Monthly Archives: July 2017

Expert opined points for creating a custom logo design

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Custom Logo Design

The rule of thumb in the present market condition has been the simple yet professional look of your business. The cut-throat situation is increasing with the emergence of new companies on every other day. Every aspect needs to be perfect and claim distinctness that can gain the preference of your audience and target audiences. A logo is the first step that makes the existence of a business towards the viewers, so it has to be completely expressive and unique that will make the message clear and instigate a sense of awe at a glance. Nothing better than a professional custom logo design can serve the purpose.

A perfect logo design needs to be a complex amalgamation of design expertise, creative skills and deft application. Professionals who are worth their salt can, of course, create a logo that will precisely serve the purpose but actually it takes some time and caliber. Yes, logo is one of the smallest aspects of branding, but has multiple benefits and has a great impact in all industries, starting from real estate, hospitality to IT companies – the brand mark poses as a centerpiece of brand promoting strategies.

As per the opinion of the design expert, there are certain points that can help a design to be fulfilling following some simple points and as said by Milton Glaser (the designer of I ❤ NY logo) “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”

Try to gauge the competition
Even before penning your work of logo design concept, the research work should be good enough to understand the market status. Some information of the closest competitors by the client can be helpful. Checking out those logos can give you the idea of the branding conventions can give you some innovative ideas. But it should be always kept in mind that some of the most famous logo designs are so because of their offbeat approach.

Relevant questions

The strategy is a crucial part of the brand promotion process, that is sometimes the budget or the scale of the campaign is also the reason behind the business not becoming so very popular. So the point is, you need to ask the right questions. The simple yet to be asked questions are like, who are they? What do they provide? And how are they different from other?

Stay flexible while creating

Once you create the strategy, you don’t have to be very rigid with it. Just pen-down two of three layouts, hopefully, you will find some more ideas to induce into one of the layouts and then check for the best one which will be visually efficient. Few ideas that look good in theory may fall out of place in practice while a compelling visual solution so a rough work can always make the things clear.

Tweak and refine to add personality

If you the confirm for some predefined typeface in a logo, specifically like Helvetica, there is to put extra attention towards the other touch points. And these are imagery, color tone and more to bring out the brands personality.

Important Steps to make great billboard ads

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Billboard Ads

Time has changed a lot along with that the taste and preference of the consumer also has changed drastically. Twenty to thirty years back bill boards were the main mode of brand awareness for a brand. On print design category bill boards play a very crucial role in gaining more business for a brand. Today the entire scenario has completely changed. As people don’t have time to look up rather they prefer to look down on their smart phones all the time. As consumers are very reluctant to bill board ads this days. So there are some easy and simple steps which if followed then again billboard can become an effective tool of brand awareness.

Maximum of Six words or less is ideal:-
Today consumers don’t have enough time and energy to read the entire paragraph of the billboard. So small & crisp writing is essential to communicate the message of the brand. In a survey it has been found that on an average six seconds are being given by the consumers to read the information on the billboard. So it would be sensible to communicate the message of the brand within six words or less. It is tough but need to be done to catch the attention of the consumers. So if the brand tries to communicate more message about the products and services then it would be good not to use billboard advertising.

Don’t distract but get noticed by the consumer:-
Normally Billboard ads are meant for car drivers, bikers , or other pedestrians who pass by near the billboards. The message of the billboard should not distract the attention of the passers by. It should not be placed in the middle of the street which can cause regular traffic jam or problem to the drivers or any vehicle. So it should be placed in properly in such a place that it is noticeable but not distractable. It should lead to branding not to any problem for the passerby. So you can use bill board as an effective tool of print design to grab the attention of the consumer in a fruitful manner.

Be a smart communicator of your business message:-
A bill board which is boring will be ignored by the viewers. It is essential part of communicating the business message that it should be kept simple, easy, and memorable so that long lasting impression can be created in the minds of the viewers. If the message is very clumsy and the viewers need to scratch their head twice for understanding it then it can lead to fall in the viewers attention. So for grabbing the attention of the viewers it need to be crisp and simple.

The means for communicating the business message has improved a lot. So to keep the system of billboard promotion alive in the print design segment some small but effective steps need to be taken. In that regard the above steps can prove to be effective form of business communication through bill board promotion.

Updated SEO features in 2017

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SEO

There has been a rapid development and updation in the field of SEO in last three years. Features of Google are trending very fast and significantly it effects the ranking of the websites. Some of the prominent advancements of 2017 are quite mind boggling for the owners of the companies. So equivalently the task of the digital marketing team also becomes tougher now a days. As Google’s algorithm updates keep on changing in every time so the task of the companies to keep on track of this updates increases manifold.

User Intent wise optimization:-
In-spite of the fact that Keywords form an integral part of SEO optimization but today consumers today are much smarter than before. They know exactly what they want and search engines will track their intent very easily. So Keyword optimization needs to be set on the basis of user intent. As users are entering full queries and values to get their desired information. In 2017 brands need to identify the user intent before optimizing their site in search engines. For that three important steps they need to follow. Firstly a brand needs to investigate that what type of information the users are seeking from a website’s content. Secondly once the research data has been gathered then necessary changes need to be done to boost the ratings.Based on the research done it needs to convey the message through your content using the story they are searching for. Thirdly, a brand need to identify that which ideas are working for them and which are not by keeping a track of analytics result.

Use of more rich answers & snippets:-
In general sense we all use Google search engine to get the answers of all the queries. When ever a user type any questions on Google then it displays the answer to the user along with some relevant sites, videos, events, movie,information , reviews and dates. Schema markup or structured data mark up can help business owners to enhance their listings on SERP’s. As this mark ups helps the search engine in understanding the content and allow the users to get the desired information they want.

Multi channel Marketing:-

Multi channel marketing or cross channel marketing is the process of using multiple platforms in an integrated way to market your brand. It ensures capturing the user attention for longer duration of time. So it is one of the features of Search engine platforms to market your brand. The main aim of it is to create a consistent brand presence in the minds of the viewers. It can only be effective if proper target audience can be reached and the consumer buying habits are known to the SEO specialists.

More often Google makes updation in their SEO features. So the task of the brands have become tougher than before to keep a track of it. To enhance their marketing activity above steps can be a very effective tool for them to run their campaign successfully.

Importance of print design in today’s business scenario

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Print Design

Over the last few years the technology has drastically changed along with the processes and attitude of the work places have also changed drastically. CRM system, mobile devices ,cloud computing have made their marks which has reduces the scope of BTL activities a lot. It is being assumed by many experts that print design is dead or getting less importance day after day. The reality is quite different because with the advancement of digital printing ,corporate printing can get maximum benefit from it. In four ways technology drives business today. Firstly by automating manual task,secondly by enhancing connectivity, thirdly by innovating products and services , & fourthly by improving decision.

Printing has evolved than before:-
Digital printing has given marketers the scope to carry out on demand print for the customers. The print industry is growing at a very fast pace. There has been a considerable amount of advancement occurred in printing field. Traditional printing process has changed to modern digital printing process. Compared to music industry, print industry is fifty times the size of it. All the print articles are used to promote a brand today digitally rather than producing in large quantity to distribute it to the clients manually. Globally recognized company use cloud technology to print locally for first time.

Use of print in marketing mix:-
Print plays a important role in developing marketing mix of a brand. As it has been reviewed that four fifths of the target audience will react on direct mail immediately .Contrary to those 45% who will say that they deal in email straight away. Various brands use digital print design to enhance their marketing campaign.

Digital transformation goes beyond printing technology:-
Digital printing is the most sustainable mode of communication as it reduces the uses of paper. Using email companies can send their brochures , catalog, leaflets to their client. Hence it promotes a brand in an ecofriendly manner. Just in time delivery is possible now due to digital printing.

Cloud Technology:-
Cloud technology provides the opportunity to the global companies to print locally. It can connect with the print houses around the world sharing economy style. This means global organizations can now print marketing materials close to where they are needed. Thus it means savings of cost , time , and environment as it ensures printing locally which means marketing materials can be produced ,used, and delivered within days rather than weeks.

Various well known brands today also use print design as one of the primary mode of marketing materials. Printing materials are the first identity maker of any brand. So proper design and text may lead to effective promotion of a brand. Digital printing media can lead to effective branding in small span of time compared to traditional branding. That is the main reason behind more usage of digital printing compared to traditional printing. Surprisingly today also hard copy of brochures and catalogs can win the trust of the customers more rapidly. Due to their physical existence and tangibility. It can create a positive impression in the minds of the customers.

What impact GST can lay on the Digital Marketing Industry

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Digital Marketing

The Goods and Service Tax (GST) replaced multiple taxes levied by governments in central and state. Though it was included in the constitution in ACT 2017 as an amendment Bill. The chairman entitled is the Finance Minister of India and the maintenance is done by the GST Council. It has been implemented in India from June 1st, 2017. It is obvious that this will affect all the industries and online or digital marketing is no exception. So let’s consider this arena, whether it enjoys the benefits or have to face some downs too.

Input Credit:

Previously, advertisement or promoting online is categorized under the manufacturing expense that is eligible for VAT and sales tax. So, there is no input credit and advertisers suffered great losses. Whereas after implementation of the GST, the amount invested on advertisements will be liable for an input credit of 18% for the tax levied for ads. And it’s a great impetus for the advertisers to reduce the sum losses.

Promotional or Advertising Investment:

GST is basically a tax that applies on value addition at every stage. A consolidated GST is chargeable for the supply chain which should extenuate the following impact of the levy and in order reduce the amount incurred in making an ad.

Service Tax:

The services tax levied is decided to be at 18%, which is 3% more than the present tax percentage paid by the industry before GST. Few in the industry might see the increase as a trouble while if you see the input credit percentage it’s not going to effect the advertising spends so much.

Initiation Problems:

As in the case of any new improvement or reform, industries and individuals have to deal with some problems through the initial period like for 3-4 months. But in the case of huge brands, they may have prepared for the new system of Tax, smaller companies may choose to wait and watch the influence of GST and plan accordingly.

Digital Costs:

It is a significant factor to account the equalization tax or ‘Google Tax’ imposed for foreign multinational digital companies such as Facebook, Twitter, Google, Bing, Yahoo and others. The GST tax imposition may increase the costs for advertisers in the country, with digital enterprises to come under the category. For the even levy of the tax, services provided digitally may be made chargeable in the coming time. Like, online accumulation of payments, web hosting, design and development of websites, emails, blogs ranging to TV and radio advertising. Not only that, the online sale of products and services, online song and movie downloads, apps, games, books and even online reading of news. This can affect the companies that provide hosting, email and advertising facilities online.

Now, coming onto the social media marketing, Facebook has already announced that every advertiser in India, it’s a mandate to update the Facebook’s ad account with GST the registration number for continuing the ad display facilities on Facebook. Though no GST is levied on Facebook ads. And for the rest of the platforms, it will be wise to keep a check on the prices and rule or policy amendment they do in order to get unhindered services.