Steps to create efficient print design ads for your business
If you are marketing your startup company, brand or you are struggling to get new followers for the product or services you cater. You can simply rely on print design ads in magazines or newspapers can give your brand good amount of exposure and aid revenue generation.
Now let's focus on how you can create an impelling print ad design that can surpass the possible competitors. At the same time, it will be attractive for the potential customers making them interested to know about the brand in details. In the next section of the article, you can find the steps for creating the print advertisements that will be catchy and memorable.
Step 1 - First get the message clear in your mind
Having the clear conception of the message that you want to be displayed in the advertisement is necessary. Concentrate on that single message and the target audience that you are creating the design for.
Step 2 - Implement the latest logo
Using the logo with the latest tweaks which will be contemporary, relevant, and by seeing which all the audience can relate to the brand. If you have the brand logo designed by the professional designer then it will have the versatility which will make it proper for using in print format. Having an updated provides a modern look and make the design memorable.
Step 3 - Appropriate Color Selection
Choice of correct color tone for the designing the ad is a prime factor while building a brand presence and awareness. Assuring the color scheme streamlined with the brand essence to be appropriate for describing the message to the target audience to gain fast traction through the campaign.
Step 4 – Size Matters in Print Advertising
In constructing a successful print design ad you must consider the size before you complete the graphics design. Print design has a requirement of dots per inch (DPI) and to be precise it is 72 DPI. In general, print design can have DPI of 300 which to be supported needs high-quality graphics, high-resolution images, vector images, and photos.
Step 5 – Typography should be prominent
Selecting the correct font type is equally important especially to create the impact of the message. You can choose from the online available fonts fitting for print design ads. You must go for the most legible one and that should be copyright free. You can take inspiration from the famous Magazine ads used by the celebrated designers.
Step 6 – Graphics or Photos
Deciding whether to go for graphics or you should use photos or even implement both for your print design ad. Graphic vector images are trending and can get popular easily. Using pictures in place of stock images can convey the specific message directly.
Step 7- Don't forget to include a Call-to-action (CTA)
Implementing a call-to-action is with the prints advertisement is the one of most effective way to generate leads and gain potential followers and customers for your brand. And you can do that by providing a bar code or QR code for the mobile devices and don't forget to attach your website URL so that others can acquire more information about your business and what all you offer.