Tag Archives: Logo designing for Brand Identity

Why Opt A Flat Design For Your Computer Company Logo

Company Logo

As the other aspects, technological advancement has also influenced the field of graphic design. With developing gadget technology, the evolving forms, and principles of user interface design and connectivity types, the graphic design has also developed to get an all-inclusive nature. And one of this upgradation can be seen in form of flat design and undoubtedly stepped into logo design trends too.

Let’s see it through the industry that has utilized the trend for remarkable results, computer companies. Flat design something so amazing in terms of designing it is difficult to ignore. It has a great presence and has all the required elements that can aid designers to select it for a logo design preferably. In the course of time, people have increasingly connected flat design with gadget and technology and for obvious reasons, the set of graphics is used in computer logos. As logos are the representation of what the brand does, so flat design really approaches to serve the best.

A small note on flat design

Flat design achieved popularity in the web designing arena in the year 2012. A flat design is simply a design pattern that doesn’t use any 3D or glossy effects and repudiates whatever gives a realistic look and feel. Whereas, it beholds features like getting the concept crisp, clear and clean. In this sense, you can think it as the improved version of a minimalist design. The charisma and charm of flat design is its clarity, simplicity yet the immense power to convey the thing with much ease.

Flat Logos Vs Skeuomorphic Logos

Flat design logos are just the converse of Skeuomorphism or realism. Skeuomorphism is the design pattern where all components act as a metaphor and resemble a real-life illustration. Although, both Skeuomorphism and flat design used by computer companies for logos the later one is trending now. Realism style gives a 3 dimensional or raised look to the logo design, but the flat design is just the opposite it will have no extra detailing, no ornamental features, we can say no use of gloss.

Benefits of flat for computer brand logo

Flat design gives a clean look and feel

Not only flat design logos are uncomplicated to look at but is also more memorable. Our mind always perceives simpler designs better and this the reason flat style us advantageous while simplicity is one of the basic principles of logo designing.

Flat logos can suit with various branding components

your computer logo will require great versatility as it must be apt to be represented on billboards, stationery, brochures and sometimes infographics. So, while designing scalability is a prime factor to look for and flat design enables the needed versatility. It has breathable white space and clear look and can be customized for all the branding campaigns.
Facilitates to create bold statement with colors

As flat design allows additional design elements, they necessarily depend on colors to create an impression. It means flat design enables you to experiment with unusual hues. This can be a great advantage you can nail it with the help of bold colors.

Logo with flat design is Responsive

Yet another benefiting factor with versatility flat logo design is that it will be perfect for viewing on mobile devices. This makes it clear that it has high scalability which is another significant factor for a professional logo. It is apt to be viewed on mobile devices like laptops, tablets and smartphones.

Basic tweaks to create a staggering Brand Building

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It requires a lot of brainstorming to get a perfect logo design. The designer has to be conveyed the concept of the business by the business owner and not only that he has to specify what message he wants to reveal to his viewers for the most positive reaction from them. The preferable colors, fonts you can suggest, but, of course the professionals have more knowledge in this field as they have a rich experience regarding the designing factors. They are familiar with the prevailing market trends in logo designing industry for various sectors.

Fonts have a great role to play in a flawless logo design that can aptly match your product and create a great identity in the market. Some of the trending fonts that can be helpful in creating exact required signature for your brand:

There are numerous paid and free fonts that designers can choose from at present. But, when you require a truly exceptional typeface and that has an extra edge over others. Few fonts can give your brand mark or design a touch of sophistication.

From the MOMA’s digital typeface in the year 2011, which was specially for Architecture and design, FF Din is a preferred choice for designers. This was created by Albert-Jan Pool during 1995 to 2009 and sans serif one of the more used fonts closely resembles FF Din and is ideal for promotion, brand popularity and logo.

Of late Oswald has become very popular among the designers, specifically for the digital world more for web services. The use of classic style as was represented earlier by ‘Alternate Gothic’ font selection has been refreshed and reformed, which suits with better with the pixel grid for digital screens.

Used in more than 25,000 websites, like Buzzfeed, Mashable, are the refined fonts like Nova, Proxima provide the design distinctness and professional approach. Nova is extensively used in logo design and is available in seven types light, regular, semi-bold, bold, extra-bold which, can easily match with various kinds of designing needs. It suits with all the graphical representation of your logo.

Rockwell is inspired by the typeface Litho Antique which was created in 1910 and again refined or revived by designer Morris fuller Benton in 1920 then again reformed and came into use in 1934. Its simple looking clear font makes it easy for the audience to view your logo text without a squint.

Trojan can give your logo design a stand-out creative finesse. The font was designed by Alex Trochut in 2012 as professional font, which has wide use in wallpapers also and has a nice set of a pictograph which provides a very contemporary look to the design

Mallory is a classy font which was in the beginning used as experimental typography mainly for British concept generally. It is designed by Frere-Jones for creative designs in which every style contains more than 1000 glyph along with 12 currency symbols for the financial requirements of the design.

So, the listed fonts can efficiently provide your brand identification over the other contenders in the logo industry and help you to get established in the global world.