First of all, it is necessary to understand that for what purpose an app icon is designed. The main reason behind its development is that it is the visual anchor of your product. So you need to design it that way in which it can grab the maximum attention of the clients. It is that tiny piece of branding holds that importance that not only it need to look attractive and stand out ,but it should also communicate the message of the brand. App Icons can create a better outlook for your brand.
So let’s find out the core areas to focus on app Icon designs
1) Scalability:- One of the most important aspects of app icon is scalability. The reason behind this is that it will be shown on multiple places throughout the platform and in several sizes. So it is important to maintain its Uniqueness and legibility. It needs to look great on your Retina, App store and on other devices.
2) Recognizability:- An app icon is like a little song which reveals all the services of a brand in just a one go. Just as the song needs to get resonate in the minds of the listener in the same way an app icon should also resonate the in the minds of its viewers its color, shape, & ideas. The design needs to instill a sense of memory and instill a connection in both the emotional & functional level. The idea of the app should be like that it can stand out in the crowd with a unique identity of its own.
3) Consistency:- There should be a consistency between the experience with interacting with the app icon and interacting with the app itself. Actually, a good icon is a extension of what the app is all about. When these two supports each other then they create a more memorable encounter. A slick unified image of your app icon can create a product satisfaction in the mind of the customer which will ultimately lead to increase in retention and virality. In short, it is essential to make your icon work with the essence of design and functionality to design the application is a big win.
4) Uniqueness:- Your icon will be constantly competing with the icons of the other brands. So it is essential that it should be unique and innovative to face the competition with all its might. It is the common nature of the user to search for a unique item so if they get it from you then your Brand name will go viral in the market at a very fast pace.
That is the reason why these are the core areas which are considered as the most important parts of the app icon designing by the experts. If all the four instructions are followed one after the other carefully, then you are bound to see a positive result in your end without any room for ambiguity.
Today Icons speak more than words. As they are powerful enough to express the emotion or the brand motto or objective very clearly and precisely. As “a website is the face of the organization similarly graphic images are the eyes of the brand”. These images are very effective tool in creating the brand awareness especially in the case of website development. That is the sole reason why designers are constantly working on developing images for the sites to engage the users when they are visiting the websites for the first time.
There are certain basic requirement of Icon creation so let explore through those areas which affect a business house the most.
Images should be used instead of the list: – The purpose of the website plays a very vital role while using any icons inside it because maximum of the organization uses websites for promotion of their brand in front of its target audience so only content and lengthy writing makes it boring for the viewers so usage of images or icons can pull the attention and make’s it interesting for the viewers to go through the entire message and thus helps in creating brand engagement.
Representation Of things :- The icons or images are very flexible in nature as websites promote different brands products or services but due to the usage this images it becomes much more interactive especially while representing galleries, categories, subcategories & various groups. An addition of elegant colors and texture can increase your chances of getting maximum traffic to your website.
To highlight any service in the face of competition in a creative and innovative manner Icon creation plays a very important role as they nudge’s the reflex of the viewers to make things understandable very easily and with clarity. The question of knowledge gap reduces to a great extent because of this images. People can easily understand what services are provided by a particular brand very easily.
It can be used as the header: – The Icons can be used as the header which instead of title representation image representation can be a more flexible option to use. This is because of the fact that it makes it more impactful and lucid in the eyes of the prospective customers. Therefore images have the ability to speak a thousand words compared usage of long sentences.
It enhances the readability :- Readability of the Websites is the key factor in determining the success of the website and the branding objective of a company at a large. So only contents are not enough. Creativity and seamlessness is a vital part of a website. Thus more interactive the content less will be the bounce rate on a web page. Thus icons can help to build a long-term relationship with the prospective buyers of a company.
Brand Engagement ensures the chances of creating word of mouth popularity of a particular brand hence the chances of revenue generation also increases.