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Why A Premade Logo Isn’t Good Enough For Your Business?

Why A Premade Logo Isn't Good Enough For Your Business?

When it comes to design a business, many people prefer to use pre-made logos that are commonly available online. Most of these premade logos are available at a low price or event is free of cost. However, are these logos suitable for your business?

Before we come to the point as to whether you should use a premade logo or not, we first need to realize what a business logo is. A business logo is the identity of your business, and it creates an impression in the mind of your potential visitors. A good business logo should be designed by following your central business concept. The logo should represent your business values, core message, and the services you offer graphically. A properly designed logo should be memorable which can leave an everlasting impression in the mind of people.

What is Pre Made Logo?

As mentioned earlier, the premade logo is commonly available online. You can use these logos by slightly tweaking the font style, with your business name, etc. Some premade logo platforms also let users change the color to fit your style. The reason behind choosing these types of logos is because these logos are available at little cost, even free of charge. If you are on a tight budget, you can go for these logos, but it might not be the best choice for your business. However, if you are business with a vision and want to build an identity of your brand, then you should never use a premade logo as this will create a negative impression.

Mentioned below are the reasons why premade logos are not good enough for your business:

One Logo for More Than One Customer:

The main problem that comes with the premade logo is that you cannot make the right selection of your logo. Although it is against ethics, there are many readymade logo providers online that sell the same logos for some businesses. This is cheap and can damage your brand identity forever. This is not going to waste your money but can leave a negative impression in the mind of customers.

Logos without Exclusive Rights:

When you hire a professional logo design company, they will first listen to your concept and then come up with a unique logo design. The custom logo design that a professional logo design company creates for you comes with exclusive ownership rights, which you can never get with a premade logo. Premade template logos don’t have any proprietary rights, which can lead to unwanted trademark confusion with some other company.

Copy of another Design:

In most cases, a premade logo is made by copying the design of an already available logo design, with or without a little deviation. This creates a negative impression for a brand because if a customer sees that you are using someone else’s logo design, they will avoid your business. With premade logos, the uniqueness of the design is always lost, and it fails to show the brand value.

Designed By Unprofessional Designers:

The reason why these premade logos are available at little cost is that unprofessional freelance designers make them. Premade logo is never considered a sign of professionalism. The designers that are responsible for creating these premade logos are lazy, and they don’t do their job honestly. In most cases, they blatantly copy someone’s style with a little variation, which would never play well when used for your brand’s name.

No Design Customization:

Once you purchase a premade logo, there is no chance of customizing the same; even you don’t like something about the logo. Although some premade logo provider offers limited changes that you can ask for, they would surely ask for extra money for the same. However, this is not true when you are working with the professional logo design company. The professional logo design company offers a couple of versions of the same logo, and even if you are not satisfied with the style, you can ask for variations. The logo designers will always be ready to provide you with a free revision.

Considering the points mentioned above, it is strongly recommended that you avoid using the premade logos for your business. It is recommended that each company should hire a professional logo designer to create a uniquely customized logo that carries the visual identity of the brand.

Expert opined points for creating a custom logo design

Custom Logo Design

The rule of thumb in the present market condition has been the simple yet professional look of your business. The cut-throat situation is increasing with the emergence of new companies on every other day. Every aspect needs to be perfect and claim distinctness that can gain the preference of your audience and target audiences. A logo is the first step that makes the existence of a business towards the viewers, so it has to be completely expressive and unique that will make the message clear and instigate a sense of awe at a glance. Nothing better than a professional custom logo design can serve the purpose.

A perfect logo design needs to be a complex amalgamation of design expertise, creative skills and deft application. Professionals who are worth their salt can, of course, create a logo that will precisely serve the purpose but actually it takes some time and caliber. Yes, logo is one of the smallest aspects of branding, but has multiple benefits and has a great impact in all industries, starting from real estate, hospitality to IT companies – the brand mark poses as a centerpiece of brand promoting strategies.

As per the opinion of the design expert, there are certain points that can help a design to be fulfilling following some simple points and as said by Milton Glaser (the designer of I ❤ NY logo) “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”

Try to gauge the competition
Even before penning your work of logo design concept, the research work should be good enough to understand the market status. Some information of the closest competitors by the client can be helpful. Checking out those logos can give you the idea of the branding conventions can give you some innovative ideas. But it should be always kept in mind that some of the most famous logo designs are so because of their offbeat approach.

Relevant questions

The strategy is a crucial part of the brand promotion process, that is sometimes the budget or the scale of the campaign is also the reason behind the business not becoming so very popular. So the point is, you need to ask the right questions. The simple yet to be asked questions are like, who are they? What do they provide? And how are they different from other?

Stay flexible while creating

Once you create the strategy, you don’t have to be very rigid with it. Just pen-down two of three layouts, hopefully, you will find some more ideas to induce into one of the layouts and then check for the best one which will be visually efficient. Few ideas that look good in theory may fall out of place in practice while a compelling visual solution so a rough work can always make the things clear.

Tweak and refine to add personality

If you the confirm for some predefined typeface in a logo, specifically like Helvetica, there is to put extra attention towards the other touch points. And these are imagery, color tone and more to bring out the brands personality.