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7 Logo Mistakes To Avoid At All Cost

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logo

Logo plays a crucial part in brand building; it’s what gives your business an identity. However, designing a logo involves the risks of making mistakes as well, and logo mistakes can have a negative impact on your business.

Here are 7 logo design mistakes to avoid:

1) Lacking originality
Originality is the one aspect you shouldn’t miss out on your logo. When you copy a logo design or use clip or stock art, you stand at an increased risk of litigation issues for your business. You might save expenses involved in opting for a professional service by using these images, but you risk ruining your brand’s reputation for the long run.

2) No concept behind the logo
You can use your business’s logo to convey a message. When you get the concept of the logo clear, you can precisely pitch in the right messaging and relate your logo to your business.

3) Lacking simplicity
Logos with a simple design are the most catchy. When your company’s logo is simple and appealing, customers can easily remember and identify your brand the next time they stumble upon the logo.

4) Lacking attention to detail
If there’s one factor that makes a logo great, then it is intricate detailing. When designing a logo for your business, you cannot afford to have poor scaling, inadequate colour texture, and improper aspect ratio.

5) Incorrect choice of colors
One of the common misconceptions about logo design is the more color in a logo, the more attractive it will be. More colors in a logo may be attractive but it certainly doesn’t help you create an identity for your business. Remember, it’s easy to memorize strong contrasts as compared to multiple colors.

6) Incorrect format
Creating and saving your business’s logo on standard formats such as JPG may create issues in the long run. For instance, you may not know the platforms where your logo will be used in the future and that it may not be supported. Save your logo as a PNG file or in a vector format such as AI or EPS.

7) Overdoing the design
It’s easy enough to get carried away with the logo design if an interesting idea/concept strikes you. However, overdoing the design of your logo can clutter its overall look. Also, the odds of making mistakes are more when the logo design is complex.

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The basics of logo design while looking for perfection

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Logo Design

The image or symbol that serves as the face of your business is the ‘Logo’. It’s quite simple that it will be created with a intention to impact the audiences.

Here I want to talk about getting ideas in a little more detail to help a designer create a logo design in the way you envisioned.

When coming up with ideas for logos, there are 4 things that every logo should strive to be. I’m going to cover those 4 things in this issue.

1. A logo must be describable. Take a look at the McDonald’s arches, which are combined to form an M. One can easily describe this logo if asked to. That is the mark of a good logo, one that is easily describable. If you can’t describe it. Scratch it. This will usually happen with logos that are too complicated.

2. It must be memorable. When you see a logo, it must be so well done that a person could never possibly forget it. One might consider a smiley face (for have a nice day) as a logo of some sorts. This is a picture that is not only memorable but one that people can easily identify with.

3. It must be effective without color. In other words, if you were to take your color and render it in black and white, it must be just as effective for brand recognition as the same logo in color, or at least close enough to it. If it isn’t, and you’re relying too much on color, then your logo isn’t doing the job.

4. It must be scalable. In other words, it should be effective regardless of the size, within reason of course. The best logos can be very small or very large and the effect of the logo itself is the same. Logos that are too busy do not render well when small because some of the detail gets lost.