The 7 Most Effective Types of Social Media Advertising in 2021
“A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.”
Scott Cook, Founder, Intuit
It's 2021, a long road away from 60s when brands would have to solely depend on the print industry and physical marketing strategies while promoting a product. Later things improved to expand the list to the television and radio industry. Nothing however seems to work better than Social Media in 2021.
Advertising your product or service on social media can prove to be highly beneficial for your brand. Keep reading to find out about the extensive benefits of relying on social media marketing.
- Social media enhances brand awareness and recognition
- Social media increases the rate of conversion for your business
- Social media lowers marketing and advertising expenditure
- Social media improves rankings on search engine
- Social media strengthens client loyalty
Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.”
Ryan Lilly, Author
Today, there is hardly anyone who does not know about the existence of social media platforms. A five year old could tell you all about going live on Facebook and no one would be surprised.
Knowledge about different social media platforms is common and creating a budget for your next Facebook ad is surely popular among brands but you know how you can make a difference?
Invest on the most effective forms of social media advertising in 2021 and reap the benefits of success that's consistent. Here's a list of seven effect types of social media advertising in 2021.
A fairly new entry in marketing, influencer marketing has its roots in the concept of blogging. According to Forbes, influencer marketing has seen an increase in growth even better than digital advertisements, with an emphasis on targeting followers of industry leaders. Here are a few benefits of influencer marketing,
- Improves trust between brand and consumer
- Increases brand recognition
- Enhances brand's content marketing strategy
- Provides an effective influence on brand's targeted audience
- Promotes winning collaborations
2.Social Media Optimization
Before creating an elaborate social media marketing plan for your latest product launch, why not figure out what content performs better for your brand on social media. Sounds easy right? It's a bit more complicated than it sounds.
This is where Social Media Optimization comes in! It helps you to find out what content your target audience is looking for and how to execute your social media strategy. This might sound very similar to getting SEO done but here your aim is to get the content in front of even more people!
When Twitter introduced hashtags to the world in 2007, the responses from users were fantastic but no one expected that hashtags would go on to become a very important digital marketing tool in the years to come.
The benefits of those ten to fifteen hashtags brands use while publishing any content on social media?
- Improves SEO for the brand
- Increases brand recognition
- Use trends to the advantage of the brand
- Promote brand in front of a bigger target audience
Social Media Marketing and Content Marketing are not really the same thing even though brands and consumers seem to get confused between the two at times. Social Media Marketing is an umbrella term for different forms of marketing that's done through social media platforms, and both these are terms indeed related since content marketing heavily depends on social media.
It's quite simple when you opt for content marketing, it involves publishing content for your brand on the web but in order to market the content you need social media. The blue links, the call to action buttons on blogs all lead back to the website or landing page of the brand, thereby getting targeted audience of the brand back to the website.
As a new brand in the market, these four types of social media advertising can work wonders. However, if you are curious about effective advertising tricks that can help your brand on social media, here are three tricks that can create magic!
5.Introduce Snapchat and Pinterest in your Advertising Plan
Yes, explore lesser-known social media platforms like Snapchat and Pinterest. For instance, on any given day, 41% of all 18-34 years old interact with Snapchat on a single day alone in the United States while Pinterest boasts a whopping 81% female consumer base. It's time more brands explore these lucrative advertising opportunities.
6.Ads on Social Media
When you run a dedicated ad on social media for your brand, you are not only establishing a connection with your followers but also attracting new consumers towards your brand. These ads can help you to create a positive experience for new consumers with a great discount or offer on a completely new platform.
7.The Secret of LinkedIn Marketing
If you thought that LinkedIn was only meant for connecting with potential employers or employees then you are very much in the dark. Brands can also use this platform for promotional purposes as well as for connecting with a new target audience. Don't forget that LinkedIn has almost 740 million users in the world and out of that 740 million, 55 million are registered companies.
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
Mark Elliot Zuckerberg, Founder, Facebook
Social Media is growing and as it continues to grow, the influence of certain brands on consumers, continues to increase. It's inevitable and it's here to stay - more likely a modern example of 'survival of the fittest'