Tag Archives: Logo Design

Boost your brand popularity with efficient logo design

Logo Design

Launching and marketing a brand when people are getting know to about new names in the market every other day. You will want your business to have a rocking entry in the arena, right? Of course, it’s a difficult process but professional help can always be useful as you no amateurish work can’t create even a mark by equaling or surpassing the other competitors. And without a proper brand mark, no one will even care to notice.

It’s a meticulous job and requires proper planning. The logo is the visual expression of the company essence. It doesn’t give the room a lot of text or images so the concept should be so created that it can communicate the message to the audience effectively.

Now let’s see the logo design steps involved in the process.:

Step 1 – Understand the brand message:
Use a tag line or a catchphrase that will make the message clear. Like the famous brand Apple’s “think different” and FedEx’s “Relax, It’s FedEx”, your brand should have something similar that can describe the brand’s vision. It sets the expectation of the viewers and probably is the first and prominent chance to impress the audience. Before deciding the outline just research and study the tagline that can help you immensely to get an idea to represent the brand accordingly.

Step 2 – Look for inspiration and start drafting
In this phase, you have to brainstorm for the concept. Look for some inspiration maybe online. Check out the internationally famous brands and this can help your creative juice flowing. You can get an idea about the industry trends and how you should give shape to your concept will be clear to you.

Step 3 – Decide on using graphics or symbol
there are 3 kinds of logos. The first one being only text, the other one is the use of image or graphics or the third one is clever use of both graphics and symbol. Facebook, Apple, KFC are the examples of the types respectively. Deciding this point very much depends on the target audience type and if you want to depict the brand message go for graphics or if you want to simple, sleek and effective select text type design.

Step 4 – Select proper color and fonts
Selection of colors in one of the most important factors in design as they help to depict the message as well as affects the viewer emotions. Use the psychology of colors to impress them but do not depend on it more as an efficient logo design will look great in black and white too.

Next is the font you should select must complement the design and easily readable. Try using different fonts than generally used but don’t opt for the complex ones and keep an eye on the font size.

Step 5 – Culmination and Final edits
Give it the final from that makes it memorable for the audience as the logo is the brand’s face. Make it as simple as possible and be careful in creating it to make it flawless.

Is logo design mandatory for all businesses to establish repute?

logo design

It’s obvious that being an entrepreneur you want your business to get the ultimate recognition. In case of a small or vast business promotion is the main effort that goes into the success of any venture. The market is full of products and services along with newer businesses yet making the arena highly competitive. You have to be better that usual ones to acquire a distinctness. The company value or vision to the audience in order to build a brand reputation among the other contenders. Every aspect should be done professionally to get a dashing brand identity in real and digital world.

Now, let’s talk about the first thing that people get familiar with, the logo of the brand. The utter significance of it is often neglected by the business owners. But, it’s the brand mark through which people recognize and know about the existence of your brand. It has to be highly professional and impressive. A logo design basically needs to be simple, versatile, memorable and timeless. Each and every factor must be apt to create a flawless design that can best communicate the message you want to convey.

If you are into a small business rather, it’s a must factor for as many such companies emerge in the industry and go away unnoticed. This is due to lack of distinctness identification, you might be providing better services than the other competitors but cant help getting lost among the several other existing companies as you have no face for you brand. It will become difficult for people to identify. I have seen it has happened so, people using a product for days together sometimes don’t pay heed to the product name even the visual aspect is so impactful that they know it by the logo design. So, the logo has real power! Don’t you think so.

o promote your brand you need the company brand emblem that will be the visual representation, be it online or offline. Picture always explains better than text and logo also serves the same principle. But to make it impressive you can’t make it complex as simple design is easy to understand for the target audience.

Excess use of colors will also spoil the look and distort the meaning that can ruin the image. It has to be very intricate done with precision. The concept, the color, the text format and the wise use of sign and symbol that are relevant. It should be done in a way that your brand message will be easily communicated to the viewers.

Creating the logo with the help of software can’t equal a professional logo design as it has creative finesse. Taking help of logo design experts can help you get a accurate logo as they are efficient in creating innovative concept with the trendy features that can claim popularity with ease. Colors has a specific task as it evolves emotions and that helps people to connect. Moreover, according to the present trends the black and white background is preferred. But it’s up to the designer as he is trained and experienced to create a appropriate design that can claim more popularity and success.

Effective logo design to improve the recognition and sales

Logo Design

When you are ready to start a business to get a proper recognition you must have a striking logo design. As the market is highly competitive, the unique symbol, sign, image, text or a combination can get a distinctness. The main purpose of the logo design is to define the company values prominently which makes the viewers understand the brand type. It can be only an image or a stylized text to reflect the brand identity powerfully. A Logo is not only an identity in itself but has multiple uses as a marketing tool. One you start getting recognized with that specific sign it largely helps in promotion the company in any campaign be in digital media or in print media. Even if you want to establish online business the brand mark will pay a great role to get known among the plethora of website providing the same service or product.

A logo can’t help directly in sell, that is by seeing just the logo the people will not decide to purchase the product but, if it’s unappealing no one will even know that your brand exists. It has to communicate the vision of the company in showing what you want to offer to the customers. The USP must be incorporated in the logo design and the logo can also become one of the USP for your brand. It should speak the brand loud and clear through its color tone, font style, theme, image or symbol used in a precise manner that can be highly eye-catchy for the target audience. Choice of wrong colors with complex font type which is unreadable from a little distance is not worth. People will not exert extra effort to get it clearly seen. Rather the contrasting colors will not be useful to make the viewers relate to the brand and every color evokes different emotions and this aspect should be employed meticulously to touch the right chord.

This is a technical task and requires a lot of research work along with professional skills. There are myriads of brands that can be your contender and which are established names so it’s obvious that you will need something cutting edge. As this will help you to get the primary recognition surpassing them. It’s completely a professional thing as the designers are well-versed with the prevailing industrial trends and create an innovative concept for the process. Moreover, you can convey your requirements to them so that they can add the professional finesse to those to create something remarkable.

Famous logos like Apple, Nike, KFC, Versace and more have their logos have brand personification. The simple swoosh symbol of Nike makes people recognize the brand anywhere. So in order to capture the interest of the audience, the mark must have the requisite attributes which only a profession designer can provide. Trying out software will give you nothing accept a cliched and inappropriate brand mark which can’t cut the mustard. Underestimating the significance of the logo design can ruin the brand image.

Logo design company – creating the professional brand identity

Logo Design Company

Are you planning to start your business promotion? Are you ready with all the required elements that can give you successful business launch? Probably you are thinking now if any aspect is left unnoticed. Yes, to have a bang on start you have to be all equipped to hit the cut-throat market. What many of the business owners miss contemplating is the logo of the company. The first thing that audiences get to see about your brand. As we know ‘the first impression is the last impression’ the brand has to be a view stealing one.

The logo design plays a significant part as a brand representation and is an utterly useful in brand marketing. While creating a brand mark you must keep in mind the brand essence, vision, and mission. A logo can never directly sell a product, it only holds the exclusive features of the brand in a professional way to make it intriguing for the users. Motivating them to know more about the product or services that culminating to a buy.

The crucial factor is you have to get a brand emblem that is unique and claim recognition surpassing the other contenders in the high competition. Each and every intricacy has to be taken care off. Corporate look along with the trendiness can serve the purpose. You can think of creating one with the help of the online software but there always remains a risk of things going wrong. Firstly, you can’t give shape to your creativity as the resources are limited that is, there a few specific themes and clip art that you can employ. The personalization you want to include in the design may not be possible. Right theme, color, font, concept, and uniqueness are prerequisite.

Here you can be greatly helped by a professional logo design company:

The professionals can offer:

Clarity of brand message: A logo design with various elements confuses the message. People may recognize it but will certainly not associate it with the brand. So, simple, logo is effective that portrays the message easily to the target audience.

Prompt Emotional Reactions: While you look at a logo, it should portray all the emotions that the brand wants to display. The simple design will help it to acquire human marketing process faster and efficiently. And making it complicated will perception will cover emotional essence.

Convertible for all media types: The brand owner can use the logo for attesting it with any promotional campaign including print, web, stationery, stamps, clothing and even promotional gift and more.

Effective logo design tips that can build brand personality

Logo Design

Meticulous strategy to market your brand is the only way to fetch the relevant audience in both ways online and off. Though both the ways require different specialized strategies to ensure successful venture t here is something common. One of the main aspects that claims to be the face of the brand and continues to popularize timelessly. I am sure you already know that I am talking about the logo, the identity of a business.

You can have a strong a marketing strategy but it the preliminary element is not worked on with professionalism it can slow down the journey to success. The basic recognition for the business must portray the business essence explicitly. As every promotional campaign will show your brand identification on it and every element like business card, banner, website will have your brand name and the logo. The set of stationery can itself act as promotional materials individually with specific business identity.

few tips for getting a perfect brand mark logo design

Draw out the brand personality:
The essence of the company or brand must be understood and taken into account before the designing starts. Company value and the mission should be incorporated in the creating the concept. The target audience should be thought of as what is preferred by 18 years many not be liked by the people of 35 age.

Colors have an emotional impact:
Every color has different significance and arouse emotion in people. Selection of right color tone is a powerful way to convey the brand ,message with the power of emotion. For example a brand can use the background color blue too create a soothing effect whereas as to create a strong statement you can of course use red. Bright colors are being widely used by organizations.

Be innovative:
It will be blunder if you try to create a logo the mocks or parodies any other brand mark. A logo should always be a wise representation of the company. It should not remind you of some other business brand. And a great way to avoid this is to create a fresh and innovative design.

Pay heed to locations:
Logos can show great on desktop but it’s not only the viable medium rather is displayed on various format and sizes. A perfectly designed logo will look great even on a business card, mobile devices and even on banners or on clothing maybe. Making id versatile that is suitable for apt display in all formats can entice the audience change to potential customer.

Is it important for a business to have a befitting logo design?

Logo Design

Starting from the ”swoosh” of Nike to or a bite eaten apple of Apple are the internationally acclaimed companies take great care for getting a perfect logo design. People immediately connect to the brand or the product with a glance on the brand mark. The golden arches of the famous fast-food company or Starbucks with a twin-tailed mermaid have a timeless appeal and efficiently describe the brand. The instant recognition these logo designs provides is like a holy grail for your company. This makes it quite clear why the multinational companies pay heed to the logo design creation and spend a huge amount for getting a unique logo design. Not only bigger brands other smaller size companies also incur good amount to get a stylized emblem. Some of the brands that have the name simply written in distinct fonts in a stylish way invest a bigger amount to get a proper font, color and get the desired result. Let’s find out how simple it is to get a perfect logo whether it’s significant or not?

According to Sagi Haviv, the celebrated graphic designer no logo gets the complete recognition with first sights it gets its correct value and meaning within some time. The prime requisites a logo design should be apt to the brand, it must be simple or uncomplicated to be memorable.

If we take the example of the famous brand GAP the American clothing and accessory retailer. Previously it had its logo as bold alphabets ‘GAP’ and in 2010 it decided to change it to lower case letter with a blue background behind ‘p’. Such was the public uproar that within a week the brand had to scrap the change and reverted. The previous logo was so liked by the audience and the company was not aware of the change would result. The representing sign of a brand has a great power to make the marketing successful.

The first thing you notice about a company product is the logo design. Even after using a product for some time you may not remember the name but the visual aspect it always the part that can be recollected. People will also remember the good experience associated with it. In this visualized world the representation is the most important part. When you have an unusual simple yet catchy brand mark people are bound to be enticed and turn to potential customers. A logo design company can always be asked for help in getting a apt logo design.

A befitting sign for any business can do half the work in promoting the brand ones the people get familiar, it will serve as the best marketing tool. Moreover, its used on every promotional element like the business card, video, banner, website and more. The brochure or letterhead containing the symbol increases the credibility and impresses the customers. In a business meet, a customized letterhead or business card gives your brand a distinctness with the logo imprinted on it.

It’s an inevitable part for each and every organization to get a definite identification that supports the business to get a distinguishable identity.

How can a good logo design increase the sales?

logo design

To give a business strong presence and popularity branding is the main weapon and the rudimentary factor is to with the brand mark. The visual aspect is always given priority in the present world. People remember what they see are visually appealing. Visual marketing is swiping over the marketing world be television, video, billboards, signage or any other media can be used to promote the business but the brand identity should be unique and appropriate. Consumers products for a long time even without noticing the brand name correctly but the visual aspect the logo is always the identification. Even if one forgets the name of the product can always recollect the logo. It is the most remembered aspect of the about the product. It has to depict company essence in a way that it becomes easily memorable for the customers.

Some of the recent surveys concluded that people go for the products more that have an interesting visual aspect and becomes more desirable. The mark also makes the brand memorable as the logo design interests them. There are so many companies that provide same product this results in consumers forgetting the brand names but a brand with distinct identification gets the first preference.

The logo should be created by keeping in mind the demographic you choose as the target audience so that people can relate to it with ease. A correct logo design can be crucial for the corporate identity of an organization and it’s mission and vision. The most successful brands are always associated with their brand mark, like Nike, McDonald, Apple, and may more. The logo should be so designed that it can be associated with the company. Brand management is of utter importance the brand representation is the fundamental step for the memorability of the brand image motivating them to make a purchase.

Let’s discuss some points that can help in logo design:

Get inspired from the trendsetter – You can, of course, study the famous logo design don’t try to copy the complete thing but you can see the use of colors the fonts and get your creative juices flowing.

Think about company theme – Think yourself from a customer’s point view and think how you will like the logo to be. What can make you interested? Based upon the target audience design for appealing to the potential customers and clients.

Don’t hesitate to hand over to professionals – You can convey your point of view to the expert designer and with professional skills, he/she will make out the thing as you desire. The familiarity with the trends and industry type will helm the expert to include the appealing elements to entice the potential customers.

Build trustability – With selection of color and theme enhance the company credibility. Depict the high company value that ensures quality of your product or services to the target audience.

Professional logo design that speaks for the brand

Professional Logo Design

When you invest a lot to start your company, no aspect should remain neglected as it can act as a loophole. Moreover, the part which is often neglected by some of the companies is the brand mark. The company emblem is just like the name of a person, he or she is known by it only. Same is the role of a logo for an organization. People get awareness of the product or services with that specific design that conveys the brand idea. It can’t audience directly help in sales but is a great marketing tool. The mark will define your brand value to the target audience.

Each feature required in creating the logo design is of utmost importance. Nothing can be just managed without specific knowledge about the factor which constitutes to develop the complete concept of the logo. Creating a unique design is a daunting task as already there are thousands of competitors and your brand mark should be better to surpass them. The whole process is technical, and the experts should be handed over the task to get the desired result. Making something abstract or complicated will make the viewers lose interest in seeing the logo and it can also be confusing. This will actually not serve the purpose. The concept should be unique yet simple. Simplicity rules the market, as this will make it easy for the customers to understand and will be rememberable. Memorability will increase the popularity of the products or services. And this will result in increased number of potential customers.

You may think that you best understand your brand requirements so may try creating it yourself. That can be a great risk in any way as you are not aware of the industry requirements that the logo should portray. The color tone, selection of images, font style and size over all the charismatic appeal based on the trends are the few ingredients that make the design likable in the eyes of the viewers. And it’s quite difficult to find these in an amateurish design. Without technical skills and experience, it will really difficult for you to understand the market trend to outshine the closest competitors.

Rather, use of software for logo creation can end up in you getting a cliched design that can neither get views nor is will look original. Nevertheless, there lurks a chance of infringement issue as the themes and clip art provided are limited and anyone can use it and your design may look similar to the other logo design. Taking help of a professional logo design agency can be useful as they provide quality work as per the industry type depicting your brand message in a conveying manner.

Selection of proper background, easily readable fonts altogether an innovative concept that will be catchy yet describing. It will have the versatility that will enable you to use it any format you want for the promotional purpose like getting it printed on business cards, banner, website and so on. The professional logo design gives you the room to input small tweaks to match up to the trends in the industry.

A distinct logo design leading to the business success

Logo Design

Every entrepreneur wants to launch the brand with a bang and create an eminent presence online and off-line. The marketing strategies can be employed meticulously when the basic steps are laid down properly. That is before starting a venture you always have to check the market status for the requirement and the type of the needs that will interest the people to go for your product or services. And the essential point is the face of the company. The logo serves as the representation of your brand and that has to be unique to claim maximum views from the audience.

The primary requirement for a brand mark to be effective is it has to be communicative. Making the people understand the brand essence with ease must be the prime motive of the emblem creation. It involves various technical aspects and each has to be followed with precision.

The steps that should be kept in mind while creating a logo design:

Keep it simple –
Try to keep it simple. Ask yourself is the logo design clean yet conveying? Can the images and text help you identify the concept you are trying to communicate, or is it looking overdone and clumsy? The concept should the simple yet serve the purpose efficiently in a spree to create something different doesn’t mean that you will create something abstract that will be obscure for the viewers.

Aim for a long logo life –
Think while you create the design it should be a long term one? As some of the logo design just come in the market and go without being noticed and remain unrecognized whereas, there are some that are praised by generation claim a long term fame and becomes the perfect face for the company. However, always ensure that the design is timeless. You don’t have a specific formula to it but studying the famous logo designs can help you to understand the standard.

Flexibility of the design counts –
the logo should have the features that will make it scalable i.e. that can be represented in any size small or big. Fit for the merchandise to marketing in various formats. The bigger formats like billboards banners and the business card requiring the smaller depictions the resolution should be suiting for all.

Clear depiction of the message –
Form the concept so that it can loud and clear make the message out to the target audience. The text used should be clearly readable and the image is also should be relevant to the product type. The use of negative space can be intelligent.

How an efficient logo design can help a business get popular easily

Logo Design

Logo the face of the company that represents it to the audience. Like the website is made live online to provide the platform to the web audience to know the products and services. Rather, there also the logo signifies the brand. So, it’s needless to say that a company irrespective of being a small or big one to claim an identity must have perfectly describing logo design.

The brand mark has to be conveying for the audience in small. As there is no room for including a lot of stuff in the design. It can pitch sales directly the feature in it must reflect the brand essence. The most vibrant and unique feature of the company must be depicted in the emblem. For instance, if you are offering some food stuffs along with home delivery within 1 hour of the ordering facility in and around a bigger area. Not only the the logo design should include the food offering but also signify the USP of fastest delivery. Like a food pot in form of a vector image on a rocket or something that implies speed can convey both. As the quick service can interest the potential customers more.

Likewise every business has separate requirements for its logo design and the professional designers are familiar with those. They are well acquainted with industry standards and trends. They can create an innovative concept that can serve the purpose efficiently. The color which seems to be simple aspect to select but isn’t that easy. Every color evokes an emotion when the viewer sees it and touching the right chord is necessary to create the right impression.

The types of fonts used means a lot. You can think of using very stylish or funky fonts but it will be of no use if is unclear to understand by the target audience. Fancy fonts can be used where it suits perfectly, mostly when you are designing for a amusement park, or children toy company. Using it on the core industries can look like a mismatch. Rather the simple fonts that are even clearly readable from a distance can be enticing and conveying. A logo design company can provide proper assistance to you for getting a effective brand mark that will denote your brand. Expert designers are deft at creating unique concept that will have a charisma.

The theme and the selection of the image that can describe the product well will be best decided by them. The use of negative space, SVGs, themes are all technical aspects to decide. And precise knowledge of designing is required to create an innovative face for a company. Over use of any factor can simply spoil the look of the design and tarnish the brand image. For example, when more colors are used in brand emblem is looks completely messy and the message is not clear so everyone overlooks. So, no use getting a such a brand mark which will be of no help in making the company popular.

What are Logo design Trends 2017?

Logo Design

Every field happens to develop with the passing time certain techniques continue through years and some is replaced by any advancement. Logo design is no exception rather it keeps on changing basing on the preferences of the audience and for the betterment of the prior prevailing trends. The bran emblem is always a significant part of a business and to create a sensation in the market the brand mark should be exclusive one. It must convey the brand essence in a way that can appeal to the audience. It may look simple to design a logo but it’s not so as creating a unique and apt design requires great knowledge in this field and familiarity with the trends. Otherwise things can go wrong. For example perfect selection of colors for any company brand mark can be more convincing for the target audience than a clumsy one.

The familiarity with the prevailing trends allows the designer to know the liking of the people. Moreover, it will allow to know the nuances that the internationally famous brands are using which can be very inspiring.

Let us discuss about some of the logo design trends of 2017:

Literal Minimalism
At present logo design more preferred are bold, complex and gimmicks fail to attract views. Rather the simple designs are catchy and evidently, the flat designs are being the more preferred trend in this arena. The minimalist approach is conveying and practical. It serves the purpose efficiently and makes the customer understand the concept easily and this is another reason for it being in trend from past year.

Hand-Drawn
The graphics that creates a hand-drawn effect was trending in the year 2016 and seems to be getting more significant this year. The main reason for this being the authentic look it provides to the logo. In getting more prominent in food industry that is for restaurants and hotel brand images. Hand-drawn brand marks provide touch of personalization, credibility and attractiveness are the attributes that makes it popular.

Negative Space
The concept of negative space is based on dual-imagery. Which means both positive and negative space both have equal importance in creation of the design. Both claims viewers attention. We can take the example of the logo of Formula one company. The distinct space forms the ‘1’ between the black colored ‘F’ and graphical red meaning speed or energy makes it look more creative and there is smart use of negative space.

Line Art
Though Line art started to gain importance in 2015 its still accepted and holds the position of being popular in the present year. This approach generally haves the features like thick lines as the name suggests and integration of solid colors makes the design look prominent. This can be used by the companies that want a fun element in the design.

How can you find a trustable logo design company?

Logo Design Company

At present the visual aspects counts the most, that is anything that appear to be pleasant are readily accepted by the people. For example the packaging industry, the same items with new colored packets and different design sells more only due to its striking appearance and people identify it with the brand mark and like it more because of the new look. Same applies when you launch anything new in the market it will accepted when the identification of it will uniquely striking. It’s needless to say that your business will be recognized with its logo design. The logo is the mark which will make people aware of the existence of your business in this high competitive market. Any aspect of the logo left imperfect will be if great loss to the brand. As if it would have been correct then the result would be more fruitful and successful result.

How hard you try you cant yourself make the brand emblem even with using the cheap software online. As it requires professional skills and expertise for giving a business it’s corporate face. Consulting a logo design company can help you have a perfect design that will claim great memorability and versatility. Now, there are various options that you can find online and you might be thinking which one would be better for your requirements.

Let me help you out to choose the right logo design company:

Check the website:
While they are the expert designers they will be having a proper website where you can get their work details without any ambiguity. Check for the contact section and try to select a company that is of your area or country. if possible. As in case of any copy right issue you can save your business.

Portfolio section:
The portfolio section is one of the important section that you must check to know their track record. Look through their works that can give you a concept of their workability. The number of projects handled and the relevancy with the subject matter the logo depicts.

Price Package:
All the website offers various package, you select the one that you feel suits your requirement and is reasonable. Don’t go for the very cheap rates always as you may be duped to worse work quality with false promises.

Testimonial Section:
Feedback from the clients and customers will be represent how much satisfactory design they provided to them and the work quality. Moreover most of the clients recommend the name for the best work.

Quality over quantity:
Always go for quality as quantity can be more but if the work is not up to the mark then the large number of projects mean nothing.

How can you find a trustable logo design agency?

Logo Design Agency

At present the visual aspects counts the most, that is anything that appear to be pleasant are readily accepted by the people. For example the packaging industry, the same items with new colored packets and different design sells more only due to its striking appearance and people identify it with the brand mark and like it more because of the new look. Same applies when you launch anything new in the market it will accepted when the identification of it will uniquely striking. It’s needless to say that your business will be recognized with its logo design. The logo is the mark which will make people aware of the existence of your business in this high competitive market. Any aspect of the logo left imperfect will be if great loss to the brand. As if it would have been correct then the result would be more fruitful and successful result.

How hard you try you cant yourself make the brand emblem even with using the cheap software online. As it requires professional skills and expertise for giving a business it’s corporate face. Consulting a logo design agency can help you have a perfect design that will claim great memorability and versatility. Now, there are various options that you can find online and you might be thinking which one would be better for your requirements. Don’t be puzzled and let me help you out to choose the right logo design company.

Check the website:
While they are the expert designers they will be having a proper website where you can get their work details without any ambiguity. Check for the contact section and try to select a company that is of your area or country. if possible. As in case of any copy right issue you can save your business.

Portfolio section:
The portfolio section is one of the important section that you must check to know their track record. Look through their works that can give you a concept of their work-ability. The number of projects handled and the relevancy with the subject matter the logo depicts.

Price Package:
All the website offers various package, you select the one that you feel suits your requirement and is reasonable. Don’t go for the very cheap rates always as you may be duped to worse work quality with false promises.

Testimonial Section:
Feedback from the clients and customers will be represent how much satisfactory design they provided to them and the work quality. Moreover most of the clients recommend the name for the best work.

Quality over quantity:
Always go for quality as quantity can be more but if the work is not up to the mark then the large number of projects mean nothing.

6 things to consider for creating a logo design

Logo Design

A logo being the prime manifestation of a business should have the features that will be conveying. The color, typography, formatting must create a unique concept that can describe the brand essence efficiently. Creative logo designs can be most helpful in representing the commercial face of your brand impressively. It’s not an easy process to make a logo, it requires technical knowledge and familiarity with the trends of the field. An expert designer is aware of all the tricks and techniques of designing that can help you get a perfect brand mark.

Some points that can be effective logo design in making brand emblem:

1.Simplicity rules:
The logo design must be unique but should be simple that can be explaining for the viewers. Employing too many elements can make the thing confusing. Overuse of color, like using a lot of bright hues can just ruin the complete look. For example, if you select a dark background and use bright fonts can just create a jazzing effect which can be overlooked by the viewers. And it will be confusing and will lay no focus on the image. The simple and most popular logo of Nike a “swoosh” is most simple yet appealing. A logo is an emblem and making the design intelligible will help in achieving best results.

2.Create with the finesse that can be appealing to the various audience:
In all cases like any art form or designing flexibility can be effective in the long run and is a way for sure shot success. What I mean is the design needs to be versatile and dynamic. Maintaining extreme rigidity with the logo will only reduce the scope of advancement or innovation as with the changing trends little tweaking can give the logo a refined look. Even we can see the logo design of Google with minutes tweaking to look updated. If there is no room for innovation the logo loses its appeal for all audiences. Though being dynamic in no way mean you will be changing it after every week but it should be adaptable. Most of the companies need their brand mark to be flexible to interest diverse users. This is not possible in case of a rigid logo design.

3.Describing and storytelling:
A logo always is based on a concept that is the story. If it doesn’t portray that then it will be just a combination of lines, shapes, image, and patterns that will not at all appealing. The depth or the inner meaning has to be conveyed.

4.Colors are utterly important:
The hues you add to your design are the eminent visual elements. So, ignoring the importance can reduce the look and feel of the design. Colors evoke emotions and the selection should be done after studying the associated audience preference. Also considering the age group or the type can be helpful.

5.Iconic logo designs can be inspiring:
Studying the concept and the creation story behind the internationally famous logo designs like Apple, Google, Nike, Adidas, FedEx and more can be enlightening. This can also help your creative juices flow to create a great logo design.

6Font selection:
Readability of the text is important as it also helps in conveying the brand message. And selecting completed fonts will decrease the readability and it loses views, so simple fonts that can be even understood from a little distance can be a wise selection.