Yearly Archives: 2019

5 Best Social Media Sharing Plugins for WordPress 

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Best Social Media Sharing Plugins

Selecting social media share buttons on your WordPress website is sometimes a tricky job. Social Media Plugins are the social media sharing buttons you see on a website, which, if you click on, lets you share the content on your social media profile. This is done so that more page visitors can share the content on your website efficiently and effectively with their connections on the internet.

Yes! It is an easy and effective way to reach out to more and more audience on the internet and share the information with them. Also, you can build a strong connect with the audience as they would go through the content on your website, which is shared by someone known to them. This can effectively build that inquisitiveness in them and eventually compel them to go through the content shared with them.

When you are on an endeavor to add social media sharing plugins for WordPress, you will be spoilt for choice. There are many options in this, and you need to make sure that you opt for good social media sharing plugins on your website. Sometimes an excessive number of choices are as sturdy as deficient choices.

Here in this article, let me take you through the five best social media sharing plugins for WordPress, which would prove to be the right choice while building your website.

1. Social Snap

Social Snap is a newcomer to the landscape of social media WordPress plugin world; a free version is available on WordPress.org. However, a considerable number of highlights are accessible in the paid versions, which you may use for making the plugin function well.

2. Monarch

Monarch is a social media sharing plugin from Elegant Themes, which is extremely adaptable and easy to add on the site. Some possible changes in the social media marketing scenario can be seen with this. In case you’re not aware of that name, Elegant Themes is the creator of the famous theme – Divi, and various plugins and themes too. They sell the entirety of its items through a single enrollment.

That implies that this module will be somewhat more costly. However, since they are a well-known name in the market, they assure you to be the best. Social media promotion with this kind of plugins becomes an easy job.

3. Social Warfare 

Social Warfare is a well-known social media plugin for WordPress. Social Warfare comes in both free as well as premium versions. While the free Social Warfare version works for lightweight social share, the majority of the great features and highlights are, obviously, in the ace and paid variant.

It supports all the major social networking platforms. You will get multiple icons placing options; even you can include floating share buttons, which look good on the web page.

4. Easy Social Share Buttons

The easy Social Share Buttons offers one of the lengthiest lists of features that you could at any point see. Depending upon your particular needs, which could be a decent or a terrible thing. In any case, nobody can say you don’t have alternatives to this module! This is one of the best for Social media to increase traffic.

Also, the way that Easy Social Share Buttons has kept up a 4.66-star rating (out of 5) this shows many individuals like its profundity of usefulness.

5. MashShare

MashShare encourages you to include a special kind of social share button to your WordPress site. Just like its name, you may make it on par with the type and style utilized at Mashable. If you are familiar with Mashable-style social sharing buttons, then choosing this would be a great option and give secure navigational and content sharing options to the audience.

Also, it can likewise assist you with showing both the real share tally, just as “virtual shares” to build social verification. Here you can either use the free version for the necessary style buttons in Mashable style or else you can go for the premium version if you want to have Google analytics event tracking system or more options such as a click or select to Tweet or share option. The paid version is just fantastic and gives you more freedom to use it.

If you need to show the essential social media sharing plugins for WordPress, any of these plugins mentioned above will prove to be useful. Just decide on what you want on your website, and based on that, you can go for the free versions of these plugins. And, if you want more freedom, then obviously the paid versions are best.

5 Best Color Tools and Sites Online for An Exciting Web Design

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5 Best Color Tools and Sites

One of the most decisive steps in any web designing project is the choice of colors. And, if it is for a special website, it becomes even more important to utilize the right set of colors. The colors you choose while designing a web layout should be at per with the theme of the website, which is the products, services, or maybe the domain of information that you are offering the audience.

The color you use; instead, the range of colors you use in a web design layout will send a message to the page visitors about what to expect from the site. Also, this needs to be attractive enough to engage them effectively onto the website. That’s why this decision holds so much importance.

For example, red generally is the color of passion, while blue implies tranquility and peace. To illustrate this point, it is not the same colors that you would use for a website that sells baby clothes, or for a law firm. Most likely, choose soft colors with pastel shades for the first, and muted shades of blue and grey for the second. The color depicts the image you want to portray to the audience.

Here, let us discuss the five best color tools and sites online to make your website development cycle a lot more interesting and exciting, along with making it appealing to the audience. I will divide this list into three distinct parts, which you can use according to your needs.

These are:

  • The Chromatic Circle
  • The Color Schemes
  • Choice of Colors for Typography According to Its Background.

Let’s Discuss The 5 Best Color Tools and Sites Online for a Convenient Web Development Cycle

1. Playing with the Chromatic Circle

Undoubtedly, on more than one occasion, you have used a combination of two colors that did not fit. In the spectrum of colors, many work well together, while others do not match so much. For this reason, a color circle is a spectacular tool for understanding color relationships. Whether we are looking for an analog group or a personalized collection of shades, these tools with the color wheel will you to create the perfect palette.

2. Adobe Color CC

It is one of the free Adobe tools where anyone can generate color schemes from scratch. You can choose from many different color palettes, where you will surely find the one that best suits your needs. You can also save the different hexadecimal and RGB codes, or create a wheel based on a previously chosen image and use it accordingly.

3. Paletton

Paletton is a standard that experienced designers will surely know. It has existed for years and remains a reference site to date. Add a base color, and let the application do the rest and show its magic. You can choose different color relationships and how they would appear in the design. And, for each color choice, you will find slight variations with variable contrast. In this way, you can complete a palette with similar colors.

4. Choose Your Own Color Scheme

You may be in a situation of having to use a chosen color in your project. So, the next thing you have to do is find other colors that work as a complementary color to it. This way, you will ideally configure the tone of your next website. Thanks to these three-color palette generators, for making this task a lot simpler. Besides being able to continue experimenting with other colors to create dozens of color palettes, these schemes are very useful. For example, if you are creating a style guide, it will make the process a lot simpler, easier, and convenient.

5. Canva

With Canva, you can go a step further, and what at first is a website to choose your color palette, it suddenly becomes a Wiki. When you add a color, the web offers a detailed description of it. To which you must add a complete palette with different shades, in addition to various color combinations that you can use for the project.

As You Know About The 5 Best Color Tools and Sites Online Now, Let Us Also Talk About the Importance Of A Few More Aspects of Web Development Cycle.

Make Your Text Readable

What is the use of a website having the perfect shades of colors, if the text can barely be read? Color and accessibility are incredibly essential for anyone to have a pleasant and enjoyable web browsing experience. These resources will ensure that the web content is visible to all the readers by making the texts having sufficient readability.

Color Safe

Color Safe is a tool that allows web designers to take advantage of the available color palettes according to the standard. To use it, select the background color, typography, font size, weight, etc. and you are all set. Next, you choose a color for the text. You can preview the color of the text in the upper toolbar by clicking on a box and selecting the HEX or RGB value in the toolbar to copy it to the clipboard. And you are all sorted.

Accessible Colors

Accessible Colors works in a very similar way to Safe Color, although with a more straightforward and cleaner interface. You will surely appreciate this, as it will keep you away from unnecessary distractions. In a line, you will insert the necessary data: color, size, and weight of the typography. In another, add a background color.

As you now know about the 5 best color tools and sites online, you will also know that there is no set color pattern for any website. So, the next time you endeavor onto your next web designing project, choose your palate of colors carefully.

Choose Wisely. Magic Will Happen Automatically!!!

Know About the Next Big Thing in Brochure Design for Effective Communication

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Next Big Thing in Brochure Design for Effective Communication

Brochure design is a technique in which a document is designed to advertise a business, service or product. A nicely designed brochure will help in growing trust for your brand, attract more customers, and improve brand recognition. Beautiful brochure design can grab the attention of the audience quickly and make them interested to know more about the purpose of your promotional activities. A properly designed brochure can effectively communicate the purpose of promotion and make them feel connected with it.

When you decide to promote your brand or product through a stunning brochure, you will surely need to consider the best ways to get it done to impress the audience. Here, let us discuss all the important aspects of the next big thing in brochure design so that it can help you promote your business in a lot more effective manner. This will help in grabbing the attention of the audience to an optimum level and eventually leading to more conversions.

When you think about what could be the next innovative brochure idea or the next big thing in brochure design, look around for inspiration. An inspiration that would be unique will let you come up with lovely designs. The greatest inspiration and new ideas often come from the surroundings, and that can be a lot unique.

  1. Content Volume

    2. The content volume and the number of pages should be optimum, not too much or too less

  2. Digital Platforms

    3. Utilizing all the relevant platforms will let you effectively catch the attention of your target group.

  3. Website Integration

    4. Connecting your online brochure with the website is a great way to increase web traffic and get conversions.

  4. High-Quality Print Material

    5. Using quality print material will give a great look and create an impression for sure.

  5. Distribution Methods

    6. Use both online and offline distribution methods to get hold of more customers and increase conversion rates.

  6. Longevity

    7. Decide onto the longevity of the brochure content for both competitive and easy-going branding process based on the requirement.

Using a digital brochure is also a primary factor of the next big thing in brochure design as it can be sent to your target group quickly and also track their activity through advanced technology. Printing brochure digitally will bring in exciting as well as new possibilities for your business.

So, printing brochures digitally based on new innovative templates can be considered as the next big thing in brochure design and some of the best templates you can consider in brochure design are:

  • A minimalist one focussing on all the relevant info
  • Corporate brochure (bi-fold or tri-fold) to maintain a professional look
  • Feature services portfolio
  • Feature product portfolio
  • Use a vibrant brochure on social media
  • Keep it relevant, keep it simple
  • Focus more on visuals as compared to text
  • Use very high-quality papers to make it look vibrant

Innovative brochure designs trends will encourage the audience to have a look at your brochure and realize its purpose. You will need to come up with a creative way and make the audience build a connect with your offerings immediately. Also, tease them for a call to action (CTA) so that they act upon it directly.

Weigh up these below-mentioned points when you decide to create a brochure and promote your business.

Ø Insert Physical Items in A Unique Manner

You can attach physical items with your brochures, such as a sample of the product or some gift items with it. This additional feature will create a long-lasting impression on the person checking out the brochure. This will build interest and encourage the audience to go through the content in your brochure and indulge in the products or the services you offer.

Ø Think Out of The Box

If you want to grab the attention of the audience efficiently, you need to think out of the box. You will need to act differently to ace the race.

Present your brochure in a different shape, something they never expect from a brochure generally.

Ø Concentrate on the Texture and Other Elements

This will help you to add some impressive dimensions to the subject of your brochure design. Also, pay special attention to the below-mentioned aspects:

  • Textures
  • Illusion
  • Shape of Edge
  • Different Colours
  • Format Materials etc.

Small and in-depth specific points need to be mentioned in the brochure as these tiny little things play a vital role in conveying your message to the customers effectively and also let them spread the news about business. So, the next big thing in brochure design is to surprise the audience and make them feel intrigued by the core.

Top 6 Hosting Companies for Bloggers & Small Business

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Top 6 Hosting Companies

Top 6 Hosting Companies

The first and most crucial step in building a website is to choose the right hosting company. Merely designing and developing a website is not enough. It also has to be published via a great and useful hosting service provider.

Here are the current top 6 hosting companies for aspiring bloggers, small businesses, and startups that provide excellent speed and real-time performance.

1. Bluehost

To rev up any primary blog or website, Bluehost is probably the number one choice for most. With 689ms load time and 99.99% uptime, it has been one of the most trusted names when it comes to providing web hosting. Further adding to its credibility is being listed as an official WordPress recommended provider.
As a Bluehost user, following the initial signup, you will be provided with a free SSL certificate upon paying 65% of the hosting fees and also a free of cost domain name with your account. Domain prices begin at $7.99 per month for regular users, but for WordPress users, it comes at only $2.75.

2. SiteGround

Second, only to Bluehost in terms of uptime (99.98%), SiteGround is yet another much-preferred hosting company which comes at affordable rates. The specialty of SiteGround is that it is one of the very few names which offer location-specific hosting with three data centers around the world – one in the USA, one in Europe, and the third one in Singapore. Using SSD as storage helps enhance the loading time, which is 649ms for SiteGround.
With excellent firewall security, automatic updates of plugins, and speedy loading, this is a natural choice for many. Prices start at $11.95, but once again for WordPress users; it is at a discount rate of $3.95 per month.

3. HostGator

One of the main reasons website owners prefer HostGator is its low cost. Starting at only $6.95 per month, it provides multiple aspects of secure website hosting such as a free site builder, round the clock support, endless disk space, high bandwidth, and email addresses. Moreover, if any user is not satisfied with the service, they can terminate their subscription within 45 days with a full refund of their payment.

The wide range of tools HostGator provides is the chief reason behind its popularity, along with 691ms load time and 99.96% uptime. For WordPress users, there is a 60% off, and free SSL certification, and the package comes at $2.78 per month.

4. GreenGeeks

Staying true to their name, GreenGeeks is a web host provider that is committed to making its service eco-friendly and environment-safe. So for those website owners who are conscious about their carbon footprints, GreenGeeks assures them by putting back three times the amount of their power consumption back to the grid by using renewable and clean energy forms for their operations.

The best thing about GreenGeeks is that unlike most other green companies, they do not have a sky-high rate for the services they provide. The monthly plan for regular users begins at $9.95, but to opt for a 30-days billing cycle, there is a $15 setup fee, which is not there for quarterly or annual plans. For WordPress users, the packages start at $2.95 per month and come with a free domain name as well.

5. iPage

If you are looking for a hosting company that would be simple and straightforward and also a light on your pocket, iPage is one of the best names out there. Once again, a crusader of green and environment-friendly operations, iPage is an EPA green power partner and therefore runs its data centers and web servers on wind energy.
At only $7.99 per month, iPage gives 99.98% uptime, which is as decent as a web hosting service can get. If you are a WordPress user, it gets even cheaper for you at only $1.99 per month, along with free domain name and SSL certification.

6. DreamHost

A bit higher priced than others, DreamHost makes sure it delivers according to its rate. Along with BlueHost, it is one of the most widely used website hosting company with more than 1.5 million blogs and websites to its name. DreamHost is independently owned, and one of their main specialties is their usage of SSD storage instead of regular HDD ones, which makes them two times more speedy.

Regular prices for DreamHost start at $10.95 per month and $2.59 for WordPress users. Moreover, there is a three-month money-back guarantee in case any user is not satisfied with their plan or their services.

While the list of such hosts is only increasing day by day, selecting the right one for your blog or small business website is crucial for many reasons. It not only goes on to affect the presentation of the website but also influences aspects like search engine ranking, site loading, and uptime.

 

Minimalism in Web Design: 10 Principles for Success

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“Less is more” is the way of the world right now. So why should the realm of web design be left behind in that?

However, despite being a raging trend in the world of digital marketing, implementation of minimalism in web designing is not the most straightforward task to pull off. It is not only coming up with a simple design and create clean-cut graphics, but much more than that. It requires the skill and experience to be able to speak as much needed about the company and its brand with as little as possible, making no compromises whatsoever.

Here are ten principles of minimal web design, which are crucial to striking a balance between underdoing or overdoing a particular project.

1. Inclusion of white space

Using white space adequately and intelligently is one of the foremost skills to master if one wishes to create attractive websites. Also known as negative space, it means the total blank area in a page that is devoid of any text, images, buttons, or any other element. Appropriate inclusion of white space helps to direct the viewer’s attention to the necessary parts and bring about a soothing, balanced effect on the eyes.

2. Investment in simple textures

Textures in web designing refer to the usage of different additional formattings such as shadows, highlights, embossing, glossing, gradients, and 3D effects. While some of it is needed depending on the content of the website, going overboard with textures can backfire if you are hoping for a minimalistic website.

3. Experiment with fonts

Since minimalism leaves minimal scope to indulge in much experimentation, one can try it out with the fonts. The style and size of fonts are an excellent opportunity to go creative with the design. The font style will most certainly depend on the nature of the brand, although Sans Serif fonts are the most widely used ones for minimal effects. When it comes to font size, it can be used to draw attention to the right words and establish hierarchy, as well as contribute towards mobile optimization of the website.

4. Usage of color blocking

Putting too many shades together wholly defeats the purpose of minimalism. The best way to infuse hue to the webpages is by color blocking. In this, instead of going for too much spectrum, only two or three contrasting shades are chosen and used in solid blocks of overlapping monotone to be extraordinarily straightforward and in-your-face.

5. Specific labeling of menus

The users need to have a concise idea of which button will lead them to where and for that, naming the menus and links only yet appropriately is very important. It would be unfortunate if the website loses out on traffic simply because the user could not decipher the purpose of the different drop downs and lists.

6. Using the right images

Images are an essential part of any webpage. Starting from the head banner right down to product or service demonstrations, the pictures present on the website can make or break its reputation. If you are going for minimalistic designing, the images must be in line and consistent with the idea. They need to be bright and deliver the message of your brand, but devoid of too many elements or crowding of colors.

7. Focus on a single point

This is especially applicable to the home page of a website, which is the front door for the business. In minimalism, it is highly recommended to avoid cramming the introductory page with information and keep it focused on a sole, simple focal point. It can be the brand logo or tagline, or it can be any other piece of element relevant to the website.

8. Put in creative elements

Staying within the limits that minimalism allows, creativity and aesthetics can be infused into the graphics in the form of geometrical shapes, abstract elements, quirky objects – the options are endless.

9. Leave out all extra details

The cornerstone of minimalism is to know which elements a website can do without and show the courage to leave them out. There will be a lot of great content suitable for inclusion, but not all of them need to be up there for the sake of drawing the user’s attention.

10. Proper alignment of content

Last but not least, placing the right element in the right place adds tremendously to the idea of minimalistic web design. The best offerings should be on top in the biggest and brightest fonts, images and texts should complement each other perfectly, and there are many more such simple aspects of aligning the content correctly which can do wonder for a website.

The concept of minimalism is essential in any excellent contemporary designing of a website. The idea is to emphasize on a simplistic yet practical look, the visual appeal of which to the users depend on the usage of subtlety and nuance. At the very core of the minimalist web, designing is making the content on the webpages easily consumable to the viewers.

If Content is King, What Should You Be Looking For in a Writer?

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Content is King

The phrase ‘Content is King’ is a recurring internet rage in today’s world. However, it is not a new one. Although Sumner Redstone of Viacom had said it quite some time back, the person whose voice gave it the popularity it has today is none other than the founder and ex-CEO, Bill Gates.

In an essay he wrote way back in 1996, Gates suggested the future dominance of the content in the world of online business. The prophecy did not only prove to be right in the next two decades, but it has more or less changed the entire way marketing is perceived. The content was always in some way or other relevant to businesses online and offline under different names such as copywriting. With the internet taking over most of the marketing agendas of corporations, content is paving the way at present.

But with content becoming the unanimous king, there rises an enormous need for skilled and qualified content writers. There is a recent surge in the demand of content writers, and many aspiring candidates are jumping the bandwagon. However, merely knowing how to write does not make a good writer of content. There are many more criteria that one needs to fulfill to fill the position of a content writer in any organization.

Here are some of the critical points that you should look for when you hire a content writer for your company.

Readability and Expertise

A content writer must have an impeccable command over the language he or she is writing in. Wrong sentence syntax, grammatical errors, spelling mistakes, and punctuation issues are not acceptable in this profession. Moreover, their style of writing should be free-flowing, naturally attractive, and have a positive pull to it which will draw your customer’s attention to your content and engage them in reading it. Therefore, the content writer you hire should not only be useful in writing but should know how to use the power of words for marketing your product or service strategically.

Moreover, the writer’s expertise in a particular field also counts a lot. A great blog writer will not necessarily be equally useful in the product description. Hire your writer according to the specific needs of your business and before you do, ask for a relevant sample of their work. Do not make the mistake of employing a content writer for one kind of position with the expertise of another.

Level of Experience

Experience counts a lot when it comes to the content writing industry. There are many nuances that a writer has to keep in mind while writing for business. Keyword infusion, SEO integration, and maintaining industry relevance of content are some of the essential aspects of a content writer’s job profile. To be able to successfully understand the requirements of your business and execute the rest of the tasks seamlessly, years of experience in the field matters a lot.

Knowledge of Specification

Unless you are hiring for generic blogs and articles, your content writer should be knowledgeable in the field you work in. For example, if you are a pharmaceutical company, then your content writer should have technical know how in the medicinal background. By ensuring this criterion, you make sure that the content you put out for your audience is technically correct and not vague or misleading.

Dedication and enthusiasm

Since content writing has a creative edge to the work, it is essential for the writer to be enthusiastic about new and different projects and have imaginative takes on them. In the same line of thought, they should be also flexible for content corrections and refurbishments, and up for any necessary alterations required. Flexibility is one of the most required traits in a content writer, which stems from a commitment to the work.

Professionalism

Last but definitely not the least, professionalism is a must-have. This is the bare minimum that is expected from any potential employees from their employers, and a position of a content writer should not be any different. The two pillars which determine the professionalism of the writer are authenticity and punctuality. The submitted content must be without any plagiarism and submitted on or before the deadline to be considered valid. The content industry is not a place where either plagiarism or delay of delivery is taken lightly at all.

You can always hire an in-house content writer for your company, but that would not be the wisest economic decision. Outsourcing them or hiring freelancers to do the work for you is a much cheaper affair and also helps keep the extra burden of content curation off from your head. At places like our Dream Logo Design, you are catered to with fresh, unique, and exciting quality content aimed relevantly towards your target audience.

Canonical Tags – Where and When to Use Them

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Canonical Tags - Where and When to Use

Canonical tags have been around since 2009, but there are still many confusions about the same among non-technical marketers. In simple words, canonical tags give website owners a way to resolve issues related to duplicate content.

What is a Canonical Tag?

A canonical tag is a simple HTML code which defines the main version of the website. It tells search engines as to which page they should index and display in search results. For example, if you have more than one web page that describes same or similar content under different URLs, you can use canonical tags to indicate which version is the main page and needs to be indexed.

How Does a Canonical Tag Look Like?

As mentioned, canonical tags are simple HTML codes that are made of simple syntax. They are placed within the section of a webpage. A canonical sample tag may look like the following:

Importance of Canonical Tag in SEO:

If you have more than one web page with similar contents under different URLs, Google will consider them as a duplicate content. This is something which Google dislikes and is harmful to SEO. Since Google tends to index only one version of the webpage, they are in confusion as to which version of the page they should index. Also, this is directly related to the search engine rank of the webpage because google will not understand which version of the page to rank for different queries.

Mentioned below are the situations when you may consider to implement a canonical tag in your website:

There are many confusions among the SEO experts about the use of canonical tags. There is not a specific strategy which can be considered the best to take. However, mentioned below are some conditions where implementing a canonical tag could be beneficial for overall SEO.

Duplicate Content:

Duplicate content is the most common situation when you should use a canonical tag. It is essential to use a canonical tag to define the main version of the page when you have more than one web page with duplicate content. Defining the main version of the webpage by using a canonical tag ensures that google takes the right page to index and the correct version of the page comes up in the search engine rank.

Similar Content:

Sometimes, you may have a web page with the same but slightly different content under different URLs. For example, if you have an eCommerce store, you may have pages with products that are similar but may have slight differences between them. Most SEO experts would suggest a canonical tag in this type of situation to make sure Google has a clear idea as to what is the main product page. Google will give full SEO value to the main product page. This will help you rank better for the main product page.

URL Parameters:

This is another important situation when you need to use a canonical tag. Marketers often create URL parameters for a particular webpage for tracking purposes. This helps them to track campaign performance for each URL parameters easily. This is an easy way to track your web page performance when the same page is being used in different types of marketing campaigns. However, this may create a severe problem regarding SEO like Google, and other search engines consider them as the duplicate version of the main page. The only way to clear the confusions for search engines is to tell them which version to index by using a canonical tag.

You can also add a canonical tag to every page of your website regardless of whether they have a known duplicate or not. This is specifically helpful when you have many different ways to reach your URL. For example, if your webpage can be reached by using both the HTTPS and Non-HTTPS version, you can add a canonical tag to both of them to let search engines know that both the pages are individual and this is the versions that search engines should index and show in search results.

How to Use Canonical Tags?

As mentioned earlier, the best and the easiest way to add canonical tag is to insert HTML code within the section of your duplicate page. However, if you have a WordPress website, you can install the Yoast SEO plugin that adds self-referencing canonical URLs to each page automatically. You can set the custom canonical tag by using the ‘advanced’ section on each page on your WordPress website.

Similar to the WordPress, if you have an eCommerce store and you are using Shopify, it adds a self-referencing canonical URL by default. However, you can set custom canonical URL by editing the template directly.

According to Google, you should not include your non-canonical URLs in sitemaps. Therefore, you should only list your canonical URLs in your sitemap.

Why & When To Back up Your Website?

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Back up Your Website

Modern-day website management is easier than it was before. However, mistakes can happen almost anytime. For example, your website could get hacked, the website could collapse once you update the same, or you could remove some of the most critical files by mistake. The only solution that can save your website in an unwanted situation is to take a backup.

A website backup is a process of storing all your website’s essential components. A website backup should include all crucial elements like website codes, databases, images, add-ons, plugins, themes, etc. As a part of your regular site maintenance, you need to take daily backups of your website. By keeping a monthly website backup, you can ensure that you have everything ready in hand in case your website faces an issue.

Why you need to back up your site:

It is tough to understand what losing all of your website data feels like unless you’ve practically gone through this situation. The only way to avoid this type of situation is to take a website backup beforehand. The best way to back up your website is either daily or weekly backups. Whether you should go for a daily or weekly backup depends on how active you are in updating your website. For example, if you only upload a blog post per week and nothing else, then weekly backups will suffice. However, if you update your website daily, upload images, videos, and if you have a vast database to manage daily, you should go for a daily backup.

Mentioned below are the situations when you need to back up your website.

Accidental Situations:

You have to admit that people make mistakes. This is true for your website as well – one of your website managers could accidentally delete an important file which can break down the website entirely. Therefore, it is vital to back up your website regularly. Many site owners assume that they can get help from the hosting providers during such situations. However, the truth is your hosting provider won’t have the latest copy of your website. Some website hosting providers perform regular backups when you take a subscription of their website backup service.

Your Website Get Hacked:

Another reason why you should perform a regular backup of your website is to regain your website in case it is hacked. The most commonly used content management system WordPress accounts for almost 30% of the website currently available online. As WordPress is an open-source platform, anyone can access the coding of your website. If you are running a WordPress site, you must take regular backups of your website to avoid critical situations.

Problem after Updating the Website:

There are times when you experience an issue on your website once you complete an update. Things can go wrong with your core files, or a plugin may start malfunctioning. Also, you may experience a situation when you click on the update button, and your site is no longer live. Taking a backup of your website ensures that you have everything handy and you can restore the website to its previous state just by making a simple click.

You Failed To Renew Your Hosting:

It can happen anytime, especially when you have a new credit card and forget to update the billing info with your hosting provider. When the billing date comes, you hosting provider attempts to charge your old card and failed. This can eventually break your website, and you may need to purchase your hosting plan again. However, in case the hosting provider is unable to restore your old site content, you are all lost. Although you can submit a restore fee to bring back your original site, the process takes time, and your customers may view a new site for a while. In both cases, a proper website backup could save your time and money.

Server Outages:

Your hosting server may encounter a sudden outage and can have severe problems with their data centers. No hosting companies can provide you with 100% uptime. During this situation, your customers may experience irregular downtime. There could be several reasons why a server is down. However, frequent outages occur due to software errors, hard drive failures, etc. Whatever the reason is, it is important to back up your website beforehand to avoid unfortunate situations.

5 Popular Alternatives to Google Analytics

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Google Analytics Alternatives

Analytic is crucial for every online marketer because it helps you track website visitors and understand traffic behavior. For any online marketing campaign, it is essential to check and follow the website traffic behavior regularly. Otherwise, you can’t improve the way how users interact with your website.

New and established online marketers always go for Google Analytic since it has many useful features. Also, Google Analytics is the most used analytics tool and is incredibly popular in the field of web analytics tool.

However, there are many other analytic tools with dozens of features that you cannot find in Google Analytics. If you don’t like Google Analytics because of any reason or you are looking for any other functionality, which is not available in Google Analytics, you can consider trying the following alternatives.

Kissmetrics:

Kissmetrics is widely popular all around the globe, and it is often considered as the best alternative to Google Analytic tool. This tool offers many useful solutions focused on website analytics at the individual level. You can use Kissmetrics to perform various activities, including conversion rate optimization, visitor action tracking, A/B Split testing, data segmentation, and many more. Another critical point is that Kissmetrics offers solutions for mobile applications, Saas, e-commerce platforms, and many more. The only drawback is that the setup process is little complicated, but you can use a handful of plugins for most popular systems.

SE Ranking:

SE Ranking is one of the most popular website analytics tools, apart from Google Analytics. This is a powerful tool which shows a bunch of insights regarding your website traffic. Apart from the standard features like tracking the visitor’s location, source, and channels, you can create custom reports with SE Ranking. Also, you can follow the website ranking by using SE Ranking. Some of the other features offered by SE Ranking are competitor analysis, social media analysis, and backlink monitoring. You can also go through the Marketing Plan provided by the SE Ranking. The marketing plan the SE Ranking offers is based on your site analysis, and you can get a detailed insight about your website.

Piwik/Matomo:

Matomo (formerly known as Piwik) is another important alternative to Google Analytics. However, the same is not quite popular because of its slightly tricky setup. Most of its features are available with the paid version. To use the paid version of Matomo, you need to install the software. This is something that you cannot do without basic technical knowledge.

Nevertheless, once installed, Matomo can act as a great alternative to Google Analytics tool. It offers a very informative dashboard with the ability to set and track your goals, plugins for the marketplace, and a database for individual visitors. The support team is always ready to help you, and any concerns are addressed by the support team very quickly.

Woopra:

This is a realtime customer tracking and website analysis tool that offers solutions for product, sales, marketing, and other services. It can track a user across mobile devices at the digital touchpoint and can create a detailed report regarding user behavior. By using Woopra, it is easy to check your critical vital metrics and get an insight as to how your key metrics change over time. You can get a detailed insight into your product usage, purchase behavior changes by location, campaign performance by source, and many more.

Woopra offers two separate subscription options for Small Business Owners and Large Enterprises. Small business plans start from $0, and the Enterprise Edition pricing can be customized according to the specific requirements.

CrazyEgg:

CrazyEgg is a friendly tool that helps marketers track clicks to improve user experience and the conversion rate. CrazyEgg has a unique feature to allow you to track clicks as a heat map. Unlike Google Analytics, which only offers an Overlay report, CrazyEgg offers confetti map as well as a list view report. You can track the number of features by segments like referral source, keyword country, time of the day, and many more. Also, CrazyEgg offers a scroll map report that allows you to track your visitor’s scrolling behavior. Comparing to another web analytics tool, CrazyEgg is more affordable as its prices range from $9 to $99 per month.

Designer’s Most Hated & Loved Fonts

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Fonts

The font that is used in a design to communicate a message is very much crucial as it represents the language. Gone are those days when the designers only have to choose between the Arial and Time New Roman fonts. With the advent of modern design technology, now the designers can choose from thousands of fonts. With so many fonts, it has now become more difficult for designers to select a particular one. Some fonts automatically feel more official, while others feel like fun. Some fonts are easier to read, and others are more difficult to read and create a struggle for the eyes.

What professional designers do is to use fonts that are widely popular and fonts that look more professional. The more experienced the designer is, the more is his efficiency to choose a perfect typeface. They use the fonts that they love the most. However, there are many fonts that designers dislike to use. Mentioned below is a discussion about the fonts that designers love and hate the most.

Most Loved Fonts:

Helvetica:

Helvetica is considered the most loved font by the designers. It was introduced in the late 1950s by two Swiss designers who were trying to create a new version of Sans-serif typeface. According to the designers, Helvetica and other Sans-serif fonts are the cleanest and easiest to read. These types of fonts are mainly used for online reading since they are easy to read. Since its inception, Helvetica has become the most commonly used fonts by the designers. Designers love this font, and they use it most in official printing, signals, and notices. Helvetica is the only font which was documented in a film in 2007, named Helvetica.

Garamond:

Garamond is another serif which was named after the typeface during the time of renaissance. It was named after its creator Claude Garamond. Like Helvetica, Garamond is the most loved fonts and commonly used by the designers because they are easy to read and leaves a comfortable impression to the eyes of the readers. Another reason why designers love it the most because it adds a sense of poetry to the letters. However, unlike Helvetica, Garamond is most commonly used for offline design and print copies.

Frutiger:

It is another font that was introduced in the late 1960’s Sans-serif. Since its inception, Frutiger has added many updated versions to its family. Frutiger also has a specially licensed version to Microsoft. Designers love the font because it is clean in appearance and gives a modern look. It is also easily readable without feeling stark. Frutiger is the most common font which can be seen in advertising collaterals.

Bodoni:

Another unusual font which was introduced in the 18th century. Designers from almost all parts of the world love this font because of its classic look. Its alternating thick lines recognize it within a single letter that gives it a high dimension. This gives it a familiar look to the typefaces that were used in 18th and 19th-century books and documents.

Most Hated Fonts:

Comic Sans:

Designed and releases in 1994, Comic Sans is based on the familiar letters used in comic books. Although these types of fonts are used in many prints, most designers dislike using comic sans due to its widespread use in the wrong situations.

Papyrus:

Designers do not like papyrus, perhaps because of its rough and unbalanced look of the letterform. However, some designers appreciate their accessibility. However, in general, designers hate this font compared to more generic fonts like Times or Arial.

Souvenir:

An influential American designer Morris Fuller developed this font in 1914. It first came into the limelight when it appeared on Bee Gees Album cover designs. However, with new fonts are introduced, Souvenir has become outdated, and many designers consider it as a silly and foolish font. Designers don’t love its soft yet graphic appearance.

2012 Headline:

2012 Headline has become famous since its use in the London Olympic font. What designers hate about this font is that it tries so hard to look cool, but it simply is not. It also creates a confounding effect on the eyes of a reader because it has a perfectly round O. 2012 Headline was not used much after the London Olympic Games.

What are the Best Practices, Tips & Inspiration for Brilliant Landing Pages

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Landing Pages

If you are running ad campaigns and looking to generate quality leads, you need to focus your effort on creating a high-quality landing page that visitors land on when they click the ads. This is the reason why you need to create a high-quality landing page that generates leads. The landing page is an essential part of your website because they are used as a tool to drive conversions. Using a poor landing page means all your efforts are going in vain. As a marketer, your strategy should be to optimize your landing pages and include the best content and design in the same.

Why Should You Not Use Your Home Page as the Landing Pages?

There are a lot of advertisers who are not sure about the difference between a landing page and the home page. However, your landing page should not be confused with the website home page. There are some essential differences between the landing page and home page. If you use your home page as the landing page in the ad campaigns and try to direct the visits to your home page – this idea will likely kill your conversions.

The home page is designed in such a way so that it presents the company’s value and help them navigate through the other content pages. On the other hand, the landing page is designed to showcase an offer or a discount with brilliant content so that the users immediately understand your offer and take action on it. A high-quality landing page should include an active call to actions, and every action on the landing page should direct the users to a specific action.

Don’t Use Home Page Navigation Menus on Your Landing Pages:

The landing page should include only one link, and under any circumstances, it should not contain the home page navigation menus. Also, the landing page should not promote your social media accounts. The landing page should only contain a unique link that is attractive enough for the visitors to take action. It is a common mistake to include any link on your landing page that distracts the visitors for the actual offer. According to recent research, the most successful landing pages contain only one link.

Use an Enticing Headline That Match Your Offer:

The ideal landing page should contain a bold and attractive headline at the above the fold section of the page. The above the fold section is the part of the page that users can view without scrolling the page down. The headline and another essential call to actions of a landing page should be present within the above the fold section. The headline should be enticing enough to grab the attention of your target visitors. The headline should also match the main message that you are trying to promote.

Only use Contents that Are Useful for Your Visitors:

No matter how long your landing page is, it should only contain the contents and images that are useful to the visitors. Great landing page can be short as there are no hard and fast rules to dictate the word count in a landing page. The thing that only matters is the quality of the content you are using in your landing page. The main point is to offer value to your users through the content. If the users find your content valuable, they will surely take a specific action. To help conversions, you can consider adding images, videos, and animations that help showcase the pain points and probable solutions.

Make it Simple:

The last thing you should care about your landing page is to make it very simple so that it doesn’t distract your visitors. Landing pages are built to forces users to take specific action so that you achieve conversions. Therefore, you should not use redundant contents or information that prevent the visitors to make the actual action.

Why Your Business Needs Social Media to Increase Traffic

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Social Media

Since the number of Worldwide social media users have crossed .34 billion, it is an excellent opportunity for the businesses to reach a broad base of audience. Since these users spend a quality amount of time on social media rather than searching websites, it enhances the possibility to get the users as customers by the help of social media pages. A survey found that out of 537 social media users, 463 people reach a business’s website from social media. Although having a website is an urgent requisition for digital marketing, social media channels have become an essential part of digital marketing. At present, 78% of businesses have a website, while 81% of companies use social media channels.

A famous survey brand surveyed over 500 social media users to learn how they get influenced by social media to visit the website of a business, and the findings are:

  • To contact a business provider for general queries, 31% of people prefer to use email, 21% of people prefer social media and 19% of people prefer to use the contact form of a company website. Rest of the people likes to use chatbots.
  • 27% of promotional offers and 25% of images of a business website are visited when a person reaches to that by using social media.
  • The decision of the millennials to visit a website is increased by the images of social media.
  • 38% of baby boomers, 29% of millennials, and 29% of generation X people are influenced by the offer and promotional campaigns on social media channels.

There are various types of social media channels preset in the present scenario, among them, Facebook, Twitter, Instagram, Snapchat, etc. are worthy of mention. The more a business is active on social media channels, the better the possibilities it has to increase its customer and boost its sales.

Here are some advantages of using social media to increase traffic for business:

Helps to stay competitive: Social media channels help a business to enhance its brand awareness among its target audience. If the business is a small one, it must make a continuous online presence to maintain the reputation as this will make the customers think the business as a constant and trustworthy one. Statistics say that around 46% percent of customers prefer to stay with small business when it chooses an efficient marketing campaign through social media.

Helps in advertisement campaigns: For small businesses or new businesses, it is a big challenge to invest a significant amount in promotional campaigns and advertisements. For them, social media channels are a significant relief as advertisements in those channels are free most of the time, allowing the business to reach more potential customers without spending a massive sum of money.

Boosts SEO performance: The primary goal of a business is to present itself as a trustworthy brand in the market and for doing so, making an online presence and position through the Search Engine Result Pages (SERP) is very important. Posting keyword packed campaigns on the social channels helps the business boost its SEO rank on a leading search engine.

Images influence the customers: Since the new and younger generation like to find information visually, they dislike reading much. Models provide them the information they seek in a fast and easy way. The social media campaigns are widely images based, unlike the textual subscription found on a website. The discount offers, product descriptions, new launches, offerings, etc. are described in the images without using many stories. It makes them interested enough to visit the website of the business. Images with attractive graphic design, explicit photography, and short but adequate informative points are necessary for a successful social media campaign.

Customer references: When a satisfied customer sees the campaigns of the business in his social media account pages, he or she likes to refer it to others, expanding the target audience of the brand. Also, social media advertisements sometimes promote their loyal customers through various campaigns, and those loyal customers choose to pay back by sharing it to others.

Customer satisfaction: Since social media nowadays has become a form of customer feedback, it allows a business to get in touch with the customers quickly. A dissatisfied customer can connect the business through social media to resolve the reason of the dissatisfaction, and once done, he or she can post about the experience online, making an indirect promotional campaign of the business.

Covers all demography: Since the vast world of social media is free and has no barriers for anyone, people of all demography can be found online, making social media a potential platform of digital marketing. People of different ages, different races, religions, income groups can see the presence of a business on social media, which expands the target audience field.

Conclusion: We can conclude that social media has now become a crucial part of digital marketing. Its cost-efficiency helps a business to make out of the most without spending much money. Also, it helps to promote trade in the target audience and get real-time feedback from the consumers.

Top 5 Serif Fonts for Clean & Elegant Logo Design

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Serif Fonts

Which fonts are better: the Sans-Serif fonts or the Serif fonts? This question is one of the most argued questions in the graphic designing industry. Some say that the Serif fonts are better for the printed materials while the Sans-Serif fonts are suitable for online campaigns. At first, one needs to know what are the primary differences between the two types of these fonts and for which purpose they are widely used so far.

Sans-Serif fonts: The word ‘Sans’ came from the French language, which means ‘without’ and the word ‘Serif’ possibly came from the Dutch language, saying line or stroke. Sans-Serif fonts do not have extended stokes or lines at the end of the letters. These fonts are generally clean and straightforward, without any ornamental features, so they are widely used for headings. For writings on the digital medium, Sans-Serif fonts are used as they are readable at any resolution and from any length of distance.

Serif fonts: In typography, Serif fonts have letters with lines or strokes in the end. In spite of this, the advantage of using Serif font is that they can be read with comfort in the rough book paper. However, some say that Serif fonts are not appropriate for online or digital readability since those additional strokes in a letter can misguide the audience for another note due to distance or low resolution. Nowadays, graphic designers are successfully using these fonts in the logos, headings as well as in the body part of the text. There are mainly four types of Serif fonts- Old style, Transitional, Didone, and Slab Serif.

Serif Fonts in Logo Design

So what are the characteristic features of an excellent logo? A good logo must be simple, memorable, timeless, versatile, and appropriate. A logo represents a company graphically. It is a visual element which helps a business to create its own brand identity without much explanation. This is why a logo is mandatorily printed on the products, campaigns, advertisements, and websites of a company.

For the last fifteen years, Sans Serif fonts dominated the world of logo designs with fewer exceptions but now, thanks to better experiments with typography, designers are using Serif fonts to create clear and robust logo designs. Here are seven Serif fonts which are making a bold visual impact in logo design.

Hermann: One of the most readable Serif fonts is Hermann, which was designed by Diego Arvena and Salvador Rodriguez, in 2018. Inspired by the works of Herman Hesse and Aldous Huxley, these two designers implied surrealism and duality along with boldness and wildness in the design. Consequently, the font comes in ten variations mixing accuracy with legibility and boldness.

Recoleta: This font merges various fonts used in the past to present a new font filled with freshness and modernity. Blending the gentle, soft shapes in the Cooper font and the fluid angled strokes in Windsor, Jorge Cisterna cheated this beautiful font perfectly suitable for unique logo designs. Offering a variety of weights, this font allows the user to choose the best typographic color for his project.

ITC Lubalin Graph: This font belongs to the Slab- serif font group, and it helps the logo to convey a sturdy and no-nonsense look. With lighter weights, this font adds a modern and eye-grabbing feature in the design. Although ITC Lubalin Graph was designed in 1974, this design was based on another design by Herb Lubalin called ITC Avant-Garde.

Linotype Didot: Adrian Frutiger’s tribute to the Didot family of France who was active designers for abbot 100 years during the 18th and 19th centuries. They were printers, typeface designers, publishers, inventors, and intellectuals. This family-owned the essential foundry and print shop in France in this era. This font design is a sensitive interpretation of the French Monotype Didot. This font is capable of adding a classic and elegant feature in the logos. Apart from logos, this is excellent for headings of books, magazines, posters, and advertisements.

Gabriela Stencil: Suitable for fancy logos and headlines, this font puts stress on the modern and elegant font style, borrowing inspiration from the Didone typefaces from the 19th century. Designed by Antonio Mejia 2016, this font is also ideal for short texts, publishing projects, and branding. Although it belongs to the Serif family, it is highly readable since it has short ascenders and descenders. It comes in six styles containing a set of 433 characters which can be used in 200 different languages.

Conclusion:

A clean and elegant serif font style not only adds sophistication to the design, but it adds an exciting flair and breaks the dullness of the design as well. Experimental logo designers prefer the Serif fonts as the various types of the strokes or flares help the logo capture the mood of the products and grab the attention of the audience being different from the other designs.

Why Customer Experience is the Ultimate Marketing Tool?

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Customer Experience

With the fast development of technology and the introduction of new technical gadgets, the workforce is changing day by day, and the businesses must be prepared and well equipped to match with the rapidly changing business world. Although the digitalization of services replaces every manual work process, the process of delivering an excellent Customer Experience (CX) will always be there as a significant element of success required by the competitive businesses’ organizations.

According to a survey, 92% of the customers believe verbal recommendations of their known people rather than believing an advertisement wholeheartedly. The new and advanced technology options like social media and review sites allow the business brands to utilize these types of recommendations and reviews of satisfied customers as trustable credentials to attract new customers.

What is the customer experience?

Customer experience or CX is the communication and exchange taken place between a customer and a business organization throughout their business. These communication and exchange may include innovation, promotion, support, discovery, advocacy, service, purchase, awareness, etc. Customer Experience is very much essential for Customer Relationship Management ( CRM) as a customer with a positive experience can become a loyal customer of a business brand or organization. The longer the customers are happy and satisfied with a business brand, the longer they will be a loyal and repetitive customer to the business brand. On the other hand, if the customers are poorly treated by the business brand or are not given enough attention and support, the customers will leave as soon as possible. This is the reason the business brands provide better-quality customer service.

How is customer experience different from customer service?

Customer service, in general, is the formal interaction of a customer with an employee of a business brand over telephonic conversation or visit at the store. However, customer experience is the impression the customer has even after the formal introduction or the delivery of the required product or service. For example, if a customer receives good behavior while interacting with an employee of a tourism company while booking a tour package, it is excellent customer service. However, when the customer gets the tickets early, gets a better room than what was promised, and receives personalized services instead of general services, it generates an excellent customer experience. With the help of the advanced technology, nowadays customer service is not just the interaction between two persons, with the help of software’s like CRM, a customer’s previous purchase history can be traced and analyzing that, a company can assume his future needs while providing a service at present. So, the company can send him emails, texts and other forms of advertisements related to those requirements. It makes the customer surprised and happy, and he becomes loyal and constant to the company.

Steps to Improve Customer Experience:

If a business provider follows the steps described below, it can become successful in improving customer satisfaction and increased revenues.

Reachability: Reachability does not refer to the physical stores only; it includes the social media where the modern-day tech-savvy customers spend a significant amount of time. With the help of the social media account, the customers can easily reach to the services of the business brand.

Fixing problems: The business providers have to be very aware of the response to their newly launched products, and they need to perform continuous monitoring over the performance of the products. They need to find and fix any problem that the outcome might have before a customer finds it and experience dissatisfaction.

Do not harass users: Although email is a powerful medium to reach more customers and sell a product, a business provider should not send a bunch of emails frequently to the users. It might annoy them, and they may decide to unfollow the business provider. Some in-app-message services can be used as they are more relevant and useful than email marketing.

Personalization: The pizza brand ‘Toppers’ allows its customers to customize the drawings on the pizza boxes and adding a personalized message. By doing so, Toppers make the customers feel that their decisions and inputs are appreciated and accepted by the brand. It ensures a special bond between the customers and Toppers. Customers like to see their idea featured on the reputed brands.

Giving away free stuff: Everyone loves to get something which costs nothing, and this is a great strategy to enhance the customer experience. Personalized gifts, bonus, coupons, etc. deepens the relationship between a company and its customers and the satisfied customers become frequent purchasers.

Making people famous: If a company uses its customers’ photo and identity (with their permission) in its website, social media, blogs, etc. to tell their satisfactory words, those customers may feel themselves as similar to the brand ambassadors who will enhance the customer experience. The other customers will also recognize the company as a customer-focused one.

Remembering previous purchase: During a customer’s revisit a company website, if he sees his last purchase items as recommended items, it will make him remember his past interactions with the company. It will make the customer feel valued and appreciated by the company.

Final words

We can conclude to the thought that to enhance the relation and bond between the customers and the business brands, customer service plays a vital role. Customer experience is a sort of commitments that a company makes to understand its positive impact on the daily lives of its customers. By following the effective strategies of enhancing customer experience, a business can maximize benefits, boost up, and most importantly, grab new customers while making the existing ones loyal and regular customers.

Top Five Pay Per Click Mistakes

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Pay per click

Pay per click or PPC advertising is very much useful to gain more and more potential customers to the business website of a business owner. The process is unbelievably simple. The business owner has to create a series of advertisements and therefore link them to particular phrases or keywords. When a customer searches for something on the internet, using those specific keywords, the advertisements of the business owner shows up as search results. Tools like Google Adwords, Yahoo Search Marketing, etc. help a business owner to display his ad in the sponsored results of the search. The business owner has to pay a fee whenever a person clicks the advertisement to reach his website. It is an effortless and ideal way for new sites to attract organic traffic.
However, Pay per click advertisements can be pretty risky for a business owner if it is not executed correctly. It may result in spending a large amount of money without getting the expected number of new customers. For the original websites, there are some guidelines to avoid these costly mistakes. This article will guide the readers about the five expensive mistakes to avoid when running a PPC advertisement.

1. Sending customers to the Homepage:

Suppose, a business owner sells a specific model of a mobile phone like Nokia E6500 on his website, along with many other items. So, he creates an advertisement using the proper keywords related to that particular model but links the URL which redirects the customers to the homepage of his website. Now, the customer has to go through a series of undesired products on the homepage to finally reach his expected outcome. Moreover, if the customer is pretty impatient, he will quit his search, leave the website, and go to other websites. However, since the customer had clicked on the advertisement, the business owner has to pay money without getting the deal. To avoid this, it is better to add such a URL that redirects the customers to the particular product that he is looking for.

2. Sending visitors to the contact page:

Some business owners link the contact page of their website instead of the product description pages and indirectly force them to subscribe for newsletters or fill user information forms. The customers, instead of filling those forms or subscribing, get frustrated, and immediately leave the website, causing a loss for the business owners. This practice is also against the rules and guidelines set by Google Adwords.

3. Do not split testing ad text:

A business owner should not run Pay per click advertisements without testing them. Before releasing the ad, he must create multiple versions of the ad and test run them in various ad groups. In this manner, the most effective way to reach maximum customers by using proper keywords can be identified. Almost all the Pay per click engines allows splitting tests. However, some Pay per click platforms display the advertisement variation successfully by using a predictive algorithm, but at the same time, this weakens the integrity of the split test data.

4. Too much depending on ‘broad match’ keyword advertisements:

Broad match keyword advertisement is a setting which allows showing search results including the variation of the keywords along with the original keyword phrase-based search results. It is good to boost traffic potential, but it can force to spend extra money as customers seeking for other results can click on these ads which are not useful for them, but causing the business owner pay for it. For example, if a business owner links broad match advertisement with the phrase “Tennis shoes,” the search result will include irrelevant products like “Tennis bags.” “Basketball Shoes,” “Football Shoes,” “Tennis Racquets,” “Tennis equipment,” etc. If the customer clicks on these products, the company has to pay extra even when the customers are not interested in buying those items. So, setting the advertisements to exact search results may decrease the traffic, but it will confine the search results to limited products without making someone spend extra amount.

5. Not utilizing the advantages of the negative keywords:

A negative keyword is the prevention of the advertisements in other search results triggered by a particular word or phrase. If a basketball seller lists “Baseball’, “Tennis ball,” “Football” etc. as negative keywords, then his advertisements will not be shown to those who are searching for footballs, baseballs or tennis balls. Thus, his ad will be limited to basketball-related sought only. Again, Negative keywords eliminate potential traffics, but it reduces the extra costs as the advertisements are clicked by the Target customers only.

Summing up:

In digital marketing, Pay per click advertisements are very much helpful for the new and small entrepreneurs. If this process is correctly used, then it can help the new business start-ups increase their conversion rates and decrease the customer attainment rate. Frequent updates, campaign modification, keyword management, etc. are very much crucial for the Pay per click advertisements as this help to generate customer attention and targeted traffic.