Category Archives: Web Development

Web development – steps to follow for improving online sales


Some of the entrepreneurs don’t realize that for an online shop the design and development part has eminence. Starting from the landing page, home page, the CTA or the shopping cart impacts the sales director. The smallest aspect in the designing or development part can increase or decrease the conversion rates. Specially, for e-commerce websites, you have to always mind the buyers perspective while building it. It’s understood that you want an unhindered shopping process but a lot of the online shop fail to follow this process what they preach. So, here are some of the points that can help the viewers to turn to customers which can remarkably improve the sales through design and development techniques.

Clarity of the shopping cart
When a customer adds an item in the cart it must actually get registered. So, on the page near the cart, it must show the number of items added to it which will help the customer to keep a check on the list of buying and proceeding and the other information like check-out should also be clearly visible. You can, of course, make it pop or scroll with the bright color tone from rest of the page which will make the cart clear.

Keep the product page clutter free
The design of your product page is most essential and the product name, a description must be mentioned properly. Have you thought how important is the testimonial is? Where should it be placed on the page? The product reviews are of utmost importance as it influences the visitors, they have the right to know what are they investing their money. Keeping the review, product description at the end of the page can be useful.

Proper navigation
A long drop down or hidden menu can simply confuse the customer or frustrate the shopper. Clear navigation without any hidden elements is much more liked by the visitors. Use hover or fly out menu which is much makes it easy for them to understand. No need to show much of artistry in this section. Employ bread crumbs so that they can come back to the previous page smoothly. The continue shopping button is also helpful.

Avoid putting extra elements on the checking-out page
Provide proper checking-out process and specifically, it should give the clear path to it. Avoid the sidebar and shop more elements in this part. Single-page check-out processed always leads to more conversion it’s a crucial place in deciding whether the sale is happening or not. This can also interest the customers to long time customers.

Make a grand online presence with spectacular designing and development


To market your business online it is obvious that your website needs to have a great design. That too, in terms of technicality and user experience. Digital world and it’s requirements keep on changing along with changing trends. Not only the designing the web development part also needs to be greatly done. Coding for website decides the loading speed substantially, which is a most significant factor to get visitors launched on your website. Long and long site loading will just make the audience close your website and move on to the next. Like CSS, PHP and HTML are the very fundamental programming languages and HTML allows you the maximum liberty to design and develop your website with every small technical detailing. Though, you can find many sites using Java and is the most popular one, as it has several modules that facilitates web development and can be developed on any platform.

Simple open platforms like, WordPress can help you out to create your website even if you lack the technical skills. Still, it is not wrong to say, that taking the help of a website development company can shape out things better. This is a content management system (CMS) that makes the website designing and development very convenient as you don’t need to know programming languages like HTML as the other CMS do.

Availability of various plugins will support you to get the appearance for your business website. All these plugins are free and can be installed anytime. The scripts has options for suiting templates, where some are payable and others are free. Even if you want to create a blog for portraying your writing flare its the best platform you can opt for. Of course you have other options like blogger, Tumblr, Hubpages, Medium, Live Journal and more.

Web designing and development are both interlinked. You are the one you have to convey the business motive and the target audience to the designer. Experts from a web design company will enlighten and flare their magic of creativity to get you the most user-friendly website. Creating the layout and deciding the factors that are needed to be emphasized are important. Here are some of the factors that can make your website popular for the visitors:

Dual tone Layout:
Dual tone looks soothing and requires a grayscale image with another non-black color. Hero images in this concept can be effectual for creating a neat design and consistency.

Complete screen sign-up:
Conventional pop-ups are already done. Do a makeover with full-screen sign-up. Instead of interrupting in between the interesting point of the content full-screen completely drags it down and little scrolling can give you the complete view.

Continuous Chat Support:
Chatting adds personalization and responding to the customer can help the customer to get the solution in the form of the services or product you are offering.

Product explaining animation or videos:
These are already around since sometime and will continue to be, by acquiring more significance. These should be a smaller one like 90 minutes video, not a bigger one. Animations explaining the products and services can be even more effective.

5 reasons why Magneto 2.0 is preferred by web developers


Magento 2.0 after its emergence in 2015 fetched a lot attention and is a refreshed version of Magento1.x. The advanced version gained more interest from the developers due to its design and additional features providing companies a provision to attain their target and speed up the developing time of the website. We can see now that most of the E commerce sites are created on this Magento platform. Developers also got better equipped with this platform to work with new features as compared to the earlier version.

At present most of us shop online and switch over to the other website if it takes a long to load the page and is not displayed properly. In this respect Magento 2.0 has made the process faster. Lets take a look on the reasons of it being more popular in the developers community.

Revamped Structure and more Adaptability:

The 2 prominent modifications that have been done in the file structure are: primarily, under this platform every item can be placed directly under the app structure. Next, it has made the viewing for the professional more convenient that is each component has its own directory through which you can choose any template, layout along with css files for any module you require. This has created more flexibility for the module developers in terms of customization without altering the basic website functionality.

It has opened options for the developers to try out myriads of other features to improve the user experience. The features like, CRM can be changed without impacting the core code significantly and this greatly helps to suit the requirements of the business more precisely and make it just as the client desires with every possible change. This makes website development much easier than before.

New Layout Components and better user experience:

Previously core/text function was implemented to work as a structural block, but the new components have a completely new conception of container wrapper for the same. By the use of visual design editor, managing blocks is now much easier with simply changing the blocks and clearly define the parts of the layout. Along with this improved user experience is a significant feature of Magento 2.0. It makes the customer capable of viewing the website on any screen size like, mobile and tab.

Better Performance:

In this aspect of better performance, it makes the indexing easy as Magento 2.0 provide more of functionality as compared to the earlier one that transformed merchandise data like, prices in tables that in order encouraged the speed of the query finally leading to better business. And now Magento 2.0 is more modified and works more effectively to boost the business.


Now coming to scalability, the new version enables complete page caching and results in a major reduction of server load and better performance of the website. It has a multiple user admin facility that ensures no date conflicts while editing products through more admin users simultaneously.

Less efforts and cost incurring in Upgradation:

Installing and upgrading of previous version of Magento was more difficult than version 2.0 as it has versioning rules and more friendly to upgradation. The new one can be done with more speed due to standalone installer and this will ensure the prerequisite for the installation runs a particular script for the platform.