Monthly Archives: May 2018

7 Tips for Logo Creation

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logo creation

Logo is what gives your business a visual identity. With a good logo, you can effortlessly create brand recognition and up the credibility of your business.

Here’s a list of 7 tips for logo creation:

1. Get the concept clear
Prior to preparing the framework of the logo, get the concept clear. Do you plan to highlight your flagship product in the logo? Or do you want to symbolize your company’s work ethics in the logo? Creating the right connect in the logo will be much easier if you know what you want from it.

2. Keep it simple
It’s easy enough to go overboard with your logo design in the race to stand out from the rest. Logos with a simple design are easier to identify. A simple and catchy logo design can help you create more brand presence.

3. Optimize for mobile
Mobile has become the primary customer experience and it’s easy enough to see why more businesses are investing in mobile. Make sure that your business’s logo design is optimized for mobile.

4. Focus on unique design
Your product/service may not be unique, but you can certainly make it stand out from the rest with a unique logo design. Also, a unique design will help you ensure that your logo isn’t accidentally infringing on other trademarks.

5. Design for flexibility
Given the ever-increasing range of digital touch-points, make sure that your business’s logo is extensible across all channels. Examples of extensions include favicons and logo animations.

6. Test the logo design
It’s quite impossible to predict the responses of the general public to your business’s logo. But you sure can conduct a dummy test; take a group of people (who you assume to be the perfect example of your customers) and ask them to give feedback for your logo design. You can then alter the design or other details such as coloring, fonts, size, etc.

7. Take professional help
A logo for your business is one of the most important investments to make. You may plan to design the logo by yourself to save the expenses, but you risk adding unprofessionalism in your business’s identity. Unless you have the first-hand knowledge of logo designing, take professional help to create a logo that best represents your business.

Get the right logo for your business from DreamLogoDesign

Make your business stand out from the crowd with the right logo through our logo creation service. You can learn more about it at https://www.dreamlogodesign.com/logo-design/. For custom logo design services, contact us.

7 Logo Mistakes To Avoid At All Cost

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logo

Logo plays a crucial part in brand building; it’s what gives your business an identity. However, designing a logo involves the risks of making mistakes as well, and logo mistakes can have a negative impact on your business.

Here are 7 logo design mistakes to avoid:

1) Lacking originality
Originality is the one aspect you shouldn’t miss out on your logo. When you copy a logo design or use clip or stock art, you stand at an increased risk of litigation issues for your business. You might save expenses involved in opting for a professional service by using these images, but you risk ruining your brand’s reputation for the long run.

2) No concept behind the logo
You can use your business’s logo to convey a message. When you get the concept of the logo clear, you can precisely pitch in the right messaging and relate your logo to your business.

3) Lacking simplicity
Logos with a simple design are the most catchy. When your company’s logo is simple and appealing, customers can easily remember and identify your brand the next time they stumble upon the logo.

4) Lacking attention to detail
If there’s one factor that makes a logo great, then it is intricate detailing. When designing a logo for your business, you cannot afford to have poor scaling, inadequate colour texture, and improper aspect ratio.

5) Incorrect choice of colors
One of the common misconceptions about logo design is the more color in a logo, the more attractive it will be. More colors in a logo may be attractive but it certainly doesn’t help you create an identity for your business. Remember, it’s easy to memorize strong contrasts as compared to multiple colors.

6) Incorrect format
Creating and saving your business’s logo on standard formats such as JPG may create issues in the long run. For instance, you may not know the platforms where your logo will be used in the future and that it may not be supported. Save your logo as a PNG file or in a vector format such as AI or EPS.

7) Overdoing the design
It’s easy enough to get carried away with the logo design if an interesting idea/concept strikes you. However, overdoing the design of your logo can clutter its overall look. Also, the odds of making mistakes are more when the logo design is complex.

Get your business’s logo design done right with DreamLogoDesign

Take your business’ identity a notch higher with a logo that stands out. Get your business’s logo designed from us at https://www.dreamlogodesign.com/logo-design/.

How to Choose Colors for Your Logo?

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Logo

Humans are visual creatures; we have different perception to different colors. For instance, black can signify darkness or sophistication while white can indicate simplicity and cleanliness.
What this means for your logo design is you can experiment with different colors to decide which ones suit the best for your business.

Here are some tips on how to choose colors for your logo:

1. Single or multiple colors
The first step to bringing your logo to life is to decide whether you want to use a single color or multiple ones. And in case you are wondering which one is more effective, then the answer is both.
You can find plenty of examples of popular brands either having a mono-color logo or colorful logos. The general implication of using multiple colors in a logo is to symbolize diverseness of products or services.

2. Experiment with different logo versions
There’s no harm in experimenting with different logo versions such as black and white, monochrome, or multiple colors. Evaluate the different logo versions for the significance or connect they create. You can also hand over the different log version to your co-workers to gain valuable feedbacks.

3. Understand the significance of colors
Colors have their own significance. Understanding their implications will help you choose the right hues for your logo.

Red: red represents energy, passion, danger, heat, or aggression.

Blue: blue implies calmness, sincerity, professionalism, and integrity.

Green: green indicates naturalism, freshness, and growth.

White: white symbolizes cleanliness, purity, simplicity, and honesty.

Black: black can be ambiguous; it can represent class and sophistication as well as commonness and darkness.

Purple: purple implies dignity, luxury, royalty, and wisdom.

Pink: pink indicates fun and playfulness.

Get the right logo designed from DreamLogoDesign – one of the top logo design companies
 
We, at DreamLogoDesign.com, can create logos as per your direction – to ensure that they best represent your business. Learn more at https://www.dreamlogodesign.com/logo-design/.