Yearly Archives: 2017

Suggestions and clues to create flawless logo design – by the experts

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Logo Design

Remarkable logo design needs a proper combination of designing brilliance, creativity and adept application. Any professional worth their salt can create a fit-for-requirement logo, but to master the real craftsmanship it take a some time.

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Undoubtedly, logo is an small yet substantial part of branding – which at present is incorporated in various activities for marketing, like from interior design to posts on social media. But the brand mark always is the centerpiece in the process of branding. So to give form to a such an important aspect for your business, here are some of the pro logo design tips that can help you create a design to enhance the branding effect. Starting from the research to the other stages of creativity and ultimately to the application.

Regarding the research and strategy – understand the competition
Before starting the design work for a logo concept, always do the research for the target audience. The client can enlighten you about the competitors and the message he/she wants to convey through the design. Have a look on all the competitive logos in that particular industry, this can sometimes help you to create familiar visuals.

Provide the information for the right questions

Strategy is the most important part and it is rather getting more value in the marketing process. What practically is means is it mainly depends on the scale of the project, but begins with getting the answers to the right questions. According to a book by Michael Johnson on branding, these are the six factors you must know about the brand in building the brand strategy in the logo creation. The questions suggested are Why are we here?; What do we do, and how do we do it?; What makes us different?,Who are we here for?; What do we value the most?; and finally, What’s our personality?

Respect a brand’s heritage

Widely heralded as a trend in 2016, the so-called ’retro branding’ movement was kicked off by North’s much-lauded rebrand of Co-op, which reinvigorated its original 1960s mark and won one of CA’s coveted Brand Impact Awards in the process.
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NatWest and Kodak followed within a few months, but we argued here on CB that we should be wary of the retro design trend. However, where genuine heritage and untapped potential exists in a mark, avoid throwing the baby out with the bath water and consider bringing it to the fore.

Tweak and refine to add personality
If you use an existing typeface in a logotype, particularly a near-ubiquitous one such as Helvetica, there is often more pressure on other touchpoints, such as imagery, color palette, tone of voice and so on, to develop and enhance the brand’s personality.

Skillful tracking is essential when setting a simple logotype in an existing typeface. Wide-tracked type can feel sophisticated and authoritative, while tight, meticulous kerning can help lock individual letter forms together as self-contained unit.

Significance of logo design for a business to survive in the competition

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logo design

Wherever you go you always get compliments on your beautiful face even for the unknown persons it becomes memorable for sometimes at least. Similar is the impact of a good logo design for your company. Irrespective of you having a bigger or comparatively small venture to create a good foothold in the sharp competitive market. Every emerging company wants a distinct recognition and awareness among the target audience.

So, the beginning point is the logo as it serves as the face for your business from the initiation and comes along as your business thrives. From the marketing point of view, a professionally designed logo can attract more customers and clients. A logo being a small yet one of the most important parts of a business is a prime requirement of the present times. With mushrooming ventures, you will always have to create a staggering brand persona that should be unique. While it has to be innovative must be simple at the same time. The main purpose of a logo, which is a brand mark is to convey the brand essence, message and the nature of the enterprise to the audience.

Creating something complex in order to make it unusual will spoil its functionality. There are so many popular brands that are recognized with its logo only. Like Nike, Apple, Mastercard, Mozilla Firefox, Starbucks, Walt Disney, Google, and Nokia. All these multinational companies are simply recognized by their logo’s and are getting evolved through the passing time. For instance the most famous logo of Google, primarily it was the spelling ‘Google’ represented in wavy pattern and the fonts looked slanting (1997), then from the next year it the colors remained same but it didn’t had the pattern and was simply written till 2010, then came into popularity the flat design and they also changed the logo to flat look from 2013 to present.

You only need to create one logo but it has to flawless and memorable. The uniqueness in will attract people but it fails to communicate the business message to the target audience, all goes in vain. Taking professional help can ensure that you have got all the aspects correctly done to give your business a different face while conveying the brand nature. This is quite a creative and meticulous task which can only be handled by expert designers as it cant be a scenery but a quite a smaller representation portraying the brand in the best possible way.

Working in the industry professional logo designers know the trends prevailing in the market and they have good knowledge about the preference of the audiences. The logotype largely depends on the industry type too. Some of the colors that are typically associated with some industry types and also colors have inherent quality to display certain emotions and people relate to that. Such as Red is related with power, energy, passion, and love, Yellow is seen as the color of happiness, cheerfulness, and intellect and blue is signifies depth, stability, and confidence. So it becomes very important to use the right color to touch the right chord.

Not only the color, the concept, the layout, selection of fonts and whether you should opt for a text-based, image-based or a combination of both can be best understood by experts. Professionalism counts the most in this highly competitive world. A logo is a prominent tool in the marketing and promotion of your business so it has to be stupendous one. And investing in getting it designed is worth doing it.

How creating product videos can increase conversions

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Product Videos

It was a thing of past that businesses would show up a website and include some mandatory words, products categories, description, features and think that people will visit and purchase things. At present, we very must very well understand that this is not enough, as the high competition is rather soaring every day in the digital arena. To entice the audience’s you need to effort more in the form of social media activities, video creation & marketing along with other SEO techniques to enhance the visibility so that more and more users can reach your website.

Inclusion of videos in your website is seen to be trending in the recent past, so including a video is great way to attract the customers. But creating a long video describing the features can be boring and even people don’t have a lot of time to invest in viewing it. It should be fun watching it and a short one. Now the question is what all you need to consider to create an engaging video that can attract the target audiences? So, continue reading to the tips:

Create an Engaging Story

Don’t annoy the audience by simply providing the features of your products or benefits of your services. This being the situation user wont stay any more than 5 seconds. Whereas, try create a small but compelling story that they can relate with.

Consider Your Audience

When you create a video the prospective or target audience should be thought of. Knowing what they want to know, how they want your product to be, a research on these make the it more effective. Ensure that you keep in mind the “personality” also. To make it more clear making a funny or cartoonish video for a serious product type can not serve the purpose.

Put a Product Demonstration

Videos are created in order in increase engagement and entertaining. If you yourself come on the camera and ramble without showing the product then you missed it. The best way to engage the audience is through demonstrating the service and product. By demonstrating it to the viewers how to use the product and benefits they can provide you. Show that you care for them.

Keep It Short and Simple
Creating expensive and complex product videos is not necessary. You can make it simple, short and sweet and making it properly view-able on mobile devices implementing features like voiceovers and whiteboard illustrations.

Include a Call-to-Action

Never forget to include a proper call-to-action with your video. The video will entice then and an amazing CTA is the right item for them to look for next and this may increase the sales opportunity to manifolds. Without using it you may miss the major chunk. You can simply drive them to your website with button and enjoy the results.

UI and UX design – through the Designer’s eye

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UI And UX Design

While walking through the streets in this world of technology you must have heard the terms ‘UX’ and ‘UI’. Is it a different abbreviated and technical way of communication that you will never know? Or people are using some slang in this way to act cool?

Well, the reply to the first question is yes but No to the other part of the question. Just keep on reading to know what these terms actually mean and how UX and UI design is used by a designer.

The Abbreviations Revealed

These are two aspects of designing. You can say two professions which have been in used decades and technically is called UX and UI. Both are correlated yet have definite functional differences. UX stands for User Experience design, while UI is User Interface design. Here UX is somewhat more technical and analytical approach and UI is something similar to graphic design but is a bit complex. Collaborated implementation of both is required for a product.

Let me use an analogy to make it clear.

If you think the product as a human body, the outer structure means the bones are the codes that form the layout. The organs can be said as UX design – to control and organize the body functions against the input. I will not be wrong saying the cosmetics of the body like the sense and reactions.

User Experience Designer (UXD or UED)

It advocates the school of the human-first pattern. It’s completely based on the perception to enhance the website quality to give the best possible experience to the site visitors. The website design today takes help of both the aspects collaboratively to improve the business performance. The factors like improving customer satisfaction, easy navigation and ease for the communication between the user and the product. The main strategy includes:

  • Strategy and Content
  • Wireframing and Prototyping
  • Execution and Analytics

Now coming to the next part that’s

Though it’s the more practiced and conventional designing from but is difficult to define UI User Interface design. It can be stated as UX design being the collection of various tasks done with aim of optimization of the product User Interface design is a aids the look and feel and interactivity. Here are some of the intricate aspects of UI design:

Look and Feel
Responsiveness and Interactivity

Let’s face it, still, the distinct roles of both the disciplines are confused, misinterpreted but the explanations may help you to gauge the difference and use accordingly.

Ensure prominent web presence with professional digital marketing

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digital marketing

Many businesses still think that having a high-quality website alone is sufficient to do well online. They are mistaken and that too, big time, because quality websites have a very limited role to play on the internet. Such websites only help take the business online and their clout does not work beyond that. So, what next? What should a business do to maximize their online presence? Simply put, your business needs to market itself. It needs to advertise its services and products across channels on the internet. It also has to find ways to reach to more users online and convey their brand messages to them.

All this becomes important because digital content is increasingly growing in usages and popularity. People or users are always online these days and from socializing to sharing to buying – they are doing most of their work in the digital space. This is something businesses should take note of and therefore devise a suitable marketing strategy to tap into the digital activities of users.

This is where digital marketing is needed to make users aware of your business and also to take your products or services to them. In essence, businesses need to hire experts to devise a suitable and channel-specific marketing strategy to realize their goals.

Such experts understand the pulse of digital marketing and they are often the master of boosting the digital footprint of brands from across industry verticals.

They have a superior understanding of marketing tools such as SEO, SMO, PPC and display Ads. They know how to leverage both, organic and paid advertising to boost traffic to your website. They plan, devise, implement and execute marketing strategies suitable for different channels and avenues in the digital space. These experts strive to boost the visibility of your website and its ranking in search engines. They help your business reach to more users on the internet.

In additional, only experts understand which channel or platform needs more focus and where your business should be promoted the most. They share engaging and entertaining content to your target audience in different digital channels to boost their awareness about your business and catch their attention. From images to videos to graphics to infographics – they leverage every element to reach to the target audience and stir their imagination. They run marketing campaigns in different social channels so that unique demographics can be tapped into. They get customer post reviews about your products and share their good experiences with your.

More so, digital marketing experts help you deliver measurable results so that you can know all those visits, clicks, conversions, impressions, click-through-rates etc. your marketing campaigns generate. They boost your presence and visibility in every popular digital channel, which helps a great deal in brand building. Only doing this will help your business target a right audience and realize its goals in a timely and desired manner. So, trust only experts and grow your business in an expected manner.

Responsive website can enhance website visibility and sales

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Responsive Website

Online business is impossible without a website that we all know. But, only having a website so to say is same as not having one. The market is unthinkable competitive and having a professional look and advanced features are necessary. No one is going to notice your business online when it possesses nothing to interest or attract them. There are uncountable e-commerce websites which offer a range of products, starting from baby products to groceries. The unique features and offers your business provides should be highlighted in the website.

What is more important, is the layout, should be so designed and developed with user-friendly approach. Easy accessibility improves the staying time of the visitor. It reduces the bounce rate to be specific. Never try to ignore the need of responsive website design and development if you want your business to be successful online. Most of the people resort to mobile and other small screen devices like tablet and laptop. A properly designed site that can have a great view on other devices apart from desktop can increase the rate of conversion or lead generation. It’s completely true that we create to aim to earn good amount of profit in the business.

More use of flash files can make the website heavy and increases the loading time. It can reduce the number visitors as no one is going to wait for long for your site get loaded. Minimalism is the trending approach that gives a great web design. Website development should be so done that it requires minimum time to get load. The easy navigation can help the user to go through the pages of the website to get a clear view.

Now let us discuss the other benefits of responsive website designing

Adaptation to all devices

One of the most important advantages of Responsive web design service is that they provide a wonderful user experience across all the different devices without having any problem about the device’s screen sizes. The appeal lies in the fact that there is flexibility in its uses which is a typical characteristic of this advantage. All the websites optimized in this manner have a remarkably fair chance of having a universal look.

Support for all kinds of browsers

It is really difficult to work at SEO on the website of the same company on different devices such as mobile phones, tablets, and laptops. In short, it doubles the work of the SEO master. If there is a single website for both mobiles and laptops then there is slightly little stress for the SEO taskmaster. In this case, only a single link needs to be optimized. The benefit is that the website will gain more in popularity if there is higher performance rate.

Low cost & higher maintenance

The third feature is that the cost factor is minimized and inevitably, in turn, lowers the maintenance charge. The utility, in this case, is that the there will be a flawless flow of audience to the website without any hang-ups. The reason for it is that there will only be a single website instead of multiple websites which need to be optimized and this will result in lower costs.

Amazing packaging design tips that are creatively awe-inspiring

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Packaging Design

The quality of a product is the most eminent factor that results in customer loyalty yet packaging remains a prime factor that the buyer first look at. Moreover, the experience of receiving a beautifully packaged product makes the customer connect with the brand at depth. So, knowing this fact brands invest more amounts for getting amazing and innovative packaging design. Well, the question is what a brand should consider for getting proper design?

Following certain trends can be of course helpful as this can give an estimation to the designer, of what the target audience will prefer. The transformation and changes in the field of packaging is evolving and tallying with it crenelating a creative product-wrapper idea can be bang on the market arena.

Lets check out some of the tips that can help you to create a great packaging design.

Bold and minimalist approach
Simple and uncluttered designs are like always in trend. People like them in all times. We can say that design principles that go back to rudiments again resurfaces back with certain modernization. And it is minimalism which is winning hearts presently, designers are emphasizing on the impact of minimalistic design, vibrant colors and brief yet meaningful messages mostly. “Less is more” is the creative thought. This approach will highlight the best features of brands. Employing lots of elements, in this fast-paced world will no way convey the message whereas, this will click in seconds. Bold and minimalist packaging design claims a distinctness. Example – Primal Kitchen

Building a Narrative
At present its not completely about colors and elements but it is how you present the message, story or emotion and unity. A remarkable packaging conveys a essence that helps the customers to connect to the brand. The art of story-telling through use of illustration. Example – SmashMallow

Unique Printing Techniques
In publication field, creating an authority, somethings are more exciting than a package boxed in a stylish cover. It must look like an extension to the product, and the product-wrapper must fulfill some criteria to be delivered to the customer and here arises the need to implement the latest print design techniques for different types of material to attain the suitable versatility. The advanced techniques like spot matte & gloss, use of recycled materials are even used in different types of packaging designs.

Customized Fonts
Creativeness with lettering is preferred by designers and viewers love that too. Creating a customized typeface for branding purpose can give new dimensions to your brand, in terms of branding. Quirky fonts or alphabets-style can add extra edge and make it stand out from the crowd.

Why is logo design an integral part of modern business marketing

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Logo Design

Now, more than ever you need a unique brand face to make the market feel the presence of your venture. The competition is getting fierce, so it is difficult creating a space for your brand, in the minds of the customers. Several options are making the people more critical and choosy. To stand out from the crowd, you have to establish a great brand identity. Even if you have a small business, to survive in the industry, primarily you need a distinct logo design, as a promotional tool too.

There are so many multinational companies that are recognized by it popular logo design. It is true that the brand mark needs to be striking. Following the trends may help to know the preference of the target audience but a cliched one will not be as effective as an innovative one. The logo is the point of recognition, how? For instance, even if the McDonald’s store is situated at a little distance and a logo on signboard with the direction will make the foodies identify the logo and know that their favorite food is available nearby. The logo serves as an advertisement itself.

With a custom logo design, you can add the intricate creative finesse to the design to impart the brand vision and value. Of course, you require a professional designer to include all the best features that your brand face would need. The touch of individuality that the customization can give to the design will take it to a different high. Every aspect is important, the selection of color, basic color tone, typography, the elements to be included and the most the concept. In today’s world, only the appearance will not ‘cut the mustard’ but to enhance public engagement it has to describe the story behind. Every logo has a story or message to describe to the audience, like the Nike logo. It’s swoosh actually represents a wing of Goddess of victory or is the wing in the air. It implies the product type and benefit it can provide, you when used.

Versatility is another major factor, as the design has to look appealing in various formats on various types of screen size. It can be appealing in colorful version but have the same elegance when displayed in black and white. Various marketing campaigns require different formats to match up in order to get the optimum benefit from it.

There are several professional logo design agencies that provide great work to match up to your expectations. Selecting a reliable one can enable you to get an attractive logo for your business to lure the viewers. Are you thinking how will you find a trustworthy firm, then here are the points that should check for:

  • The previous track record
  • For how many years they have been in this field
  • check the portfolio that shows the work quality
  • look for the testimonial section that will provide the client review they have worked with
  • Of course, price is one of the main concerns but you should never compromise with the quality.

A logo is the first and long-term recognition tool for your business intriguing the audience to know about your product or services to the culminate to a buy.

Why logos plays a significant role for advertising?

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logos

For promoting or advertising a business, there are various methods that are employed to ensure maximum exposure. Logos are an integral part of most of the methods which marketers often overlooked, whereas it can use many times in several forms. The logo enhances the brand awareness and it can be used in a commercial as well as in a print ad campaign, which will increase the brand credibility.

This will improve the recognition too. Advertising using the logo can strengthen and communicate the brand’s value, an essence which is said to be symbolic benefits of a brand. It becomes the point of relating between the sellers and buyers. The effect of using logos in ads in remarkable so it is difficult to get ad logo rights. The examples can be seen for the multinational renowned brands as McDonald’s, Subway. These brands are majorly identified with their brand logos. But still you can think why is the logo so important for advertising purpose, please continue reading the next to know:

Constructs Corporate Identity and Trustworthiness
While your logo is already a recognized as the symbol of your brand, people already know and trust it, so advertising with it enhances the trust factor and builds the brand’s customer identity. Several big brands use their logo in the advertising efforts and get more benefit than the brands not using the logo. That is, improving the trustworthiness will lead more business and more revenue generation.

Heightens brand exposure
Using logos in advertising is essential to improve the exposure of the business or brand on the global platform. Putting the brand mark on every advertising outlets will fortify the reach of your brand and enhance the exposure to more and more potential customers. This will make way to more profit to your business as you care already a respected brand name trough different campaigns of advertising.

Helps to connect with the customers
From a personal level, implementing you brand mark in the advertisements helps the customers to associate with the product type and the brand reputation along with the trust factor. Using logos for reliability is one of the most powerful ways for you to evoke a positive response from the consumers. Showing your efforts will not be so effective as it will be if you use the logo. The simple logic is if the audience can relate, then they will buy more and the logo is the tool that intensifies the features and credibility of your business.

While in this competitive market advertisement is the way to reach the audience, a logo is the part that provides the distinctness. There are myriads of enterprises providing similar items and it is the specified brand mark that makes your business existence to the customers online and offline.

Smart print design ideas beneficial for the marketers

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Print Design

Association of a brand or a company with a well-designed logo is common. This very association is created with a process that ensures every piece of the jigsaw fits correctly. And the result is a finished product that the world will encounter and if done well even remember.

During this process of fitting the bolts it is very important that the designers and the marketers are on the same ‘page’ and have a few essentials covered so that the process gets easier and provides the desired effects.

Here are 5 things that can guide a marketer to tune up his print design.

Enjoy versatility but don’t compromise on uniformity

We all love versatility – be it colors, texture and unique techniques of styling. Why ignore it when it comes to print design. Versatility will always be an added advantage when working on a particular brief. In today’s world of multimedia it is crucial that the logos designed or branding should be flexible so that it can be used for printing and utilized digitally too. To achieve this purpose designers should be aware of the technical know how related to printing process and take into account the format, quality of paper (to be printed on later), colors and detailing in the design so that the design is a flexible one that is easily put to use on multiple platforms without compromising on uniformity.

Balance your act – stay web and print-friendly

Formatting plays an important part where printing is concerned. It should be such that it allows the design to be printed on the business card as well as banners and posters. Therefore, it is always advisable to design in EPS or vector format as both are scalable and allows for small and huge prints and it can be used digitally. The idea here is to have highly creative logos but to keep it web and print-friendly emphasising on the resolution, the kind of ink to be used while printing and the quality of paper.

Cut down glitches – use PMS spot printing

The brand colors can be maintained with proper use of color systems. The colors we see on computer and the ones used while printing are different. The inks used while printing are CMYK and the colors we see on our computer screen are RGB, which leads to color variations in the final print. Using PMS spot printing can fix this glitch and ensure accuracy by simply matching the brand color to the corresponding PMS color.

Power up with subtext

Subtext provides far more power than the overt message presented in the design, it reinforces the direct message. Colors, images and fonts used to convey the message through subtext should be carefully chosen keeping in mind their universal relevance.

Close the gaps between online and offline media

Printed material is something that your target audience can touch and feel unlike the digital media. So here lies an opportunity to showcase your printed design at its best. And also have your users remember your brand for a longer time.

Bear in mind that any design should not be drastically different than what one views digitally. This sure puts off many users.

Whatever texture or material you are exploring magnets, coasters, key chains, t-shirts, caps or even mugs and tumblers, maintain your brand identity. Try out samples and check the end product before you print a large quantity. Also, consider how long lasting is the paper, card or any other source of print material you are using and budget the printing accordingly.

Steps to make your website user-friendly

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website

A present, when the world has turned digital your website is the platform to reach the global audience. It has to look professional, clean and trustable. Thinking your website as a physical store where interested customers and clients come to select the products or services over the other contenders. Likewise, for your online shop customers should find your brand credible that exudes professional appeal and has a trendy look and feel.

If you are an entrepreneur, web designer or developer, the following tips on making your website preferable for the users and maintaining the site will help to get a stronger web presence.

Keep it simple and clutter-free

Everything around
Every aspect around us become quite confusing or cluttered and website also comes in those. When several features like pop-ups, ads, icons and more are put at the same time, it sometimes gives a clumsy look to your website. One thing that annoys your visitors is seeing a lot of things happening together. Following a consistent design, placing the buttons, content properly and selecting the correct images are few ways that can help you to get a clutter-free website.

Get Responsive

With the most of the digital marketing reports clearly showing the soaring rise of internet users using mobile devices and for that, your website must have responsive design. People not only search for themselves but also share it through various apps and devices so a professionally created responsive design can give the audience seamlessly view and a great experience, even when viewed in various devices. Surpass the contenders and get better user response through all devices which includes – tablet, smartphones, and laptops.

Create the content easy and relevant
Content is the second most important aspects of your website, ensure that the viewers don’t have squint to read it. And the few ways below will help in better user-engagement:

  • Select soothing colors that are associated with the brand and the text must be simple to read.
  • Like using light colored fonts on the white background will only open the path for the users to go to the next site.
  • The font size must be appropriate for viewing, never go for utterly tiny ones.
  • Apply consistent theme and the font type should viewer-friendly

Security
Security is important from your perspective as well as the users. If a user feels unsecured in the buying process or transaction, it will adversely affect the website’s reliability. The payment gateway and the process must be secured with secure passwords, SSL certificate and implement a security plugin to make the website safe for the users and yourself.

Why professional logo design claims more appeal

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logo design

Are you still thinking why do you need to outsource the logo? Why can’t you settle for the software or use the online instant logo templates? You can of course go for these options and design a brand face with the help of software. Just keeping some points into account can make you reconsider your decision.

The logo is the mark that must embody the nature, value, essence and your business message to the viewers. Whether you are have a start-up business or have a chain of business, the brand mark it an essential part of launching and marketing the venture. There are various multinational companies which have most popular logos and this is because people understand their vision, dedication for their service along with unique selling point. While creating a the face of your business, which will be recognition of it, must have quality to entice the target audience.

For instance, the logo of FedEx. It is simply design yet has a story to convey. Previously, the logo showed as ‘Federal Express which was enhanced to with the time to ‘FedEx’ in the year 1971 as this was smart and the time-needed. Well and the message conveyed is just so simple and smart. The use of negative space between the letter ‘E’ and ‘X’ creates an impression of arrow which means precision and speed assuring people the quality of their logistics. So any enterprise that aims to create own branding empire must have a great logo design.

With the continuous advancement of the new technologies everyday, logo designing has also improved and advanced. Many digital tools are utilized in creating magnificent logos. It has created a new job opportunity and a new career. The 3D Logo design is one of the popular digital designing tools. Adobe is on the most popular software that enables the 3D design. Adobe illustrator is a multimedia used for developing graphics, photo editing, animation, and designing. It is the software used in 3D logo designing. The 3-dimensional logo looks more realistic and eye catching than regular logos. It is also difficult field due to complex designs and structure to create from your own imagination and creativity.

Before developing the company’s logo, which could be the name of company or name along with some symbol, the designer has to consider the values and basic principle of the company because the logo should represent that. Always go for original idea. You must have come across the companies who get involved in legal issues due to their logo trademark. It could happen due to the resemblance of logo to the logo of other company, it could be unintentional, but still the competitor can challenge your trademark. Even the tag line along with the logo could be the matter of hassle. So be original and creative to avoid this bad publicity.

Like 3D design designing tools there are many more tools available to create your unique logo design. You can search online website logos through search engines and get ideas. You will also find the ways and guidelines to create your own logo by using these tools online.

The most important factor, when you are selecting your logo yourself with the help of sources like internet or with the help of a logo designer, is the uniqueness of the design. It should reflect the identity of the company. It should not be the imitation of some successful trademark. The good logo deigning companies always will provide you with different pattern of your logo so that you can select from that or even combine two design to create a new logo.

Exact summation of SEO and Content marketing – guaranteed success

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SEO And Content Marketing

Search engine optimization and content marketing are the two pillars of present online marketing, yet you will find very rarely that both are spoken about together. This write-up will try to integrate properly, both marketing and SEO approaches to help you get the expected result.

Content marketing is the process of constructing a content and channelizing valuably. Relevant and quality content always attracts the audience and makes the purpose clear to them. This is a simple way to impress the audience to customers. There are some more points to consider, the content created and promoted must be informative or useful to the readers and sometimes it must be created simply for entertainment.

For the medium businesses, the content that is published should be a bit more practical and address the needs, pains and gains the target audience has to deal with. For example, if you offer SEO services the published contents must have inclination towards the topic that will be helpful to improve the SEO process.

Now coming on to SEO, as being in the online marketing industry, we quite well understand the search engine optimization. It is the process which in short is the method of fetching relevant traffic to your website organically, improving the search engine visibility resulting in leads. In soaring competitive digital world it is quite a task to get ranked and better organic results. Paid campaigns can also be helpful but to get the website ranked, it is the content that catalyzes.

Content marketing with SEO

Every small aspect of promotion needs customized content to make the target audience feel connected. Marketing is the process of reaching the correct audience at the correct time. And at present, people rely on the search engine (preferably Google) while they have questions and they search it online.

Though many of the content marketing efforts depend on the social media promotion and email to reach the target. These channels are really powerful, but you have to depend on the hope that the post gets shown to the probable customer correct at the time when they are searching for your products or services. Of course, targeting has improved a lot but can’t be tallied with search engine marketing as it guarantees users sees the website when they are searching for that particular product type as we do the listing in that way.

Getting your content seen by the potential customers on Google is the like the magic wand. It is what you called your content at the proper place at the proper time. It is completely scalable.

How can content marketing benefits SEO

Generally, which outbound links people tend to click? Here we are not talking about the navigation links present in the website, rather the links that take us to the other website. Like the links present in the article body. While we want to provide information and improve the PageRank linking the relevant page to Wikipedia can provide intricate details. This will enrich the content and the valuable site like Wikipedia will be useful resource for the readers. Promoting the rich content will interest the viewers and make the link building easier through guest posting. The approach is that Google finds the better-linked content in your industry. In other words, content marketing enhances your SEO effort by making link building simpler.

Simple ideas for creating a great real estate logo design

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logo design

A logo design is a key part of the marketing strategy for any business. It can be used to create an identity for a property business and to project the desired image. As a realtor or property professional, it is important that you make a great first impression on your clients and that you focus on building a strong brand reputation over time. You want to be seen as a trustworthy and reliable firm to do business with and a logo can definitely help to shape customer perceptions in your favor.

In this article we offer some advice and ideas on how you can get the logo design that you need to represent your real estate company.

A Variety of Uses

A realtor or property management logo must be suited to a variety of purposes. It must be able to be scaled up and displayed on signage on properties that you have listed. It also has to look great when scaled down to a size suitable for business cards. You will also be featuring your logo on numerous other printed marketing materials and possible even on your vehicles. Logos that are simple in design are usually more functional and easy to scale.

Typical Real Estate Logo Images

While a simple text logo can work well for realtors it is more common for real estate logos to feature an image or symbol in combination with text.

When it comes to choosing an image for your logo you will need to decide if you want an obvious ‘property related’ image or something more abstract. It is common for real estate businesses to include images, shapes or silhouettes of houses and buildings so that people can automatically understand what their business is about.

The problem with ‘obvious images’ is that the same ones get used repeatedly and you take a risk that you will end up having a logo that looks the same as all of your competitors. You also run the risk of getting sued for trademark infringement if your design is too similar to other companies. The outline of a roof is really cliched for residential real estate logos and a city skyline is over used in the commercial sector. However, a great designer should be able to take an over used image and put an original spin on it that makes it appear unique.

Inspiration for Real Estate Business Logos

One great way to get inspiration for your real estate logo is to do a Google image search for the term ‘real estate logos’. This will bring up a huge variety of designs that are used by a variety of firms around the world.

You can get a lot of inspiration by studying the logos of some of the big players in the real estate and property industries. These have usually been put together by top design firms and have evolved over the years along with the businesses that they service. The Century 21 logo is a great example of a highly effective logo. Bold lettering, a simple outline of a roof and minimal color make this logo memorable and appealing.

Color Choice

The various colors in a logo can help to convey a message to the viewer and stir their emotions. Blue promises professionalism and reliability and is therefore popular with real estate logos. Gold is also a popular color in the industry as it alludes to quality and prestige.

To keep the design simple you should limit the variety of colors to two or three. Minimal color use also makes it easier when it comes to printing. You should also remember that a good design should look great in black and white when it is faxed or photocopied.

Font Style

The font that you use for the wording part of your logo also makes up an important part of the overall impression that people will get from it. Your designer should be able to offer a variety of fonts and make a recommendation.

Why it is important to nurture the leads now

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web designing and development

With the unprecedented growth of the digital era, nurturing sales or leads is a great requirement for the all the businesses worldwide. A question that comes to our mind is why is it so significant than ever before? The following section will enlighten the reasons.

While the advanced technology has made the global market connected but hasn’t streamlined the sales process. Rather it has increased the sales cycle. Nearly in 2 years, the sales cycle has risen from 6.5 months to 8.2 months. While this time, 43% of brands have observed an increase in the length of their business sales method and 90% of the businesses opined to have a sales cycle more than a month.

So, it’s why this is the high time that you nurture the leads to enjoy the benefits like never before:

Businesses and customers are prudent
The last years took a toll. The economy may have reverted but not the customer’s apprehensions. Now, they are wary and research every aspect about their buys on the virtual media. As they must make it sure that they are getting the proper solution for their requirement not getting scammed. So to overcome this hurdle you need to foster the business leads. You have to be proactive to ensure that you are reliable, valuable and providing them the goods that they actually they want. One of the most effective ways is providing them a simple user journey for shopping on your website. This is the part that you need to know while website designing and development.

Plethora of options
As discussed previously, customers and business do their share of research to continue with their perspective roles beneficially. More than 75% of the leads are likely to come through the recommendations (word of mouth). So it is completely dependent on how loud your products visibility and quality speaks? Do you have the bench group of loyal customers that are crazy about your brand? So, it is yet another reason you need to nurture the leads to convince the potential buyers about the goods you offer and have the back up also. Showing them the testimonials, reviews and case studies of the other customers will do it all.

Whitepapers just aren’t working
Customers go through the content, but they are somewhat aware of that businesses can alter their results. They want to know the original scenario and see the results for in their favor for their requirements. Giving them a free trial is the thing. Your goods or item should be quality without a whitepaper. If the leads are not convinced with the demo, assist them with a sales person in nurturing them to the next extent.