Importance of Media kits for Small Business
Media kits can help small businesses to make innovative advertising for promoting your brand product or service. It can be used whether you provide professional or consumer services. It can be used in promoting any sort of industry like Real estate, Hospitality or even in music industry too. If you work on a eatery retail store it can be a great use in it.
The main purpose of media kits is that is to provide an easy way to get the word out about your business. Traditionally it was used by magazine professionals and news paper. Today media kit is available to too many influencers. If you keep your documents ready all the time then you make things easy for your business influencers to promote your brand in the market. These influencers may be customers ,sponsors , advertisers , print media TV road shows, bloggers and other social media users.
So let us first understand the critical components of media & press kit. There are various types of information present in the media kits. Each element should be concise & brief & no more than two pages should be included in it. Here every documents should meet the needs of media kit as they contain all the critical information which a business should have. There are certain components you need to have in these media kit. So lets see what they are:-
1) Business Card 2) Cover letter 3) Company Literature ( Flyers, Brochures ,Photos , Booklets). 4) Press release 5) Client List( If available) 6) Biography of companies founders 7) Samples of your work.
Now it depends on the volume of business a company does . It may be small or big business set up so accordingly the pages should be created 1 page website for a small brand and customized web pages for big brands. As per the budget of the client.
So lets see the other important components of media kits which can used for branding of a company.
1)Mock Q& A for Lazy or in rush , reporters and bloggers. 2) Testimonials 3) Famous customers or users.
These sort of promotional materials can help you to boost up your branding campaign. The Main purpose of Media kits is to provide factual information to your target audience. To provide interesting information to grab the attention of your target group is its main motto.
Most of the entrepreneurs are in a practice to seek the maximum media attention to increase the size of their promotional activity. It actually increase the chance of getting maximum prospective leads in a very small span of time. Businesses that are promoted through these method are often credited and gets the chances of maximum public exposure to promote their brand in the highly competitive market. That is the reason why media kits is the most important tool in promoting your business in a short span of time. If you want better result then you need to do a smarter work to sustain your business for a long period of time.