Starting from the ”swoosh” of Nike to or a bite eaten apple of Apple are the internationally acclaimed companies take great care for getting a perfect logo design. People immediately connect to the brand or the product with a glance on the brand mark. The golden arches of the famous fast-food company or Starbucks with a twin-tailed mermaid have a timeless appeal and efficiently describe the brand. The instant recognition these logo designs provides is like a holy grail for your company. This makes it quite clear why the multinational companies pay heed to the logo design creation and spend a huge amount for getting a unique logo design. Not only bigger brands other smaller size companies also incur good amount to get a stylized emblem. Some of the brands that have the name simply written in distinct fonts in a stylish way invest a bigger amount to get a proper font, color and get the desired result. Let’s find out how simple it is to get a perfect logo whether it’s significant or not?
According to Sagi Haviv, the celebrated graphic designer no logo gets the complete recognition with first sights it gets its correct value and meaning within some time. The prime requisites a logo design should be apt to the brand, it must be simple or uncomplicated to be memorable.
If we take the example of the famous brand GAP the American clothing and accessory retailer. Previously it had its logo as bold alphabets ‘GAP’ and in 2010 it decided to change it to lower case letter with a blue background behind ‘p’. Such was the public uproar that within a week the brand had to scrap the change and reverted. The previous logo was so liked by the audience and the company was not aware of the change would result. The representing sign of a brand has a great power to make the marketing successful.
The first thing you notice about a company product is the logo design. Even after using a product for some time you may not remember the name but the visual aspect it always the part that can be recollected. People will also remember the good experience associated with it. In this visualized world the representation is the most important part. When you have an unusual simple yet catchy brand mark people are bound to be enticed and turn to potential customers. A logo design company can always be asked for help in getting a apt logo design.
A befitting sign for any business can do half the work in promoting the brand ones the people get familiar, it will serve as the best marketing tool. Moreover, its used on every promotional element like the business card, video, banner, website and more. The brochure or letterhead containing the symbol increases the credibility and impresses the customers. In a business meet, a customized letterhead or business card gives your brand a distinctness with the logo imprinted on it.
It’s an inevitable part for each and every organization to get a definite identification that supports the business to get a distinguishable identity.