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Communications Logo design – from a designer’s perspective

Logo Design

A conveying or communicative symbol which is unique and completely communicates the idea, the message of a business organization with a purpose of letting the people know what they do and who they are and how this can impact the lives of masses in the world. If we look around and observe, we can see that market is full of various designs that are interesting, innovative and rank within the best names in the industry. You can’t blame anybody, it’s the ever increasing demand has led to the birth of new products and businesses, thereby new images for new threads have emerged all over. From the various designs, some outshine distinctly that gets the maximum attraction even if the product related to it is not up to the mark. You have to know what entices the consumers to react in such a favored way. 50% responsible is the product and the message or story behind it with a flawless presentation.


Creating a design is an art and at present, art is unique but the designs aren’t. Every time a designer’s design is after complete research of all possibilities yet found to be 10 to 15% somewhat resembling some or the other. This in any way doesn’t mean that designers don’t copy, they do certainly the reason behind is the that the client always has an instruction to make their logo like that of some famous designs. This is the situation where the expert can’t steer them directly for having this notion and completely concentrate on the essence and goal of the brand. Though, designers with long years of experience may simply turn off this concept and say ‘no’ to create something resembling. And the client has to pay heed to the decision as it’s the niche to which the designer belongs and can create a unique and remarkable logo. Taking the help of professional designer can ensure that you get a perfect logo design that will memorable and best in communicating the business message. The concepts that are conceived thinking out of the box.

Stop and stare

The ultimate mission of a logo should the capability to communicate the message and attract the audience to stop and stare. Whatever may be the color or font the complete image or the abstract image may be, must be appealing though its look and feel. The features that have the ability to entice masses mind is a rare talent as only expert designers can suffice to it. How the expert can mold the message to the visual form that can convincingly impact the audience to understand the brand message.

You can get the desired logo design from a designer with the inclusion of the features you want. The years of experience and the creativity helps to create something unique and innovative. Enriched with the knowledge in this field they can shape the logo design better.

What are Logo design Trends 2017?

Logo Design

Every field happens to develop with the passing time certain techniques continue through years and some is replaced by any advancement. Logo design is no exception rather it keeps on changing basing on the preferences of the audience and for the betterment of the prior prevailing trends. The bran emblem is always a significant part of a business and to create a sensation in the market the brand mark should be exclusive one. It must convey the brand essence in a way that can appeal to the audience. It may look simple to design a logo but it’s not so as creating a unique and apt design requires great knowledge in this field and familiarity with the trends. Otherwise things can go wrong. For example perfect selection of colors for any company brand mark can be more convincing for the target audience than a clumsy one.

The familiarity with the prevailing trends allows the designer to know the liking of the people. Moreover, it will allow to know the nuances that the internationally famous brands are using which can be very inspiring.

Let us discuss about some of the logo design trends of 2017:

Literal Minimalism
At present logo design more preferred are bold, complex and gimmicks fail to attract views. Rather the simple designs are catchy and evidently, the flat designs are being the more preferred trend in this arena. The minimalist approach is conveying and practical. It serves the purpose efficiently and makes the customer understand the concept easily and this is another reason for it being in trend from past year.

The graphics that creates a hand-drawn effect was trending in the year 2016 and seems to be getting more significant this year. The main reason for this being the authentic look it provides to the logo. In getting more prominent in food industry that is for restaurants and hotel brand images. Hand-drawn brand marks provide touch of personalization, credibility and attractiveness are the attributes that makes it popular.

Negative Space
The concept of negative space is based on dual-imagery. Which means both positive and negative space both have equal importance in creation of the design. Both claims viewers attention. We can take the example of the logo of Formula one company. The distinct space forms the ‘1’ between the black colored ‘F’ and graphical red meaning speed or energy makes it look more creative and there is smart use of negative space.

Line Art
Though Line art started to gain importance in 2015 its still accepted and holds the position of being popular in the present year. This approach generally haves the features like thick lines as the name suggests and integration of solid colors makes the design look prominent. This can be used by the companies that want a fun element in the design.