Why flat logo design is trending in the industry
In this changing world, trends also keep changing. The only difference is some of the trends last long and are profound while others are feeble and don't have much impact. One of the logo design that is alluring the market since 2015, is flat logo design, extending to flat design for websites too. It is evident from the logo designs of the famous brands and even for many of the web designs of late.
Let's see now, what characterizes flat design? We can summarize it as that aspect of designing which is based on minimalism and doesn't adhere or removal of all kinds of 3D effect. For example, you will never find use of theses features like, drop shadows, patterns or gradients as this three stylistic constitute to provide an impression of depth. We can even find many websites that is created only with flat design to prove its prominence in this industry.
Flat or vector design generally juxtaposed to skeuomorphism that is design basis that gave rise to popular implementation of 3D format in the web world. Previously the renowned brand Apple use to portray a logo that advocated large use of skeuomorphism, but after Steve Job, they did not stick to it anymore and opted for a flatter design for its most popular products.
Now, exploring about it in more details will give us a clear picture of its reason to be so popular.
We can see prominent brands choosing flat design over other form:
As I have mentioned earlier a big example is Apple, that was completely away from the flat designing trend, but now the logo the brand represents justifies all the criterion being a flat one. You can see the icons and buttons are different not from 3D designs. One of the major reasons of the wide use is due to the rapid coverage. Flat designs have enveloped in numerous outlets during the last year, ranging from Forbes, Apple, even Microsoft in 2006 tried opting the design pattern and used it in their windows phone 7. Obviously, the craze for these products also increased the reach of flat design taking a definite place in its large customer base. Last but no the least, we cannot forget last years launch of iOS7 and its buttons and icon looked flatter, the shift was noticeable. Professional logo design companies also marked a switch over in preferences of the site owners and audiences.
For that mater, it left no medium untouched, if we talk about Facebook, looking at its icons and buttons we can clearly see the prominence of flat design. We track the change from the last year it will be helpful to gauge the difference, as last year it took over to the flat design for its logo on its different pages too.
How about considering the advantages:
The advantages flat or vector design portrays is also among the reasons of its ruling the graphic logo design industry. These are benefits are different and provide completely stylistic, but also look very professional practically. A close view will help us to elucidate:
Clarity and Neatness
As the design is created on minimalism and simplicity it gives a very neat and coordinated look. A neat look in case of logo is very impactful as it communicates your brands identity most efficiently and results in easy understanding of the customer.
Suitable for Mobiles too
Flat designs are mobile friendly that other designs formats, specifically skeuomorphism. Though a debate can arise as previously 3D buttons and icon were more loved by people on mobiles but to our supersize time proved that developers observed that flat design suits effortlessly on mobile screens than other approaches.