Tag Archives: illustration design

Is illustration a marketing tool up-to-the-minute?


The main mantra is communicating in a unique way. Nothing sales more than original and bespoke approaches. Graphic design has acquired a strong grip on the marketing trends and illustration design looks in a bad shape. Delivering the message with an essence of handcrafting can give an air of freshness to the viewers. Can’t deny certain reasons giving into fading status of illustration in the business world due to the typical preference for photography than hand-rendered imagery. Due to the omnipresence of graphics design, most of the business web shops opt for it, nearing illustration towards partial eclipse.

Let’s get the real picture of the contemporary state of illustration by studying its relationship with graphic design.

The conventional Approach:
Tracking back to 20st century, when illustration and graphic design were two facets of the branch. Most of the designers used both the genres effortlessly. Rather, it was viewed with reverence and thought it to be superior to design. The natural touch it provided to the business face and other marketing elements provided aesthetic touch.

Images speak a thousand words:
The channels through which the brands seek consumer engagement, like social media, TVCs, e-mail marketing, hoardings, digital banners and apps that trigger responses in short while. Not to forget the print campaigns, pop-ups, and live PR stunts which initiate getting viral on You tube. Illustration can be from these campaigns with customization allowing better and pursuant brand identity. In this context, illustration gives more options to explore than graphics.

Budget Concerns:
The sector that uses illustration design most is the publishing houses as the book, magazine look most appealing to the reader or the customer with an illustration cover design. The prices vary according to the intricacy of the artwork and the caliber of the illustrator. For the small works, the cost can range from $150-$250. the layout with additions features like embossed covers and any other minuteness can add up to the cost.

It’s more fun:
Have you ever notices the illustrated characters are always more interesting to look and naturally gets more views. The fun factor is imbibed making it lovable for all the audience. The representation though it looks much more genuine and appealing whereas maximum use of graphic design has made lowered the craze factor but that in no way means it has to cartoony.

Graphic designing might be cost-effectively but, despite the required time and additional cost illustration evokes the message in the best possible way and can be aptly tailored to suffice your requirements. The craft can help to communicate the business personality with much distinctness.

Why is Book Cover Design Important Aspect for Marketing?

Book Cover Design

The book cover is as important as the heading of the book, which gives you an idea about the content in it. Creating a perfect design for the cover page requires creative finesse. Whatever the subject your story may be based on, it may be the best one, but if the overview is not up to the mark the viewers will overlook it. It should interest people and convey the message of your content when displayed online or in the bookstore. The first thing one will notice is the cover page to make the decision, and if the person likes it then will think of going for it.

Some of the factors that should be kept in mind while we you decide to create a book cover. The most basic and significant point is, it should look very good. The first thing that will grab the attention of the people is the cover design and they will try to gauge the content of it from the design to an extend. Next is the theme should be well carried off by the first look of the book. It is needless to say that only a professional can give justice to the illustration design that will have an explicit depiction of the subject and the theme that you are writing about and at the same time will be enticed in terms of looks. You have to convey your thoughts the expert so that he can create a design that you desire and the technical skills will enhance the beauty of the complete illustration. The story should be given a simple form that it can interest the readers. May be a scene from the story can be portrayed in an artistic manner that will generate curiosity among the readers to know about the story by seeing it.

As you are the author you have to enlighten the illustration designer with the gist of the story so that he can give best form to your thoughts. And also you should be ready to accept some useful suggestions that the expert can suggest you. When you have the rough draft ready you can take the opinion of the some related acquaintance to get some opinion or even to even showing to random people to know their ideas and opinion. The true feedback will be really helpful as you can gauge the preferences. If you feel that some point people cited can help in making your cover attractive then you can convey those to the designer to get it created accordingly. The suitable change will lure the viewers to read the complete story.

You can check out the various types of book covers that can be found online and get a rough idea from those about how you exactly want your book cover to be created. After you have jotted an abrupt idea, share that with the designer to get the cover done appropriately you want it to be. It will be perfectly done to be represented in all formats in the for printing and online promotion. This only possible with the help of an expert and it is not so simple as it looks apparently. So it is wise to take a professional help to give your book an amazing illustration that can have given a basic picture of your content with a smart touch to entice reader for continuing the reading further.

Simple Ideas to Create Illustration for Children Book


Significance of illustration is now greatly regarded by publishers, publication houses and editors as they need it for publishing their journals, newsletters and websites. Images always impact more on the human minds and gain immediate attention, so using illustration design are wise. Many authors get their book designs done with exactly matching illustration to accompany the writings. Children’s books use illustrations largely as the bright and colorful images support the stories to be understood by children and they become attracted to it. What is to be taken into account is the quality and precision to attain the expected impact of the writing. Inclusion of poor illustration with the text will not be helpful in providing the same result as if made with high quality. Most amazing points about it can signify any writing vividly using less lines or pictures. Relevant and quality Images are always a treat for the eyes and it can go with any kind of context, whether it is a children’s book illustration or medical journal.

Talking of children’s books what comes to our minds is bright and colorful images to catch their fancy along with conveying a moral of the story.  Cartoon and funny images make it easy for them to understand with ease, even without the help of the seniors. Cartoon images and illustration can make the simple stories clear to anyone and can be understood by viewing. By using the cartoons like images in the book, children associate with it quickly and the lessons get absorbed in their minds and add emotions.

We often confuse drawing with illustration, but both are different as later one is an artistic representation that harmonizes with any topic or story that it comes with. Apart from being a picture, it has another purpose to serve that is, it conveys the meaning of the given content closely. So, while making a perfect illustration you have to be very careful about it being able to convey the story in the correct manner so that it is up to the mark. For children these images must be attractive and full of colors and clarifying the content so that it interests the children.

Illustrations in real terms are effortless tools for the children to comprehend the contents of a book. They can motivate and encourage children to inculcate reading habits. They can easily recognize and learn the name of animals, fruits, plants, colors with the help of these images that cannot be learned with the words only. Digital illustration is not only restricted to children’s books, but also are used in logo, mascot and T-shirt designs too. They constitute to parts of movies and novel graphics for the cover design. They are digitally enhanced with special element to go with 3D visualization for best effect.

Primarily they were only used for book, magazine and children’s book to precise but now it has a great arena for logo design, graphic modification for visualization along with being used for a website to convey the message to the customer in an interesting way.