Author Archives: SEO

Top 10 Reasons You Should Be Using WordPress for Your Business

WordPress

No matter whether you are planning to start a brand new business or you already have an established one, the first thing that you need to use as the main representation in front of the audience is a business website. However, there are times when you have no idea as to what it should be or where to start. This brings a new question as to how you can develop a good business website in an easy and fast manner. One simple solution to the same is to use WordPress.

WordPress is the most well-known content management system (CMS) and widely used by business managers when it comes to building a corporate website.

Mentioned below are the 10 major reasons why you should be using WordPress for your business.

1) WordPress is Free:

The first thing that comes in our mind when talking about the advantages of WordPress is that it is absolutely free. WordPress is an Open-source platform, this means you can easily download and install the WordPress CMS. Once installed, you can use and modify the same according to your requirements. The only cost that you may need to build a WordPress website is to hire a designer and buy a theme (if any).

2) Variety Of Themes To Choose From:

In WordPress, you can choose from a number of available themes. These themes are nicely organized to provide you with a nice interface of your business website. Apart from the free themes, there are many different premium themes that offer unlimited options like easy to use page builder, plugins, etc.

3) Easy to Use:

WordPress is made in such a way so that it can be handled even by the people who have no basic idea about coding. Therefore, it is the best solution for anyone who wants to develop a simple website for his/her business. In order to create a WordPress website, you just need to choose a theme and use its feature. In no time, you will get a website to represent your business online.

4) SEO Friendly:

WordPress is written by using high-quality codes and markup, which is good for Google and other search engines. This gives WordPress website an added advantage in regard to the SEO. By nature, WordPress is SEO friendly and it is a common fact that WordPress websites tend to rank higher in search engines than websites developed on other platforms.

5) WordPress is Secure:

Given the fact that the internet is full of threats of online spammers, malware, and virus, it is important to build a business website that is fully safe and secure. By default, WordPress is designed in such a way so it can provide you with a very safe and secure platform. Also, you can protect your WordPress website by using some simple means.

6) Responsive Web Technology:

A responsive website is a mandatory feature.WordPress automatically gives you the benefit of responsive web technology. By using WordPress, you don’t need to create different versions of your website for different devices.

7) Easy Content Update:

Content is still the king and in order to do well in the search engine, you must upload fresh content on your website. A website with stagnant content is considered as ‘dead’ in search engines and can negatively affect your online marketing campaigns. In WordPress, you can easily upload content on any page in no time. You can add, edit, or remove the content of your WordPress site very frequently without going through several complicated steps.

8) Good WordPress Community:

In case you need any assistance in regard to the development of your WordPress website, you can ask help from the WordPress developer community. You can also go through tutorials as to how you can solve a particular problem. The resources that are available in the WordPress community are well organized and you can easily find the assistance you are looking for.

9) Great Blogging Platform:

WordPress is a heaven for the bloggers. Given the importance of uploading fresh content on your business website, it is absolutely necessary that you start a blog. A blog is important to publish content regularly for your audience.

10) Plugins:

Just like the themes, there are many different free and premium plugins available for you to use. You can use these plugins to add any functionality to your business website. Plugins are like apps that you can use to implement several features like analytic, SEO Meta tags, contact form, and more.

10 Critical SEO Checklist Items for Website Design & Development

SEO

The website developer may not be as knowledgeable as an SEO expert when it comes to creating a website that does well in the search engine. Although website development needs a set of technical skills, many different factors should be implemented to make your website SEO friendly. The only way you can ensure that you have incorporated the best SEO practices for your website is to follow a standard checklist. These points are essential SEO recommendations that a newly developed website must have from an SEO perspective.

Mentioned below are the 10 critical SEO checklist items for website design & development.

Checklist #1: Am I Building a Mobile Friendly Website?

The first thing the developers should keep in mind is that the site should perform well in all mobile devices. When it comes to design a mobile-friendly website, developers mainly consider following standard development techniques by using a responsive CSS stylesheet. However, some developers prefer to build a separate mobile subdomain. Although there is nothing wrong in creating a subdomain for the mobile version of your website, it is undoubtedly going to make your SEO difficult. This is because Google will consider the mobile subdomain as a separate web property, which will make specific SEO tasks more difficult.

Checklist #2: Is My Robots.txt File Correct?

There are times when the developer feels it necessary to block a specific part of the website or even the entire domain before it goes online. Usually, this is done by using a disallow command in the robots.txt file. This is normal, but the problem arrives when the developers forget to remove the disallow command even after when the site becomes live. It is essential to upload a correct robot.txt file once the site is live. The developer should always make sure that there is no disallow directive in the robots.txt site unless the client purposively asks the same. Using a Disallow: / command in the robots.txt means you are telling search engines not to crawl your website, which can be a significant mistake in SEO.

Checklist #3: Am I Using Correct HTML?

Sometimes, common HTML errors can become a significant problem regarding the site’s average loading speed and result in the poor rendering of the website on various platforms. Since Google now considers site loading speed as one of the most common ranking factors, having a slow site causes issues with site performance regarding keyword ranking. It is recommended that your website uses only W3C valid code. Although W3C validation is not mandatory for classification, it can indirectly affect your keyword ranking. Better coding can also help Google understand your website structure better and improves user experience.

Checklist #4: Am I Optimizing the Images Correctly?

Image optimization is one of the most common factors when it comes to improving your site’s average loading speed and is an important SEO parameter. You may use a high-quality massive image to give a stunning look to your website, but it increases the load time of the website. There is no harm in using a high-quality image on your site if the image is compressed correctly. Image compression guarantees that the quality of the image remains the same, but the image becomes lighter.

Checklist#5: Do the Images Contain Alt Attributes?

Image alt attribution is another essential part of image optimization. Alt attribution is used to tell the search engines about the context of the image. It is necessary to use the best keywords as image Alt tags to get the most of SEO benefits.

Checklist#6: Is the Analytic Code Implemented?

Analytic tracking code is another important factor regarding website SEO. It is also essential that the developer adds properly search console and Google Analytic code to check the health and track the traffic of the website. Apart from the Google search console and Analytic tool, you can use many other tools that are available online.

Checklist #7: Is the Server Using GZip Compression?

GZip compression is an essential element that lets the server compress files for faster network transfers. This type of compression makes sure that your web server provides smaller file sizes, which load faster for your website users. Enabling GZip compression is standard practice and can be considered an important SEO Checklist Item for Website Design & Development.

Checklist #8: Did I Upload a Sitemap.xml?

A sitemap is important for SEO as it tells search boats how to crawl a website easily. Sitemap file contains all the URLs of the website, and this is the most important thing that search engine crawler first sees in the website. The website crawling process becomes more comfortable when you if you put all your website links in one destination i.e., XML sitemap.

Checklist #9: Have I Fixed the Redirection Issue?

If overlooked by the site developer, there could be lots of redirection errors on a website. Some of the common redirection errors are 301, 302, 404, and many more. The best you can do in this regard is to review these issues by using an online tool and ask the developer to fix the same on a priority basis.

Checklist #10: Am I using Meta Title and Description?

Perhaps, the most important tags that affect your site’s SEO directly are the Meta Title and Meta Description tags. Title tags are important as it tells the search engine what your site is about. The Meta Title and Meta Description also appear in the search engine result page, so it’s very much important to optimize the same.

Why Build an Intuitive E-Commerce Site?

E-commerce site

Introduction

Gone those days, when people used to return home from work tired and again had to run to the nearby stores for grocery or other shops for their necessary commodities. Now, a person can order whatever he needs sitting in his office and enjoy doorstep delivery without any hazard with the help of the various E-commerce websites.

What is an E-commerce website?

E-commerce or Electronic commerce is a trade in which products and services are purchased or sold through the internet. In this type of business, funds and data are exchanged digitally between two or more parties. In earlier days, the widely used mediums of E-commerce were email and telephone calls. However, now, with the help of a complete E-commerce site, all the necessary things for a transaction can be done in a few minutes. The most commonly accessed E-commerce sites are the retail sites, but apart from them, there are many more, like auction sites, finance management sites, music portals, consultancy services etc.

Types of E-commerce sites

According to the functions and operations, E-commerce sites can be divided into the following major categories-

  • Business to consumer: Electronic transactions take place between consumers and companies.
  • Consumer to Business: Individual consumers make electronic transactions by offering their products to companies.
  • Business to business: Electronic transition takes place between two companies or service providers.
  • Consumer to Consumers: Electronic transaction takes place between consumers through a third party.

Why Build an Intuitive an Intuitive E-Commerce Site

Since everyone is running out of time, people prefer to purchase from home, rather than visiting a physical shop. The following points describe why it is essential for a business to have an intuitive E-commerce site.

A wide range of choice for the customers:

The E-commerce sites allow the buyers to select from a wide range of products offered by different E-commerce sites. A customer can easily compare the products sold by various sites online and can choose the best one easily.

Remote Business opportunity for the seller:

A physical store can drag the customers of a particular locality, but an E-commerce site has no geographical boundaries. A seller can participate in the world product as the E-commerce sites allow him to reach to the customers of remote regions and countries.

Price Comparison:

The E-commerce sites allow the customers to learn the different prices of the same products sold by different sellers, which will enable them to choose the most suitable products.

Time-saving:

Visiting multiple physical stores at different locations for one particular product kills much time of the customers. The E-commerce sites are time savers as customers search online instead of physically roaming here to there.

Adequate information:

before purchasing, a customer can get all the required info from the product description in the site. The dedicated online description pages serve as the catalogs of the individual products. Apart from this, a customer can quickly contact the seller through the internet for his further queries. Also, a customer can easily track the delivery status of the ordered goods.

Reduce the cost of manufacturers:

E-commerce sites allow the manufactures to reduce the value of the paperwork, documentation, distribution, and other managerial processes. Since there is no physical store required, the manufacturers do not have to pay for infrastructure or insurance. Very few licenses and permissions are required to run an E-commerce site, which is another advantage for the sellers.

Reduce the cost of advertisement and personnel:

Since the entire trade can be made through the internet, there are no requirements of flyers, billboards or other traditional ads, online digital campaigns are comparatively much cost efficient. As the whole process of purchase and exchange of money is conducted through online payment mode, no billing personnel are required to maintain the records.

24/7/365 support:

A physical store has fixed opening hours, so the customers have no option but to wait if they want to purchase something immediately at midnight or on holiday. Since the E-commerce sites are open 24/7/365, the customers can buy anything, anywhere at any time. It also allows the sellers to get more customers as those who work on odd schedules, can easily manage to get what they desire.

Analytics:

With the help of E-commerce site, the sellers can easily evaluate and calculate their customer engagements, productiveness, sales effectiveness, marketing data etc.

Search Engine Optimization:

Since the online business is completely based on the traffic coming from search engines, having better search engine optimization in the E-commerce site can boost up profitability as it helps to reach more new customers online.

Expand the market for new business:

The reputed brands have the advantages of verbal recommendations of their satisfied customers, but it becomes very difficult for a new business to find customers in the beginning. An intuitive E-commerce site allows the business to reach more customers without spending much in occupying physical space.

Creates a Brand:

A perfectly crafted E-commerce creates helps the business to earn a reputation of a reliable brand with its well arranged and organized layouts. The testimonials of the happy customers featured in the site help to gain the faith of the new customers as well.
So, it can be said that having a well crafted E-commerce site enables a business to reach new potential customers, save a lot of money, exploring new boundaries and achieving certain business goals.

Using Animal Symbolism in Logos

Logos

Much before, when human beings learned to communicate through spoken words and sentences, signs, symbols, and images played a vital role as the medium of communication. Moreover, talking to these mediums, we can observe the excessive usage of animal symbolism in those ancient images. The cave paintings of Altamira, the emblems of Harappa and Mohenjo-Daro, the motifs found in Mesopotamia, And the Egyptian portraits inside the pyramids, all have one thing in common- the presence of animal emblem signifying something. So it is not shocking that even nowadays, various brands like Crocodile, Puma, Playboy, Nestle, Firefox, Red Bull, Jaguar, Twitter, Windows MSN, Ferrari, etc. are using animal images in their logos and brand campaigns. The trend of this symbolism featuring various animals is described below.

Animal Symbolism in Logos:

The animal kingdom is a vast territory full of vitality and vividness. An animal can represent strength, vigor, beauty, tenderness, pride, virtue, bravery, intelligence, and many other qualities. Mostly for these qualities, the companies want to represent their characteristics through an animal logo. However, the problem is, there are many clichés in the market, e.g., the clever fox, the meek sheep, or a cow for dairy products. All those symbols are quite déjà vu as already many companies are using them. So, we can look into the animal emblems and motifs used in different cultures and civilizations to add more surprise, uniqueness, and global elements in a logo. The Celtic snakes represent rebirth, creation, healing, and creation. The Celtic horses symbolize vitality, fertility, and life in motion. Along with good fortune and luck, the Chinese Phoenix symbolizes resilience and rejuvenation as it rises from its ash.
However, a designer must be aware of the public perception, as the commoners may misunderstand the hidden meaning or not understand it at all. The Egyptian God, like animals, are attractive, but people may consider their image studded logos as outdated and old fashioned.

Animal Symbolism in Graphic design:

When speaking about the different emblems used in different cultures, it is widespread that a seemingly ordinary animal may be considered as inauspicious in another culture. The Chinese consider the snake as a positive source of energy, while it represents much negativity in other parts of the world. So, through proper graphic design and use of attractive color, the seemingly harmful snake can be turned into a happy, funny, and friendly animal. Similarly, by adding or subtracting a few graphic details, a tiger can be made looking favorable on the wrapper of a cookies brand or a pretty aggressive one, on the logo of an antivirus.

Animal symbolism in branding:

Since major reputed brands have become multinational, it is very much crucial for them to be faithful to the local culture and maintain an international appeal at the same time. The ‘Swastik’ emblem is considered as holy and auspicious in Hindu, but it evokes the horror of the Nazis in Germany. Similarly, the use of a chained tiger in a Circus logo might evoke rage among the animal lovers. So, the question is how to represent a brand through animals? The common solution is to find a similarity between the brand and the animal. Is the brand as strong and independent as a lion? Is the brand as analytical and thoughtful as an Owl? Is it as quick and bright as a fox? Alternatively, is it community focused, like a honey bee? Some brands Like Geico Gecko and Aflac Duck go beyond the expected by experimenting with sounds, rhymes, syllables, etc. The best way to represent the brand in the market is through its spirit animal. To find that, a brand has to ask a series of “why’s” to itself along with comparing opinions and conducting a serious introspection. Some famous brand logos with animal motifs are described below.
Ferrari: The luxurious vehicle brand logo features a raging black stallion on a yellow background. It represents the speed, velocity, and untamable nature of the cars this brand sells.

Jaguar:

This brand, too, is known for its sophisticated cars. The Jaguar represents the brand’s grace, ambition, and power.

Lamborghini:

This Italian manufacturer of lavish cars uses a charging bull in the logo which conveys the brand’s strength, ambition, and muscularity. The Taurus was also the zodiac sign of the manufacturer, who was an admirer of the bullfighting of Spain.

WWF:

The World Wildlife Fund works to protect nature and animals. The simple black and white image of the endangered panda reminds us of the conservational activities of this organization.

Nestle:

The bird’s nest and caring parents convey us compassion, value, and safety, which are expected a food company.

Puma:

This brand deals in the manufacturing of Sportswear. The brand name, along with the image of the wild cat represents the swiftness and fitness of an athlete.
So, it can be concluded to that, through the appropriate usage of animal symbolism, a company can easily express its qualities to its customers.

Necessary Elements of a Great Website

Website

A website’s purpose is not just providing business information to the customers. A useful website is a sort of digital medium of communication where a seller displays his products or services, and a customer purchases the necessary things going with the impression that the website makes. A good website is an investment which enhances business opportunities by engaging customers’ attention. On the other hand, an ineffective website is nothing but a waste of money as it fails to drag the attention and interest of the customers. To make a site more active, the presence of certain elements are essential, which are-

Perfect Homepage: A customer spends a maximum of ten seconds on a website and takes a quick decision based on the impression that the homepage crates. So, a homepage must be clear and concise with its objective, description, logo, and tagline. Since the customers take an immediate decision, the website should provide all the essential information without leaving anything to imagination or assumption.

About us page: This page is, especially for the small businesses or new startups. This page will let the customers about what the market is all about, its goals, company philosophy, success stories, user testimonials, etc. However, this page should not include long paragraphs and lengthy information as they can make the customers bored and uninterested.

Navigation: A webpage with good navigation helps the search engines in proper indexing of the website. Navigation tools help a customer to know at which position he or she is present at the moment. Navigation tools and menus must not be complicated and challenging to use or understand. A website following silo architecture helps to organize the web pages in better sections.

Contact Details: A good website’s goal is to enhance the customer number. Therefore, it must provide sufficient contact details, such as a physical address, phone numbers, email address, nearby store location, etc. If a customer is impressed by the products or services, he or she will try to establish a communication with the providers. So all the information mentioned above is vital for the business.

Social media links: Since people now spend much time on social media, it is an excellent opportunity to promote business in those media. A website must consist of links directing to the Facebook or Instagram pages of the company. A satisfied customer can quickly write a review in those pages or share the services offered by the company on his or her account. It will generate the interest of other social media account holders as well. However, a Social media page must be updated frequently; otherwise, the customers will assume that the company has no interest to promote its own business.

Proper Search Engine Optimization: Search Engine Optimization or SEO is perhaps the essential feature that a website must possess to reach more and more customers. A website without the proper SEO is challenging to find on the internet, as the search engines follow an algorithm to create a sequential directory of the expected search results. Thus, the right practice of SEO can help to earn much money by placing the company website in the leading positions of the search results. So, while creating a new website or redesigning an existing one, the topmost focus will be the SEO.

Mobile friendly layout: According to researches, sixty percent of the online searches are conducted from smartphones. It means that a website without a mobile-friendly plan may lose a significant number of potential customers. Reasons being dissatisfaction, unable to find the call to action, branding, optimized product images, search boxes, etc.

Graphic Design: A website having dull color schemes and common visual elements may fail to attract customers. Having the right color schemes, the use of appropriate fonts, alignment, bold headings, bright or contrasting background colors matching the theme, etc. are necessary for a good website. Excellent quality illustrations and animations are also essential to add charm to the site.

Search option: The customers visiting the website frequently, may want to find old products or services or want to know the discount rate of the last season’s sale. So the search options bar is essential for them for the constant search. The search option bar with the magnifying glass button is generally placed at the top right corner as it is easy to find there.

Images and Videos: Both the images and videos can create a more powerful impact on the customers than the boring articles and paragraphs describing the products. Videos present the actual size, color, and accessibility of the products or services while high-resolution images create an everlasting visual pleasure in the customer’s mind.

Frequently Asked Questions (FAQs): The product description on the homepage may not satisfy the customers all the time. Sometimes, they want to know more. A page dedicated to Frequently Asked Questions (FAQs) will be helpful to answer the customers’ all queries, creating a better understanding of the products and services.

The Next Big Thing in Flyer Design

Flyer Design

Flyers or leaflets are advertisements printed on papers which are distributed manually among people in public places or sent individually. A brochure can be used to promote business, announcing sales or discount on products and services, new opening or inauguration, or even to spread social, political or religious messages. Flyers are generally the cost-efficient medium of marketing and promotion, coming in variants like black and white or color, regular paper or gloss paper, etc. The commonly used sizes of the flyers are A4, A5, A6, DL, etc. Flyers were invented in the 18th Century, but it continues to exist in the market even in this era of digital marketing. Through years, leaflets have been subjected to innovative experiments to reach a wider audience, which made them difficult to ignore.

Vivid Colour: Since most of the flyers are printed on paper, so the color scheme used for writing them is CMYK (cyan, magenta, green, black), not RGB ( red, green, blue). Pop colors and pastel shades are set to dominate the color palettes. Vibrant contradictory, as well as complementary colors, can attract an extra amount of attention. Since colors are responsible for deciding the viewer’s mood and perception, the color temperature (cold or warm) can help to choose a cohesive color palette. Vibrant blues, bright corals, and electric yellows are set to dominate the color scheme in the upcoming years.

Typography: With the invention of new fonts almost every day, the fonts will be the next big thing in the field of flyer designing. During the previous years, we have seen the use of bold fonts as complementary, but now these bold fonts are ready to set the center stage. The extra large and extra bold fonts will grab the focus point, speaking for themselves, without any supporting images or graphs. Apart from the bold focal fonts, bright colored, clean and legible fonts matching the subject and theme color will bring freshness in the design.

Futuristic Designs: Holographic and reflective graphics, geometric lines, abstract patterns, glitches, etc. against a dark or bright background color will put in futuristic elements in the graphical appeal of the flyers. The use of duotone color scheme will also bring freshness in the design as it merely replaces the black and white colors with two other selected colors. The upcoming years will witness the rise of the complex gradients. All those years, gradients played the secondary role being pushed in the background. However, now, Texts, images, designs, and other primary elements will be subjected to gradient experiments.

Minimalism: Some people often misinterpret minimalism as the use of black and white color only against a simple backdrop with a little or no graphical elements. However, minimalism refers t the elimination of any insignificant and unnecessary details and sticking the design to the essential and related components. It’s all about taking the complication away from the flyers. In the upcoming years, the traditional minimalist use of black and white will combine with the use of splash colors. Simple black fonts will be seen against gradient color palettes instead of the tedious and dull shades of white. Simple black and white background color schemes will come together with geometric patterns in electric or coral shades, which will reduce the monotone.

Illustrations: During the previous years, doodles became a massive hit in flyer designing. Graphics composed by drawing simple lines became so popular that almost everyone started to copy that trend, which made it no longer unique. This year is going to be dedicated to hand-drawn graphics instead of linear graphic doodles. These hand drawn graphics help to add an extra charm and uniqueness as well as a personal touch in the advertisements. Also, those hand-drawn graphics and illustrations are not easy to be copied by the market rivals.

Old School Charm: Apart from the handmade illustrations, the vintage and retro-themed designs will continue to exist for the upcoming years experimenting with bold or neutral color schemes. The Old school designs serve in two ways. First, they successfully create a nostalgic effect of the bygone days, on the other hand, standing tall with unusual features in the crowd of the different contemporary designs.

Photos: Photos have been an essential part of flyer designing for years. Well edited photos taken by the professional photographers had been a significant part of the designs. Instead of those edited and polished photographs, clear, natural, and realistic images will be added to create a down to earth appeal as if they were taken on mobile phones or someone’s Instagram profile. Ultra-generic photos now create a cliché effect due to overuse so that they will be dropped this year.

The Impact of Folds: The most common and widely used format of the flyers is the unfolded sheet of paper with one side or both side printing. However, from now on, different folded paper designs are set to be game changers. Half-fold, tri-fold or spiral fold effects can bring uniqueness in the flyers. Moreover, different parts of the folds will display different types of information in an organized and sequential order.

QR Codes: The essential part of a flyer is the contact detail for further inquiry. Till now, mobile no., email and address have been a part of this category. However, this year, QR codes will change the trend. Smartphone users can quickly scan the QR codes and get to know more digitally. Thus, those codes will bridge the gap between a printed commercial and a digital one.

How Does SEO Affect My Website?

SEO

SEO or Search Engine Optimization is a method which helps us to enhance the ranking of our websites in search engines like Google, Yahoo, Bing, etc., without paying for advertisements. When a person searches for a particular thing on the internet search engines, millions of results appear on the screen. Some of those search results are paid advertisements. The owners of the web pages and websites pay a certain amount to the search engine companies to get the top positions in the list or SERP (Search Engine Result Page). Others appear on the list based on their organic ranking. Those are not paid rankings; those are earned rankings based on the SEO. To rank a page in the SERP list, Google uses an algorithm which dictates search engine behavior by using two hundred different factors to position a site. However, not all the elements play a significant role in the preferred ranking, only a few of them help us to achieve our desired outcome. Some of the factors are described below.

Keywords:

Keywords are the fundamental elements in digital marketing. Keywords refer to the words which people use to search for a product online or want to see included in their search engines. Google Keyword Planner is a free tool that allows the users to choose suitable keywords for their business, which help to optimize a webpage or website. There are mainly three types of keywords: Generic, Broad match and Longtail. A website which includes all the three different types of keywords gets the chance to be on the top positions on internet ranking. Generic keywords are the general words which present a considerable quantity of untargeted traffic. These keywords are very much competitive at the same time. Broad match keywords supply an equal amount of traffic. These keywords are more like phrases, like “future growth in the hotel industry,” which are pretty targeted to the search words of the people. Long tail keywords are like the titles or heading of an article, similar to the lines people write on the search bar while looking for something, ” How to lose weight in thirty days”.

Mobile Friendly:

In the modern era, Smartphones, both the clients and the service providers depend on the personalized version of the websites available on their gadgets. So, a site which does not load on smart devices or does not synchronize its contents for mobile viewing may distract customers and lose business. The font size, image quality, small screen readability, tabs and navigation keys, etc. are the other things which leave an impact on the customers who search on their mobile phones.

Header tags:

A website with various headings with hierarchical pattern helps to grab customer’s attention by finding a premier position in the search result. The Header 1 should provide the title of the product or service while Header 2 and Header 3 provide short descriptions about it. A Meta description must be followed, which will be limited within 160 words. If a website includes useful keywords phrases in the Meta description and the headers too, chances of grabbing the top positions get increased. The page title must consist of the keyword phrases as Google analyzes the title first to find similarity with the desired search results.

Social Media:

Nowadays, millions of people are active on social media, and they prefer to share the contents they like on those social media. So, the more a product is shared, the more people will be reached. So a good website must provide information about their social media pages. The highest ranking pages in the search engines have the highest number of shares in Social Media.

Images:

Websites with good quality images which can be optimized for mobile viewing get the attention of the clients. Use of related keywords in the image description is also necessary. Search engines cannot read images, so the images must come with ALT attributes which help the search engines to understand the pictures.

URLs:

Search engines can focus better on URLs with one particular keyword instead of multiple ones. Hyphens must be used to separate words instead of underscores, as search engines read a phrase with stresses as a single word. A website with a static URL is helpful for the customers, as a static URL is easier to understand for human beings than a dynamic URL.

Latent Semantic Indexing:

A website with Latent Semantic Indexing draws more attention during the internet searches compared to the sites without this feature. Despite being a powerful tool to boost search results, not many websites are using it, which is a significant advantage for the website using it. It allows merely finding related keywords with the main keywords to present enhanced search results. For example, if a person types for “cheese” only, the search results show relates search suggestions, like “Mozzarella cheese,” ” Parmesan cheese,” “cottage cheese,” ” cheese pasta” etc.

Appearance:

A website with dull content and with little or low keywords fails to attract the attention of the search engines as well as the customers. Websites with proper heading, short but detailed product description and updated themes earn even better reviews. Speed is also an essential factor for a website to take a position in the search result. Google prefers domains which are more than a year old. A website full of technical errors is also a big failure in the digital market.

What Should You Invest In First? A Logo Design or Website Design?

Logo design or website design

When starting a business, the main target of the service provider is to grab the attention of the clients. The current market is now full of challenges as new competitors are joining in the business field every day with a complete package of their unique offerings. It often becomes challenging to establish a business as a reputed brand in the marketplace. A good Logo and a well-developed company website both are necessary to create a brand name. However, choosing one between the two is the most challenging decision. A website is the information provider from where a potential customer generally collects all the necessary information about the service offered. For example, services like price, product description, availability in the market, new product launches, offers, subscriptions. On the other hand, a good logo creates the first impression in the mind of the clients/customers about the company while helping to win the faith of the clients.

Website:

A website provides a general description of the products, price, and much other information which the customers may find valuable. A well-composed website attracts more customer than a blunt and ordinary looking webpage does. A good website offers images, graphs, ratios, charts, business statistics, and other types of vivid description of the products as well as the company.

A medium of communication:

To establish effective communication between the buyer and the seller, the website is the most useful medium. Instead of visiting different stores located at different parts of the town, a customer can get a glimpse of the products from the website and can establish contact via the provided email I.D. and other contact details.

Helps in marketing:

A well-constructed website helps a company in marketing its products and services. When a new company enters the market, it struggles to find potential customers. A good site helps the latest company to spread its products among the customers through its well-structured offers, flash sales, product images, customer reviews, and recommendations etc.

Brand maker:

In this modern era of digital marketing, a buyer or a dealer always depend on online search result to find a company’s reliability. With an eye-catching website, a company can win the trust of the fresh customers, who are also eager to explore new products. Thus, a well-developed website helps a company to develop a brand of its own.

Logo:

Although the website helps a new business to create a brand of its own, it’s a logo which helps the business to stand out from the crowd. The logo is not just a simple image; it tells more about the company than we think. Imagine the logos of popular food chains, reputed mobile phones, or acclaimed airline services. When we see those logos while ordering or choosing something from the list, they not only create the first impression but the influence on our choice and preference as well.

The best thing to establish graphic communication:

A professional logo helps a company to emerge as a prospective brand in the competitive market. A good logo targets a particular audience, so it must possess excellent graphic design, intelligent choice of color, theme matching with the offered product or service, etc. A good logo can be the acronyms or emblems related to the company, which helps the customers to identify the brand. The logo appears everywhere, from the newspapers and T.V. commercials to the website, flyers, and billboards. So, one can complement a logo by saying that it is a visual communicator who works as a bridge between the sellers and the customers.

A simple yet powerful tool to make an impression:

The buyers or the customers often judge a book by its cover. So, for a logo, having the right appearance is very important. A clean, simple, yet powerful logo makes the product or the brand unforgettable. In some cases, it is observed that a simple mono-color logo leaves more impact on the customers than what a vibrant and gaudy logo does. The reason behind this is, for a customer, a simple logo with a powerful message is easy to remember compared to the complicated logo designs which may convey multiple messages. A satisfied customer can easily recognize his preferred products by their logos.

Professional touch matters:

A professional logo designer spends a long period in researching, experimenting, and crafting a logo with high-quality graphics. A costly logo design possesses one of a kind of uniqueness which helps to create an identity in the business field. On the other hand, a second logo lacks a proper understanding of the target audience as well as excellent logo design ideas. Sometimes, the cheap logo makers borrow design ideas from other logos or websites which may lead a business organization facing legal trials over copyright issues.

Long lasting effect:

A well-researched and well-designed logo will continue to float in the market for a long time. The company might need to re-modify its website in five years according to the market scenario, but the logo will be everlasting since it will live in the minds of the customers.

Trust matters:

A professional logo helps a brand to win the trust of the customers. The most favored and the most preferred brands in the market have one thing in common- they have been continuing with their original authentic logo design.

So, it can be concluded to that although a website helps to establish secure communication between the customers and the sellers or service providers, it is the logo, which wins the attention and trust of the customers. So, investing in a good logo design will be much beneficial for a company.

The Influence of Voice Search on Featured Snippets

Voice Search

Featured snippets have become popular nowadays because they can scan the user’s queries and provide a trusted result without even leaving the search engine result page. Having a featured snippet also helps you stand out in the crowd in the field of digital assistants as it provides search queries with a better answer. The bottom line is if your web pages are in featured snippets, you have pretty good scope to get a significant amount of traffic from the voice search.

Importance of Optimizing Your Page for Featured Snippets:

The rise of mobile searches and increase in voice search assistants has dramatically changed the way users search for information. No matter which search engine you are using, the importance of voice search is undeniable. According to Google’s prediction, more than half of search queries will be voice search by 2020. Here comes the significance of Featured Snippets. The central aspect of featured snippets is that they are the results that are read aloud in the response of queries of voice searches. These are the direct answer results that come at the top of search engine result page in a box, and in most of the times, they have a link back to the source of the answer.

The critical point to consider about featured snippets is that here a user searches by using voice search and expect a verbal reply, and in that case, the user will not be presented with a choice of search results. Instead, only one result will be read out. The voice assistant will only choose the outcome where there is a featured snippet. You may have spent a reasonable amount of time in optimizing the Meta title and descriptions of your site, but if you have not tuned your page for featured snippets, your web page content will not be read aloud, and you will miss a thousand of traffic that comes from voice searches.

Reconstruct Your Content to Grab the Attention of Featured Snippets:

There is a considerable difference between the way we write and the way we talk. The featured snippets too, are being displayed for searches that are very closer to how users speak. Therefore, to do well in featured snippets, you must optimize your content in such a way so that it is being returned for voice searches. It is important to optimize your web content with longer and more natural sounding sentences.

How Does Voice Search Work?

The way search assistants do their voice search is similar to natural language processing. For example, if you ask the voice search assistant, “What are the best speakers for $200,” it queries “best speakers for $200.” Then when you follow up by asking, “What is the best Bluetooth speaker for $200,” it searches “best Bluetooth speaker for $200”. Not only does a voice search assistant manage to construct the search-phrases into complete sentences, but it’s able to link two different queries accurately. Also, when it comes to featured snippets, the words ‘best’ and “how to” return more featured snippets than any other phrases.

Therefore, the content that is optimized by keeping this in mind tends to dominate the majority of featured snippets. As a website owner, you need to optimize your website with quick, easy to follow contents that can deliver fast and quality information. Also, if you focus on formatting your “best” and “how to” content into list format, there is a good chance that your website appears in featured snippets and voice searches.

The best way to implement this is to integrate your contents in Q&A style formats. This is not just implementing a FAQ page, and it is reconstructing at least some of your content to fit the Q&A style. The rule is to make your content more accessible for voice search assistants to pull for the featured snippet. The better you can do this; the more likely your materials will be displayed in the featured snippets.

Utilizing Voice Friendly Snippets:

Given the influence of voice search on featured snippets, you should optimize your content in such a way that tracks voice friendly snippets. It would be best if you started creating a list of newly modified keywords that sound more natural when read out loud and implement them with your website content. Identifying a set of voice friendly keywords can help provide some valuable information to rank better in featured snippets and gives your website a competitive edge in this new age of voice search on smartphones.

Steps to Lightning Page Speed of Your Website

website

Website loading speed has become one of the most significant factors nowadays that determine the value of your site in the search engine result page and its ranking position. Google’s effort of making its search algorithms perfect has made website loading speed optimization a must for webmasters who want to rank well in the search engine result page (SERP).

A slow website is also harmful to your business as the users are reluctant to spend time on a site that loads very slowly. However, it’s not just your potential customers that hate slow website – Google and other search engines have also started to penalize slow-loading sites. Most of the search engines now consider website loading speed as a ranking factor, and to improve the online presence of your website, you must employ a significant amount of time in correcting your site’s loading speed error.

With all of these points in mind, you must keep the following things in mind to make sure your website runs smoothly and in no time.

Lower Down the HTTP Requests:

One of the most critical factors that determine the loading time of a website is the number of HTTP requests it sends before it is fully loaded. Given the highly interactive user interface nowadays, it is quite common to find websites that need to load at least a handful of images each time when a user tries to load the site. A website sends an HTTP request each time when an image is being loaded, which slows down your website loading speed. The more pictures in a website layout, the more HTTP requests it sends each time – which is high enough to hinder your website from loading faster. The only solution to get rid of this problem is to compress all your website images by using CSS. Combining images into CSS sprites can make your website load insanely faster than anything else.

Use of Caching for E-Commerce Websites:

User experience matters the most for an e-commerce website, and it is essential to optimize the loading speed of your online store so that it loads fast even when it receives a large amount of traffic. Using caching is a sure way to make your eCommerce website runs smoother as it prevents unnecessary loading files. Caching technique stores data of a page into the memory so that when anyone opens the same website in the next time, it loads from the mind instead of from server.

Try to Use Content in an Optimized Way:

According to Google’s best SEO practices rule, a website with long and descriptive content with a significant number of shareable videos, images tend to attract more customers and rank higher in the search engine result page. This could be an effective SEO practice but can reduce the website loading speed. Therefore, it is important to use contents in an optimized way so that it takes minimum space and consumes lesser bandwidth while loading.

Consider Changing Your Hosting:

There are times when a site runs extremely slow because of an unreliable hosting provider. Using these types of hosting harms your user experience as well. The golden rule to research a bit and choose a reliable hosting provider. However, you should not use a hosting just because it worked well for someone else’s site, because the concept that one type of hosting will work best for all kinds of website is not genuine at all.

Avoid Using Unnecessary Plugins:

If your website is built by using a WordPress Theme and you are using a lot of additional plugins, it can significantly slow down the site. WordPress plugins are, and many developers use the same because of their easy accessibility and ease of use. However, using additional plugins in a single site will slow down its loading speed and result in negative user experience. The best way to get rid of this problem is to remove plugins that are not in use.

Use Content Delivery Networks:

One common practice of improving the website loading time is to use a good content delivery network (CDN). CDNs are an enormous collection of servers placed in different locations all over the globe. The benefit of using CDN is that it stores several copies of your website on different servers in different areas. As a result, users, visiting your website from their locations, will be able to access the website that is hosted in the same place. The result is a faster loading website with superb user experience.

Which is The Best Ecommerce Platform?

Ecommerce Platform

For business owners who are planning to start a new eCommerce business in 2019, it’s vital for them to get an idea as to how the eCommerce platform has evolved in the past couple of years. Before selecting a particular eCommerce platform for your business, you must keep the significant highlights of the eCommerce industry in mind.

Choosing the best eCommerce platform for your store is a difficult decision as there are many different things to consider. In case you are not up-to-date with the current eCommerce industry, there are a thousand platforms that can be regarded as the best eCommerce platform. Wix, Shopify, BigCommerce, Magento, WooCommerce, 3D Cart, OpenCart, ZenCart – these are all popular eCommerce platforms, and they have active users and communities. With so many options it becomes challenging for the users to choose a particular one, especially when they all call themselves the best eCommerce platform.

When choosing the best eCommerce platform, you must consider the critical factors like popularity, features, cost, user experience, customer support, and overall reputation. Based on these vital factors, we have assembled a list of 5 best eCommerce platforms that can help you start your store in 2019.

Shopify:

This is a Canadian based eCommerce platform that has been assisting online businesses across the world since 2004. Shopify is always considered among one of the top eCommerce platforms that have evolved their platform according to the latest trends and technologies. Shopify provides its users with a powerful social shopping experience, and it even doesn’t let your customers leave their social media platform to purchase the product.

The most important advantage that Shopify offers is that you can directly integrate this platform with your Facebook account and make your FB account an eCommerce store. The only drawback of using Shopify is you need to pay additional transaction charges in case you are not using Shopify Payment gateway. Despite the drawbacks, Shopify can be the best solution for the startups and novice eCommerce entrepreneurs who are looking for a conventional eCommerce solution.

Magento:

Introduced in 2008, Magento is a popular open source eCommerce platform which is known for its reliability and ease of use. Due to its scalability, Magento is considered among one of the most popular eCommerce platforms available in 2019. Many popular businesses have their websites built on the Magento platform. Magento is the best choice for business owners with a massive volume of products. However, Magento is not the right choice for a business owner who has little or no knowledge in the programming language. At least, the store owner needs to have a team of professional programmers who are working on his team.

WooCommerce:

WooCommerce is a free WordPress plugin, and it is widely popular in the world of eCommerce. It provides users with many benefits like secure payment gateway and a high-quality shopping cart. As it is open source and very easy to handle, even the novices with little knowledge in WordPress can feel the WooCommerce platform. However, one needs to install an additional plugin to initiate a multi-product eCommerce store.

BigCommerce:

BigCommerce is another important eCommerce platform which is often compared to Shopify. Like Shopify, BigCommerce also offers a similar user experience and allows users to choose from a range of prices and packages. BigCommerce is an affordable eCommerce platform, and all its packages are tailored to different kinds of businesses. This platform is highly customizable, and if you know the necessary coding, you can customize its themes and templates to build your eCommerce website. However, not all these themes and templates are free, and you may need to pay an additional cost to use a particular BigCommerce theme or template.

Wix:

Wix is the easiest of all eCommerce platforms available nowadays. It has unlimited free themes and templates that you can use to build your eCommerce website. Wix has an in-built artificial design interface that lets you create a website by using its AI program. Another important reason why most people prefer Wix is because it is very affordable. Wix comes in only $5/month. The most expensive plan for Wix comes with $25/month. It’s true that Wix doesn’t support multiple features that the other big eCommerce platforms do, but it satisfies the requirement of most small eCommerce entrepreneurs.

6 Reasons Why Flyers are Still Important in Marketing

Marketing

Flyers are considered as one of the oldest forms of marketing. Due to the advent of digital advertising medium, online marketing platforms like email, social media, etc. have become an essential part of marketing strategies nowadays. However, many companies are still using flyers as an effective medium of marketing. Experienced marketers have even suggested that brochure is one of the most important tools for offline advertising.

Advertising that utilizes effective flyer design is a budget-friendly option to deliver your products or services to your target audience. If used strategically, flyer distribution campaigns can provide you with unlimited clients.

The reason why flyer is still not outdated is that it suits all types of businesses and can help them achieve their marketing goal in the best possible manner. Apart from that, there are many other reasons why most people consider flyer marketing as a useful tool for offline advertising.

Flyers are Relatively Cheaper than Other Online Advertising Methods:

When it comes to choosing the option of a flyer, business owners need to think about the concept as to how the flyers can be useful. The first step is vital as you need to discuss with a team or other likeminded people. Once done, you need to come up with an outline of the flyer design. Once the initial ideal is finalized, you need to hire a professional designer to draft the flyer design for you. It is effortless and much cheaper than running an online Advertising campaign or booking an advertisement online.

Easy Access to Your Potential Consumer:

With offline advertising medium like flyer, you can reach your potential consumers very quickly by applying the minimum effort. Unlike online advertising, where you need to make a detailed plan about how to target your potential customers online, you can easily place your flyer at different locations of your choice or distribute them among your customers by your own. This ensures easy access to your customers as a large number of people can view the flyer on the go, or they can go through its content on their way to home or office.

People Easily Get Attracted to Flyer:

Despite the overuse of online advertising mediums like banners, websites, social media platforms, etc., flyers still can grab the attention of people. Because of their unique design, people easily get attracted to flyers. Therefore, it is vital to create a uniquely designed flyer that can draw a thousand eyeballs.

Instant Feedback:

One important reason why most people still love flyer advertising is because of their ability to reach across to the correct audience in no time. Unlike online marketing, you don’t need to sit and wait for the results as people who get the flyer in hand give an instant reply. All you need to do is to distribute the flyers among the correct audience.

Compelling Art Form:

Flyers are a valid form of art as your target customers cannot even get a chance to overlook its contents. This is because people tend to read what is around them. When it comes to online advertising, there is a pretty good chance that a large portion of your targeted customers does not pay much attention to your ads. However, when people are at their workplace or in some other place, they surely read what is around them. Therefore, it is vital to create an effective flyer design that accurately conveys the right message.

Add a Personal Touch in Advertising:

When you are distributing the flyers in person, it can create a personal relationship with your targeted customers. Each time when the prospect will look at the flyer design, it will remind them of your promotional message. This adds a personal touch to advertising, and this is something that online advertising doesn’t offer.

Flyer advertising gives businesses a chance to promote their business within a limited budget and helps them generate real results. The success of flyer advertising most depends on the venue you choose for distributing the flyers. It is also essential to design your flyer in such a way that it grabs the attention of people and controls their will to purchase your product or use your service.

Why A Premade Logo Isn’t Good Enough For Your Business?

Why A Premade Logo Isn't Good Enough For Your Business?

When it comes to design a business, many people prefer to use pre-made logos that are commonly available online. Most of these premade logos are available at a low price or event is free of cost. However, are these logos suitable for your business?

Before we come to the point as to whether you should use a premade logo or not, we first need to realize what a business logo is. A business logo is the identity of your business, and it creates an impression in the mind of your potential visitors. A good business logo should be designed by following your central business concept. The logo should represent your business values, core message, and the services you offer graphically. A properly designed logo should be memorable which can leave an everlasting impression in the mind of people.

What is Pre Made Logo?

As mentioned earlier, the premade logo is commonly available online. You can use these logos by slightly tweaking the font style, with your business name, etc. Some premade logo platforms also let users change the color to fit your style. The reason behind choosing these types of logos is because these logos are available at little cost, even free of charge. If you are on a tight budget, you can go for these logos, but it might not be the best choice for your business. However, if you are business with a vision and want to build an identity of your brand, then you should never use a premade logo as this will create a negative impression.

Mentioned below are the reasons why premade logos are not good enough for your business:

One Logo for More Than One Customer:

The main problem that comes with the premade logo is that you cannot make the right selection of your logo. Although it is against ethics, there are many readymade logo providers online that sell the same logos for some businesses. This is cheap and can damage your brand identity forever. This is not going to waste your money but can leave a negative impression in the mind of customers.

Logos without Exclusive Rights:

When you hire a professional logo design company, they will first listen to your concept and then come up with a unique logo design. The custom logo design that a professional logo design company creates for you comes with exclusive ownership rights, which you can never get with a premade logo. Premade template logos don’t have any proprietary rights, which can lead to unwanted trademark confusion with some other company.

Copy of another Design:

In most cases, a premade logo is made by copying the design of an already available logo design, with or without a little deviation. This creates a negative impression for a brand because if a customer sees that you are using someone else’s logo design, they will avoid your business. With premade logos, the uniqueness of the design is always lost, and it fails to show the brand value.

Designed By Unprofessional Designers:

The reason why these premade logos are available at little cost is that unprofessional freelance designers make them. Premade logo is never considered a sign of professionalism. The designers that are responsible for creating these premade logos are lazy, and they don’t do their job honestly. In most cases, they blatantly copy someone’s style with a little variation, which would never play well when used for your brand’s name.

No Design Customization:

Once you purchase a premade logo, there is no chance of customizing the same; even you don’t like something about the logo. Although some premade logo provider offers limited changes that you can ask for, they would surely ask for extra money for the same. However, this is not true when you are working with the professional logo design company. The professional logo design company offers a couple of versions of the same logo, and even if you are not satisfied with the style, you can ask for variations. The logo designers will always be ready to provide you with a free revision.

Considering the points mentioned above, it is strongly recommended that you avoid using the premade logos for your business. It is recommended that each company should hire a professional logo designer to create a uniquely customized logo that carries the visual identity of the brand.

Five Tips For Providing Your Designer With Helpful Feedback

logo designer

Feedback is an essential part of any design process, and if it is done correctly, it makes sure that the designer gets full success in delivering the best work. The design process is a collaboration between the designer and the client and to create a successful design; the designer needs useful feedback from the client. However, how to provide your designer with the most helpful feedback that ensures the success of the work?

As for the designer, receiving feedback from the client is often stressful. If it’s not bright or full of confusion, the design process may be hampered. On the contrary, giving feedback to the designer can also seem a difficult task on the client’s part as well.

Mentioned below are 5 essential tips that help you provide your designer with the most helpful design feedback as a client.

Be Honest While Working With the Honest:

It would be best if you kept in mind that you are working with the designer to create a magnificent work that is going to serve a genuine purpose for you. During the design process, the aim of the designer should be to provide with the best product that you are delighted with, and that will serve your purpose as well. Therefore, in the course of the design process, if you find something not up to the mark, then be honest and tell the same to the designer. If you cannot provide the designer with honest feedback, you can never achieve the ultimate result. It is much more helpful for the designer if they get honest feedback from you, even if it seems harsh.

Give a Specific Reason & Try to Give Examples:

If you don’t like something about the design, it is better to explain a little as to what you don’t want about the plan. This will be more helpful for the designer to understand your point as, without an apparent reason, they will be in darkness as to why you don’t like the design. As for the client, it is true that sometimes it can be difficult to accurately pinpoint the specific reason about what makes you feel wrong about a particular purpose. However, it would be easier for the designer to understand the feedback if you can describe a little detail – like how does the design make you feel, any specific part that you don’t like, e.g., the fonts, colors, background, banner, etc.

Although you are explaining your feedback in detail, there may be times when your designer has no idea about what you are talking. The best way you can get rid of this situation is to give specific examples so that it is apparent to your designer. This is especially true when you don’t have much knowledge about every aspect of the design, and you need to give feedback about the design work.

Ask Questions:

As the design process goes on, and the designer sends you regular updates, you may have moments when you see the design and have so many questions. Make sure to ask them to your designer. If you are not clear about a particular part of a design, ask the designer about what makes them include the same in the design and what purpose the specific element is going to serve. If the designer is concerned about your project, they will surely be able to answer your questions and give specific reasons as to why they have included a particular section in your design.

Consider Your Business Goals:

When evaluating the design and giving feedback about the same, you should consider looking at the overall design and think whether it is going to serve your business goal or any of your specific need. Imagine yourself as any of your potential customers and try to view the design in the eyes of a customer. If something is confusing in the design, you should immediately let the designer know about the same. Try to check whether the design gives you an overall idea about your business or the message that you are trying to spread through the design. If it is not delivering the purpose, be honest and tell the designer about this.

Give Realistic feedback:

If you are trying to get the right design that serves your purpose, you should always respect the designer’s effort and his/her choice. During the design process, you should still be realistic and treat your designer as a part of your team members. It would help if you never rushed and always give your feedback on time so that the designer has enough time to make all the changes according to your feedback. This helps you meet your deadline as well.

The more you are engaged with your design; the better will be the design work. The feedback is an essential part of any design process, and if you have a good relationship with the designer, the more likely you will receive a great design that serves your purpose.

The Ultimate Breakdown of File Types – Part 2

Ultimate Breakdown

The Ultimate Breakdown of File Types – Part 1

Mentioned below are some of the examples of Vector Format image files.

Scalable Vector Graphics (SVG):

This is a versatile vector image format which is commonly used for designing web pages as well as to serve other purposes. The main intention behind the introduction of the SVG file type was to create an image file type that can be used for all purposes. Since they are developed on XML, SVG file types are lossless and are considered as the most used vector formats available in the market.

Portable Document Format (PDF):

The renowned Adobe group developed this particular file type. You can view this type of file by using Adobe Acrobat software. However, Adobe Acrobat is available in free of cost, and you can easily download one and install in your system to run PDF files. When it comes to sharing any images, the PDF file is considered the most accessible tool and therefore, is the most popular vector file format in the world.

Encapsulated Postscript (EPS):

EPS is a favorite file type mainly used in vector based design by using Adobe Illustrator. Unlike the other vector file format, EPS file can be designed with text as well as graphics. Another reason why most people prefer to use EPS is that you can open these types of images by using any software and can edit easily. An EPS file is a postscript format and used in high-quality graphics and printing.

EPS is a unique file type as it offers a preview picture of the image being designed. The idea behind this to give the designer a simple preview of the end product. As EPS files contain many postscript printing commands, you can find an option in a printer device to save as EPS.

Adobe Illustrator (AI):

This is another essential vector file type which can be edited and created by using Adobe Illustrator tool. You can read this image file type by using Adobe Illustrator software only. Adobe Illustrator is also considered as the most popular software when it comes to design a vector image file. AI file type is suitable for using any projects, no matter whether it is a web page or printing project. Although the data contained in the AI format is mainly based on PDF, you cannot read this type of file in Acrobat. Whenever you create a design on Adobe Illustrator and save the file as .ai format, it instantly includes a PDF preview inside the file. This is the reason why AI format is the most preferred format by the designers when it comes to saving an image file.