Website vs. Social Media: What Should Your Business Opt for?
Nowadays, social media is the main platform for communication and conversation between brands and their audiences. Then how relevant are websites in 2021? One of the biggest debates that happen within the marketing team is where they would put their efforts.
Is it on the company’s website or their social media channels to generate more conversion rates? Which channel guarantees the greatest return on investment to grow the company faster? In this article, we will analyze the importance of both and find out which one is the clear winner.
Website vs. Social Media
While discussing the website vs. social media, one thing is clear; neither should be overlooked nor neglected to pertain to your business strategy. We will define ten key points to consider, five points for the website and five points for social media.
Website: Your Company’s Go to Digital Space
While debating about the role of your website in lead generation efforts, keep the following five important points in mind.
A Website Helps Your Company Get Found Online
This is one of the most important points to remember that a website is a way your company gets found online with the help of website’s conversion rate. According to a recent study, 90% of people use the internet to find local businesses. If you don’t have a website or properly maintain it, you may miss out on the critical opportunities to be found.
Websites Can Help Your Online Presence Grow with Proper SEO Strategy
When you have a website, it means your business utilizes a search engine optimization or SEO strategy to grow its online presence. As per the statistics, 53.3% of all website traffic comes from organic search, so if businesses double down on their SEO and other organic search strategies, they will experience incredible growth in their website lead generation efforts.
A Website promotes Your Services in the Digital Platform
This is another crucial aspect of a website to promote your services in the digital space. According to statistics, more than 1.79 billion people used online shopping last year that signifies there were 1.79 billion people who could have found your website and looked at your service. There is no doubt that the internet is an incredibly powerful tool for lead generation. So, your services need to be outlined and promoted properly on your website.
Landing Page Promotes Services and Boosts Conversions
One of the most effective ways to promote your services is to have a landing page on your website. A landing page provides an opportunity for your customers to land after they click on a link, whether it’s from a marketing campaign or an organic search. Your landing page should describe all the services you’re providing and how these services solve your consumer’s problem. A well-designed landing page is essential for transforming traffic into conversion.
A Website is a Crucial Part of Sales Funnel
Website plays a crucial role in your sales funnel. Your website guides people from the top of the sales funnel where they learn about your business and services to the end of your sales funnel, where these people will convert and become customers. Your website also serves as a great automation tool for your business. It’s the place where leads can learn about your services or your brands 24 hours a day, seven days a week, and 365 days per year. You can automate parts of your sales process with the help of installing a 24X7 live chat feature.
A Website Helps Your Company to Establish Credibility
Credibility means a lot of things to consumers in today’s digital-first landscape. If a business looks credible online, their website visitors are more likely to trust them and turn into their valuable customers. According to a recent survey, 81% of consumers said that they need to be able to trust a brand to buy from them. By establishing credibility through your website, you will be able to build trust with your audience.
A Website Provides Key Data for Your Company
While debating on website vs. social media, always remember that a website provides important data for your web, sales, and marketing teams. According to a recent study, 64% of marketing executives strongly agree that data-driven marketing is essential to success in a hypercompetitive global economy.
Social Media: Where Your Brand Shines
While debating about the role of social media in social media lead generation efforts, keep the following five important points in mind.
Social Media Helps You Connect with Your Audience
While discussing website vs. social media in lead generation, something vital to consider is that social media helps companies connect with their audience on a personal level. Digital Information World reports that internet users are now spending more than 142 minutes per day on social networking and messaging platforms.
Social Media is Where You Build Your Brand
Social media is an important channel that can be used to build your company’s brand. The more audiences are connected with your brand, the more likely they will become your valuable customers and brand advocates. You can build your brand on social media with the help of social media ads.
Social Media Helps You to Share Your Content
Social media users like to consume content in various ways on different platforms, so always keep in mind social media helps you to share your content with the messes. It actually increases your company’s status as an industry leader. The more you share, the more you enhance your gravitas that can help to influence people to keep following you to obtain valuable information.
Social Media Allows You to Reach New Audiences
Social media allows you to reach new audiences in ways you can’t solely through your website. Social media platforms like Twitter, Instagram, and LinkedIn allow you to use the hashtags option to follow specific topics. If you post any content on these platforms using hashtags, your content will be seen by people who follow those hashtags. This can be used as social media growth hacks technique.
Social Media Encourages Interaction with Your Brand
Social media platforms encourage interaction and engagement between brands and audiences. Always remember that every like, comment, or share option is a validation that your brand is worth engaging with, and it will help your social media growth. Basically, it’s a form of social proof that everyone on social platforms can see. The more you engage on social media platforms, the more your brand will be noticed.
While debating on website vs. social media and which is better for your company, it can be concluded when paired together, your website and social media channels are complementary parts of the same well-oiled machine, and both can be used for lead generation hacks strategies. They have the same goal to get your brand out to the world and convert potential leads to your valuable customers. Both website and social media strategy are the fundamental pillars in your lead generation and growth strategies.