There are many big companies out on the market that is doing very well. When you have a look at their corporate logo design, what are the things that capture your attention?
Most of the major corporations in the world that are very well-known would have a professional logo design. And most of these corporate logos are very simple when you look at the way they have been designed. These huge corporations know that in order to lead the pack, they must have a very good logo design that the general public out there is able to identify and recognize. Let’s take for example Pepsi, the soft drink company. They had their old logo re-designed about 11 times. Talk about keeping your image fresh! Yet any time when people see a Pepsi logo, they would immediately know what their product is. The same goes for a well-known competitor which has also changed and refreshed their company logo but no matter where you go, people will instantly know the giant soft drink maker by just looking at the logo and it’s trademark red color. And mind you, both of these companies have a very simple logo but their marketing has been amazing in promoting their product.
Easy To Read
Another element that is important when it comes to having a professional logo design is that the logo itself must be easy to read by anyone out there. No point having a logo that is not easily readable. Avoid small fonts or complicated fonts as the idea of a corporate logo design is for people to be able to read and identify with your company no matter where they are easy. So it is always important that if people cannot make sense of your logo design, they should still be able to read what your company name is. That is why huge companies like Intel, Dell, and Google keep their design simple and yet promote their company name with their company logo.
Must Project Company Image
And like all these huge corporations like Microsoft and McDonalds, it is important that their company logo projects the right corporate image as well. Color also plays a difference in how a company logo is able to project the setting. For example, some companies could change their company logo color during certain holiday seasons to reflect the time of the year or occasion to mark some significance. During St. Patrick’s Day, for example, some companies could change their logo color to green to celebrate the event. But no matter what the season is, the important thing is that a company logo must project the proper company image.
So if huge corporations are thinking of having a re-branding exercise, they will need to consider these 3 important elements when it comes to having their corporate logo re-designed or refreshed.
Logo’s are the face or identity creator of any brand. As it represents a brand towards its clients. It is present in every marketing material of a brand starting from websites, business cards , leaflets & brochures. It creates the first hand impression for your brand. For creating a corporate logo’s it is essential that color, text,and design should compliment each other. So that it can create a positive impression in the minds of client. There are certain guidelines which are required to be followed before designing a corporate logo. As small or big every organization have to position themselves in the market and creative corporate logo is the best means for that.
It must reflect a brand in a honest & unique way :-
It may sound strange but it is true that some business owners in the world copy the logo design of their competitors. Which ultimately result in a bug. It may effect your brand name, characteristics of your brand, & the competitive advantage a company offer in it’s product or services. There are some overriding trait which may a company want to reflect through its corporate logo. It may be speed of delivery of their services, in that case using abstract logo can be a great choice. Some brands want to reflect their product and services through their logo. This can also be done for that a simple and clear design can be used.
Avoid over detailing:-
Simple and easy logo’s are easily recognizable.On the contrary complex logo’s create confusion in the minds of the target audience. Thin lines are less appealing to the eyes compared to strong lines & letters. Simple logos enlarge or reduces better than complicated ones. Simple logos enlarge and reduce much better than complicated ones. Effective corporate logo can reflect something unexpected and out of the box thinking to grab the attention of the clients.
Logo should work well in white and black colors :-
Black and white colors should be used judiciously for designing a logo. So that it matches with different conceptions of the brand. Logo’s should be designed keeping in mind the cost effective measures. So as far as possible using to much color in a corporate logo should be avoided. As companies need to incur heavy printing cost.
It should be scalable:-
It is expected that a corporate logo must be aesthetically pleasing to both large & small sizes. In all mediums of communication whether in laptop , desktop, mobiles or tablets. In billboards and business card also it should look clean and clear.
Many experts have opined that logos should reflect the company in such a manner that it creates a strong bonding between the brands. Brands must focus on the above stated guidelines before creating their corporate logo’s. It is a bad practice to alter the logo every time. As it creates a confusion in the minds of your client. On the other hand the brand recognition also gets effected due to frequent alteration of the Logo’s. So it is beneficial to stick in one design.