Infographics can deliver the message to your viewers very easily and clearly and that is the reason why it has gained popularity over the years. Most used platforms of these is the social media. As people love to share things on social sites like Facebook, twitter, Pin interest . There are two main advantages which infographics provide. Firstly they helps the viewers to understand the information very clearly and secondly they provides the scope for sharing the info very quickly to your related network.
So lets see what are the essential features of a successful infographics
1) Easy to digest :- Every company wants to create viral infographics to spread awareness of their brand message. But it does not mean that you pack it with full of heavy information which a normal viewer unable to understand. Information overload can ruin your info-graphic thus it should be informative but at a stable rate. So that it becomes easier for the viewers to understand. What they are viewing and what is the purpose behind it.
2) Unique Concept:- Info-graphic concept should be unique enough to hold the attention of the viewers to get more traffic for the website. It should provide the space for interaction to the viewers to draw their interest and attention quickly. The content should be unique and catchy so that it allows the viewers to spend time on your Infographics. Sometimes smallest details can go to viral.
3) Extremely Creative:- Creativity in your infographic always help you to gain momentum. Sometime even a small twist can create a huge buzz in the social sharing regarding your website content. Other website also will start sharing your infographic to popularize their website in this practice you will get lot of scope of getting more referral link or back-links for your website.
4) Visual Focus-Non Text:- It is essential in case of infographics to keep the text as minimum as possible to get the maximum focus on visuals so that the traffic percentage can be higher. Consumers should not be shown with more contents as they may feel bored. As many visuals they can be able to put into it . It would be beneficial for them. It should be essential that all the visuals should be relevant to the topic and can be connected with it easily by the viewers.
5) Shareable:- It has been a common fact that the main goal of it is social sharing. But it is not possible until & unless there has been an easy way out to interact with the client. Continuous and consistent interaction is very essential in this regard to increase the traffic. There should be proper plugins there to increase the social sharing of your website. That is the reason why even after spending millions of dollars on infographics companies don’t get the desired result which they want to receive.