Tag Archives: content

If Content is King, What Should You Be Looking For in a Writer?

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Content is King

The phrase ‘Content is King’ is a recurring internet rage in today’s world. However, it is not a new one. Although Sumner Redstone of Viacom had said it quite some time back, the person whose voice gave it the popularity it has today is none other than the founder and ex-CEO, Bill Gates.

In an essay he wrote way back in 1996, Gates suggested the future dominance of the content in the world of online business. The prophecy did not only prove to be right in the next two decades, but it has more or less changed the entire way marketing is perceived. The content was always in some way or other relevant to businesses online and offline under different names such as copywriting. With the internet taking over most of the marketing agendas of corporations, content is paving the way at present.

But with content becoming the unanimous king, there rises an enormous need for skilled and qualified content writers. There is a recent surge in the demand of content writers, and many aspiring candidates are jumping the bandwagon. However, merely knowing how to write does not make a good writer of content. There are many more criteria that one needs to fulfill to fill the position of a content writer in any organization.

Here are some of the critical points that you should look for when you hire a content writer for your company.

Readability and Expertise

A content writer must have an impeccable command over the language he or she is writing in. Wrong sentence syntax, grammatical errors, spelling mistakes, and punctuation issues are not acceptable in this profession. Moreover, their style of writing should be free-flowing, naturally attractive, and have a positive pull to it which will draw your customer’s attention to your content and engage them in reading it. Therefore, the content writer you hire should not only be useful in writing but should know how to use the power of words for marketing your product or service strategically.

Moreover, the writer’s expertise in a particular field also counts a lot. A great blog writer will not necessarily be equally useful in the product description. Hire your writer according to the specific needs of your business and before you do, ask for a relevant sample of their work. Do not make the mistake of employing a content writer for one kind of position with the expertise of another.

Level of Experience

Experience counts a lot when it comes to the content writing industry. There are many nuances that a writer has to keep in mind while writing for business. Keyword infusion, SEO integration, and maintaining industry relevance of content are some of the essential aspects of a content writer’s job profile. To be able to successfully understand the requirements of your business and execute the rest of the tasks seamlessly, years of experience in the field matters a lot.

Knowledge of Specification

Unless you are hiring for generic blogs and articles, your content writer should be knowledgeable in the field you work in. For example, if you are a pharmaceutical company, then your content writer should have technical know how in the medicinal background. By ensuring this criterion, you make sure that the content you put out for your audience is technically correct and not vague or misleading.

Dedication and enthusiasm

Since content writing has a creative edge to the work, it is essential for the writer to be enthusiastic about new and different projects and have imaginative takes on them. In the same line of thought, they should be also flexible for content corrections and refurbishments, and up for any necessary alterations required. Flexibility is one of the most required traits in a content writer, which stems from a commitment to the work.

Professionalism

Last but definitely not the least, professionalism is a must-have. This is the bare minimum that is expected from any potential employees from their employers, and a position of a content writer should not be any different. The two pillars which determine the professionalism of the writer are authenticity and punctuality. The submitted content must be without any plagiarism and submitted on or before the deadline to be considered valid. The content industry is not a place where either plagiarism or delay of delivery is taken lightly at all.

You can always hire an in-house content writer for your company, but that would not be the wisest economic decision. Outsourcing them or hiring freelancers to do the work for you is a much cheaper affair and also helps keep the extra burden of content curation off from your head. At places like our Dream Logo Design, you are catered to with fresh, unique, and exciting quality content aimed relevantly towards your target audience.

5 major ‘SEO’ and ‘Content’ trend change that is indispensable to know

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SEO

Google has given a tough time to marketers in the past five years. These shifts encompass the new algorithm updates to the mobile-first approach aiming at the same target. That is for proving most relevant and best results to the users. Not only that Google ensures users can get the right result at right time as fast as possible. This leaves the marketers with an option to have similar goals i.e. you have to try to stay ahead with content that has a memorable impact, engages users when the users find the content. It’s high time that you keep up the pace with momentous shifts for the prominent presence and business online. Here are five SEO changes that are requisite to know as we move forward towards the latter part of the year.

Now it’s not only SEO but ‘SEO cum Content’

Neither content singly can assure successful SEO nor can alone SEO efforts can interest audience to engage in your website. Data helps the marketers as guiding principle to understand the potential customers intent in order to create an agile content which is relevant for the consumers leading to successful SEO effort. Here are three simple tricks that can help in creating a successful strategy:

Create the content basing on the data – Use the data in the content that the audience can relate to, in favor of your brand and it enhances the authenticity. Provide insights that will help the users to refer back to for reference.

Foster search, implement social and content marketing techniques – Social contents largely help in gaining brand recognition and direct interaction with the consumers. As well as better content is a good tool to improve search visibility.

Follow the SERP footprint – Create interesting infographics or video content and optimize it for maximum ROI. Provide the answers to general FAQ’s in the content and don’t forget to include the sharing options and the website link.

The shift marks mobile to mobile-first

For a few years, Google made it clear that to be in the digital competition it’s the mobile-first approach that can help. In 2015 mobile searches overshadowed desktop searches, so now mobile optimization is no longer an option but is obligatory. How you can deal with this shift:

Understand the mobile-first approach – Websites that are not mobile friendly lose 68% of traffic which they could have got. Knowing the behavior and intent mobile users and customizing the strategy accordingly can give the best user experience or you are at a loss.

SEO for fast loading – Along with a simple website, easy navigation a mobile website has to be very fast as 53% of users leave the site if it takes more than 3seconds to load (By Google). With best SEO practices like image optimization, Javascript and CSS you can deal with issues successfully.

Use context-based content – The mobile users have a research spree and the information you provide should be restringing and inspiring so that the brand in able to affect their decision and converts to a lead.

Local optimization more specific now (hyperlocal)
Hyperlocal targeting enables you to reach the audience based on their location. A great opportunity to optimize for the local services like “where can I find a restaurant near me” and give extensive relevancy or hyper-relevant.

Voice assistance to overrule text

Though it’s not the right time think that voice search (e,g. Amazon’s Echo, Apple’s Siri and Cortana of Microsoft Windows) has replaced text searches while 25% of mobile search queries are already done with through voice assistance. The trends show that it will keep on rising in the coming years.

From data to machine learning
Google depends on machine learning so marketers you must also pay heed to machine learning to know the user behavior, intent, and interest. You can employ AI and machine learning and determine from the data and matrices for achieving the target.

Conclusion- Informative content, data inclusion together can help in creating a digital strategy that can promise good ROI. By going through the given points above will help you to create an engaging and interesting content making the path to revenue generation.