Yearly Archives: 2016

What are the pricing factors in Professional Logo Designing

Professional Logo Designing

Logo design is the part of a business which is responsible for its manifestation in every advertising media. The importance of that particular sign or symbol is immense for a any business. It has to be flawless, innovative and communicating. Its a difficult thing to determine the value of the this creative aspect of a business.

If ever you have quoted a rates for this logo designing services you must have felt that you are asking much less that the service rendered and the client feeling just the opposite that you are hiking it too much. The trouble is you cant decide a price list for this creative work and intellectual work cant be gauged with any unit. You have to depend on the industry standard to quote a price.

Some of the points that can constitute for the pricing of a professional logo designing:

Experience
The lesser or more experience you gain in this domain, can be deceive in pricing. More experience designer will of course charge more basing upon rich knowledge that time tested. When you are completely aware with the passing phase of the logo design trends and techniques, certainly will enable you to perform much better than novice. The creative finesse and in ovation will speak for your design.

Project Analysis
A project format is always a factor that has to be analyzed and charged accordingly. Many clients would like to have their work completed within a day, this will require you more working hours to create a unique and perfect design. Besides if you are designing for smaller brand that has a small target audience and requires less brainstorming can be charged lesser that the previously mentioned project type. A logo that should have a global appeal and quick completion required a lot of analysis and dedication to complete it and must be charged a high amount for the expert work and creativity.

Competitive Pricing
Logo designing is a highly competitive arena and the price must be standard to get a number of projects or clients. You should not offer a too low price that can give the impression to the client that you don’t provide good work quality. Specifically, in third world countries, proper pricing will help you have a distinguishable existence in the field. Business giants provide a hefty amount to get an apt face for their business, a logo that will have will exquisite and communicative for the world. For instance, British Petroleum has a logo that is an ornamental sunflower and invest 4.6 million dollars for it.

Qualification and training
If you are well qualified and accredited with prestigious degrees for designing you can get more projects. As this will certify your quality work. Along with that viewing your latest work, they know the caliber and you must charge a good amount for the perfect work.

How to optimize your business website to make it Mobile Friendly?

Business Website

Pondering why are you losing on a major amount of traffic for your business website? Do you have all the features on your website should have? Perhaps, you are missing on something that is responsible for the situation. Check whether your website is responsive or not and if your answer is no, then shifting to a responsive design can help you immensely is earning more visitors and sales.

Responsive design will make your business website perfect for displaying on all mobile devices. This will greatly enhance the web traffic as most of the people search on the smartphones, laptop or on other mobile devices 60% more.

Let us check three components of responsive business website design:

Fluid Grids
It is a provision or arrangement of content missing the certain width that is comprised of mingling vertical and horizontal lines. This grid is implemented to structure the text on the website in a guessable and consistent manner through managing the size and moving the elements found in it.

Flexible images:
Any content or displayed media that can be adjusted or tailored so that it can have the size that is optimum for the user’s screen. Commonly these are the pictures or images that are found in the flexible grid. And it is maximum wide CSS rule implemented at 100%. That is, if I speak non-technically then this feature helps the images from extending more than the grids in that are displayed at the same time making the images available for resizing without compromising with its aspect ratio. This helps in reducing the image loading time as it supports to compress the images when seen on smaller screens or mobile devices.

Media queries:
The CSS3 standard or module decides how the styles in the media features are implemented. Various styles are employed as per the number of the device particular qualities like the screen length, width, and orientation. This is like the foundation of the design that we know as a responsive web design:.

With the rapidly rising stats of user using mobile devices for searching is showing the implication of responsive design still gaining far more significance in the coming years. The most benefiting point is it’s lucrative to have such a design that has a format that is the perfect display for all the bigger and smaller devices instead of using many version of the design. So what do you think, will it be benefiting or not?

Intelligent techniques and tools for web design

web design

This year is really actively one while we talk about designing tools hitting the market. Photoshop is no more the only escape, though it is one of the most finest one still plenty of other tools and weapons that are being employed by designers to create great industrial repute.

The line of difference between the designer and developer seems to become faint as static mock-ups has lost it’s importance. So working combined the tools also have to tailored accordingly for the best use. The year of Hi Dpi screen is in and has captured the arena for designers were in search of to create a designs that are easily accessible at various devices.

Pixate –
Pixate as a tool has been developed to making perceptive, interactive paradigm for iOS and Android. What makes it different the other options drag and drop elements and interaction panel.

Affinity –
Affinity created by Sherif closely resembles Photoshop and the app is faultlessly designed. Working using Affinity feels like it is developed to serve the web and graphics designers dedicated as a tool. The features like adjustable and nondestructive images that is, it allows to tweak the images or flat design images without distorting it. The high zoom level 1,000,000% is like a blessing to the designers whereas Photoshop offers 32, 000 only. It more useful while using vector designs. Easy handling of history and undo makes the app really smooth tool and to top it all it allows to undo up to 8000 steps.

Avocode –
Specially created for the ease of front-end developer for coding the websites from the format it has been created o the Photoshop or sketch. Brought in the market by the team of makers that has given us CSS Hat, so it’s quite guessable that they have made the exporting method to the next easier level. However, the previous tool enable to export assets, but what is best about Avocode is that it can use the Photoshop plugin of it to synchronize the PSD file to Avocode just with one click. It is so advanced to interpret and analyse PSD file turns flawlessly to UI design.

Macaw –
Macaw was created with the designers point of view completely. And this is so because it offers creating of responsive web design without changing even touching any coding, providing proper display for the mobile devices. The tutorial video will enable you to use and create a responsive layout within an hour that can serve the purpose greatly.

Conclusion: While you have so many tools for making the designing process easier and perfect then exploring those can be interesting as it was for me. If you are yet to check the effective tools and techniques just give it a shot.

SEO for Outlets and Shop – Some buzz for this Christmas

SEO

Happiness is in the air with the approaching festivity. Christmas is just around and the time to merriment but the point is being digital marketers we can just involve into making a snowman with the family and friends. If we neglect to make a plan then it is similar to neglecting to succeed. Acting accordingly can help to create a great digital marketing strategy for a prosperous festive time.

When it comes to shopping: online and offline or a combination

Now, the concepts of shopping online and physical shopping arena are clashing. There is no clear distinction between both as per the customers. One may start shopping online and end up purchasing from the store or vise-verse. While buying customers do a lot do research online, go to various shops and then purchase online. In this crowd of festive time, shopping malls are full by Christmas accessories and goodies and they are well acquainted with the benefits of the digital handle so, they allow easy research on mobile phones.

Personally speaking, when I think of buying Christmas gift for my loved ones, loiter to many shops for getting a nice one but end up searching on Google. Search for ‘gift items for Christmas’ and then sort out from the results and look for an item that can be a great gift. When I get a perfect gift idea I get the directions for an online store or the physical one through the Google maps is a very easy option.

SEO Counts:
Most of the shops, restaurants do not pay any heed to online presence. Even the well aware business owners who rely on Google business listing are even unfamiliar to the advantages of updating the special timings for the Christmas. Like if you offer sale up to wee hours you can increase your sales.

Responsive Website:
Seriously, now this is the thing that can really boost your sales, this is because the local customers or clients in your area can find you through the search on the mobile. For instance, if you want to get the maximum sales for the cookies and goodies then your website must have a proper loading and display on mobile devices. As now mobile searches are much more than desktop targeting audience trough it, is a great factor. Responsive design will be increasing your traffic and popularity.

Social media promotion:
Social media promotion about the exclusive offers can fetch you a lot of potential customers. Determine the traffic and the target audience share in all the perspective channels for ensuring the benefits. Just create a catchy content or caption to highlight the discount or the special items that your are offering can increase your sales to manifolds this winter.

Wish you happy shopping this Christmas!

Advantageous tips for logo design for this Christmas

Logo Design

The festive season is around with Christmas knocking at the door. First, let me wish you all a Merry Christmas and let’s talk about some business. If you are planning to launch your business this winter or later, then please take enough care of the brand mark. As that will serve as the corporate face of your brand and has to inherit the values of brand implicitly. Creative logo design can play the role of a connect to the people that will in-turn become the potential customer. The long lasting impression on the target audience’s mind the perfect logo design will leave can encourage them to check your products or services out.

It’s actually the part of the year to be happy and make the audience. So, you can plan some tweaking or of creating a brand mark that adorns the festiveness all around and that will be loved by the target audience too. To help you in creating an apt one let me give you some small tips this Christmas. Keep an eye on the following section:

Not only logo, you can customize your campaigns to assure all elements is united and remember the main the target being the increasing the sales along with the leads to take the complete benefit of the season.

While creating the draft think Christmassy, I mean what can be added to the design that can highlight the occasion along with the serving the business purpose. Should not over do it as gathering too many elements in it can spoil the look and feel. Being creative meticulously can be the best way out. For instance, keeping a Santa image on the logo will deflect from the main product and create confusion. Whereas using the bright red color in the background with small Poinsettia or Christmas leaves in the corner can be effective. The holly leaves can be a good represention of the season.

It has to be borne in mind that it is not re-branding so keep the theme of the brand intact along with merging some festive designing spices. Using the bright background with contrasting font can be a good idea until you over do it. Whether you know or not using these colors improperly combined together can cause legibility issues.

Select correct images associated with the occasion traditionally. Don’t go for the derogatory ones. It can impact the people wrongly and make them thing another way indication a bad taste restricting immediate sales and potential customers.

If you are thinking of using Microsoft paint, give it a second thought and dismiss it out of your mind. It can be like a gold gift wrapped with an untidy paper and an adhesive tape. It will never give you the look you want your logo or campaign to flaunt. Always take assistance from the professional logo designer to give the product perfect wrapping .

So enjoy this Christmas to the fullest and make the most out of it.

Logo design trends to continue in the year 2017

Logo Design

With 2016 bidding adieu, we need to take your brand to a new high, you need to be aware of the continuing market trends. Observing lot major changes the year have been active and some of the impactful logo design trends will be marking the path in the coming time. This industry has marked many inspiring and exciting changes having relevance with graphic design concept in the past.

Look at these logo design changes that can help you to have a unique brand identity:

Minimalism –
Though the approach is ruling the design arena since last two years looks to be gaining more significance. It has a concept that uses lesser elements to describe more. It has claimed a simple yet eye-catching appeal to depict your business with complete finesse.

Hand drawn –
Continues to gain the preference of the designers and the audience. Every industry now seems inclined to the hand-drawn logo, be it food, shopping, landscape, music industry. Hand-drawn speaks reality and a non-digital effect that looks natural. These logo designs have a distinct and show the flavor of a craft.

Monoline Logos –
To give contemporary look to your brand mark, monoline logo design is a great option and yet have a classic appeal. Various symbols, signs, and elements found on the emblems, monograms serve as inspiration for monoline design. For example the logo of Buffalo. It has the feature of minimalism and is wide enough that can be well displayed on digital and print media.

Negative Space –
This has actually never died off being on trend. There are so many iconic logo designs that have used this concept to give a rocking look to its brand mark, like FedEx, NBC. Yet the coming year we are going to see an uptick in it. As more use of illustration enhances the use of this design.

Flat Design –
The design fraternity all over just can’t ignore the approach over the years. For example, the logo of Google. As the name suggests it looks flat and attractive. Flat logo design is two-dimensional and employs no embellishments like a shadow effect, emboss and other elements that are used in other rapprochements. The fonts are clear and depict business essence completely well. Realistic appeal it makes it favored by designers and the target audiences too.

Conclusion: Get all equipped to capture the market by following these trends. Create a design that will aptly describe the brand mark with an innovation. With a perfectly created logo, you can win half the battle. Being a logo design agency or a freelancer you have to be acquainted with these. All the best for the upcoming business year!

Smart ideas for shopping store logo design

logo design

So you are planning to open a new shopping store at a nearby place in your locality where there are more than a dozen already exist. And want it to be online as well where the number of contenders are innumerable. Pondering upon, how can you interest people and create a good customer base? You can always do that with help of a striking shopping logo design.

Try to focus on the distinct feature, or the additional feature you offer that others don’t. Take help of a logo design agency for getting a professional and appropriate format. Web format of the logo will demand different an approach for print form. But an expert designer will brilliantly keep both into account while creating an effective design.

If your store serves as one stop option for the fissionable clothes for boys and girls at make that your ultra selling point (USP) and highlight that through your logo design. Convey your brand message to the designer and the way you want to get it represented.

Make optimum use of stop word so that it will be easily comprehended by the people. Describe the word stop avidly like, in form of stop symbol or a signal mark red or even an open image of open a palm can help people to perceive the meaning. It will look unusual yet attractive. Don’t forget to add the business name meticulously with the stop mark.

Next, is the selection of font, or we can say typography is a very significant aspect in making the logo successfully effective. You have to keep in mind that the sign or the symbol should purely aim at getting maximum views from the customer. Not only that, the text should be simple and easily intelligible to leave an impression on the viewer’s mind for longer. So ascertain that bold and straight typeface is used to create the required impact without the need of squint.

Colors are the next factor that can be decisive. Use of bright colors is always useful in relation to fashionable items. Particularly the floral colors can serve best for women’s clothing. Use of vibrant color red shows energy and power as well is eye catching. This color has the maximum chances to attract the audience and demand a view. Have you noticed for the same reason most of traffic signs and boards use the color red. Of course other colors like blue, black, orange are there but they are not associated with the number of qualities as the color red .

Brand mark should be a distinct one that will be classed apart from the rest and utmost views for best exposure. Getting a suggestion from the expert or getting the logo designed by a logo design agency can be wise as the subject needs sheer professionalism. Dimension is another part that is of great importance as the logo is a most manifested brand mark in various forms it needs to be perfect.

Print designing tips for better business promotion

print designing

Print media is a strong medium to earn recognition for your business. Now, it depends on the type of industry you are in and trying to get established. Not only that a print material can help in promoting your business initially, but also you can have a large banner designed for any offer or contest that you are planning to provide. Evidently increasing the views, it will give you a number of new potential customers. Print material is tangible and increases the credibility of your brand. With the advanced digital world, why would you need this medium for promotion, is this the question lurking in your mind? The trustability these materials can bring to business can see a new high. Moreover, every age group and most of the public till don’t have access to the internet will be ignorant of the existence. Whereas, a supporting campaign with the web promotion can lead to double sales.

The point is that in the print designing should be catchy and conveying. Optimum and meticulous use of the provided space with exactly required elements can have a magical effect on the audience. If you are trading in fields like automotive, real estate, home improvement, and hospitality industries you ought to have a print media promotion. These fields claim more originality as web world is completely virtual. For instance, when you decide to refurbish your house, I am sure you opt for the nearby famous furniture store which you can visit to check the quality of the products instead of clicking it over online.

After enough of the debate on the effectiveness of professional print design as a marketing too, let’s check some fine points that can help in creating an impactful design.

Superior photographic content:
Never compromise with the quality material for your project. While the image is the main weapon, it is of utmost significance. It is like with good quality image you rock otherwise it’s a trash. A perfect image or picture can elevate the campaign to another high and high resolution is a must to avoid pixelating when portrayed in large sizes.

Reverse Impact:
A logo or a punch line should have a feature that highlights it. Like, inverse it, white background with a dark color, the font can be more vivid. Print design companies are aware of all these technicalities to give a great design.

Content amount:
If you have an idea that has too much of the content to be displayed on the page, to be true it will not work. Try defining the essence with finesse with a catchy and small content. Though cliched, but actually ‘less is more’. Always shade the visual disturbance from the print design.

Stop being typical:
The use of the available space is very important as human mind imagines the gaps filled if you focus on it. Utilizing the border of the page smartly can be fun. This depicts out of the box, or shall I say paper concept that has a different appeal.

Bleed can be amazing:
The strategic use of the sides of the page that allows the printer to go around the create likable inconsistencies.

Logo design concepts for entertainment industry – Explained

Logo Design

Like any other business type entertainment industry is particularly demanding and is million dollar business. That has a cutthroat market and creating a distinction is really technical. As an entertainment arena is wide one, it is quite difficult to decide the theme for the logo design that can be perfect for the industry. It can be pretty safe to rely on a professional logo design company for an entertainment brand logo that will be timeless and a cutting age. In this industry if the design makes you think of some other, then it may be called a failure as a design. The large field cannot be has various categories and requires a brand mark that can be unique and justifying that particular company. It has to poses the features that can captivate millions of viewers.

Look at the Logo Design Concept of Stalwart Companies of the Industry:

Dreamworks Logo design –
As the name suggests, Dreamwork the movie company gives dreamy experience to the audience to get relieved from the stark reality and escape to sleep-like catharsis. This is what people expects from a movie. So the brand mark should have an appeal that will make the audience believe the brand. It has the elements like moon with a young boy sitting on it and has a fishing pool in his hands. Colors blue and white create a fairy-tale like feeling. The name and the design of the logo both inherit all the features that stands the brand name and essence. It has immense popularity since 1994.

Twentieth Century Fox logo –
The logo of Twentieth Century Fox logo portrays both power and style that ranges back to the earliest times of Hollywood. Font type used in it had an ancient appeal and richness of reflective gold, that can be connected to wealth. The lights around the text, are traditionally linked with theater. Every element in the logo has been incorporated with a meaning as the background portrays dawn, the perfect time for people to have them entertained with movie theaters after the regular work. This logo is a complete representation of the movie brand that has earned all the success.

Universal –
Universal Pictures has put life to their logo with proper significance. The fonts and design inherit the name “Universal” with the image of a globe. The symbol implying logo design that is all powered to entertain the universe. The glow in the background relating to trade as the film industry uses light as a main component and the light colors in the front of the logo strikes a creative balance.

Paramount logo –
The logo of the Paramount shows a mountain emerging from clouds. Image of mountains and the triangular shape describe the strength and the surrounding with clouds imply heights. Color in the theme has the tranquil effect of an evening. The circle of stars adds the zeal and is associated with Hollywood. It completely describes the brand and has a great success story.

Custom logo design for your brand identity

Custom Logo Design

Corporate identity of your business is must be of utmost importance to you a and you want to show the best aspects, right? I know your answer is obviously yes, so the prime element that represents your brand is the LOGO. What do you say? The logo is the face of your business. Being the primary tool that brings your company the ultimate recognition needs to be flawless one. Compromising the brand image can be a great drawback for any business as with a correct logo design it’s half the battle won. Creating a perfect logo requires a lot of technical skills and creativity. The symbol or the brand emblem must inherit the company values explicitly and focus the unique selling point.

When a company starts marketing its products or services in this highly competitive market it begins to build identity through the logo design. This particular image advertises your company in the later phase, initially makes people acquainted with your brand. Once people become familiar they will think to go for it. So, it is most significant that the brand emblem should have all the aesthetics correct through simple representation.

Every business has its own requirements and own features to be portrayed to the audience. You must always decide the target audience first and then create accordingly. Custom Logo Design can serve the matter best as it can possess all the elements as you desire. The color ratio, theme, typography, sign, symbol, text and combination every element in the design needs to be perfect. Overdoing anything will just spoil the look of the image. Use of excess colors will give a cluttered look to your design and fail to gain the attention of the target audience. Taking the help of logo designing agency can be a great option to get a flawless design to get popularity. The experts in these agencies are well aware of the latest trends and experienced to understand your custom logo design requirements.

some of the Benefits that a Custom Logo Design can Offer:

It will give your brand a distinctness and an extra edge over the other contenders in the market. You can check the other trending logos in the industry and ask your designer to create something surpassing that. Of course, he can get inspiration from the highly renowned ones. But your business logo will claim certain specific attributes that will make it stand out in the crowd.

Describes your brand values better:
You can convey all the features you need the business emblem to have explicitly to the hired agency and they create it for you with utmost professional finesse.

Created for the target audience:
Marking the perception of your target audience custom logo can be designed in the very way that can impress more of the target audience. And it will be done when you ask some acquaintances and partners to have a look at the draft to culminate the final outcome. Do not forget to ask some of the specific age group people that constitute your target audience.

SEO trends to look forward for an optimized 2017

SEO

Digital marketing is a field progressing and changing with lightening speed. With 2016 on the way to be replaced by the upcoming year, it’s high time to get acquainted with predictable changes to happen in the upcoming year. There has been a lot of major changes in the year and the prominent trends will successfully continue with more impact. Apart from these, Googles algorithm changes that always keep business owner pinning to cope with the change, many more trends are expected. Before starting the new SEO campaign its better to get the idea of scenario. SEO being the most important part of digital marketing must be focused for better online promotion in the upcoming year

The Predictable Trends that can Help for Better SEO:

Improvement for User experience
Keywords are still significant, as typing these words one can get the result for their query. Though audience or people now searching an exact phrase, meaning their requirements. Search engines also provide more precise information for identifying the user intent. So the audience also search by entering the complete query in Google or other search engines, resulting in correct data accumulation and perfect results more efficiently.

In the coming year brands will have optimize digital content basing pf the intent instead of optimizing it for the keywords.

Research: Check what will the user searches as per your brand that can make them come to your page. Try to tailor the content with the answers that they would like to know about the product or services.

Optimization: After collecting the data from the research, make the alteration accordingly that can improve the rankings. Based on this information give the customer a good reading experience with a story telling approach.

Managing: Always keep an eye on the analytics to know the performance and what has to be adjusted or updated accordingly.

Accurate results for the queries:
Google is the platform on which we rely for all our queries and it will give you relevant results in the form of websites, videos, reviews, and information. Schema or structured data will enable the search engines in gauging the web content better and providing specific information to the viewer in a better way.

Cross-channel branding:
Cross-channel branding or marketing refers to using several channels to promote your brand in an incorporated way. For instance, if the target audience is using mobile for browsing any product and services, but is reluctant to go for it, then you can enlarge the chance of reconsidering it through targeted ads basing on their queries through social media. This can only be efficiently done when you know the target audience and user behavior.

Mandatory Mobile optimization:
Mobile optimization has changed the SEO techniques now for a few years. Search on the mobile is increasing rapidly and no shows, no chance of reduced use in future. Most of the web traffic is fetched from the mobile browsing and shifting the audience from the desktop. Many of the e-commerce and other websites are getting the maximum leads from mobile devices. It is being heard that Google is planning to index the mobile sites first so responsive or mobile friendly website will become mandatory for business owners in 2017.

Online logo design effective for brand recognition

Logo Design

When you search online you get a lot of options to select from, and now it becomes a task to choose the fitting one for you. A logo is a crucial part of your business in the beginning and continues to be so. While you introduce your brand online and offline, it’s the logo design that serves as the face of the brand. Audiences come to know about various new brands every now and then. This can keep them confused, but when you have a meaningful brand mark with explicitness, it can claim a distinct recognition. Logo design agencies that provide proficient and quality work can be identified with their previous works.

Every brand is different from the other and must claim that identification with a perfect brand emblem. It should reflect the business essence to entice the audience. Creating a brand symbol or sign various factors are to be taken into account. Following the aesthetics, you have to imbue something interesting that conveys your business message at a glance. For instance, if you are trying to create a fashion logo, then it must be relevant to the theme and implicitly point the business message. A fashion brand logo design must be actually very stylish and cool.

While you target the young generation as the audience, that can be addressed with vibrant colors. Versatility in it to impress the viewers to become a potential customer. Not only it will be represented online but also on the print material will also manifest the brand sign along with the business card, brochures etc.

You can opt for text, logos or symbol logos. If you go for text logo, the typography is the key thing. Try to select the fonts that can help to symbolic expression to the words. Simple tweaking in shape, size, and concept can create the magic. If you are involved in a creating logo for shoes, taking the example of Adidas logo. It has the name of the brand and implicit triangle marks resembling the shape of a shoe. On the other hand, the mountain like structures implies it’s durability, as you can use it while trekking too.

Online logo design for different industries varies and logo design companies are proficient at it. However, if you want to have a symbol oriented brand emblem. Think of a concept that can depict the business message with a hint unusualness. Symbols can have various interpretations as image communicates much more than texts. Let your creative juices flowing for creating one.

Jot down the points or even better create a draft with the ideas running in your mind. After having two or three drafts you can select the most effective one. In this case, you can study the internationally famous logo of Nike. The ‘swoosh’
which is so simple yet implicative.

A Combination can also be appealing to the audience, created with professional dexterity. Incorporating unnecessary elements can lead to cluttered a look. So think before you use both and strike a proper balance between the used and unused space. Allow the background to be complementing the main symbol and text.

Why do you need print promotion for real estate marketing

Real Estate

The real estate market is cut-throat competitive. Every estate agent trying to surpass the other contender in terms of network and dealings. With this situation, it is becoming tougher to think about marketing strategies or tools to beat the competition and create a distinct impression. However, one of the effective ways of making yourself noticeable to the potential clients is through the tried and tested method of print media promotion. These marketing ways serve as more credible and claim a connection to the audience on a personal level.

Despite the world being digital, you need something tangible to back up the online promotion. Rather the matter of real estate is more towards real and organic. So, print designing will serve as a tremendous marketing tool to provide a look and feel to it.

Before I say about the print material that can help in the advertising efforts for the real estate company you must create a brand identity that can be implemented in every print item as the brand mark. Here are few points that you need to consider for creating a brand identity:

  • Portray your USP unique selling proposition and highlight that
  • Decide upon your target audience and plan accordingly.
  • See the SWOT test about you and check what is says about you.
  • How you want to strategy to be so that it can have the appropriate and most effective.

Though gathering a little information about branding can help you to get an implausible logo. All these factors will help you get a flawless identity created and the branding process can be followed by implementing the brand mark on every print material as a signature of your company.

Now coming to the next step, this is the sector where you need to meet clients for every deal to mature. Even if it is in the process the property buyer will obviously meet you and see the estate, right? Having a business card is mandatory which will help more customers to reach you and improve the credibility.

Brochures and flyers can be handed over to the people in a traffic prone area, making people aware of the offer you are providing. This may result in creating some potential customer and is a great way of direct promotion. Sending promotional e-mail would not help so much as a brochure can do. It also serves as tangible tool for your company. And professional print designing company can help you get a perfect design for it.

When you are selling a property you need to advertise the matter in such a way that it reaches the maximum number of audience, so what can be better than a large banner for billboard display. Placing a billboard ad in a proper marketable area will give you maximum exposure and customers, to strike a good deal within no time.

How to select a reliable professional Logo Design company?

Logo Design Company

Getting hundreds of options online easy, but choosing the reliable one is quite a difficult task. Rather, it gets very confusing to sort one among several companies.

So, this article elaborates what are the things to be compared between logo design companies and the criteria for the same.

Price comparison will come to your mind first naturally, but don’t let it be the single criteria for the selection. A Logo being the corporate representation of your company and a key element of a marketing plan that will be recognized by people over the time. Deciding only basing on the pricing factor may not be fair with such an indispensable part of the business.

Try to know about the logo designing agency before making the deal, like from where they operate. This will be helpful when they sell to you a unique and original logo to you with complete copyright if you face any issues of infringement due to trademark, you can directly fall back to the concerned company. You can be sued due to this issue, so not finding the logo design company will complicate the situation.

  • For comparing the packages and reliability you can compare the following points:
  • Look for the number of design concept initially before handing the final one.
  • Make sure they do not provide you with three or four designs with little color or font changes. That means different version for the same deign should not satisfy you, right?
  • Whether your project will be handled by a specific team guided by a manager or not? A manager will be responsible for reporting of the work or only one designer will be completing the job.
  • See if you are satisfied with the initially created the concept and the proposal you ask for the number of revisions they provide.
  • Ask for the exact time frame for delivering the completed project. On-time delivery is a prime criterion for being trustworthy.
  • Professional custom logo designing is a requirement, they should be adept at it.

Apart from these you can obviously go through their website portfolio section to see the quality of the work. It will also depict the subjects or industries they have worked for. If they are having an experience more than 10 years or more, that justifies they have survived the test of time successfully. So is a reliable one. The testimonials provided by previous clients will mark the workability and reliability.

Ways to create a explicit logo design

Logo Design

While 2016 is slowly bidding us goodbye, for the upcoming year you can start gearing up your marketing plans for the expected ventures. And an unfailing strategy can have no replacements for making the process work smoothly. To begin with the brand identity of the company, the logo design has to be the main weapon to win half the battle. Whether you are aware or not, most of the internationally famous brands are only recognized by their brand signature and people associate with it in a glance. You should never underestimate the strength of a perfect logo design that reflects the brand value. If you are thinking of getting the perfect professional look for your brand mark, then you can consider top Logo Design Agency in India. Promoting your company will start with manifesting the only sign in various formats and that will create the first impression.

It works for all the elements like for the website, the physical store, brand trust with being a smart promoting tool that combines to set a right tone the audience to follow with successfully. While you create a logo, you should follow a definite process to land up with a final outcome that suits to the requirements of the client efficiently. Professional logo design services have the team of expert designers who take care of each aspect skillfully.

The Simple Steps to Follow for Professional Logo Design in Brief:

It will be wise to prepare a query list or a questionnaire for knowing the thing from the client.

Research: You need to have a little research about the industry, its history and, the market condition.

Reference: Check out the trends prevailing and the related popular styles related to the industry.

Concept Creation and drafting: get it on a paper or a soft copy draft that you think can be best basing on the research.

Reflection: While conceptualizing the design allow yourself small breaks. Let the ideas culminate and again bounce back with revived enthusiasm for the following process.

Positioning: See yourself as the builder of the brand and what will you like the brand mark to be. This will help in continuing a long-term business alliance. The Client will tell you how he wants the design to be or you suggest the client the finest output. Though the latter is generally more impactful, a personal opinion.

A logo design should be simple that can communicate better. A simple mark or symbol can also work for a company, but it has explicit one. For instance, the logo of Nike. It’s only a ‘swoosh’ mark. It resembles wing in the air also connected to the wing of the goddess of Victory that symbolizes the fabric quality used for the shoes. Implying light weight along with being durable. Inspiration from the world famous design can help to create better creative juice.