Check out Steps to avoid Google down-ranking
Being well acquainted with the advanced SEO techniques is indispensable to keep your website well placed in the competitive web world. And it is a known fact that constant updates and changes keeps going on in SEO field. The proper strategies implemented website rank well, we can see in the transition of last 3years. Upcoming Google Penguin updates are being assumed to roll out with complete effect and it will be in real-time and this will bring out many changes in the SEO world. So it is better to work with a full proof strategy to ensure no rank-deeps. The steps that can help you deal with changes in the best way. Have a look in the below given points :
Relevant Link Building:
Link building is a long trusted process in SEO services for ranking better in the search results, of course one of the many. It should be kept in mind that unnatural link-building can impact the website adversely. Though after that Google announces link building is okay until it violates the Google webmasters rules. So, it is wise to abide by the webmaster guidelines and review all the links to ensure the same. Otherwise the consequences may penalized by Google and this will harm your website badly to be recovered for the long-term. At present it is best to have back-links from websites that have high page authority and domain authority.
Ethical Anchor texts:
After the Penguin update that rolled out in 2012 using exact keyword completely for the anchor text has become risky. Overuse of anchor text can result in penalty by Google for over-optimization that is the reason you should go for maximum 6 to 8 links with long text including some of the keywords in it. That is accepted by Google and helps to improve the website ranking remarkably. A survey done by Moz also hinted that less number of links that are perfectly matching anchored links from relevant web pages can be beneficial.
Including specific pages for targeting:
Creating relevant page for the targeted keyword justifying the product or services you are offering is great for proper results. Perfect link profile is a most effective SEO ranking points.
Improve in User engagement:
Improving user engagement on your site is one of the key factors for the better performance of the website. Less user involvement in your sites is a determining factor for more conversion rates and even effects ranking. Though it depends on the website design to a great extent as proper use of color, easy navigation, selection of fonts and the content are the various factors that contribute to user engagement.
Unique and Informative Content
The content on the web pages must be written in simple language use of a lot of jargon will result in losing the users very fast from the page. Content filled with technical terms will make it obscure for the visitor so they will not stay for long on the page. Another point in this respect is, the content needs to be unique otherwise it has got no use in the eyes of Google whereas it will badly impact.