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7 Logo Mistakes To Avoid At All Cost


Logo plays a crucial part in brand building; it’s what gives your business an identity. However, designing a logo involves the risks of making mistakes as well, and logo mistakes can have a negative impact on your business.

Here are 7 logo design mistakes to avoid:

1) Lacking originality
Originality is the one aspect you shouldn’t miss out on your logo. When you copy a logo design or use clip or stock art, you stand at an increased risk of litigation issues for your business. You might save expenses involved in opting for a professional service by using these images, but you risk ruining your brand’s reputation for the long run.

2) No concept behind the logo
You can use your business’s logo to convey a message. When you get the concept of the logo clear, you can precisely pitch in the right messaging and relate your logo to your business.

3) Lacking simplicity
Logos with a simple design are the most catchy. When your company’s logo is simple and appealing, customers can easily remember and identify your brand the next time they stumble upon the logo.

4) Lacking attention to detail
If there’s one factor that makes a logo great, then it is intricate detailing. When designing a logo for your business, you cannot afford to have poor scaling, inadequate colour texture, and improper aspect ratio.

5) Incorrect choice of colors
One of the common misconceptions about logo design is the more color in a logo, the more attractive it will be. More colors in a logo may be attractive but it certainly doesn’t help you create an identity for your business. Remember, it’s easy to memorize strong contrasts as compared to multiple colors.

6) Incorrect format
Creating and saving your business’s logo on standard formats such as JPG may create issues in the long run. For instance, you may not know the platforms where your logo will be used in the future and that it may not be supported. Save your logo as a PNG file or in a vector format such as AI or EPS.

7) Overdoing the design
It’s easy enough to get carried away with the logo design if an interesting idea/concept strikes you. However, overdoing the design of your logo can clutter its overall look. Also, the odds of making mistakes are more when the logo design is complex.

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Take your business’ identity a notch higher with a logo that stands out. Get your business’s logo designed from us at https://www.dreamlogodesign.com/logo-design/.

How to Choose Colors for Your Logo?


Humans are visual creatures; we have different perception to different colors. For instance, black can signify darkness or sophistication while white can indicate simplicity and cleanliness.
What this means for your logo design is you can experiment with different colors to decide which ones suit the best for your business.

Here are some tips on how to choose colors for your logo:

1. Single or multiple colors
The first step to bringing your logo to life is to decide whether you want to use a single color or multiple ones. And in case you are wondering which one is more effective, then the answer is both.
You can find plenty of examples of popular brands either having a mono-color logo or colorful logos. The general implication of using multiple colors in a logo is to symbolize diverseness of products or services.

2. Experiment with different logo versions
There’s no harm in experimenting with different logo versions such as black and white, monochrome, or multiple colors. Evaluate the different logo versions for the significance or connect they create. You can also hand over the different log version to your co-workers to gain valuable feedbacks.

3. Understand the significance of colors
Colors have their own significance. Understanding their implications will help you choose the right hues for your logo.

Red: red represents energy, passion, danger, heat, or aggression.

Blue: blue implies calmness, sincerity, professionalism, and integrity.

Green: green indicates naturalism, freshness, and growth.

White: white symbolizes cleanliness, purity, simplicity, and honesty.

Black: black can be ambiguous; it can represent class and sophistication as well as commonness and darkness.

Purple: purple implies dignity, luxury, royalty, and wisdom.

Pink: pink indicates fun and playfulness.

Get the right logo designed from DreamLogoDesign – one of the top logo design companies
We, at DreamLogoDesign.com, can create logos as per your direction – to ensure that they best represent your business. Learn more at https://www.dreamlogodesign.com/logo-design/.