Monthly Archives: January 2018

Icon Trends That Will Gain Emphasis This Year

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Gain Emphasis Icon - DreamLogoDesign

The icon design industry has come along a very long way over a past few decades to reach new heights. As in most of the time, the startups and entrepreneurs require it to do branding of their services. Attractive Icons usually push the image of the company. It has the ability to make your brand name immortal in the hearts of millions. That is the reason why it keeps on changing with time. It has evolved a lot over a past few years to make your brand look apart and distinct from others.

So let’s see what are the most recent icon trends that are going to be used this year 2017:-

Complementary color gradients

Gradients are making a comeback in user interfaces, particularly in the field of icons despite their popularity of flat design. As the harsh linear gradients are losing its popularity. So again complementary color gradient make its mark in the industry to uplift a brand image.

Hand Drawn Icons

In one form or the other the hand-drawn iconography has come and gone over the last few decades. A number of designers have proved time & again that hand-drawn icons can be the most effective means to communicate your business message if it is being executed skillfully. As these icons able to provide a satisfying contrast to the clean and structured layout of an interface.

Staggered Gradients

Staggered gradients are very recent trends which are used at an increasing rate today. As it is the combination of smooth gradients with brighter staggered gradients which provides in-depth visual interest. That is the reason why staggered gradients are the most demanded design icon to be used by the brand.

Stars & speckles

It is the most prevailing icon trends which are practiced today. As styling of icons is done with subtle surrounding shapes. As U I designers find more & More creative ways to implement this effect as it is continuously gracing icon design industry in 2017.

Depth

It is the simplest form, as this trend includes adding depth through subtle shadows, bright impactful colors, and overlapping elements. To make your icon interesting and appealing towards the target audience.

Educational Logo – that reflects the ideology of an Institution

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Educational Logo

Every sector today try to define them using a unique symbol. A well graphically designed logo can create an impression in the mind of its viewers. This sector imparts that thing which is priceless and the ultimate source of power of the entire human civilization that is knowledge.

So these service requires a sound recognition to operate it’s functionality smoothly & effectively. These industries don’t sell anything they just impart the knowledge in terms of money to build the future of a generation.

What can a logo do in Education sector?

Whenever the people try to contact your institute or organization they will first encounter with the educational logo. The contracting organization may be any board or university. Your signage will help to create a good impression in the minds of your potential students in the very first face. It can highlight the services in which your institution is a specialist. A logo defines the structure of an organization in case of schools & colleges like it is co-ed or only for either of them.

Choice of Images

Images play a very important role in defining the image of an institution while creating a logo. So it should be chosen judiciously and carefully. The basic mantra is that it should not reflect or highlight any rough attitude. The color selection should be sober and not very vibrant. It should reflect morality, not aggressiveness. The tone of imparting the message about that brand should be in done in a polite sense.

Choice of Text

The choice of text or the tagline of the schools, college or educational logo should be as per with the personality of the institution. It should not violet the social norms of the society while branding their institution. Words should be used judiciously and carefully without hurting the sentiment of any community, caste or creed. Sometimes various old institution uses the time in their logo to highlight the longstanding achievement and the trustworthiness of that educational brand.

Typography

The typography which you use can say a lot about your institution.
Serif Typefaces can highlight that how old is your organization and its rich culture, heritage due to its traditional looks. It is meant for attracting old age learners or mature students group.
Helvetica & Aerial reflect the youth or young generation in abroad studies.
Novelty fonts are used in order to reflect the child education and nursery schools by using this. Actually, these fonts reflect playfulness and innocent nature which obviously reflect small children character.

An interesting typeface can reflect your brand nature easily. They can also become the center of attraction of your logo design to add value to it. This for each sector Logo has a unique identity in itself to reflect a brand image whether it is an educational sector or non-educational sector.

Indispensability Of A Professional Logo For Any Organization

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Professional Logo

A logo probably is what is your face for you. And let’s face it: we always draw a notion about people depending on his face or appearance. Somewhat same is the case of a logo. Now the point is whether it should be a professional one or not?

Lets put it in this way, you are going to an interview and the job profile suits you best as per your eligibility and knowledge, and you have your resume written on crushed paper. In this case, no matter how strong candidate you are, the company will not even bother to continue with the interview process as the shabby resume will completely ruin your impression towards the related audience. A lot of experience will also be not enough to get selected.

The same situation will arise with your products and services. In spite of providing good quality, the target audience will take no interest in it. People tend to make a quick decision, the first impression for the prospective customers, clients, and suppliers is significant and that justifies how professional you are. The purpose is to built audience trust, and logo being the face of your business conveys that to the viewers.

However, a professional logo has many advantages than only creating a good impression. It serves as a reputation tool for your company in the long run. Have a glance at them:

Build the primary trust factor:

A customer before coming to your store or logging to your website, they get an impression about the brand, partially from the logo. If you go for a professional logo design, it’s more likely that the customers will think your business to be so.

Appealing to the new customers:

An efficient logo is versatile, communicating and attractive to the customers and all these required features combine in making the logo memorable. Then the remembering enables them to reach the brand at the required time.

Your logo solidifies consumer loyalty:

A logo is a tool that consistently promotes the company identity even after the brand identity is established. Use of the image in various formats and the repetitive creates its effectiveness. Familiarity or awareness is the key to flourish the business. In the world of business, it’s called consumer loyalty.
Ones you are a known brand, the glimpse of the logo will be good enough for the customer to relate to your brand creating a loyal customer base.

Surpass the competitors:

Just browse through your mobile or desktop you can see hundreds of brands that are unable to make a mark in the mind of the viewers. Making your brand distinct from the contenders is an extra edge that you can do with a unique and professional logo design.

Logo establishes ownership:

A logo is the brand ambassador or the signature of the company. It eliminates the chances of infringement or safeguards against forgeries. If any company ever tries to replicate or reproduce your brand’s logo you can sue the brand in consumer court.

Advanced Digital Marketing Tips To Achieve Great Popularity

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Digital Marketing

Every brand is employing digital marketing techniques to get the maximum exposure. The cover term digital marketing consists of various sections that combine together to make your brand visible in the web world in the best possible way. Creating the advanced strategy is the key factor. Google keeps on changing its algorithm for providing the user’s better and relevant information with that the SEO process also become advanced to cope with the change.

The website optimization should include the techniques that will make your business website user-friendly. The trends have been changing and it’s become a more meticulous task to get the top rank on the search result page. The following section provides some of the tips that can make your business shine.

Live Streaming

From the previous year, live streaming came up as an effective tool for marketing. Even the most used social media platform Facebook started live streaming service called ‘Facebook live‘. Twitter is also not behind it made the process much easier with the app related to it. The beginning was marked by the concept of Periscope.

Short-lasting contents

This type of ephemeral or short-lasting contents is being seen on the web since the last of 2016. Even Instagram launched a service called Instagram Stories. These contents remain on the web for some time and then disappears. Firstly that comes to your mind must be something like Snapchat. Keeping a content for 24 hours and removing it may sound uninteresting but viewers like it. This the reason Instagram Stories came into the picture.
It doesn’t have to be made into an over-edited copy can be written in a casual tone and masses love that. Emphasizing the human values of the company will help and including a video relating to your product or services can be more attractive.

Influencer marketing

According to the report of e-Marketer various brands uncured $570 in this technique only on Instagram. The thing is the ‘word of mouth’. We know this is one of the best marketing processes. So, the influencer opining good about your brand online will impress the followers to a greater extent as they have their image and people see them as idols or trendsetters. Find the niche influencers who have an interest in your service type. It’s cost-effective way too.

The techniques have to be changed based on the trends and the search engine requirements. Making the website that is helpful for the user is liked by the search engine too. So relevant information in the content which should be unique can hold the visitors. The business website should have all the features that a makes the users interested in the topic in it.

Get A Striking Recognition For Your Business – Logo Design

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Logo Design

A logo is not only the face of a brand but has a lot to do with making the business popular among the target demography. It is obviously one of the main elements that act as a promotional tool to build a brand consistency. Taking help of software to design a logo can just get you design but will not be enough effective to impress the audience. Moreover, the cliched design due to the limitation of themes and other elements in the selected process will make it overlooked by people.

To make a mark in the regularly growing competitive market, the logo must be unique, innovative, professional and simple. Creativity rules, and expert logo design firms can provide you the required type that the audience can associate with it and you get sales.

If you think a logo to be just a sign or symbol that can be done in any way, then its a wrong perception and getting it made without precision can’t serve the purpose. As thinking this doing it yourself or trying out or getting it created by someone who is unaware of the expertise needed to create a great logo design in its aesthetic sense.

First making your company recognizable with that particular creative, you can say, is a meticulous task. You have to use it through all your promotional campaigns so it must be versatile. You can opt for the digital campaign or print medium or any other means but the brand face should equally look flawless whether represented in any format.

As per the logo design experts, a logo should look as great as in grey scales and can be used with the required look and feel. The famous logo’s like ‘Swoosh’ of Nike, the apple of Apple are just recognized with the sign, even the brand name is not required, such should be the appeal of the logo design.
It has to be innovative and must possess some features that must tell ‘what you do?’ ‘what benefits you can provide?’ who are you? This information should be dealt subtly to imbibe in the logo that too in a creative light. Hence, it is clear that you always need a designing expert or help of logo design firm to get the desired quality logo.

When a logo is created every minute aspects has to be thought upon beginning from the selection of the color tone, typography, mainly the complete concept should be so created that it can address the target audience subtly. As it is seen in the Logo of FedEx. The arrow formed in between the letter ‘E’ and ‘x’ shows the companies dedication to be fast and steady in delivering the consignments.

With this one can relate and understand their message behind.

Some Iconic Logo Design Inspiring The Creative Spirit In You

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Logo Design

A logo is nor simply a symbol or sign, rather it has a story or message in it. We all have the likeness find out something subtle in any concept. Similarly, every brand face has a hidden message in it which can be very intricately depicted by the professional logo designers to give the brand the extra appeal that can entice audience easily. The logos do not allow a lot of space or room to describe your business specialty as a nuance. You can’t implement too many elements as this can make the look messy and confusing. Hence a logo must convey what you do in an implicit way yet conveying the message in it loud and clear.

Let me make the thing easy for you here is a list of some of the most popular brands that will help your creative juices flow and enable to understand the concept of hidden story behind. The internationally famous logos like FedEx, Sony Vaio, Formula 1, Amazon, Le Tour de France and Toblerone, all have meticulous use of color, concept and negative space.

FedEx – this logo was created in the 1994 and the bold colors orange and purple made it popular among the target audience but the specialty was the forward pointing arrow symbol creatively created between the alphabet “E” and “X” in the logo, implying they are always on a go to reach the consignments to their clients and customers.

Sony Vaio – this one is a prominent example of hidden meaning or story as it is very smartly crafted. It is a superb combination of analog and digital technology in one, where V and A denote an analog wave, I and O denote binary from the world of computer or digital significance. Whereas logo of Formula 1 is not so diverse yet very attractive, The bold shape of F and the red flag like pattern implies speed and you can see it as one when you see the negative space.

Le Tour de – This one looks so unusual yet so clearly conveys the meaning to the people and it has two subliminal messages. We can see a cyclist in the logo easily the second yellow colored circle denotes that some phases of the race take place only during daytime. The letters T, O, and U, represent the bike too.

Toblerone – It began in Bern, Switzerland by the Jean Tobler and the logo is combination “Tobler” and “Torrone” which is Italian means honey and almond nougat. This implies the rich taste of the chocolate. The white bear hidden in the shape of the mountain is also done by the use of negative space in the logo design.

These excellent examples must have filled you with different ideas for your or your clients business logo right? We know your answer is yes as all these logos are simple yet so meaningfully communicate their brand’s specialty.

Print Design – to invest or not – Clarifying Here

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Print Design

A lot of debate and discussion can be found on the internet about print design is still an effective marketing tool. But, what we observe closely the brand promotion techniques at present there is a lot of use of print material for promoting not only brands but events, functions, trade fair and so on. Denying the fact that it is a conventional tool has lost its impact for impressing the audience. From the large banner, billboard designs displayed proved it works successfully even for renowned companies. It all depends on how perfectly has it been created meaning to every required aspect.

A print design that lacks the fine features, loses its appeal and doesn’t serve the purpose at all. The design should be unique and bang-on describe the message to the audience to create the magic. We all know ‘picture speaks more than words and in this case, you have ample of room to use images, graphic design, sign, symbols. Not everyone has access to the internet, so how will they have the awareness about the product and services that you are offering. The gap can be covered with the help of professional print designing.

Having talked about the significance of the print material now let’s see the intricate factors that can be implemented for impactful print design.

Don’t go for gimmicks for any reason:

Gimmick may sound a little rude, but that true never take the support of gimmicks for getting the concept culminate. This will give a cheap look. Ensure that it is relevant to the concept and created with uniqueness.

Add some charisma:

With the simple design convey multi-layered meaning where it suits, or add something charismatic. Try to implement the rational approach for describing the message with a hint difference or human touch.

Stick to the concept:

If you are doing a project for yourself, strip to the very idea and make it sublimate to the one word or picture or that can put the thing clear into the minds of the target audience with a glance. If you feel it is not appropriate with this clarity to the essence then scrap it, and create the perfect one.

Wise use of space:

In print designing, not only the image but playing with the white space is of eminence. For effective communication, wise use of negative space can be meticulous. It can be used as the contrasting background to hoard the attention to the main matter utmost.

Feedback from the client for the final layout:

While creating the print design, mock up the plan and create a rough layout and take the opinion fro the client for every new project. A Collaborative working atmosphere will enhance the clients’ trust and you will get the perfect idea of conveying the message with finesse.

A perfect concept and flawless print design can communicate well the brand essence to the audience, removing the chances of getting unnoticed.