Some of the entrepreneurs don’t realize that for an online shop the design and development part has eminence. Starting from the landing page, home page, the CTA or the shopping cart impacts the sales director. The smallest aspect in the designing or development part can increase or decrease the conversion rates. Specially, for e-commerce websites, you have to always mind the buyers perspective while building it. It’s understood that you want an unhindered shopping process but a lot of the online shop fail to follow this process what they preach. So, here are some of the points that can help the viewers to turn to customers which can remarkably improve the sales through design and development techniques.
Clarity of the shopping cart
When a customer adds an item in the cart it must actually get registered. So, on the page near the cart, it must show the number of items added to it which will help the customer to keep a check on the list of buying and proceeding and the other information like check-out should also be clearly visible. You can, of course, make it pop or scroll with the bright color tone from rest of the page which will make the cart clear.
Keep the product page clutter free
The design of your product page is most essential and the product name, a description must be mentioned properly. Have you thought how important is the testimonial is? Where should it be placed on the page? The product reviews are of utmost importance as it influences the visitors, they have the right to know what are they investing their money. Keeping the review, product description at the end of the page can be useful.
A long drop down or hidden menu can simply confuse the customer or frustrate the shopper. Clear navigation without any hidden elements is much more liked by the visitors. Use hover or fly out menu which is much makes it easy for them to understand. No need to show much of artistry in this section. Employ bread crumbs so that they can come back to the previous page smoothly. The continue shopping button is also helpful.
Avoid putting extra elements on the checking-out page
Provide proper checking-out process and specifically, it should give the clear path to it. Avoid the sidebar and shop more elements in this part. Single-page check-out processed always leads to more conversion it’s a crucial place in deciding whether the sale is happening or not. This can also interest the customers to long time customers.
At present web is getting more and more prominence in our regular lives. For every smaller or big work we use or take the help of it. Like for shopping, paying bills, banking needs, knowing movie review, booking tickets and so on. The need for advanced web development is increasing and developers have a wide scope to make the website user-friendly.
Every website has its own requirements according to the business type and audience preference. As its the audience who will make your online presence successful. So you have to design and develop a website as per the trends. Even if you have a well-performing site it needs to be updated as the newly emerging ones have the latest suiting features that can surpass your website business. So, let have a glance on the recent factors that can help your website to be among the preferred websites.
While you think of the recent most techniques in the field of technology it’s AI artificial intelligence that is getting significant. Moreover, it actually serves the purpose too. A Huge betterment has been done in this aspect. AlphaGo the program created by Google beat the popular and appropriate Go player. Various famous companies like Microsoft, Google has become familiar with the use of this technical by the people. AI is already being used in many of the bigger applications to better the search engines. For example Google.
The next factor worth mentioning while taking about the future techniques or technology is Virtual Reality (VR). This advancing trend has even started swiping the gaming industry. The most popular companies like Mozilla, Google are already working on their APIs to support the VR technique in the transition period in the web. We can expect more use of VR technology as it advanced for being more convenient for use.
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The professional web development companies are all aware of the advanced trends and offer you the best design and development for gaining more popularity.
Similar to any other growing sector where aesthetics have a decisive part in the completion of the project, the trends in the domain of web development keeps on updating for the betterment. As the present year coming to an end let us try to have a wide look on the trends that will be continuing in 2017.
Let me share the predictable changes and also that techniques in the web development world that claim to prevail through the coming also.
Use of one div as blocks:
If Different blocks are used, it can either be symmetrical or lopsided. And as per the size is concerned it is set according to the importance or the impact it has in marketing. These modules can also be used in other pages than homepage. Responsive design is of utter importance while choosing the appropriate layout.
Single Screen design:
A single screen design that looks simple look and somewhat reciprocates the display of a television on in a style of a magazine is in great demand. Like the use of her images that bid in size and can be said to be used as the backdrop of the website. When teamed with fascinating images creates a stunning result. Minimalism keeps on drawing the attention of viewers and the web developers as it has the substance of modernity. And the clarity it provides to the website serves as a signature.
Multiple synchronous screens design:
Employing a vertical divide that differentiates the screen in halves is the preferred style for 2017. This implies that the website contains two different things of same significance and the split enables you to have selection from the two. On the contrary your business may require to its products to be advertised on a side and display relevant images for it, or may be some text and media file on the other section of the split.
Bigger backgrounds give a defined look to the selected theme for the website. As minimalism is the trend using those components with an interactive background in the center can be interesting for the viewers. The whole result should be a great amalgamation of different and engaging effects that can be paired with relevance.
Single Scrolling Sites:
Creating a good mobile friendly website can be most impactful with the story-line approach. So most of the designer resort to long and single page long scrolling websites in place of creating links with other pages in the navigation. It is being accepted by most of the viewers and it is adapted by the designers in long scrolling for homepages mostly to give the website an elegant display. This also creates room for addition of smart animations and other visually attractive elements for a best scrolling effectively.
Use of bigger fonts:
Implementing large fonts stresses your point. Moreover, it was significantly used factor in the last years and we can see on many websites have less words but in large fonts for emphasizing the significance.