How to get the most of your ad budgets on social media?

Introduction

If you want to reach new, targeted audiences fast, social media advertising is a must. Organic reach is becoming increasingly difficult, whether you like it or not. It may be impossible to go viral without a little boost in the future. Putting real money on the table can be scary, especially when you have an organic social strategy in place. It is therefore important to be aware of all your options. As an expert in social media advertising services, we will discuss how to maximize your spend on social media ads through various types of advertising.

Types of social media ads

Ads for social media are the direct way to reach your target audience. Your social media marketing efforts can be centered on acquiring new customers or retargeting existing ones. Social networking service offers different types of advertising options to all users. But that does not mean you should use them all.

Choose Your Network Wisely

According to the experts in social media marketing services, if you want to know which networks your target audience prefers, you should also know which networks they use. How do you engage, concentrate, and reach your target group? Check out which ads for social media marketing are performing well for your brand organically and providing better pay per click options for driving traffics to your website. Let's look at how each network advertises.

Facebook ads

Objective

There are three broad types of Facebook ads:

1. Awareness: Promote brand awareness and increase organic reach.
2. Consideration: Encourage web traffic, app installations, video views, lead generation, or Facebook Messenger communication.
3. Conversion: Drive more traffic through your online app, increase sales and leads through your site or app.

Audience considerations

With 2.45 billion monthly active users, Facebook is popular across many demographics. Almost all teenagers use Facebook, and seniors are quickly catching up. For anyone looking to start advertising on social media, Facebook is a great place to start. Users can be directed to your Facebook Page or website by your ads. In addition, you can send them to an Instant Experience customized to their needs. The Facebook mobile app features a full-screen informational or interactive destination page.

Facebook ad types

Facebook offers eight types of ads to help you meet your objectives, and they are:

1. Photo ads
2. Videos ad
3. Stories ad
4. Carousel ads
5. Slideshow ads
6. Collection ads
7. Messenger ads
8. Playable ads

Instagram ads

Objective

Instagram is owned by Facebook. Therefore, it is not surprising that Instagram ads share the same three broad goals as Facebook ads:

1. Awareness
2. Consideration
3. Conversion

Audience considerations

Millennials are the most popular users of Instagram. The platform is also popular among Generations Z, and X. Advertising on the platform can be targeted to your ideal audience with custom targeting options just like on Facebook. Defining the behaviors, activities, interests, and demographics of your audiences will help you create lookalike audiences.

Instagram ad types

Instagram ad types are also similar to four of the Facebook ad types:

1. Photo
2. Video
3. Carousel
4. Collection

Twitter ads

Objective

Three different business objectives are served by Twitter ads:

1. Awareness: Reach as many people as possible with your advertisement.
2. Consideration: In this category, you will find ways to increase video views, pre-roll views, app installations, web traffic, engagement, and followers.
3. Conversion: Encourage users to take action on your app or website.

Audience considerations

In Twitter Ads campaign, approximately two-thirds of addressable audiences are men. Advertisers on Twitter have two options for creating Twitter ads:

1. Twitter Promote automatically promotes Tweets for you. (Please note that this service is no longer available to new users).
2. Twitter Ads campaigns allow you to create your own marketing plan based on your objectives.

Snapchat ads

Objective

There are three types of marketing objectives you can achieve with Snapchat ads:

1. Awareness: Increase brand awareness, promote products and services, and drive traffic to your website and app.
2. Consideration: Engage your visitors, increase app downloads, video views, and lead generation with your website or app.
3. Conversions: Increase conversions on your website or sales through your catalog.

Audience considerations

Snapchat has 220 million users younger than 25 years old, making it overwhelmingly popular with youths. The app is used by nearly three-quarters of 18- to 24-year-olds. In contrast, 25% of adults 30- to 49-years-old participate in those activities. Snapchat ads provide you with access to about 60% of the female audience.

Types of Snapchat ads

In order to help you reach your objectives, Snapchat offers six types of ads:

1. Snap ads
2. Story ads
3. Collection ads
4. Filters
5. Lenses
6. Commercials

LinkedIn ads

Objective

You can use LinkedIn ads for three types of marketing objectives:

1. Awareness: Make your brand or company more well-known.
2. Consideration: Engage website visitors, increase video views, or drive website traffic.
3. Conversions: Convert website visitors into leads.

Audience considerations

Compared with the other social media networks in this post, LinkedIn is much more business-oriented. You can target people based on their professional qualifications, such as job title and seniority.

Types of LinkedIn ads

These are the four types of ads you can run on LinkedIn to accomplish your goals:

1. Sponsored Content
2. Sponsored InMail
3. Text Ads
4. Dynamic Ads

Pinterest ads

Objective

The following six business goals can be achieved by Pinterest ads:

1. Build brand awareness
2. Drive traffic to your website
3. Drive app installs
4. Drive traffic to specific products
5. Encourage specific actions on your website
6. Drive video impressions and increase your video reach

Audience considerations

The number of female users on Pinterest is significantly higher than that of male users.

Types of Pinterest ads

You have a couple of options for promoting your Pinterest ads.

1. Pinterest Ads Manager
2. Promote Button

YouTube ads

Objective

Ads on YouTube can help you accomplish the following business objectives:

1. Collect leads
2. Drive website traffic
3. Increase product and improve brand consideration
4. Build brand awareness and extend your reach

Audience considerations

The majority of YouTube users are male, and the users are well-distributed among age groups up to 65.

Types of YouTube ads

YouTube offers several different types of video ads. As YouTube is owned by Google, you will need a Google Ads account to create YouTube ads.

1. Skippable in-stream ads
2. Non-Skippable YouTube ads
3. Video discovery ads
4. Bumper Ads
5. Outstream ads
6. Masthead ads

Conclusion

Tools like Google Analytics and Hootsuite Impact allow you to measure results across multiple networks at the same time. An excellent way to track social media results and look for great content to promote with social ads is to create a social media report.