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Content Management Systems (CMS) and Website Builders: Tools to Jump Start Your Business

Content Management Systems

In a digital world where everything from dating to job hunting happens online, any business needs to have an online presence to capture the market. And how do you have your business online? Well, we have to thank the technology which has gifted us with website builders and content management systems. The importance of website builders and content management systems remains high for giving businesses remarkable virtual visibility.

These tools give you the mechanism supplied with instructions for presenting your business info, products, or services virtually. Continue reading to explore further about these tools and some great options for developing websites and posting content online.

Understanding Content Management Systems

As the name shows, content management systems let you manage your online content. But if you concentrate on the specifics, you can know more about these management systems. By management, we refer to the task of developing content and modifying as per your convenience in websites without any technical know-how through these systems.

You don’t need to learn or develop code on these management platforms to build an online platform or website for posting blogs, business services, or products online. After making an account with email-based registration, you get access to a user-friendly interface and write content there, just like you do in Google Docs or Microsoft Word. You can make the content live so viewers can access it online. Online viewers get to see the published content displayed on a website provided by the service package of content management systems.

Here, it’s necessary to mention that the subscription package you take determines the extensiveness of the CMS service. You can get basic features like a content creation facility and post with a free or basic package. With a premium package, you get features like Word Ads and a free domain.

Despite all differences due to package types and among different CMS, you get the following common features in a CMS.

  • Developing content and publishing it online
  • Storage facility for your content
  • Image or video insertion
  • SEO insights or content analysis reports
  • Content optimization

Understanding Website Builders

A website builder has integrated a lot of ease and convenience into the task of developing websites. As told by Forbes and other online reports found elsewhere, using website builders is pretty convenient if you lack coding experience. You can create websites having your choice of templates. Further, the working process of developing a website is pretty easy.

Using custom themes and templates, you start the web building through these tools. Then, you can edit the selected template with drag-and-drop editors. You can enter content in the developed site and edit the content specifications like text and image size. So, you can modify the appearance of your page just the way you want.

But, inbuilt features in the website builders do come with limitations. You may want certain swipe features on your website, but your selected builder doesn’t offer the feature. The flexibility of changing the elements in the website varies among website builders. But, certain features given below are commonly provided by these building tools.

  • Drag and drop interface
  • Website modification
  • Hosting and domain
  • Content update facility
  • Storage facility for video, image, and text content
  • Mobile adaptiveness
  • SEO insights

Further, most website builders offer the facility of integrating applications sourced from third-party and not from the builder you are using. These third-party integrations include shopping carts, subscription forms, and social media feeds, to name a few.

Difference between Content Management Systems and Website Builders

Both content management systems and website builders are common tools used by bloggers, web developers, and people in the tech industry. With these two tools, you can make your dream of making e-commerce platforms come true. Such is the technological power of these software tools.

However, certain facilities like content creation and publishing are common among CMS and website builders. That necessitates knowing how much alike or different they are. The primary purpose of using CMS lies in managing content, from its creation to its deletion and editing.

On the other hand, the main purpose of website builders involves developing a site from scratch within less time. Considering the intricate differences, you can consider website builders as all-in-one platforms. But you can never expect a CMS to behave comprehensively.

Like, you can get web-hosting facilities in website builders, which cannot be found in most content management systems. So you need to have third-party hosting with self-hosted CMS.

Further, you can differentiate between website builders and CMS in terms of customization. You can expect more options to customize a site and its content with CMS. But, despite having many options for features, a website builder needs a higher degree of customization.

Since a CMS looks and functions not as full-fledged as a site builder, the cost of using CMS software is lower comparatively. But once you add plugins like for SEO or email subscriptions, you have a higher budget.

Tools Which Function as Both Content Management Systems and Website Builders



You can get confused between wordpress.org and wordpress.com. The former offers a self-hosted solution, while the latter gives a hosting platform. Despite the differences, the software for both tools is the same.

You can consider the said tool as a CMS and site builder. Starting from a niche you are passionate about to business websites, this tool lets you manage content in a website successfully. Importantly you can get SEO insights to optimize your site content and have it ready and running without investing major time. But adding plugins does take some understanding and time, and obviously money, to make your site fully adaptive for getting accessed and used by virtual viewers.


With this tool, you can optimize the front-end and back-end and integrate plugin tools. The tool’s function relies on the LAMP stack involving the Linux operating system, Apache web server, MySQL database, and PHP scripting language.

Drupal is notably apt for different types of content, including videos and webinar pages. You can access a wider market section here with improved customization and market insights. Thus, you can expect a lot of flexibility if you wish to give your business a powerful online presence.

Furthermore, the mentioned tools come with many themes useful for building sites. You can get a guide for developing menus in site navigation from the official site.


This tool integrates the facilities for site building and content management. For building sites here, you can get many templates with responsive functions. The responsive feature comes in handy if you are trying to tap into the market section, which uses mobile phones to view content.

Plus, you can get plugins and modules here that aid in improving the site’s look and optimizing your content performance. Thus, one can get a responsive website with optimized web content and a seamless management experience. However, using Joomla can get easier with prior background in web development.


This tool is a software-as-a-service platform with subscription plans. It can be considered a content management system considering you can post and manage content here. But you can’t satisfy all your content requirements here. You can add product details here; the software lets you add simple blogs. That is helpful for e-commerce businesses. No wonder any website builders company in India and other parts of the world with e-commerce clients benefit through handling the expertise of this platform.

But you can’t add diverse content here, for which you need a full-fledged CMS. With Shopify, you can build e-commerce sites, but that facility also comes with limited advantages. You need a robust site builder for developing highly-optimized sites.


With open-source technology, the tool lets you enjoy the seamless experience of managing e-commerce content. Thanks to its multiple tools and features, you can give your viewers an excellent shopping experience. Thanks to its catalog management and SEO insights, this tool allows you to run marketing campaigns.

Moreover, e-commerce businesses need to gain the advantage of getting flexibility in online platforms. But with the mentioned tool, you can optimize your eCommerce business present in a site just the way you want. Plus, you can enjoy faster loading speed and more extensions here.

However, this software is best suited for creating and managing content and developing pages for online stores.


Despite the tool’s dual function of content management and site-building, it is technically founded as a software-as-a-service platform. With BigCommerce’s drag-and-drop website builder and SEO tools, you can accomplish web-building tasks here for your e-commerce business. Further, you can use the tool as a content management system. The tool offers catalog management, inventory processing, and product categorization suitable for online businesses or stores.

However, the tool lacks an abandoned cart feature that facilitates giving email reminders to customers with items in their cart but having no purchase action. The cart feature is available in the Plus plan or other sophisticated subscription plans.


This tool acts as a comprehensive resource for content management and website building. With its versatile tools and customization options, you can have your site ready and running for many purposes, starting from hobby blogs to professional businesses. Plus, the tool comes with numerous support tools and resources, which are great for first-timers on the platform.

Furthermore, the cloud management in Sitecore aids in giving an optimized experience for your customers. Cloud integration helps make streamlined content for eCommerce, like online stores aiming to boost sales. Notably, you can make customer interactions hassle-free and productive with the engagement cloud.


Whether you’re the owner of an enterprise or a prolific blogger, you can create amazing websites with Webflow. This visual website editor tool helps you design, build, and launch responsive websites. It’s a combination of the powers of CSS, HTML, and JavaScript without any need to learn them. Your main attention should be on the front-end design and trial to make it look even better.

The mentioned tool is for those designers who want to create the latest websites with CMS in an attempt to design many content pages, or who targets active community support to troubleshoot any issue as quickly as possible, and also for those who try to make a fast website to retain users for long. Diving deep into the benefits, firstly, we need to say that the software allows editing and designing from the grassroots level. It will allow its users to customize codes in an attempt to change the layouts according to their choices.

Secondly, with the tool’s help, you can create a responsive and mobile-ready web design; hence, it’s also operative from smartphones. Further, you can also launch your CMS with content-specific designs. The tool comes with a visual content management system.  You can customize your e-commerce store and opt for interactive eCommerce experiences and animations in your voice. Further, you may also illustrate your texts, images, and features by using Webflow product fields. Finally, you are introduced to world-class speed, customer trust, and considerable security here.

Some Examples of Content Management Systems


This represents a versatile content management tool. With this tool, you can optimize your content and post it at your convenience and ease. The said headless management system for content offers features for scaling resources through effective content building.

Moreover, even experienced content developers face a steep learning curve when using new CMS. But, contentful owing to its headless nature, gives an easy learning experience for new users.

Notably, it makes content management smoother with easy to use editor interface. Plus, you can enjoy faster page loading times and easy editing features here.

HubSpot CMS

Hubspot CMS is a content management system that gives you the basic framework to build a successful website. It has been specifically designed to deliver unmatched marketing and sales support. You can build your website from scratch with the help of HubSpot or choose from the library of templates and themes. If you’re looking to custom develop your website, you need to understand HubL, which is HubSpot’s custom coding language.

There are a large number of benefits that HubSpot CMS provides. Firstly, it provides exceptional speed, a functionality built right into the system, and is usually not found in other open-source CMS systems. Secondly, it is known for providing grade-A data security. It also ranks at the top for its first-class stability and unparalleled data and analytics integration.


Kentico is a web content management system that is versatile enough and is used for building feature-rich business websites, intranets, and e-commerce stores. The said CMS mainly uses ASP.NET and Microsoft SQL servers for development through its Portal Engine, Visual Studio, or via Microsoft MVC. It is compatible with Microsoft Azure. It is a fully customizable web content management system and e-commerce platform with several online marketing capabilities like web analytics, personalization, lead scoring, and marketing automation. Plus, it also provides internal intranet and workgroup collaboration solutions.

Speaking further, Kentico‘s A/B testing functionality allows marketers to test unlimited page variants and look up messages and designs that lead to improved conversions. The tool helps content developers and marketers in real-time monitoring of tests and also assists them in optimizing without routing through developers. Its integrated email marketing feature allows you to create newsletters and email campaigns, write and send marketing emails, manage recipients, and track and monitor emails.  Most importantly, the mentioned CMS tool is also easy to use and quick. It is extensible, scalable as well as customizable. It provides first-class security and world-class out-of-box functionality.


Ghost was officially released in 2013 and served as a free Open-source CMS platform. JavaScript is basically used for the writing part, and it’s distributed under the MIT license. Coming to the main benefit, its main focus is on simplifying the online publishing process for entrepreneurs, developers, and publishers. As it’s a non-profit organization, it cannot be either bought or sold, and its fund comes from customer subscription revenue. Coming to it is site management features, we may discuss a few things. Like it manages custom 301 and 302 redirects to detect old URLs and map them to new locations. Plus, you can publish in any language or multi-languages with the said tool.

The software also has the most simple user interface. The users’ “websites” metadata can also be directly linked to the social accounts. When discussing the publishing workflow, we should say that Ghost allows the users to override the generated URLs by default. The organization of your content gets simplified when you get the scope of using dynamic tags and can add internal tags too. Discussing the Developer API part, it can be characterized as a Headless CMS that comes with custom storage adapters. Moreover, you get to choose the database. Its security features are amazing as it features XSS Prevention and Brute-force Protection, where user login attempts are continually scanned with NSP.

Some Great Examples of Website Builders


This tool is marketed as a website builder with a simple tagline “create a website” found on the official site. You can get beautiful templates that let you enjoy flexibility while developing sites, making the tool a favorite for website builders companies in India and other sections of the world. You can select any design from multiple templates per your professional demand.

Moreover, the tool lets you manage a site for many purposes, from running a business to a blog for a hobby. Importantly, if you establish yourself as a freelancer or consultant, you can use Squarespace to make a portfolio website. With insights on traffic sources and the tool’s commerce analytics, you get apt leverage to optimize your site performance.


You can build amazing websites using Wix with an easy drag-and-drop interface and above 800 templates. Importantly, this tool lets you integrate more than 300 third-party apps. Combine all these features with the software’s SEO tools; you get a site ready for going live and the potential to boost site rankings.

However, you need to be careful here with template selection. Once you select a template and your site goes live, you cannot change or swap your template with another option. Another shortcoming of this website builder is that you can’t track site traffic with free or combo subscriptions.


This represents one of the most affordable and effective website builders on the market. Starting from a professional business site to an online selling store, this tool lets you manage diverse tasks. Moreover, its easy-to-use drag-and-drop feature enables you to develop any site without undergoing a hardcore learning process. Plus, you get responsive themes and the ability to switch between HTML/CSS editors.

Importantly, here you can use passwords to protect your site. And that gives you the ultimate security you need. No wonder this tool has been becoming the favorite of every type of website builders company in India and other regions of the globe.

Final Thoughts

Content management systems and website builders are so indispensable you can only imagine presenting your business online with these tools. Even without coding knowledge, you can develop sites and publish content virtually. In today’s world, you can get many tools like Weebly, Joomla, and Drupal, to name a few, for making sites and posting content.

Certain tools like Magento and Shopify contain features unsuitable for managing sites and content for large-scale or robust businesses or blogs. But, if you need simple features for running your e-commerce business, these mentioned tools are more suited and simplified.

The names mentioned here for CMS and website building integrate ease in making your brand visible online. However, the tools vary in customization features and subscription plans. Select a tool that meets your professional need and budget.