware of how are they created. The complete process of conceptualization to the final point there are various steps to be considered and when you go for a professional service for it, you must ask them about these:

How many types of logos are there?

Generally, there are four types –

Wordmarks – As the name suggests it only with different patterns of words like multi-letter abbreviation logotypes. Some examples can be more explaining Ebay, Google, and IBM

Letterform – These logos include a single letter. Example Honda, Uber, and McDonald’s.

Pictorial Logo – this form of logo generally have illustrated symbols of known things. Examples – Twitter and Starbucks.

Abstract Logo – they actually don’t represent anything otherwise recognizable, just as an abstract art. The best example can be the Logo of Nike.

What is the type of logo that will be best for my company?

The most difficult part is there is no fixed type of logo that will work for every industry type. What will suit completely depends on the name and message you want to convey through it seen through the designer’s eye. For instance, if your company name is a smaller one, a wordmark logo can serve the purpose better, like eBay. The abstract form of the logo makes the name memorable for the customers.

What are the important points of business that my logo should convey?

The logo – its color, design, shape – all should evoke an essence of your brand and convey what your is all about. Wheeler says “When people look at it, they should get a feel for your brand personality and your distinctive point of view.” They should recognize that you are a level up and different from the other contenders.
Amazon’s logo has “a” to “z” with an arrow below which implies a smile and as they provide everything so it’s a to z.

What are the suiting colors?

Color is eminently important. According to the industry experts, it is better not use the same colors as the closest competitors do for their logos. Use different color tones for giving psychological punches. Like red in KFC’s logo signifies hot and spicy food, yellow is happiness, energy and can be used for the health-related companies.

What fonts should I consider?

The fonts are also a significant element in a logo. Selecting a fancy logo can’t serve the purpose but must be easily readable from a distance too. None likes to squint while looking at the logo so the size and shape of the font mater. For example, a law firm which is related honor-ability, justice, and can be described best with bold fonts and for toy company or candy shop playful fonts can be very viewer engaging.

Some Of The Most Motivating Logo Designs For 2018

Logo Designs

The predictions and assumptions have already started pouring in and as we are living in a branding oriented world, the changing trends impact the upcoming future logo designs. The logo designing industry experts suggests some rules or simple principles on how the design techniques will vary for good. As per the experts, there are maximum chances that minimalism will be trending in simple designs in the approaching year but of course with a twist of advancement.

So now let’s take a sneak peek at the cool stuff of the upcoming year stores regarding logo designs:

Animated Logos/Moving Visuals
We are not at all wrong if we say that animated logos will be swaying the trend on the year 2018 in terms design. Pondering why most of the brands are choosing for moving visuals in logo design? The funda is simple, their adaptability which can make all most any logo design that can be made to a catchy design with animation technique. It is quite possible that potential audiences will get to see a lot of logos designed as GIFs. An additional advantage is they have increased user engagement benefit for your website.

Digital Paintbrush Trend

Now, another hottest logo trends adorned with all the needed weapons to capture the contemporary territories of logo designing. The plus point is that we are no more only limited to old brushes of Photoshop. Digital paint brushes are advanced, more versatile and have the functionality of creating a more natural effect. Many of the graphics experts have already started creating appealing lettering’s and logos for the organizations.

Letter stacking

Letter-stacked logos are seen very less and there is a bright chance that of getting trending in the coming year. It is a process where fonts and alphabets become the most significant aspect of the branding. An example can make it clear, the logo of Film Independent and New York City Ballet have the letters stacked with designated lines to a particular set of words.

Custom/Hand Lettering

When it comes to logo design trends and techniques, nobody can overlook the typography trends to look forward to. In the recent years, there’s been a sharp increase in the popularity of hand lettering as it caters to sleek minimalism, simplicity, and class, all at the same time.

Custom/Hand Lettering

When it comes to logo design trends and techniques, nobody can overlook the typography trends to look forward to. In the recent years, there’s been a sharp increase in the popularity of hand lettering as it caters to sleek minimalism, simplicity, and class, all at the same time.For example, the logo redesign of Madame Tussauds is done by artist Alison Carmichael to freshen up the logo as a part of the more digital-focused rebrand of the wax figure house.

“It needed to still feel like the old Madame Tussauds logo but just a more current version,” says Alison. “The whole thing needed a refresh, simplifying the forms, a bit more weight and just streamlining so that it feels more up to date.”

Significance of logo design for a business to survive in the competition

logo design

Wherever you go you always get compliments on your beautiful face even for the unknown persons it becomes memorable for sometimes at least. Similar is the impact of a good logo design for your company. Irrespective of you having a bigger or comparatively small venture to create a good foothold in the sharp competitive market. Every emerging company wants a distinct recognition and awareness among the target audience.

So, the beginning point is the logo as it serves as the face for your business from the initiation and comes along as your business thrives. From the marketing point of view, a professionally designed logo can attract more customers and clients. A logo being a small yet one of the most important parts of a business is a prime requirement of the present times. With mushrooming ventures, you will always have to create a staggering brand persona that should be unique. While it has to be innovative must be simple at the same time. The main purpose of a logo, which is a brand mark is to convey the brand essence, message and the nature of the enterprise to the audience.

Creating something complex in order to make it unusual will spoil its functionality. There are so many popular brands that are recognized with its logo only. Like Nike, Apple, Mastercard, Mozilla Firefox, Starbucks, Walt Disney, Google, and Nokia. All these multinational companies are simply recognized by their logo’s and are getting evolved through the passing time. For instance the most famous logo of Google, primarily it was the spelling ‘Google’ represented in wavy pattern and the fonts looked slanting (1997), then from the next year it the colors remained same but it didn’t had the pattern and was simply written till 2010, then came into popularity the flat design and they also changed the logo to flat look from 2013 to present.

You only need to create one logo but it has to flawless and memorable. The uniqueness in will attract people but it fails to communicate the business message to the target audience, all goes in vain. Taking professional help can ensure that you have got all the aspects correctly done to give your business a different face while conveying the brand nature. This is quite a creative and meticulous task which can only be handled by expert designers as it cant be a scenery but a quite a smaller representation portraying the brand in the best possible way.

Working in the industry professional logo designers know the trends prevailing in the market and they have good knowledge about the preference of the audiences. The logotype largely depends on the industry type too. Some of the colors that are typically associated with some industry types and also colors have inherent quality to display certain emotions and people relate to that. Such as Red is related with power, energy, passion, and love, Yellow is seen as the color of happiness, cheerfulness, and intellect and blue is signifies depth, stability, and confidence. So it becomes very important to use the right color to touch the right chord.

Not only the color, the concept, the layout, selection of fonts and whether you should opt for a text-based, image-based or a combination of both can be best understood by experts. Professionalism counts the most in this highly competitive world. A logo is a prominent tool in the marketing and promotion of your business so it has to be stupendous one. And investing in getting it designed is worth doing it.

Why logos plays a significant role for advertising?

logos

For promoting or advertising a business, there are various methods that are employed to ensure maximum exposure. Logos are an integral part of most of the methods which marketers often overlooked, whereas it can use many times in several forms. The logo enhances the brand awareness and it can be used in a commercial as well as in a print ad campaign, which will increase the brand credibility.

This will improve the recognition too. Advertising using the logo can strengthen and communicate the brand’s value, an essence which is said to be symbolic benefits of a brand. It becomes the point of relating between the sellers and buyers. The effect of using logos in ads in remarkable so it is difficult to get ad logo rights. The examples can be seen for the multinational renowned brands as McDonald’s, Subway. These brands are majorly identified with their brand logos. But still you can think why is the logo so important for advertising purpose, please continue reading the next to know:

Constructs Corporate Identity and Trustworthiness
While your logo is already a recognized as the symbol of your brand, people already know and trust it, so advertising with it enhances the trust factor and builds the brand’s customer identity. Several big brands use their logo in the advertising efforts and get more benefit than the brands not using the logo. That is, improving the trustworthiness will lead more business and more revenue generation.

Heightens brand exposure
Using logos in advertising is essential to improve the exposure of the business or brand on the global platform. Putting the brand mark on every advertising outlets will fortify the reach of your brand and enhance the exposure to more and more potential customers. This will make way to more profit to your business as you care already a respected brand name trough different campaigns of advertising.

Helps to connect with the customers
From a personal level, implementing you brand mark in the advertisements helps the customers to associate with the product type and the brand reputation along with the trust factor. Using logos for reliability is one of the most powerful ways for you to evoke a positive response from the consumers. Showing your efforts will not be so effective as it will be if you use the logo. The simple logic is if the audience can relate, then they will buy more and the logo is the tool that intensifies the features and credibility of your business.

While in this competitive market advertisement is the way to reach the audience, a logo is the part that provides the distinctness. There are myriads of enterprises providing similar items and it is the specified brand mark that makes your business existence to the customers online and offline.

Do’s and Don’ts of logo design for a start-up venture

logo

Logo – the word is so popular in the business world due to the purpose it serves. It might look like a very small aspect of big venture but has a bigger role to play. When a business owner might be a start-up or an existing one, has to have a unique and conveying logo. Because for the new company it is the symbol or sign that is the first identity of the business and marks its inception. And for established brands, it is that simple design that wherever seen the customer can connect to the experience with it and when found in all stores or online enhances the brand image in the eyes of the viewers as a popular name.

To attain the same popularity a new company must follow certain techniques to get a proper logo design.

So, let’s consider the do’s and don’ts of logo:

The initial design in black and white
Use of perfect colors can make the logo look very attractive, but it’s necessary that same logo design looks best in black and white too. The simple way to test it is: take out a copy of the logo through an office printer in black and white and see whether it looks fine or not. If it appears to be blurred or unclear, then definitely you need to work on the logo again to make it perfect for both representations.

Do not implement many colors
Color is a prime aspect that creates the magic in every visual item, but when we are talking about logo design we have to use it meticulously. A logo should always be simple and use of two or three colors can give the best results. Use of too many colors can make it look clumsy and confusing to the target audience. For checking the overuse of color just take the design and shrink it on the computer screen; if it appears blurry or fuzzy in that process, then it’s high time to consider the use of colors again.

Images disconnected from text
You may feel that your logo is a perfect combo of icon and text, but if you disconnect the icon from the text, it will give the logo an additional appeal. Presently where icons are shared increasingly, you can design your logo shareable, by keeping it

Do not settle for a wrong font
If you find some font to be amazing on the screen of your computer, don’t select it at ones but check for how it looks in other scenarios. Put it on a distance position or figure out it appears when suits well with other fonts that you are using for the print items or on the website. If the selected font fonts look perfect with all the options then you can settle with the font type.

In the age of custom logo design try to avoid using clip-art as it limits the creative dimensions and can give a cliched look. Your brand face must have a unique and attractive look that can convey the brand essence at a glance.

Impact of Logo design for small scale businesses

Logo Design

Whether your business is small or big does not matter. The main thing which matter the most is that how you present your brand in front of your target audience. The most vital part of this Logo design is that it represents your organization identity towards your target audience. ” Drops of water makes a mighty ocean” the accumulated small efforts of your branding can bring great success to your business. The most important thing which it does is that it creates chances for your brand to penetrate the market. There are several aspects which can lead to creative Logo design for small businesses.

The following sections contain the points to be considered for creating quality logo design:-

1) Being Memorable-Standing out from the competitors
A good company logo design is about being memorable so that it sticks to the mind of the viewer’s for a longer period of time. The most important part of it is that it creates mark in the minds of your target audience. The color selection and a pattern of a logo can easily curb the thinking process of a logo designer.

2) Being Professional – Building Trust
Trust is the most dominating factor in building long term relationship with the clients. Effective Logo design gives a professional outlook which creates a sense of faith among your target audience. Great logo creates a positive impression and poor Logo immediately strikes off the priority of the brand from the mind of your customers.

3) Increase in sales:- Great Logo’s display’s a positive approach for your brand. Powerful design can divert the mind set of your viewers and compel them to take a buying decision. Here the brand is small or big does not matter the thing which matter the most is that how a brand approaches towards a customer.

4) Being Unique – Creating Customer Loyalty
Every brand whether small or big has their USP in their products or services. So when these USP is highlighted on a logo then it snatches the trust and loyalty of the customers. Another most important thing it also does it outsmarts your competitors. Thus it helps to create a long term relationship with the brands.

Every business is meant for achieving a desired set of goals. So creative Logo’s helps to fulfill your desired objective for your business. Every bud one day becomes a huge tree in the same manner ever small venture grows big with time. Hence the factors which influences it to grow further are also important.

Most of the small scale business today are looking for an attractive logo to build their awareness program. Logo’s of most organizations tell the story about the services of a brand to initiate an active & spontaneous reaction from it’s viewer’s end.

What should be the budget required for designing a great Logo

Logo Design

Every Logo is different from the other. Each Logo is designed as per the requirement of your needs and as per your industry specification. As the designs are different, so prices are also different. The budget, which is required for designing a logo absolutely depends on the fact that what amount you can afford and in that amount what are the best creative designs are available. So before setting the budget for your Logo design, you need to know the fact that what are the methods used to fix the price for a logo.

Depending on where you want to use your Logo and for what business you want to use it is the vital fact. These are the two aspects which need to be considered carefully before fixing the price. There are basically three common types of Logo pricing used in the design industry today.

The pricing system of logo design which is followed most commonly are:-

1) Hourly Rate
2) Fixed Price
3) Packaged Rate.

Now let’s go a bit deeper into the insights of the concepts to get a clear understanding of the charging procedures.

Charging Hourly

A very common method used by graphic designers to charge is by hours. Depending on location, experience, and many other factors hourly rate varies anywhere from $8.00 to $ 500 per hour. This is a huge difference, but it is a fact that it happens usually if the designer is very proficient and experienced.

Flat Fee Pricing

Another method for pricing is flat fee pricing in which the pricing structure is fixed and depending on the types of organization it varies. You can compare the price rates as per your organization or as per your needs. For different set of person & a different set of organization, it changes like

Professional Agency;- $1000-$5000
Independent firm:- $ 500- $3000
Freelancer:- $250- $ 2500
Off shore designer:- $ 100-$250
World Famous Designer:- $1,000,000

Logo Package Rates

Various Logo designing firms have preset the package rates along with various other additional services. These are done to maximize the affordability. Now you have to just compare the best quotes and go for the package which best suits your needs. These are one of the most authentic systems which is being used today. The chances of price discrimination are less in this system of pricing used by various brands.

Thus, above are the methods which are followed by the companies to charge from their clients. Now you have to decide judiciously as per your requirement that where to invest your money. Prices actually get altered as per the business needs. It may be from the end of the consumers or it may be from the end of the brands. You can make a proper research on the prices offered by different brands and can opt for the best one which will fulfill your needs. Thus price comparison is the most important part of the Logo selection from consumers end.