Transition from a physical to a digital space - Social Media as a community in the post pandemic world
The world is going through a deadly Pandemic at the moment, and nobody knows when and how this will stop. However, despite the challenges being faced, companies are ready to adapt to the newer norms. Extensively, there are two contradicting logics. Organizations can utilize social media for business purposes or corporate purposes. Organizations use social media to mark, sell, and advertise their business instead of using social media to associate with and co-create with clients and – all the more significantly – to give a stage to clients to security together. You can consider this to be the differentiation between utilizing social media to converse with your clients instead of using social media to chat with your clients and have them speak with one another through your image.
For people, a similar hatchet converts into utilizing social media to self-present – that can transform into the extremely narcissistic self-presentation that we sometimes observe on social media as opposed to using social media to interface with companions, family, and likeminded others for socialization and passionate help.
What are the particular strengths of social media highlighted during such difficult times?
For me, this emergency features the specific qualities of social media by how they can be utilized for the other sort of direction; that is, network and passionate help.
Just like we have witnessed in the different emergencies over the previous years, we see today that individuals worldwide reach out to one another through social media to understand what's going on. The different social media platforms are full of funny videos about how individuals innovatively manage the lockdown, the different Facebook groups organizing practical support and entertainment activities to help the community members in different ways with food or childcare, alongside the various apps for the purpose.
This is social media in its center and at its best.
People turn to social media not only for support and entertainment but also to use it as a source of information and fake news.
This is where we have to caution for the clouded side of social media and its job in spreading fake news. Stages have been delayed in recognizing their obligation in helping stage clients realize fake news from realities; however, they are making strides the correct way. For instance, Instagram reported incorporating COVID-19 related posts and stories in their proposal segment that are distributed by authentic well-being associations. When all is said in done, my recommendation is to crosscheck data that you get past social media within any event two other data sources, for example, government sites and excellent media sources. Furthermore, we also all have a task to carry out by not further spreading bits of gossip through our social media accounts.
In what capacity should marketers adapt their social media strategies in this extraordinary time?
It is a precarious inquiry. Regularly, I show my understudies that advertisers should relate their social media commitments to the ongoing setting. Surely, toward the beginning of the emergency, I continued accepting some time before arranging brand posts that didn't allude to the circumstance, and subsequently, appeared to be lost. Simultaneously, attempting to use a clean emergency for marking purposes in your social media posts can rapidly be seen as tacky.
Rather than self-glorifying social media brand posts, brands will be compelled to grasp social media's common rationale during the COVID-19 emergency. Like never before, social media posts ought to be client-driven, and not maker inspired. Brands that will have the option to convey messages and participate in discussions that are viewed as significant because they give accommodating data, applicable counsel, or that make you chuckle will come out of the emergency more grounded.
Transitioning through the physical to the digital world might seem precarious and challenging at this time. However, this is the need of the hour to adapt to the newest lifestyle. Stay home and stay safe!