Why Stand Still? 5 Benefits of having an Animated Logo

Why Stand Still? 5 Benefits of having an Animated Logo


Google, Coca-cola, Facebook- What is the first thing that pops in your head? -Its there Logo, right!

There logo makes all the difference.

Other than being business “Guru's,” they have elevated their identity into their Logo design ideas. When it comes to business, a logo helps the customers remember and recognize you. For instance, Google has been around for years, and they have introduced quirky ways into their Image. It is dynamic, fun, and intelligent.

Marshall McLuhan was right when he said — “The medium is the Message!”

That means- An Animated logo (The medium) tells your potential clients what you do (The message) and creates brand awareness. However, Animated logo is still a relatively new platform. And, many business are still getting used to the ideas.

Therefore, If some of these questions seems familiar to you,

  • Why should I get an animated Logo?
  • How would an animated logo help my business?
  • Isn't animation expensive?
  • I already have a logo, why would I bother getting another one?

Then, this is the blog for you!

Animated Logo- what it that?

Remember Nokia feature phones? The “Connecting People” slogan incorporating two-hands touching. That is an example of an animated logo. It was Interactive, brilliant, and friendly.

Animated Logo guarantees originality and helps you stand out from the competitors.

To put it simply, an animated Logo is a step-up from Static logo. It represents your brand in a dynamic way. A well-designed Animated Logo will help customers identify your brand.

It may just be the first thing that pops in their head. Therefore, if you are seeking Viewer's attention, then make a great animated logo.

Animated Logo- What makes it so Important?

Animated Logo brings the brand to life!

Logo animation trends now exist as interactive movements, on touchscreen and in Virtual and augmented reality. That sounds amazing, isn't it?

For instance, the animation of Uber,  enforces the idea of journey in their animation. The sans-serif letters and the revealing curves creates the illusion of a road.  Moreover, road and junctions is the expression of the company's purpose.

Animated Logo, have truly, stretched the boundary of expression! Additionally, Animated logo enriches Brand awareness through personality, emotion and intelligence within the very symbol of the brand.

Animated logos can be downloaded as GIF animated logos and shared across social media platform for better brand visibility.

5 Benefits of having an Animated Logo

Its in our DNA to notice things that move. Studies have revealed that animated content grabs viewer's attention by 400 percent. Imagine the business drive that can do for you.

Animated Logo- what was once seen as frivolous- has become the key essence of business performance.

Here are 5 key advantages of creating animated logos

Animated logos draws customer attention

Looking to expand your customer base? Thinking of making a deeper emotional connection ?

Animated logos will make it happen.  It is an amazing tool to capture the user's attention.  The better the animation, the more chances the customers will listen to what you have to say.

Your animation will convert visitor's into potential clients. If your company is using video content, then you already have a head start. However, it will only work if you send the right message at the beginning of the logo.

Recent studies revealed brands that use video media have better website conversion rates than those who do not. Moreover, with animated logo in the video content, it takes it a step further.

Picture this, if a single video have such high conversion rate, imagine adding  an animated logo can do for your business? Animated logos is guaranteed to capture the attention and imagination of your customers.

Animated logos are engaging

According to leading marketing authorities, Animated logo is the cornerstone for consumer engagement.

If you use logo animation techniques for your business, then you will be

  • Increasing conversion rates by 82 percent.
  • Amplify social engagement- Facebook, twitter, etc- by 50 percent.
  • Boosting click-through rates by 300 percent.

Moreover, Animated content is 14 times more likely to be viewed than a static logo. The key factor here is Human nature. We are genetically wired to see how things unfold. It is something we do inherently. Even if we don not want to.

Remember those times we sat through a scary movie, peeking through the shades of our blanket. That's how we are wired to operate!

However, with Animated videos it is engaging and fun. Therefore, the longer customers are engaged to your logo, the better impact it has on your business.

You can run your logo ranging from five seconds to an infinity loop.

Animated logo have better brand recall

One of the significant advantages of creating animated logos better brand recall. The customer's ability to remember your brand is the driving force of your operation.

If your Logo is not making an impact, then you need to rethink your strategy! Therefore, it is time that you incorporate logo design ideas that makes your brand memorable.

In a study made in Cleveland, viewers retain 96 percent of the message in an animated content  as compared to 10 percent when read on a text. Animated logos are more memorable and its small imprint is enough to make an impact.

Remember the Intel brand logo? Just the sound associated with the animation is enough to bring it to life.  And, that's how it should be ! If you are looking to take your brand to the next level, it should start with your Logo.

Animated logo helps in storytelling

Logo animation techniques can help your brand communicate, educate and share ideas with your customers.

Not yet It is the perfect storytelling and brand marketing asset for your business. In today's digital age, getting the narrative of the brand is crucial.

Survey's have also discovered that 55 percent of the customers are willing to buy from a brand that have an interest story.  Additionally, It is what that stands between mediocre sale and a fantastic year.

Effective logo animation trends  builds stronger relationship with your brand and  customers.

Animated Logos increase Digital marketing performance

Animated Logo will increase your  clicks, shares, likes and your overall SEO performance. This is due to several factors.

First, Animated logos will increase the time spent on your website that boosts website rankings and decreases the bounce rate. With Google being the initial online experience, your business need to perform the very best.

Second, Animated logo will actively engage your customers, leading to better shares, likes and comments. An animated logo at the end of the promotional video will significantly increase brand awareness.

Third, it will remind your viewers why they should consider siding with your business. Eventually, the word of your business will spread better than wildfire!

Finally, GIF animated logos helps in spreading the word faster about your business through appropriate channels such as Facebook, Pinterest, twitter, etc.


Animated logos are an important in driving brand performance for its extra ordinary qualities.

That includes SEO performance, clicks, likes, shares and standing out from competitors. It is the perfect tool in establishing an everlasting expression of your brand in the market.

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