Monthly Archives: February 2021

How to Start a Tech Blog?

How to Start a Tech Blog

Technical Blog! Remember the last time you bought some technical stuff before reading a blog or combing expert reviews? The answer will surely be NO. If you are a pro in any applied field and you want to share the ideas with many, you can start a tech blog. The world of technology is dynamic. You can easily engage your readers by creating content on the latest trends and developments. Remember the words of Matt Mullenweg “Technology is best when it brings people together” and use your blog as a marketing tool to reach out to curious minds.

Is tech blog just a marketing tool for promotion?

The scope of tech blog is not limited to promoting a particular product. It has opened a new avenue for the persons who want to become a blogger and make money. If you have knowledge about technical matters and a penchant for penning down your ideas, you can write a technical blog to earn money online.

It’s Business and It’s Money

Before you kick start your tech blog writing, you need to know how it will be profitable for you. Trust me nothing is more satisfying than earning money doing what you love the most. Let us discuss the ways in which you can become a tech blogger and make money.

  • Get Paid by the Ad Networks: Many ad networks ropes in bloggers with a niche audience and place their advertisements skillfully. The campaigns generally appear in header, over images, personal notes, sticky footer or sidebar and in between two paragraphs. The bloggers receive payment either on pay per impression or on pay per click basis.

Paid per impression means that a blogger will be paid judging the number of times an advertisement is being seen. For pay per click, a blogger gets money everytime an ad gets clicked.

  • Marketing Collaboration: Often many bloggers collaborate with a particular brand. Each blogger gets a unique URL to the website of the brand. If any viewer clicks on the link and buys something, the blogger gets a commission.
  • Get Sponsored and Become an Influencer: You can join hands with any company to write a blog about their product or service and get paid. Here you will act like an influencer. You can use your write up, photographs, recorded or live videos to create an impactful blog.
  • Sell Your Merchandise and Earn Money: Print the image, logo or popular phrases of your blog on anything you want (T-Shirts, mugs, key chains, mouse pads and many more). Sell those through your blog site whenever you want to earn money. This also helps your brand to get distinguished.
  • Offer your Services: You can use your blog to promote any service you are offering. Offer your service or coaching to the niche readers and earn money.
  • Introduce Paid Membership or Subscription: If you have a dedicated group of readers, you can start subscription or paid membership for your blog.

Plan to Start Your Tech Blog:

Now, you are aware about various ways of channelizing your blogs for earning revenue. The next section will throw light on the process of starting a tech blog.

Decide What You Want to Write: ü  At first, you need to decide what you want to write. It will be easier for you to find dedicated readers if your blog has a focussed direction.

ü  Once you are sure about the topic, you need to choose your niche which means the approach you are adopting and the group you are choosing as your prospect.

Choose Your Blog Platform Wisely ü  There are host of free and paid blogging platforms available. However, one is advised to go for a paid one to lend your blog a professional approach. The limitations which may bother you while using a free platform are:

ü  Theme Limitations

ü  Not beneficial for SEO because of limited analytics and support

ü  You cannot customize the domain name

ü  Scope for growing your audience is less. A free platform does not allow you to integrate e-commerce tools, email captures and other marketing tools.

ü   Stops you from selling your own ad

ü  Host branding and ad cannot be avoided

Your Domain Name, Your Identity ü  The domain name is the identity or name of your tech blog. You need to follow the steps mentioned below to create a perfect domain name.

ü  There are plentiful domain names available in the internet. Choose a domain name which is easy for your readers to remember.

ü  Choose a name which precisely defines your blog and keeps its scope for expansion open

ü  Try to choose a short and simple name with alliteration

ü  Take help of a name generator if you are not happy with your creative output

Pick a Reliable and Affordable Hosting ü  Be careful about choosing a host which is reliable and exhibits your blog when anyone looks for it.
Give it a Personalized Touch ü  Your blog needs to stand out so that you can convert it into revenue. You need a customized theme for your blog.

ü  A tech blog should have clean, simple and responsive design.

ü  You should be able to easily personalize it

Create Logo and Essential Pages ü  You can be very creative while designing your blog but you must incorporate various essential pages such as privacy policy, about us and contact info pages.

ü  The logo is an important part of your brand identity. Get a high resolution logo which represents your blog

Write and Promote Your Blog ü  Now everything has been taken care of and you can start writing your blog. You don’t need to follow a set pillar of content. But you can incorporate case studies in your content for better engagement.

ü  Once your blog is live, you need to promote it using effective platforms such as:

o   Tech Clubs on social media

o   Message boards and tech forums

o   Joining blogger community with blog posting

 

Content is Still the King:

As discussed, there are lot of things to keep in mind when you want to introduce yourself as a tech blogger. But remember, it is the quality of your content which will help you to build a readership, reach out to more people with time and convert the traffic into revenue.

7 Digital Marketing Trends of 2021

Digital Marketing Trends of 2021

What is the most popular medium to influence your buying decisions these days? Where do you get your favourite movie or event ticket from? The answer to both the question is internet market place. The art of digital marketing means creating and spreading a buzz about a product or service using any digitized channel such as web applications, emails, websites, search engines, social media and many more.

Generic is Boring! Go Unique! Be Individual!

 “ Inspiration is the most important part of our digital strategy” – Paull Young

Each business is different with diverse target audience. One of the main important digital marketing traits of 2021 is identifying and creating the right content for the right people. Moreover, it is like creating a brand identity pack consisting of graphic designs, logo, write up and other tools. Even you have to personalize the emails you send to the prospect customers. It yields better results than email blasts or batch emailing.

The Technical Fine Tuning:

Creating tailored and captivating content is a must. However, you can never undermine the importance of technical and mechanical practices to optimize your reach. There are some emerging features which will engage and satisfy your customers. You need to design new structures for your campaigns and introduce some up gradations in your SEO strategies.

  • Popular Digital Marketing Trends of 2021

As discussed, the digital marketing trends of 2021 can be classified into two categories. We will discuss about the developments in both the aspects in different segments for a better understanding.

  • Tailoring the Content for the Customers:

Creating inclusive content Ø  Inclusivity is the thing that every millennial looks for these days. Topics which cover a large number of races, casts, sexualities, religious beliefs, ethical practices and physical disabilities instantly become popular.

Ø  You can design graphics, write up, video and images to engage more minds.

Sustainability for the Millennials Ø  Millennials love brands and businesses which show concern for environments

Ø  Spread a word about the eco-friendly measures you are introducing in your business.

Ø  Use logos and create content to promote your environment friendly mindset as a part of your marketing strategy.

Let the readers interact Ø  Content creation is not limited to writing blogs, articles, ads or reviews these days.

Ø  You have to design something where the user can participate such as contests, quizzes, surveys, opinion polls and giveaways.

Know your audience Ø  It is important to know the habits of your customers.

Ø  You can segregate one group from another based on demography, socio-economic status and spending habits.

Ø  Design and spread different email campaigns or newsletter for each group.

Now you have a fair idea about the trends which you need to follow to create a tailored and impactful content. It’s the time you make yourself familiar with the technical and mechanical factors.

  • Know the Technical and Mechanical Trends! Be Dynamic! 

    Artificial Intelligence: Artificial Intelligence has been huge in 2020 and it is going to grow even bigger in 2021. It helps businesses to identify and analyze the typed or voice search pattern of their consumers. It also uses data from social media platforms to gauge the reaction of the potential customers to a particular product or service. Businesses such as Uber and Microsoft are one of the top most organizations to successfully use this practice. AI is known for effectively performing the following activities.

  • Helping identify and create tailored content for your target audience
  • Creating personalized emails
  • Recommending products and services after analyzing the search and shopping patterns of a customer
  • Transactions for e-commerce sites
  • Reducing customer requisition cost with real time bidding and automated ad buying
  • Interactive marketing with the help of chatbots
  • Incorporating Videos for Deeper Impact:

The concept of video marketing is very engaging. Most of the buyers get to know about a product or service by visiting social media using their mobile phones. These platforms of new media enable the users to share videos which they find compelling and engage more customers. Besides, it is proved to be beneficial for organic SEO results. Leading search engines like Google ranks the pages with videos higher than the rest.

Video optimization is becoming more and more popular with each passing day. A marketing strategist can incorporate title, file name, descriptions, text overlays and closed captions to improve the SERP ranking. Along with the conventional use of video content through YouTube and other platforms, there are newer methods such as:

  • Live video interaction on the product, service or any other relevant topic using Facebook, Instagram
  • Conceptualizing and creating personalized recorded videos of the business owners to add a human touch to the interaction with the customers
  • Creating immersive or 360 degree videos for a better presentation of any product
  • 360 degree videos are interactive and those allow the viewers to choose the area the viewers want to focus on
  • In the Age of Influencers:

Social media influencer is a term which everyone is familiar with these days. It is one of the latest and most successful trends of digital marketing to reach a larger section of audience. It is also bringing the monopoly of the celebrities in brand promotion down. Many successful brands are collaborating with mothers, professionals and experts to share their real life experience of using a particular product or service.

This word of mouth method of digital marketing reaches a million people within no time. It is also experiencing huge changes thanks to the rapid advancement of Artificial Intelligence.

  • Artificial Neutral Networks help face recognition and incentive prediction
  • Natural Language Processing monitors the performance of any influencer
  • Highlights videos with no disclosure and eliminates spam or fake videos

Explore and Expand: An Area of Endless Possibilities: Along with all the 7 popular trends, one of the most popular practices of 2021 is social media messaging. It influences the potential customers more because of the humane element attached to it. Applications such as Whatsapp, WeChat and Pinterest have made this process easier for any business.

In 2021, every business needs to keep some factors in mind while chalking out the digital marketing strategy. Make the target customers aware about what you are offering, let them consider its advantages and why it is the best. Drive them to transform their consideration into the decision of buying it.

How to use Photoshop: Photoshop Tutorials for Beginners

Photoshop Tutorials for Beginners

Whether you are a professional graphic designer, photographer or not, you probably have heard of Adobe Photoshop. Photoshop is the best photo editor app with massive features. It is a profoundly versatile software and known for its usefulness for every kind of business or self-use purpose. Learning how to use Photoshop can be intimidating or overwhelming for a beginner.

But when you open photoshop for the first time, it is easy to get puzzled by the complexity of this editing app. Trust me, you are not at all alone in this! The wealth of tools have made Photoshop an incredibly designed software. You may think this software is for professionals only, no, it’s not!

With a little help, you can also quickly learn to execute the features of Photoshop and be able to create an aesthetic and impressive graphic design. Then, you will likewise start to feel what Damien Chazelle said, “I love being in the editing room and playing with tempo and with the rhythm of shots.”

Okay, so learning Photoshop is all about having a grip over its various tools and bouts. Therefore, we have selected a few Photoshop tools and will project what and how they work, including a few tricks and tips about editing in Photoshop. So, without a further do, let’s get started with our photoshop guide for beginners

To begin with, let us first discuss a bit about the use of Photoshop.

Fundamental of Photoshop & its use:

Adobe Photoshop is a photo editing and graphic designing software, which is undoubtedly a powerful weapon used by thousands of people across the world for diverse purposes. Here, you can craft professional art designs from basic to 3D logo, video editing, and even can perform website design. Photoshop is indeed the king of all photo editing apps.

Are you already going like “WOW”? Hold on! There is a lot to come.

  • Basic intro in Photoshop:

Before commencing, as a beginner, you have to understand the anatomy of the interface to get out of this sphere puzzle. After opening the software, you will notice a main menu on the left side top corner. There, you will see a sidebar showing the foremost tools, and right on the opposite side, you will have color and layer tools.

  • The process to open a document in Photoshop:

To create a new document, you have to click on the “File” option, which is on the top of the left side menu. Select “New” to create a new and blank document. After, you will see a dialog box pop up instantly. In the window, you have to fill the boxes and entry essentials like file name, put size and resolution you want, color mode (always RGB), background contents, color profile, etc. If you desire to create designs for your website, dimensions of 450 pixels in height and 880 pixels width, 72 pixels/inch resolution is probably enough for online images.

Photoshop is primarily a high-quality photo editing appsthereby, we recommend 300 pixels/inch resolution for the high-quality image or design purpose.

Lastly, click on “OK” and voila! You are all set to start.

Remember: Photoshop automatically “lock” the new document layer. Hence, to unlock it, you have to click the lock icon reflecting in the layer name, and there you go. It will disappear.

Out and out Photoshop Tool Box guide:

  • Layers: yes, bring it on!

Different designers use “layer” for several purposes, such as for an image, background colors, brush strokes, text, patterns, and filters. Being one of the top apps for photo editingPhotoshop has made me its biggest fan, and I love editing my valuable designs and keep the intriguing flecks in Photoshop.

I like the way layer works, similar to sheets of glass stacked on top of one another and used to create the final product. You can modify individual steps without even affecting the rest project. In conclusion, while editing any particular element from the entire project, layers will save you tons of time.

Many find this essential element of Photoshop frustrating and throw their arms up, but once you understand the tricks, these will make your life much facile, I promise.

By default, the section module is located on the bottom right-hand corner of your Photoshop screen.

  • Font & Text tool: add some groove!

On your left-hand side bottom, the “T” (text) tool lets you add custom fonts to your design. Either you prefer a serious, professional look on something groovy, the text tool allows you to access the advanced font settings to give your design a desirable style.

Once you click the Text tool icon, you will get a pannier of setting options, from where you can change font size, type height, width, color, the spacing between characters, and style.

Tips: Maintaining the rapport of the good photo editing appPhotoshop offers a wide range of fonts, but you can also install your own signature fonts there.

  • Brush Tool: visual effects on point!

Brushes in Photoshop are the best way to add some visual accents to your content. Alike, fonts, you can add up your own royalty-free, custom brush tips. In the brush setting block, which you will get above the text tool, you can restyle the brush size, style, shape, and transparency of your brush strokes to acquire different visual effects.

How to use it?

Once you click the brush icon, the setting bar and brush option will pop up in the window. You can pick up any of the pre-installed brushes or can install your custom one.

  • Color and gradient tool: let it tint a bit!

The color tool is the essential component of the Photoshop app or software, is located on the top right-hand corner of your screen. This tool lets you modify and add custom colors to your designs to make them more appealing.

“Color has the power to directly influence the soul.” 

By all means, either you design logo, website header, editing photos or videos, or creating graphics, only colors can add life to the design, make it look spirited and dynamic. Be it any typical edit apps for iPhone or Android or pro editing apps like Photoshop- generally, every editing app provides the feature to their users. Color and gradient are the simplistic way to add a professional look to your design.

However, the color and gradient tool in Photoshop lets you choose from preset options. Anyway, you can create your own color palette. To craft your custom color, first, click the color icon on the left-hand side bottom, open the Color Picker by double-clicking on the top box. A new window will again pop up; then, you can see a vertical spectrum of color with a slider on it. You can adjust the slider to create your particular custom color.

Eventually, you can select your color swatch based on RGB or CMYK values. Click on the “Add To Swatches” option, and your own swatch is created.

Conclusion:

It would not be realistic that you would become a Photoshop wiz instantly by following only these steps. We hope to provide you a clear concept to understand what you will need to use the powerful tools in Photoshop without pulling your hair.

Understand one thing, “Editing can be taught, but developing your own taste and concept cannot be taught.”

However, at Dream Logo Design, we have Photoshop masters who can compose visually appealing graphic or logo design, for instance. They are competent in image retouch as well. We will be happy to help you elevate your visual content game, like, today. Besides, keep practicing Photoshop to smoothen up your new journey.

Happy Photoshopping!

7 Social Media Marketing Trends that you cannot ignore in 2021

Social Media Marketing Trends

Social media is just a buzzword until you come up with a plan.”– Felicia Lin said it right! Social media marketing has helped businesses with every size, shape, and type grow their success rate upward. It is unquestionably a useful marketing tool for decades and has become one of the most formidable tools to influence the masses. As social media platforms are enduring and evolving their trends over time, the convention of social media has increased drastically. To be precise, in the last few years, the convention rate increased by 60%! Strange, right?

Let us give you a glimpse of what our company has experienced through social media marketing. Since we started establishing our presence on social media platforms, with a smart and generous marketing strategy, our company is able to generate higher traffic and leads collaboratively. We have seen a rush rise in our success rate through this blissful tool.

With our experience, we can assuredly tell you that social media is indeed a dynamic marketing tool, which eventually comes with user-friendly features. It clearly means you do not need core expertise to operate its features. And surprisingly, your one advertisement on any social media can reach about a ten times larger audience virtually. With the rapid and continuous growth plus changing algorithm of social media trends, any company or agency can cement its brand identity with ease.

Here, we have assembled a list of 7-divergent social media marketing trends that you can not ignore in 2021.

Popular social channels like Facebook, LinkedIn, Twitter, and recently added in the gang, Instagram, are no longer just a social networking site to have chit-chat or engagement only. They have transformed into marketing platforms to generate more traffic for your website or e-commerce store. Therefore, you can generate higher revenues from your offerings like products or services. In fact, statistically, 54% of social media users choose social channels while looking for new brands or products.

What are you waiting for? Let’s jump straight away to the marketing trends you should implement into your overall digital marketing strategy.

Trend #1: Video is your new normal

Neil Patel stated, “Create content that teaches.” and what content can teach better than a video? Yes! Videos are everywhere, you and I, everyone just loves watching them. If being honest, this engaging content is ruling the social media platforms with its informative, useful, and winning nature, more than any photos. Any content creator has endless possibilities of crafting creative video content. On big rostrums like Facebook, Instagram, videos are always trending. And a more interesting fact is, almost 70% of users prefer to watch videos about the product they are intended to buy.

Trust us, with creative, smashing video content, the chances of your brand video being watched are more than 50 times higher than any standard video. Users love exploring and spending more time on the website with stellar video content. So, start investing in designing video content to get an exceptional marketing result.

Trend #2: Stories got the spotlight

With the help of Instagram, Snapchat,and WhatsApp, who does not know about social media stories? If you are not aware of this feature, precisely, stories are a type of 24-hour content like photos or mini video-clips on a social media platform. Once you upload it, they vanish automatically after 24-hour time rotation. Though the concept came from Snapchat in 2016, in the present day, Facebook and YouTube also have their own version of stories and been increased over 800% in its popularity.

Because of its far-reaching effect, several brands have hopped into the trend, and you should espouse using it too.

Trend #3: Influencer Marketing is on-trend!

“Influencers”- they are the best thing since sliced bread. But forget bread; they are selling like hotcakes. They are creating huge returns, and they are only set to keep growing.”

Social media influencers are the exceptional people who can start the epidemics. Therefore, the popularity and reach of influencer marketing are blooming like social-media. The influencers usually have a large follower base who trust and follow them blindly. And, rather than believing in the advertisement, they prefer to accept the person they trust.

Therefore, in 2021, 63% of businesses plan to increase their existing budget and invest in influencer marketing since the excellent ROI rate. Businesses, especially e-commerce website company, are gradually making $5.20 for every $1 spent. You must think about investing in influencer marketing as the return has increased up to 5 times.

Trend #4: Augmented reality is the upcoming mainstream

AR or Augmented Reality is arguably the brand new futuristic technology in marketing tactics. The technology is on-fleek today and intensifies itself as the future of marketing strategy. During the pandemic, many companies have used AR technology to launch their products, service, and to organize concerts. Along with Facebook, a lot of other platforms are presenting AR services to the customers. The technical design provides the customer to give a hands-on review of a product before physically receiving it.

You can fascinate your customers by having a mesmerizing website design incorporating AR technology. The services like AR videos, AR virtual stores on social media, AR and live events, etc., can transform the customer experience in a way never seen before.

Trend #5: Social commerce will aggrandize

Do you know the percentage of social media shoppers and purchases has increased 3x time more? The demographic says it all that Instagram and Snapchat have done all of it. These two platforms have influencers who acts as a massive driving force and can swiftly revamp the users into customers.

If you merge social media and e-commerce website, you can see a staggering 80% of people who visits e-commerce sites after being redirected from social media. This marketing strategy is called “Stopable post.”

Trend #6: Chatbots- modern customer service maneuver

The time is gone when businesses used to apply the IVR idea of communication. It’s 2021, and nobody has time for a phone call communication with a customer service executive. Nowadays, people are more tend to chat; therefore, this is where chatbot hits its popularity.

“Welcome to the new era of marketing and service in which your brand is defined by those who experince it”- Brian Solis.

Chatbots are remarkably faster, smarter, and 24/7 available for the customers. 90% of businesses have claimed that they can resolve customer complaints quickly and effectively. Shockingly, chatbots can save up to 30% of your annual cost on customer service.

Trend #7: Users may go for a Digital Detox

As per the insight report of 2019, there was an average of 3.5 billion users on social platforms, which can reportedly decrease by 10% (nearly) in 2021.

Why?

Reasons are cited as growing risks of physical and mental health because of excessive time spent in digital media, concern and trust issues involved in data and privacy protection over social media, and so on.

Wrapping Up:

Here you go with top social media trends in 2021. All you have to do is accumulate all these points and fabricate a plan of action. At this juncture, you may need professional help from an expert web agency.

At Dream Logo Design, we can help you with creative social media marketing strategy. We are a renowned web development agency, having white collar developers and SEO experts. They are available 24/7 to assist you to execute all the plans accordingly. Moreover, our professional hands of designers will design engaging plus interactive video content; so that you can change the game on social media.

Our web design agency helps our individual clients with all the necessary services; therefore, they can heed to create a new social media wave.