Tag Archives: professional logo designer

Why A Premade Logo Isn’t Good Enough For Your Business?

Why A Premade Logo Isn't Good Enough For Your Business?

When it comes to design a business, many people prefer to use pre-made logos that are commonly available online. Most of these premade logos are available at a low price or event is free of cost. However, are these logos suitable for your business?

Before we come to the point as to whether you should use a premade logo or not, we first need to realize what a business logo is. A business logo is the identity of your business, and it creates an impression in the mind of your potential visitors. A good business logo should be designed by following your central business concept. The logo should represent your business values, core message, and the services you offer graphically. A properly designed logo should be memorable which can leave an everlasting impression in the mind of people.

What is Pre Made Logo?

As mentioned earlier, the premade logo is commonly available online. You can use these logos by slightly tweaking the font style, with your business name, etc. Some premade logo platforms also let users change the color to fit your style. The reason behind choosing these types of logos is because these logos are available at little cost, even free of charge. If you are on a tight budget, you can go for these logos, but it might not be the best choice for your business. However, if you are business with a vision and want to build an identity of your brand, then you should never use a premade logo as this will create a negative impression.

Mentioned below are the reasons why premade logos are not good enough for your business:

One Logo for More Than One Customer:

The main problem that comes with the premade logo is that you cannot make the right selection of your logo. Although it is against ethics, there are many readymade logo providers online that sell the same logos for some businesses. This is cheap and can damage your brand identity forever. This is not going to waste your money but can leave a negative impression in the mind of customers.

Logos without Exclusive Rights:

When you hire a professional logo design company, they will first listen to your concept and then come up with a unique logo design. The custom logo design that a professional logo design company creates for you comes with exclusive ownership rights, which you can never get with a premade logo. Premade template logos don’t have any proprietary rights, which can lead to unwanted trademark confusion with some other company.

Copy of another Design:

In most cases, a premade logo is made by copying the design of an already available logo design, with or without a little deviation. This creates a negative impression for a brand because if a customer sees that you are using someone else’s logo design, they will avoid your business. With premade logos, the uniqueness of the design is always lost, and it fails to show the brand value.

Designed By Unprofessional Designers:

The reason why these premade logos are available at little cost is that unprofessional freelance designers make them. Premade logo is never considered a sign of professionalism. The designers that are responsible for creating these premade logos are lazy, and they don’t do their job honestly. In most cases, they blatantly copy someone’s style with a little variation, which would never play well when used for your brand’s name.

No Design Customization:

Once you purchase a premade logo, there is no chance of customizing the same; even you don’t like something about the logo. Although some premade logo provider offers limited changes that you can ask for, they would surely ask for extra money for the same. However, this is not true when you are working with the professional logo design company. The professional logo design company offers a couple of versions of the same logo, and even if you are not satisfied with the style, you can ask for variations. The logo designers will always be ready to provide you with a free revision.

Considering the points mentioned above, it is strongly recommended that you avoid using the premade logos for your business. It is recommended that each company should hire a professional logo designer to create a uniquely customized logo that carries the visual identity of the brand.

Advantageous tips for logo design for this Christmas

Logo Design

The festive season is around with Christmas knocking at the door. First, let me wish you all a Merry Christmas and let’s talk about some business. If you are planning to launch your business this winter or later, then please take enough care of the brand mark. As that will serve as the corporate face of your brand and has to inherit the values of brand implicitly. Creative logo design can play the role of a connect to the people that will in-turn become the potential customer. The long lasting impression on the target audience’s mind the perfect logo design will leave can encourage them to check your products or services out.

It’s actually the part of the year to be happy and make the audience. So, you can plan some tweaking or of creating a brand mark that adorns the festiveness all around and that will be loved by the target audience too. To help you in creating an apt one let me give you some small tips this Christmas. Keep an eye on the following section:

Not only logo, you can customize your campaigns to assure all elements is united and remember the main the target being the increasing the sales along with the leads to take the complete benefit of the season.

While creating the draft think Christmassy, I mean what can be added to the design that can highlight the occasion along with the serving the business purpose. Should not over do it as gathering too many elements in it can spoil the look and feel. Being creative meticulously can be the best way out. For instance, keeping a Santa image on the logo will deflect from the main product and create confusion. Whereas using the bright red color in the background with small Poinsettia or Christmas leaves in the corner can be effective. The holly leaves can be a good represention of the season.

It has to be borne in mind that it is not re-branding so keep the theme of the brand intact along with merging some festive designing spices. Using the bright background with contrasting font can be a good idea until you over do it. Whether you know or not using these colors improperly combined together can cause legibility issues.

Select correct images associated with the occasion traditionally. Don’t go for the derogatory ones. It can impact the people wrongly and make them thing another way indication a bad taste restricting immediate sales and potential customers.

If you are thinking of using Microsoft paint, give it a second thought and dismiss it out of your mind. It can be like a gold gift wrapped with an untidy paper and an adhesive tape. It will never give you the look you want your logo or campaign to flaunt. Always take assistance from the professional logo designer to give the product perfect wrapping .

So enjoy this Christmas to the fullest and make the most out of it.